{"id":84447,"date":"2026-03-25T16:04:58","date_gmt":"2026-03-25T16:04:58","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84447"},"modified":"2026-03-25T16:04:59","modified_gmt":"2026-03-25T16:04:59","slug":"el-pacient-precisa-una-atencio-sanitaria-que-el-miri-als-ulls-li-digui-pel-seu-nom-i-escolti-tot-el-que-ha-de-explicar","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/03\/25\/el-pacient-precisa-una-atencio-sanitaria-que-el-miri-als-ulls-li-digui-pel-seu-nom-i-escolti-tot-el-que-ha-de-explicar\/","title":{"rendered":"El paciente precisa una atenci\u00f3n sanitaria \u201cque le mire a los ojos, le diga por su nombre y escuche todo lo que debe contar\u201d"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>Durante la mesa de debate <strong>&#039;La voz del paciente en la oficina de farmacia&#039;<\/strong>, celebrada en <strong>Infarma Madrid 2026<\/strong>, varios representantes de pacientes han profundizado en qu\u00e9 significa realmente vivir con una enfermedad, c\u00f3mo deber\u00eda evolucionar la atenci\u00f3n hacia un modelo m\u00e1s humano y qu\u00e9 esperan los pacientes de un actor tan cercano como es la farmacia<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-scaled.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1024x768.jpg\" alt=\"\" class=\"wp-image-84449\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1024x768.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-300x225.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-768x576.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1536x1152.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-2048x1536.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El paciente precisa una <strong>atenci\u00f3n \u201cpr\u00f3xima e individualizada\u201d<\/strong>; una <strong>atenci\u00f3n \u201cque humanice\u201d<\/strong>; una <strong>atenci\u00f3n que \u201clo mire a los ojos, le diga por su nombre y escuche atentamente todo lo que \u00e9ste debe explicar<\/strong>&quot;Esta fue una de las grandes conclusiones que se desprendieron de la mesa de debate La voz del paciente en la oficina de farmacia, celebrada este mi\u00e9rcoles en <strong><a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Madrid 2026<\/a><\/strong>, moderada por <strong>Alicia Moro<\/strong>, coordinadora de la Estrategia de Pacientes y vocal de No Ejercientes en funciones del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), y en la que intervinieron <strong>Pilar Laguna<\/strong>, patr\u00f3n y directora de Comunicaci\u00f3n de la Asociaci\u00f3n Visual TEAF (Trastorno del Espectro Alcoh\u00f3lico Fetal); <strong>\u00c1frica Luca de Tena<\/strong>, presidenta de la Asociaci\u00f3n de Afectados por la Dermatitis At\u00f3pica (AADA); <strong>Juan Manuel Ortiz<\/strong>, presidente de la Asociaci\u00f3n Madrile\u00f1a de Pacientes Anticoagulados y Cardiovasculares (AMAC), y <strong>Pilar Mart\u00ednez Gimeno<\/strong>, presidenta de honor de la Asociaci\u00f3n Diabetes Madrid (ADM).<\/p>\n\n\n\n<p>En este foro, representantes de pacientes profundizaron en <strong>qu\u00e9 significa realmente vivir con una enfermedad, en c\u00f3mo deber\u00eda evolucionar la atenci\u00f3n sanitaria hacia un modelo m\u00e1s humano y qu\u00e9 esperan de un actor tan cercano como la farmacia<\/strong>. &quot;El objetivo de esta sesi\u00f3n es dar voz a los pacientes, conocer qu\u00e9 nos deben explicar y profundizar en sus necesidades para as\u00ed mejorar la atenci\u00f3n y, con ello, el sistema sanitario. Cuando hablamos de enfermedades, hablamos de tratamiento y protocolos; pero detr\u00e1s hay una historia que contar y queremos conocerla&quot;, afirm\u00f3 Alicia Moro.