{"id":84417,"date":"2026-03-24T18:02:34","date_gmt":"2026-03-24T18:02:34","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84417"},"modified":"2026-03-24T18:07:28","modified_gmt":"2026-03-24T18:07:28","slug":"fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2026\/03\/24\/fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio\/","title":{"rendered":"Fotoprotecci\u00f3n sin \u201cbulos\u201d: farmac\u00e9uticos y dermat\u00f3logos frente a la \u201cinfoxicaci\u00f3n\u201d"},"content":{"rendered":"
\"\"<\/a><\/figure>\n\n\n\n


El exceso de mensajes en redes sociales en materia de fotoprotecci\u00f3n y dermocosm\u00e9tica, recomendaciones contradictorias, alarmismo sobre filtros solares, confusi\u00f3n entre natural y eficaz o qu\u00edmico y seguridad\u2026 El paciente llega a la farmacia ya la consulta m\u00e9dica con dudas mezcladas y muchas veces con mitos ya interiorizados. Para desterrarlos, ha entrado en juego el binomio dermatolog\u00eda y farmacia. Y ha quedado patente en la sesi\u00f3n "Fotoprotecci\u00f3n, entre el mito y la realidad", con la colaboraci\u00f3n del laboratorio ISDIN en Infarma Madrid 2026.<\/p>\n\n\n\n

"Lo m\u00e1s relevante, e incluso peligroso, es la desinformaci\u00f3n o peor a\u00fan, la infoxicaci\u00f3n, que tiene un impacto especialmente importante en la poblaci\u00f3n vulnerable, como son ni\u00f1os, adolescentes y j\u00f3venes, a trav\u00e9s de la excesiva informaci\u00f3n que reciben por redes sociales sin ning\u00fan criterio cient\u00edfico", ha explicado Raquel Aguado, vocal de Dermofarmacia y Productes.<\/p>\n\n\n\n

Aguado sostuvo que "en la farmacia seguimos escuchando argumentos como "me he quemado, pero despu\u00e9s no pasa nada". Y a\u00fan hay algo peor, ese paciente que te comenta que \u00e9l siempre se quema y despu\u00e9s se broncea, pensando que esta creencia de "capacidad de bronceado" posterior le protege".<\/p>\n\n\n\n

Un punto en el que coincidi\u00f3 Ra\u00fal de Lucas, jefe de secci\u00f3n de Dermatolog\u00eda y responsable de la Unidad de Dermatolog\u00eda Pedi\u00e1trica del Hospital Universitario La Paz de Madrid, que explic\u00f3 que \u201cen consulta veo pacientes que creen que el SPF 50 es una pantalla total de protecci\u00f3n, que, si no se queman, no hay da\u00f1o, o que la piel morena. Y muchas veces lo que explico en consulta acaban reforz\u00e1ndolo en la farmacia.<\/p>\n\n\n\n

Porque muchas veces, el problema no es que no quieran protegerse, es que no comprenden el riesgo acumulativo.<\/p>\n\n\n\n

Por su parte, Alba Villanueva, head of Sun Care Scientific Affairs en ISDIN, sostuvo que "desde la industria tenemos la responsabilidad de desarrollar innovaci\u00f3n con base cient\u00edfica real, comunicar con rigor y facilitar herramientas que ayuden a los profesionales sanitarios a recomendar mejor".<\/p>\n\n\n\n

Fotoprotecci\u00f3n personalizada en la infancia<\/strong><\/h2>\n\n\n\n

La piel de los ni\u00f1os no es una piel adulta en peque\u00f1o, sino una piel biol\u00f3gicamente inmadura y de ah\u00ed la necesidad de extremar la precauci\u00f3n. Porque el cuerpo tiene memoria.<\/p>\n\n\n\n

La piel infantil "tiene un estrato c\u00f3rneo m\u00e1s delgado, menor cantidad de melanina, uni\u00f3n dermoepid\u00e9rmica m\u00e1s d\u00e9bil y menor capacidad antioxidante. El sistema inmunol\u00f3gico cut\u00e1neo est\u00e1 en desarrollo y la funci\u00f3n barrera todav\u00eda no es completamente eficiente, lo que implica una mayor vulnerabilidad al da\u00f1o UV, una mayor p\u00e9rdida transepid\u00e9rmica de agua y una mayor susceptibilidad.<\/p>\n\n\n\n

