{"id":84861,"date":"2026-06-01T12:58:01","date_gmt":"2026-06-01T12:58:01","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84861"},"modified":"2026-06-05T13:00:32","modified_gmt":"2026-06-05T13:00:32","slug":"com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/","title":{"rendered":"\u00bfC\u00f3mo crear tu marca personal farmac\u00e9utica? Nueva tertulia de actualidad en el COFB"},"content":{"rendered":"

El pasado 5 de mayo, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> organiz\u00f3 la tertulia de actualidad \u201cMarca personal farmac\u00e9utica: la clave para diferenciarte y fidelizar a tus clientes\u201d<\/strong>, con el patrocinio de Two Poles<\/a>. La tertulia, dirigida a farmac\u00e9uticos y farmac\u00e9uticas de farmacia comunitaria, fue coordinada por la vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, y presentada por la CEO y fundadora de Two Poles, Anna Fuster.<\/strong><\/p>\n\n\n\n

\"Anna<\/a>
Anna Fuster y Marta Alcalde en un momento de la tertulia de actualidad. <\/figcaption><\/figure>\n\n\n\n

Los objetivos<\/strong> de la tertulia de actualidad fueron comprender el valor estrat\u00e9gico de la marca personal en farmacia<\/strong> y c\u00f3mo contribuye a diferenciarse en un mercado altamente competitivo, desarrollar habilidades para construir una identidad profesional s\u00f3lida<\/strong> y aplicar herramientas pr\u00e1cticas para potenciar la visibilidad y credibilidad del farmac\u00e9utico<\/strong>.<\/p>\n\n\n\n

La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, present\u00f3 la sesi\u00f3n compartiendo una reflexi\u00f3n sobre el contexto actual: \u201cVivimos en un mundo cada vez m\u00e1s competitivo, donde la farmacia se enfrenta a la competencia de distintos canales, como los supermercados o el comercio online\u201d<\/em><\/strong>. As\u00ed pues, explic\u00f3 que "cada uno de nosotros puede potenciar sus rasgos diferenciales y crear una marca personal que aporte valor a la interacci\u00f3n con pacientes y clientes, adapt\u00e1ndola a su realidad para fidelizarlos mejor".<\/p>\n\n\n\n

"En farmacia lo m\u00e1s importante no es el lineal, el surtido o los descuentos. Lo m\u00e1s importante es tu marca personal"<\/strong>, asegur\u00f3 Anna Fuster al inicio de su presentaci\u00f3n. La CEO de Two Poles contextualiz\u00f3 en qu\u00e9 punto se encuentra el sector farmac\u00e9utico. En este sentido, indic\u00f3 que en 2025, la cosm\u00e9tica y la perfumer\u00eda crecieron un 7,7%<\/strong> y superaron a los 11.000 millones de euros de consumo interno<\/strong>. En cuanto al comercio electr\u00f3nico de belleza, revel\u00f3 que se prev\u00e9 que pase de un 21% del valor total al 26% en 2027. Y destac\u00f3 que los servicios de diagn\u00f3stico de la piel<\/strong>, que se ofrece a un 7% de las farmacias espa\u00f1olas, aumentan la confianza y lealtad del cliente.<\/p>\n\n\n\n

Marca personal y herramientas pr\u00e1cticas<\/strong><\/h2>\n\n\n\n

A continuaci\u00f3n, Fuster comparti\u00f3 la f\u00f3rmula que mide la marca personal<\/strong>, la cual debe reflejar la suma de la experiencia, la credibilidad, la confianza, la capacidad de comunicaci\u00f3n, el liderazgo, la inspiraci\u00f3n y la historia de cada uno<\/strong>. Para crear una marca personal potente es necesario que sea clara, coherente, con estilo propio y magnetismo y que genere confianza y credibilidad.<\/p>\n\n\n\n

Para ello, la CEO de Two Poles hizo referencia a diferentes herramientas pr\u00e1cticas<\/strong>. En primer lugar, la estrategia digital<\/strong>, tener una estrategia con un objetivo y no \u201cpublicar para publicar\u201d. En segundo lugar, la biograf\u00eda<\/strong>, la \u201ctu tarjeta de presentaci\u00f3n\u201d<\/strong>. Despu\u00e9s es necesario generar contenido que conecta<\/strong>, es decir, ciencia que emociona. En este sentido, "los reeles y los v\u00eddeos son el formato m\u00e1s potente del canal farmacia", expuso, y "es recomendable mezclar emoci\u00f3n y explicaci\u00f3n cient\u00edfica y tener claro elstorytelling <\/em>con casos reales, procesos, errores y aprendizajes.\u201d Finalmente, en cuarto lugar, aconsej\u00f3 multiplicar el impacto<\/strong> colaborando con otros profesionales, participando en podcasts o formaciones, creando miniebooks <\/em>o retos, promoviendo el servicio de asesor\u00eda personalizada o utilizando la inteligencia artificial como soporte.<\/p>\n\n\n\n