<\/p>\n\n\n\n<p>Para <strong>Pilar Laguna<\/strong>, la asistencia sanitaria tiene en la humanizaci\u00f3n su piedra angular: <strong>&quot;Necesitamos una atenci\u00f3n que te mire a los ojos y que te pregunte c\u00f3mo est\u00e1s. Una atenci\u00f3n en la que, junto con el rigor y la profesionalidad, haya contacto y escucha activa&quot;<\/strong>. Asimismo, incidi\u00f3 en la necesidad de tener una \u201cvisi\u00f3n 360\u00ba\u201d en la que el farmac\u00e9utico, a trav\u00e9s de la formaci\u00f3n y la informaci\u00f3n, ayude a visibilizar la enfermedad, eliminar estigmas asociados e impulsar la prevenci\u00f3n. \u201cEn todo esto, desempe\u00f1a un papel muy relevante\u201d, afirm\u00f3.<\/p>\n\n\n\n<p><strong>\u00c1frica Luca de Tena<\/strong>, por su parte, destac\u00f3 que la comunicaci\u00f3n, el contacto y la empat\u00eda son esenciales en la asistencia al paciente, ya que ayudan al manejo de la enfermedad ya empoderar al paciente para que tenga voz.<strong> &quot;El sistema sanitario no entiende el car\u00e1cter de impredictibilidad de la enfermedad. Nuestra patolog\u00eda no tiene un manejo sencillo y la respuesta es muy heterog\u00e9nea&quot;<\/strong>, se\u00f1al\u00f3 la presidenta de la AADA, que valor\u00f3 tras ello &quot;el ingrediente a\u00f1adido de familiaridad y proximidad&quot; que ofrece el farmac\u00e9utico para contribuir a generar un estrecho v\u00ednculo de confianza con el paciente. A esto a\u00f1adi\u00f3 la importancia &quot;de decir al paciente por su nombre&quot; para evitar que la atenci\u00f3n se deshumanice y &quot;deje atr\u00e1s todo lo que rodea&quot; a la persona.<\/p>\n\n\n\n<p>En esta l\u00ednea, <strong>Juan Manuel Ort\u00edz<\/strong> incidi\u00f3 en que <strong>&quot;hay que humanizar el trato con el paciente&quot; conociendo lo que rodea tanto a \u00e9l como a su enfermedad, y se\u00f1al\u00f3 que &quot;nunca debe olvidarse que el paciente tiene un nombre propio por el que hay que dirigirse a \u00e9l&quot; <\/strong>para fomentar la empat\u00eda y la humanizaci\u00f3n de la atenci\u00f3n: &quot;Hay que empoderar al paciente, darle voz, escuchar todo lo que debe explicar y acompa\u00f1arle. Decirle por su nombre acerca mucho&quot;. Junto a ello, resalt\u00f3 que es necesario \u201ccuidar al cuidador\u201d, destacando su figura y el importante papel que desempe\u00f1a.<\/p>\n\n\n\n<p><strong>Pilar Mart\u00ednez Gimeno<\/strong>, durante su intervenci\u00f3n, remarc\u00f3 la importancia de las organizaciones de pacientes como \u201cprimer pelda\u00f1o para el acompa\u00f1amiento del paciente y de su entorno familiar\u201d, y tambi\u00e9n para la \u201cdefensa de sus derechos\u201d. Por eso, pidi\u00f3 a los profesionales sanitarios que &quot;prescriban asociaciones&quot; para mostrar al paciente que no est\u00e1 solo y lo mucho que pueden ayudarle. <strong>\u201cEl paciente tiene una identidad que va mucho m\u00e1s all\u00e1 de su enfermedad y, entre todos, debemos cooperar para resaltar esto y eliminar etiquetas<\/strong>\u201d, concluy\u00f3.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>El paciente precisa una atenci\u00f3n &quot;pr\u00f3xima e individualizada&quot;; una atenci\u00f3n \u201cque humanice\u201d; una atenci\u00f3n que \u201clo mire a los ojos, le diga por su nombre y escuche atentamente todo lo que \u00e9ste debe contar\u201d. \u00c9sta fue una de las grandes conclusiones que se desprendieron de la mesa de debate [\u2026]<\/p>","protected":false},"author":3,"featured_media":84449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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