{"id":84693,"date":"2026-04-23T11:31:41","date_gmt":"2026-04-23T11:31:41","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84693"},"modified":"2026-04-23T11:42:44","modified_gmt":"2026-04-23T11:42:44","slug":"exit-de-la-marato-formativa-del-cof-de-barcelona-mes-de-750-inscrits-per-impulsar-la-gestio-de-la-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/04\/23\/exit-de-la-marato-formativa-del-cof-de-barcelona-mes-de-750-inscrits-per-impulsar-la-gestio-de-la-farmacia\/","title":{"rendered":"\u00c9xito del marat\u00f3n formativo del COF de Barcelona: m\u00e1s de 750 inscritos para impulsar la gesti\u00f3n de la farmacia"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>La formaci\u00f3n cont\u00f3 con picos de hasta <strong>350 farmac\u00e9uticos conectados simult\u00e1neamente<\/strong>, consolidando <strong>el inter\u00e9s por la gesti\u00f3n integral de la farmacia e impulsando su transformaci\u00f3n<\/strong><\/li>\n\n\n\n<li>Por <strong>primera vez en el COFB<\/strong>, se han ofrecido <strong>10 horas ininterrumpidas <\/strong>de formaci\u00f3n, donde <strong>veinte expertos<\/strong> compartieron <strong>100 claves de gesti\u00f3n<\/strong> sobre <strong>liderazgo<\/strong>, <strong>finanzas<\/strong>, <strong>digitalizaci\u00f3n<\/strong>, <strong>marketing<\/strong>, <strong>visi\u00f3n empresarial<\/strong> y <strong>innovaci\u00f3n<\/strong><\/li>\n\n\n\n<li>Farmac\u00e9uticos de toda Espa\u00f1a ya pueden reservar su plaza en el <strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong>, en <a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a>, donde se abordar\u00e1n en profundidad todas las <strong>claves de gesti\u00f3n<\/strong> presentadas en el Marat\u00f3n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1024x627.jpg\" alt=\"\" class=\"wp-image-84696\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1024x627.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-300x184.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-768x470.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1536x940.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-2048x1253.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> ha celebrado con gran \u00e9xito de convocatoria la Marat\u00f3n formativa <strong>&quot;100 claves de gesti\u00f3n para hacer crecer tu farmacia en un solo d\u00eda&quot;<\/strong>. La formaci\u00f3n, que tuvo lugar el 21 de abril de forma <em>online <\/em>con el patrocinio de COFBServeis, Laboratorios Vilardell y Zambon, cont\u00f3 con la <strong>inscripci\u00f3n de m\u00e1s de 750 farmac\u00e9uticos colegiados de toda Espa\u00f1a <\/strong>y mantuvo una alta participaci\u00f3n en directo, llegando a picos de hasta <strong>350 personas conectadas simult\u00e1neamente.<\/strong><\/p>\n\n\n\n<p>El <strong>formato<\/strong> de la jornada es la <strong>primera vez<\/strong> que se lleva a cabo en el COFB. &quot;Sin duda, acabamos de innovar. Lo hicimos hace 20 a\u00f1os cuando en el COFB iniciamos el programa de desarrollo empresarial de la farmacia (PDEF) y hoy lo hemos vuelto a hacer. Hemos hecho un marat\u00f3n de conocimiento ininterrumpido, durante 10 horas seguidas, que nos ha ofrecido 100 llaves pr\u00e1cticas, aplicables hoy en d\u00eda2, para la gesti\u00f3n de referentes en el sector\u201d, remarc\u00f3 <strong>Juan Carlos Serra<\/strong>, director del Programa de Desarrollo Empresarial de la Farmacia (PDEF).<\/p>\n\n\n\n<p>Por su parte, <strong>Albert de Dalmases, vocal del COFB<\/strong>, destac\u00f3 la doble naturaleza de la oficina de farmacia: <strong>&quot;la farmacia es ante todo un espacio sanitario de proximidad, confianza y servicio. Pero tambi\u00e9n es una empresa y, para poder seguir ofreciendo una atenci\u00f3n excelente, necesitamos farmacias bien gestionadas, sostenibles, eficientes y preparadas para evolucionar&quot;<\/strong>. Y a\u00f1adi\u00f3 que gestionar hoy en d\u00eda significa \u201cliderar equipos, tomar decisiones, controlar n\u00fameros e incorporar tecnolog\u00eda, poniendo siempre al paciente en el centro\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Las 100 claves de gesti\u00f3n para hacer crecer la farmacia<\/strong><\/h2>\n\n\n\n<p>Este marat\u00f3n ha sido un <strong>anticipo de los contenidos<\/strong> que se ofrecer\u00e1n en profundidad en la pr\u00f3xima edici\u00f3n del <strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong>, donde farmac\u00e9uticos de toda Espa\u00f1a ya pueden reservar su plaza en <a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a>.