{"id":84461,"date":"2026-03-25T19:00:00","date_gmt":"2026-03-25T19:00:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84461"},"modified":"2026-03-26T14:46:38","modified_gmt":"2026-03-26T14:46:38","slug":"la-dermo-un-sector-en-que-el-canal-farmacia-es-diferencia-pel-valor-afegit-que-aporta","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/03\/25\/la-dermo-un-sector-en-que-el-canal-farmacia-es-diferencia-pel-valor-afegit-que-aporta\/","title":{"rendered":"La &#039;dermo&#039;, un sector en el que el canal farmacia se diferencia por el \u201cvalor a\u00f1adido\u201d que aporta"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Infarma Madrid 2026 acoge una sesi\u00f3n en la que, de la mano de expertos, se ha analizado la evoluci\u00f3n del sector dermocosm\u00e9tico en el canal farmacia<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1024x768.jpg\" alt=\"\" class=\"wp-image-84462\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1024x768.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-300x225.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-768x576.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1536x1152.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-16x12.jpg 16w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>La evoluci\u00f3n del sector dermocosm\u00e9tico, su presencia en el canal farmacia y las particularidades ligadas a su gesti\u00f3n estuvieron presentes en <a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Madrid 2026<\/a>. Durante la sesi\u00f3n <strong>\u201cDermo: \u00bfc\u00f3mo entiende la industria el canal farmacia?\u201d<\/strong>, celebrada este mi\u00e9rcoles, se debati\u00f3 sobre el avance de este sector y sobre la situaci\u00f3n actual y las perspectivas del canal farmacia en un \u00e1rea que, por encima de todo, se diferencia por el \u201cvalor a\u00f1adido\u201d que aporta. As\u00ed lo defendieron <strong>Manuel Mart\u00ednez del Peral<\/strong>, presidente en funciones del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), presidente de Infarma Madrid 2026 y moderador del foro; <strong>\u00d3scar Mateo<\/strong>, director de Conocimiento y Estudios de Mercado de la Asociaci\u00f3n Nacional de Perfumer\u00eda y Cosm\u00e9tica (STANPA), y <strong>Juan Naya<\/strong>, CEO de ISDIN.<\/p>\n\n\n\n<p>&#8220;<strong>El sector dermofarmac\u00e9utico tiene suma relevancia y los farmac\u00e9uticos debemos trabajar para ser l\u00edderes en \u00e9l\u201d<\/strong>, se\u00f1al\u00f3 Mart\u00ednez del Peral durante el inicio de la sesi\u00f3n antes de dar paso a Mateo para que expusiera algunos de los datos m\u00e1s relevantes sobre la evoluci\u00f3n de esta \u00e1rea en los \u00faltimos a\u00f1os. Entre estos datos, el representante de STANPA asegur\u00f3 que<strong> \u201cel sector <em>beauty <\/em>acumula un crecimiento del +44,3% en los \u00faltimos cinco a\u00f1os\u201d<\/strong> y que, para la mayor\u00eda de los consumidores,<strong> la salud se ha convertido &quot;en una prioridad clave&quot; que impacta en aspectos como &quot;la autoestima, la confianza y el estado emocional&quot;.<\/strong><\/p>\n\n\n\n<p>Junto a esto, Mateo apunt\u00f3 que la oficina de farmacia como canal, &quot;con un 20%&quot;, copa una parte relevante del sector <em>beauty <\/em>y que, a la hora de la elecci\u00f3n de producto, &quot;coincidiendo con el ADN del canal farmacia&quot;, destacan la recomendaci\u00f3n profesional, la eficiencia y la confianza en la marca. <strong>\u201cEl consumidor sabe muy bien lo que va buscando en cada canal y, en la farmacia, lo que marca la diferencia es ese valor a\u00f1adido que aporta y es importante saber transmitirlo\u201d<\/strong>, asegur\u00f3. Tras ello, durante el debate subray\u00f3 la importancia de \u201ccrear identidad\u201d y que la farmacia sepa analizar y aprovechar las oportunidades de crecimiento que este sector ofrece.<\/p>\n\n\n\n<p>Por su parte, Naya afirm\u00f3 que <strong>\u201cla poblaci\u00f3n est\u00e1 cada vez m\u00e1s concienciada con el autocuidado<\/strong>&quot;, lo que &quot;genera un mercado muy atractivo&quot; al que, en los \u00faltimos a\u00f1os, se han incorporado, cada vez m\u00e1s, nuevos actores, como el p\u00fablico masculino. &quot;Debemos trabajar para que la farmacia sea canal de experiencia y referencia en el que, impulsado por la tecnolog\u00eda, se refuerce el valor a\u00f1adido que aporta&quot;.<\/p>\n\n\n\n<p>Atado a ello, destac\u00f3 que, en esta apuesta de la farmacia comunitaria por crecer en dermo, es importante apostar por la innovaci\u00f3n y por fidelizar a trav\u00e9s de su conocimiento y consejo experto.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n del sector dermocosm\u00e9tico, su presencia en el canal farmacia y las particularidades ligadas a su gesti\u00f3n estuvieron presentes en Infarma Madrid 2026. Durante la sesi\u00f3n \u201cDermo: \u00bfc\u00f3mo entiende la industria el canal farmacia?\u201d, celebrada este mi\u00e9rcoles, se debati\u00f3 sobre el avance de este sector y sobre la situaci\u00f3n [\u2026]<\/p>","protected":false},"author":3,"featured_media":84462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060],"tags":[18,19,5496,443,28,508,5433,5497],"class_list":["post-84461","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermo","tag-dermocosmetica","tag-infarma","tag-infarma-madrid","tag-infarma-madrid-2026","tag-sector-dermofarmaceutic","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La &#039;dermo&#039;, un sector en qu\u00e8 el canal farm\u00e0cia es diferencia pel &quot;valor afegit&quot; 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