{"id":84511,"date":"2026-03-26T15:55:00","date_gmt":"2026-03-26T15:55:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84511"},"modified":"2026-03-30T11:05:32","modified_gmt":"2026-03-30T11:05:32","slug":"que-es-una-farmacia-ferran-adria-a-infarma-quan-la-innovacio-comenca-amb-una-pregunta-incomoda","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/03\/26\/que-es-una-farmacia-ferran-adria-a-infarma-quan-la-innovacio-comenca-amb-una-pregunta-incomoda\/","title":{"rendered":"\u00bfQu\u00e9 es una farmacia? Ferran Adri\u00e0 en Infarma: cuando la innovaci\u00f3n comienza con una pregunta inc\u00f3moda"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-1024x683.jpg\" alt=\"\" class=\"wp-image-84512\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-1024x683.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-300x200.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-768x512.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-1536x1024.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026-18x12.jpg 18w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_FERRAN-ADRIA_26032026.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El pasado 25 de marzo, la sala Inspiraci\u00f3n de<a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma <\/a>se llen\u00f3 (y con cola). M\u00e1s de 400 personas esperaban escuchar y hablar <strong>de innovaci\u00f3n<\/strong> a <strong>Ferran Adri\u00e0<\/strong>, chef y embajador de Telef\u00f3nica, en una charla organizada en colaboraci\u00f3n con Telef\u00f3nica. Lo que encontr\u00f3 al p\u00fablico no fue una charla al uso.<\/p>\n\n\n\n<p>No hubo discurso lineal ni recetas aplicables. Hubo preguntas. Muchas.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 es una farmacia? \u00bfQu\u00e9 es un tomate? \u00bfQu\u00e9 hace que una zanahoria sepa en zanahoria?<\/p>\n\n\n\n<p>A partir de ah\u00ed, Adri\u00e0 hizo lo que le gusta hacer: desmontar lo que damos por sentado. Desde su metodolog\u00eda Sapiens, defendi\u00f3 que no existe innovaci\u00f3n sin conocimiento profundo. Que antes de transformar, es necesario entender. Y que entender comienza por cuestionar. &quot;\u00bfQu\u00e9 es innovar? Buscarse la vida y estar en el loro&quot;.<\/p>\n\n\n\n<p>La propuesta no fue c\u00f3moda. Parte del p\u00fablico se remov\u00eda ante un planteamiento que exig\u00eda parar, pensar y reconocer que quiz\u00e1 llevemos tiempo operando sin hacernos las preguntas correctas.<\/p>\n\n\n\n<p>Porque de eso iba la charla: de desafiar el statu quo. De dejar de asumir que sabemos qu\u00e9 es una farmacia y empezar a definirlo de nuevo. De distinguir entre las distintas experiencias del usuario y el paciente. De revisar lo que ofrecemos, no desde la inercia, sino desde la intenci\u00f3n.<\/p>\n\n\n\n<p>Y por eso esta charla ten\u00eda todo el sentido en la sala Inspiraci\u00f3n.<\/p>\n\n\n\n<p>Porque innovar no siempre es avanzar m\u00e1s r\u00e1pido, sino detenerse a pensarlo todo de nuevo.<\/p>\n\n\n\n<p>El encuentro termin\u00f3 como empez\u00f3, con m\u00e1s preguntas que respuestas, sin conclusiones cerradas y con una clara invitaci\u00f3n flotante en el aire.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado 25 de marzo, la sala Inspiraci\u00f3n de Infarma se llen\u00f3 (y con cola). M\u00e1s de 400 personas esperaban escuchar y hablar de innovaci\u00f3n a Ferran Adri\u00e0, chef y embajador de Telef\u00f3nica, en una charla organizada en colaboraci\u00f3n con Telef\u00f3nica. Lo que encontr\u00f3 el p\u00fablico no fue una [\u2026]<\/p>","protected":false},"author":3,"featured_media":84512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060,1066],"tags":[3989,53,68,5505,28,508,5433,575,4899],"class_list":["post-84511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","category-sense-categoria-ca","tag-congres-europeu-doficina-de-farmacia","tag-farmaceutics","tag-farmacia","tag-ferran-adria","tag-infarma","tag-infarma-madrid","tag-infarma-madrid-2026","tag-innovacio","tag-salo-de-medicaments-i-parafarmacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e8 \u00e9s una farm\u00e0cia? 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