{"id":84625,"date":"2026-04-15T12:17:30","date_gmt":"2026-04-15T12:17:30","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84625"},"modified":"2026-04-15T12:17:41","modified_gmt":"2026-04-15T12:17:41","slug":"el-cof-de-barcelona-organitza-una-marato-formativa-per-impulsar-la-gestio-de-la-farmacia-en-un-sol-dia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/04\/15\/el-cof-de-barcelona-organitza-una-marato-formativa-per-impulsar-la-gestio-de-la-farmacia-en-un-sol-dia\/","title":{"rendered":"El COF de Barcelona organiza un marat\u00f3n formativo para impulsar la gesti\u00f3n de la farmacia en un solo d\u00eda"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li><strong>Veinte expertos<\/strong> ofrecer\u00e1n <strong>microponencias de 30 minutos<\/strong> sobre <strong>liderazgo, finanzas, digitalizaci\u00f3n, marketing, visi\u00f3n empresarial e innovaci\u00f3n<\/strong> en una sola jornada, que tendr\u00e1 lugar el pr\u00f3ximo <strong>21 de abril<\/strong><\/li>\n\n\n\n<li>La Marat\u00f3n ofrece una <strong>visi\u00f3n panor\u00e1mica de los contenidos <\/strong>que se abordar\u00e1n en profundidad en el pr\u00f3ximo<strong> Programa de Desarrollo Empresarial de la Farmacia<\/strong><\/li>\n\n\n\n<li>Las <strong>inscripciones <\/strong>en el <em>webinar <\/em>en directo se pueden realizar, de forma gratuita y en exclusiva para colegiados de los COF de toda Espa\u00f1a, en <a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a>. La formaci\u00f3n cuenta con el patrocinio de <strong>COFBServicios, Laboratorios Vilardell y Zambon<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"480\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-1024x480.jpg\" alt=\"\" class=\"wp-image-84531\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-1024x480.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-300x141.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-768x360.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-1536x720.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2-18x8.jpg 18w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_PDEF_30032026_2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Bajo el t\u00edtulo <strong>&quot;100 claves de gesti\u00f3n para hacer crecer tu farmacia en un solo d\u00eda&quot;<\/strong>, el <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> organiza el pr\u00f3ximo <strong>21 de abril<\/strong> una <strong>Marat\u00f3n formativo<\/strong> para mejorar la gesti\u00f3n integral en la farmacia e impulsar su transformaci\u00f3n.<\/p>\n\n\n\n<p>En <strong>un solo d\u00eda<\/strong>, de 9 ha 19 h mediante un <strong>webinar<\/strong> en directo, <strong>veinte expertos<\/strong> referentes compartir\u00e1n su conocimiento a trav\u00e9s de microponencias de 30 minutos. De esta forma, analizar\u00e1n un total de <strong>100 aspectos de gesti\u00f3n<\/strong>, aplicables al d\u00eda a d\u00eda, sobre <strong>liderazgo y gesti\u00f3n de personas, finanzas y rentabilidad, marketing y comunicaci\u00f3n, digitalizaci\u00f3n y tecnolog\u00eda y visi\u00f3n empresarial e innovaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>El director del Programa de Desarrollo Empresarial de la Farmacia (PDEF), <strong>Juan Carlos Serra<\/strong>, destaca la importancia de este formato: \u201cCon esta Marat\u00f3n queremos que el farmac\u00e9utico se lleve una visi\u00f3n estrat\u00e9gica y soluciones concretas en gesti\u00f3n de la farmacia que pueda implementar desde el minuto en su farmacia\u201d.<\/p>\n\n\n\n<p>Por su parte, <strong>Oscar Llans\u00f3<\/strong>, responsable de la Comisi\u00f3n de Formaci\u00f3n y vocal de Alimentaci\u00f3n y Nutrici\u00f3n del COFB, se\u00f1ala que &quot;desde el Colegio apostamos por una formaci\u00f3n continuada para poder fomentar el desarrollo profesional de los farmac\u00e9uticos. La gesti\u00f3n de equipos, la digitalizaci\u00f3n y la visi\u00f3n empresarial son hoy pilares necesarios para asegurar la sostenibilidad de la farmacia&quot;.<\/p>\n\n\n\n<p>El formato flexible de la Marat\u00f3n permite a los farmac\u00e9uticos inscritos seleccionar las sesiones que m\u00e1s se ajusten a sus necesidades, pudiendo entrar y salir de la jornada virtual seg\u00fan su disponibilidad. Las <strong>inscripciones<\/strong> se pueden realizar, de forma gratuita y en exclusiva para colegiados de los COF de toda Espa\u00f1a, en <strong><a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a><\/strong>. A su vez, la formaci\u00f3n cuenta con el patrocinio de <strong>COFBServicios, Laboratorios Vilardell y Zambon<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Liderazgo, finanzas, digitalizaci\u00f3n, marketing e innovaci\u00f3n, temas clave de la gesti\u00f3n farmac\u00e9utica<\/strong><\/h2>\n\n\n\n<p>Durante 10 horas, y de forma din\u00e1mica, intervendr\u00e1n 20 referentes del sector farmac\u00e9utico como <strong>\u00c1lvaro Fern\u00e1ndez<\/strong>, que hablar\u00e1 sobre c\u00f3mo destacar en las redes sociales; <strong>Reme Navarro<\/strong>, sobre venta <em>online<\/em>; <strong>Fran Iniesta<\/strong> analizar\u00e1 la implementaci\u00f3n de la IA; <strong>Guille Mart\u00edn<\/strong> repasar\u00e1 claves para comunicar mejor; y <strong>Franco Ponti<\/strong> dar\u00e1 consejos sobre negociaci\u00f3n. Tambi\u00e9n se abordar\u00e1n otros temas como la ciberseguridad con <strong>Bruno P\u00e9rez Junc\u00e0<\/strong>, la salud financiera con <strong>Fernando Campa<\/strong> o el liderazgo de equipos con <strong>Marcos \u00c1lvarez<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong><\/h2>\n\n\n\n<p>Durante el Marat\u00f3n formativo se dar\u00e1n a conocer, en exclusiva, todos los detalles del nuevo <strong>Programa de Desarrollo Empresarial de la Farmacia (PDEF)<\/strong>. Se ofrecer\u00e1 una visi\u00f3n panor\u00e1mica de los contenidos que se tratar\u00e1n en el PDEF, con un inicio previsto a partir de octubre de 2026.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Sota el t\u00edtol \u201c100 claus de gesti\u00f3 per fer cr\u00e9ixer la teva farm\u00e0cia en un sol dia\u201d, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) organitza el pr\u00f2xim 21 d&#8217;abril una Marat\u00f3 formativa per millorar la gesti\u00f3 integral a la farm\u00e0cia i impulsar la seva transformaci\u00f3. En un sol dia, de [&hellip;]<\/p>","protected":false},"author":3,"featured_media":84531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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