\"Anna<\/a>
Anna Fuster durante su presentaci\u00f3n. <\/figcaption><\/figure>\n\n\n\n

"Ya no es suficiente con captar clientes, hay que retenerlos. Por eso la experiencia f\u00edsica y digital debe estar alineada"<\/strong>, asegur\u00f3. M\u00e1s all\u00e1 del mostrador, por fidelizar al usuario en el \u00e1mbito digital<\/strong>, coment\u00f3 que es \u00fatil hacer uso de la tecnolog\u00eda para acompa\u00f1ar a los pacientes, aprovechar los lead magnetes<\/em> y mantener una comunicaci\u00f3n peri\u00f3dica. Todo ello con el objetivo de que el cliente se sienta acompa\u00f1ado incluso cuando no est\u00e1 en la farmacia. En cuanto a la fidelizaci\u00f3n de forma f\u00edsica<\/strong>, coment\u00f3 que es \u00fatil transformar la visibilidad en confianza real con asesor\u00edas, tecnolog\u00eda (dermoanalizadores) y con un espacio f\u00edsico cuidado.<\/p>\n\n\n\n

Por \u00faltimo, Anna Fuster expuso los errores m\u00e1s comunes a la hora de crear una marca personal<\/strong>, como es s\u00f3lo hablar de productos, publicar sin estrategia, no mostrar a la persona detr\u00e1s de la bata o no mantener rigor sanitario.<\/p>\n\n\n\n