Por su parte, Aguado a\u00f1adi\u00f3 que "en la farmacia, los padres agradecen que les expliquemos que el ni\u00f1o necesita un producto espec\u00edfico, con alta tolerancia, refuerzo de barrera y resistencia al agua ya la fricci\u00f3n. Tambi\u00e9n nos avanzamos en muchos casos a posibles reacciones no deseadas que podr\u00edan tener un impacto en la salud y el aspecto de su piel, no s\u00f3lo en el corto plazo", no s\u00f3lo.<\/p>\n\n\n\n

De nuevo, se\u00f1alan los expertos, la gal\u00e9nica es clave para la adherencia familiar. "Y algo muy importante: el momento de la consulta y la adquisici\u00f3n del fotoprotector suele ser reactivo, por ejemplo, despu\u00e9s de nuestra recomendaci\u00f3n asociada a un tratamiento m\u00e9dico, despu\u00e9s de una quemadura\u2026 Nuestro objetivo es convertir ese momento reactivo en un momento educativo. Hay que explicar que no es s\u00f3lo proteger en vacaciones; el parque, el recreo y las actividades extraescolares tambi\u00e9n cuentan".<\/p>\n\n\n\n

Hemos avanzado mucho desde la farmacia haciendo verdaderos esfuerzos por desestacionalizar la fotoprotecci\u00f3n, pero sin duda nos queda un camino largo que debemos recorrer juntos profesionales sanitarios e industria para conseguir un mayor impacto de nuestras recomendaciones en la poblaci\u00f3n.<\/p>\n\n\n\n

En definitiva, el farmac\u00e9utico tiene un valor diferencial respecto a otros canales: proximidad, accesibilidad, tiempo, conocimiento, escucha, pregunta, personaliza y explica. "Y cuando alineamos nuestro mensaje con la dermatolog\u00eda y con la evidencia cient\u00edfica, reforzamos la categor\u00eda y reforzamos la confianza", concluyeron los expertos.<\/p>","protected":false},"excerpt":{"rendered":"

El exceso de mensajes en redes sociales en materia de fotoprotecci\u00f3n y dermocosm\u00e9tica, recomendaciones contradictorias, alarmismo sobre filtros solares, confusi\u00f3n entre natural y eficaz o qu\u00edmico y seguridad\u2026 El paciente llega a la farmacia ya la consulta m\u00e9dica con dudas mezcladas y muchas veces con mitos ya interiorizados. Para desterrarlos, [...]<\/p>","protected":false},"author":3,"featured_media":84418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060],"tags":[18,19,5492,53,444,28,5464,5433],"class_list":["post-84417","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermatoleffs","tag-farmaceutics","tag-fotoproteccio","tag-infarma","tag-infarma-2026","tag-infarma-madrid-2026","post_format-post-format-aside"],"yoast_head":"\nFotoprotecci\u00f3\u00a0sense \u201cbulos\u201d: farmac\u00e8utics i dermat\u00f2legs davant de la \u201cinfoxicaci\u00f3\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/es\/2026\/03\/24\/fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fotoprotecci\u00f3\u00a0sense \u201cbulos\u201d: farmac\u00e8utics i dermat\u00f2legs davant de la \u201cinfoxicaci\u00f3\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"L’exc\u00e9s de missatges a xarxes socials en mat\u00e8ria de\u00a0fotoprotecci\u00f3\u00a0i dermocosm\u00e8tica, recomanacions contradict\u00f2ries, alarmisme sobre filtres solars, confusi\u00f3 entre natural i efica\u00e7 o qu\u00edmic i seguretat\u2026 El pacient arriba a la farm\u00e0cia i a la consulta m\u00e8dica amb dubtes barrejats i moltes vegades amb mites ja interioritzats. 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