<\/p>\n\n\n\n<p>En concreto, a trav\u00e9s de <strong>microponencias de 30 minutos<\/strong>, los farmac\u00e9uticos se conectaron a las sesiones que m\u00e1s se ajustaban a sus necesidades, facilitando as\u00ed el aprendizaje sobre la <strong>implementaci\u00f3n de la inteligencia artificial<\/strong>, la <strong>ciberseguridad<\/strong>, la <strong>venta <em>online<\/em><\/strong><em>, <\/em>el <strong>liderazgo del equipo<\/strong> o c\u00f3mo <strong>comunicar mejor, <\/strong>entre otros. <strong>Fran Iniesta<\/strong> subray\u00f3 que la implementaci\u00f3n de la inteligencia artificial en la farmacia permite ganar hasta 260 horas al a\u00f1o, equivalente a una hora al d\u00eda. Por otra parte, <strong>\u00c1lvaro Fern\u00e1ndez<\/strong> hizo hincapi\u00e9 en c\u00f3mo destacar en las redes sociales con un posicionamiento claro, constancia, aportando valor y construyendo una marca personal.<\/p>\n\n\n\n<p>Por otra parte, <strong>Paula Fern\u00e1ndez Ochoa<\/strong> expuso c\u00f3mo potenciar la marca a trav\u00e9s de un prop\u00f3sito, la diferenciaci\u00f3n y el liderazgo; <strong>Guille Mart\u00edn<\/strong> destac\u00f3 la importancia de dar un espacio a los pacientes para que sientan que est\u00e1n en un lugar seguro para mejorar la comunicaci\u00f3n con ellos. Y, entre otros muchos aspectos, <strong>Patricia Benayas <\/strong>comparti\u00f3 las claves para gestionar el tiempo en la farmacia y diferenciar lo urgente de lo importante, y <strong>Desire\u00e9 Ballesteros<\/strong> alert\u00f3 del impacto del estr\u00e9s no gestionado en la farmacia.&nbsp;<\/p>\n\n\n\n<p>Estas intervenciones se suman a las de <strong>Fernando Campa<\/strong>, que habl\u00f3 de salud financiera; <strong>Nacho Migoya y Juan Jard\u00f3n<\/strong>, que abordaron respectivamente las 5 claves para comprar bien y fijar precios; <strong>Anna Roser y Diego Sarasketa<\/strong>, que expusieron qu\u00e9 debe tenerse en cuenta el escaparate atraiga y gestionar por categor\u00edas. C\u00f3mo protegerse de los ciberatacados, c\u00f3mo construir un cuadro de mando y c\u00f3mo medir el potencial del \u00e1rea de influencia de la farmacia fueron las claves impartidas por <strong>Bruno P\u00e9rez, Pedro Vidal y Jos\u00e9 Antonio Andreu.<\/strong><\/p>\n\n\n\n<p>La recta final del marat\u00f3n cont\u00f3 con <strong>Susana Guti\u00e9rrez<\/strong>, hablando de la gesti\u00f3n del conflicto; <strong>Reme Navarro,<\/strong> con la venta online; <strong>David Tom\u00e1s y Marcos \u00c1lvarez<\/strong>, sobre la gesti\u00f3n y liderazgo de la farmacia; y, finalmente, <strong>Caros Gonz\u00e1lez-Vilardell y Franco Ponti,<\/strong> compartiendo las claves para fidelizar y negociar con \u00e9xito.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong><\/h2>\n\n\n\n<p>El <strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong> empezar\u00e1 en octubre de 2026 y se ofrecer\u00e1n los conocimientos para que los farmac\u00e9uticos puedan optimizar la gesti\u00f3n y conseguir resultados inmediatos, desarrollar las capacidades directivas y liderar el equipo de colaboradores, as\u00ed como actuar como responsable de una farmacia con las caracter\u00edsticas que la regulan. Tal y como apunt\u00f3 Joan Carles Serra, &quot;ahora trasladamos la oportunidad a los farmac\u00e9uticos de profundizar en cualquiera de los aspectos relacionados con marketing, finanzas, equipo o inteligencia artificial, para mejorar la gesti\u00f3n de la farmacia, haciendo el PDEF. \u00a1Es el programa de formaci\u00f3n ideal para hacerlo!&quot;.<\/p>\n\n\n\n<p>Las clases del PDEF son en directo y la mayor\u00eda de ellas se realizan en doble modalidad, por lo que los alumnos participantes deciden, en cada sesi\u00f3n, si asistir&nbsp;<strong>presencialmente o <em>online<\/em>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>El Colegio de Farmac\u00e9uticos de Barcelona (COFB) ha celebrado con gran \u00e9xito de convocatoria la Marat\u00f3n formativa &quot;100 claves de gesti\u00f3n para hacer crecer tu farmacia en un solo d\u00eda&quot;. La formaci\u00f3n, que tuvo lugar el 21 de abril de forma online con el patrocinio de COFBServeis, Laboratorios Vilardell [\u2026]<\/p>","protected":false},"author":3,"featured_media":84694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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