Con el patrocinio de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

El pasado 5 de mayo, el Colegio de Farmac\u00e9uticos de Barcelona (COFB) organiz\u00f3 la tertulia de actualidad "Marca personal farmac\u00e9utica: la clave para diferenciarte y fidelizar a tus clientes", con el patrocinio de Two Poles. La tertulia, dirigida a farmac\u00e9uticos y farmac\u00e9uticas de farmacia comunitaria, fue coordinada por [\u2026]<\/p>","protected":false},"author":3,"featured_media":84862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[5554,872,53,171,68,69,666,3079,5553,140],"class_list":["post-84861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-eines","tag-estrategia-digital","tag-farmaceutics","tag-farmaceutiques","tag-farmacia","tag-farmacia-comunitaria","tag-fidelitzacio","tag-marca-personal","tag-marca-personal-farmaceutica","tag-tertulia-dactualitat"],"yoast_head":"\nCom crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/es\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cofb.org\/es\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\" \/>\n<meta property=\"og:site_name\" content=\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-01T12:58:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T13:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berta Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:site\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Berta Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\"},\"author\":{\"name\":\"Berta Mart\u00ednez\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063\"},\"headline\":\"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB\",\"datePublished\":\"2026-06-01T12:58:01+00:00\",\"dateModified\":\"2026-06-05T13:00:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\"},\"wordCount\":785,\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg\",\"keywords\":[\"eines\",\"estrat\u00e8gia digital\",\"farmac\u00e8utics\",\"farmac\u00e8utiques\",\"Farm\u00e0cia\",\"farm\u00e0cia comunit\u00e0ria\",\"fidelitzaci\u00f3\",\"marca personal\",\"marca personal farmac\u00e8utica\",\"tert\u00falia d'actualitat\"],\"articleSection\":[\"Destacats\",\"M\u00f3n col\u00b7legial\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\",\"url\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\",\"name\":\"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/www.cofb.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg\",\"datePublished\":\"2026-06-01T12:58:01+00:00\",\"dateModified\":\"2026-06-05T13:00:32+00:00\",\"description\":\"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage\",\"url\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"Anna Fuster i Marta Alcalde en un moment de la tert\u00falia d'actualitat.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/novaorg.cofb.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cofb.org\/#website\",\"url\":\"https:\/\/www.cofb.org\/\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cofb.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cofb.org\/#organization\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"url\":\"https:\/\/www.cofb.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"contentUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"width\":500,\"height\":105,\"caption\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\",\"https:\/\/twitter.com\/farmaceuticsbcn\",\"https:\/\/www.instagram.com\/farmaceuticsbcn\/\",\"https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063\",\"name\":\"Berta Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g\",\"caption\":\"Berta Mart\u00ednez\"},\"url\":\"https:\/\/www.cofb.org\/es\/author\/bmartinez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cofb.org\/es\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/","og_locale":"es_ES","og_type":"article","og_title":"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona","og_description":"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d","og_url":"https:\/\/www.cofb.org\/es\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/","og_site_name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","article_publisher":"https:\/\/www.facebook.com\/farmaceuticsbcn\/","article_published_time":"2026-06-01T12:58:01+00:00","article_modified_time":"2026-06-05T13:00:32+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg","type":"image\/jpeg"}],"author":"Berta Mart\u00ednez","twitter_card":"summary_large_image","twitter_creator":"@farmaceuticsbcn","twitter_site":"@farmaceuticsbcn","twitter_misc":{"Escrito por":"Berta Mart\u00ednez","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#article","isPartOf":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/"},"author":{"name":"Berta Mart\u00ednez","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063"},"headline":"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB","datePublished":"2026-06-01T12:58:01+00:00","dateModified":"2026-06-05T13:00:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/"},"wordCount":785,"publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"image":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg","keywords":["eines","estrat\u00e8gia digital","farmac\u00e8utics","farmac\u00e8utiques","Farm\u00e0cia","farm\u00e0cia comunit\u00e0ria","fidelitzaci\u00f3","marca personal","marca personal farmac\u00e8utica","tert\u00falia d'actualitat"],"articleSection":["Destacats","M\u00f3n col\u00b7legial"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/","url":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/","name":"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona","isPartOf":{"@id":"https:\/\/www.cofb.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage"},"image":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg","datePublished":"2026-06-01T12:58:01+00:00","dateModified":"2026-06-05T13:00:32+00:00","description":"El passat maig, el COFB va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d","breadcrumb":{"@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#primaryimage","url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg","contentUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg","width":2560,"height":1440,"caption":"Anna Fuster i Marta Alcalde en un moment de la tert\u00falia d'actualitat."},{"@type":"BreadcrumbList","@id":"https:\/\/www.cofb.org\/2026\/06\/01\/com-crear-la-teva-marca-personal-farmaceutica-nova-tertulia-dactualitat-al-cofb\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/novaorg.cofb.net\/"},{"@type":"ListItem","position":2,"name":"Com crear la teva marca personal farmac\u00e8utica? Nova tert\u00falia d\u2019actualitat al COFB"}]},{"@type":"WebSite","@id":"https:\/\/www.cofb.org\/#website","url":"https:\/\/www.cofb.org\/","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"","publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cofb.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.cofb.org\/#organization","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","url":"https:\/\/www.cofb.org\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","contentUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","width":500,"height":105,"caption":"Col\u00b7legi de Farmac\u00e8utics de Barcelona"},"image":{"@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/farmaceuticsbcn\/","https:\/\/twitter.com\/farmaceuticsbcn","https:\/\/www.instagram.com\/farmaceuticsbcn\/","https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/"]},{"@type":"Person","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063","name":"Berta Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g","caption":"Berta Mart\u00ednez"},"url":"https:\/\/www.cofb.org\/es\/author\/bmartinez\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-150x150.jpg",150,150,true],"medium":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-768x432.jpg",768,432,true],"large":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-2048x1152.jpg",2048,1152,true],"trp-custom-language-flag":["https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/06\/COFB_MARCA-PERSONAL_07062026_1-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Berta Mart\u00ednez","author_link":"https:\/\/www.cofb.org\/es\/author\/bmartinez\/"},"uagb_comment_info":0,"uagb_excerpt":"El passat 5 de maig, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va organitzar la tert\u00falia d\u2019actualitat \u201cMarca personal farmac\u00e8utica: la clau per a diferenciar-te i fidelitzar els teus clients\u201d, amb el patrocini de Two Poles. La tert\u00falia, adre\u00e7ada a farmac\u00e8utics i farmac\u00e8utiques de farm\u00e0cia comunit\u00e0ria, va ser coordinada per […]","_links":{"self":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts\/84861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/comments?post=84861"}],"version-history":[{"count":5,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts\/84861\/revisions"}],"predecessor-version":[{"id":84878,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts\/84861\/revisions\/84878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/media\/84862"}],"wp:attachment":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/media?parent=84861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/categories?post=84861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/tags?post=84861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}