{"id":81075,"date":"2025-03-27T16:37:00","date_gmt":"2025-03-27T16:37:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=81075"},"modified":"2025-03-28T14:38:05","modified_gmt":"2025-03-28T14:38:05","slug":"alex-rayon-ens-comparem-tota-lestona-amb-la-ia-i-el-que-de-veritat-hauriem-de-fer-es-conviure-amb-ella","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2025\/03\/27\/alex-rayon-ens-comparem-tota-lestona-amb-la-ia-i-el-que-de-veritat-hauriem-de-fer-es-conviure-amb-ella\/","title":{"rendered":"\u00c1lex Ray\u00f3n: \u201cNos comparamos todo el rato con la IA y lo que de verdad deber\u00edamos hacer es convivir con ella\u201d"},"content":{"rendered":"<ul class=\"wp-block-list\">\n<li>El experto en tecnolog\u00eda <strong>\u00c1lex Ray\u00f3n<\/strong> ha mostrado en Infarma 2025 <strong>c\u00f3mo la inteligencia artificial puede convertirse en una aliada clave para los farmac\u00e9uticos y la importancia de aprender a interactuar con ella<\/strong><\/li>\n\n\n\n<li>Para Ray\u00f3n, estamos ante una era en la que <strong>saber hacer buenas y objetivas preguntas es m\u00e1s importante que conocer las respuestas<\/strong><\/li>\n\n\n\n<li>La inteligencia artificial puede ayudar a la oficina de farmacia en tareas como la selecci\u00f3n de ubicaciones estrat\u00e9gicas, la optimizaci\u00f3n del abastecimiento o de los precios y el desarrollo de herramientas para una atenci\u00f3n m\u00e1s personalizada al paciente<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1024x683.jpg\" alt=\"\u00c1lex Ray\u00f3n (esquerra) impartint la confer\u00e8ncia d'actualitat sobre IA, juntament amb Manuel Mart\u00ednez del Peral (dreta).\" class=\"wp-image-81078\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1024x683.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-300x200.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-768x512.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1536x1024.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-2048x1366.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00c1lex Ray\u00f3n (izquierda) impartiendo la conferencia de actualidad sobre IA, junto a Manuel Mart\u00ednez del Peral (derecha).<\/figcaption><\/figure>\n\n\n\n<p><em>Barcelona, 26 de marzo de 2025.- <\/em>Las herramientas de inteligencia artificial (IA) son ya capaces de leer y comprender textos, as\u00ed como reconocer im\u00e1genes, con mayor precisi\u00f3n que los humanos. As\u00ed lo ha expuesto el experto en tecnolog\u00eda, <strong>\u00c1lex Ray\u00f3n<\/strong>, durante la <strong>conferencia \u201cInteligencia artificial, \u00bfqu\u00e9 es y qu\u00e9 no es?\u201d<\/strong>, celebrada durante la segunda jornada de Infarma 2025. La sesi\u00f3n, moderada por <strong>Manuel Mart\u00ednez del Peral<\/strong>, vicepresidente de<a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Barcelona 2025<\/a> y presidente del Colegio Oficial de Farmac\u00e9uticos de Madrid, sobre c\u00f3mo funcionan las herramientas actuales que utilizan IA y c\u00f3mo utilizarlas, o lo que ser\u00eda mejor decir, c\u00f3mo entrenarlas.<\/p>\n\n\n\n<p>El doctor en Inform\u00e1tica y Telecomunicaciones, actualmente CEO y cofundador de Brain&amp;Code, defiende que el t\u00e9rmino <strong>\u201cinteligencia artificial\u201d no es lo m\u00e1s adecuado<\/strong> y prefiere referirse a ella como a <strong>\u201cinteligencia digital o electr\u00f3nica\u201d<\/strong>. Durante su intervenci\u00f3n, Ray\u00f3n ha explicado que existe una falta de comprensi\u00f3n generalizada sobre lo que realmente puede y no puede hacer la IA, lo que genera expectativas poco realistas.<\/p>\n\n\n\n<p>Para ilustrar su evoluci\u00f3n, record\u00f3 que el concepto de m\u00e1quinas que pudieran simular capacidades cognitivas humanas se remonta al siglo XIX, con <strong>Ada Lovelace<\/strong>, considerada la <strong>primera programadora de la historia<\/strong>, quien ya <strong>predijo la existencia de \u201cm\u00e1quinas pensantes<\/strong>&#8220;.<\/p>\n\n\n\n<p>Hoy en d\u00eda, afirma Ray\u00f3n, podemos decir que la IA no s\u00f3lo comprende textos con precisi\u00f3n, sino que tambi\u00e9n es capaz de ver mejor que el ojo humano, gracias a su capacidad de reconocimiento de im\u00e1genes. Tambi\u00e9n supera a los humanos en el an\u00e1lisis de datos masivos, el razonamiento predictivo y la resoluci\u00f3n de problemas matem\u00e1ticos complejos.<\/p>\n\n\n\n<p>Ray\u00f3n ha destacado algunas de las aplicaciones pr\u00e1cticas de la IA en el sector farmac\u00e9utico, como el an\u00e1lisis de datos de usuarios para identificar las mejores ubicaciones para abrir una farmacia, la optimizaci\u00f3n de procesos de abastecimiento o el desarrollo de herramientas que mejoren la atenci\u00f3n personalizada al paciente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El reto de la convivencia entre humanos e IA<\/strong><\/h2>\n\n\n\n<p>\u201cLa <strong>IA <\/strong>funciona como una infraestructura cognitiva: <strong>posee las capacidades, pero es necesario desarrollarlas y entrenarlas para que realicen las tareas que nos interesan<\/strong>\u201d ha explicado Ray\u00f3n, quien ha aconsejado que <strong>&quot;tenemos que aprender a dar instrucciones claras y precisas para aprovechar al m\u00e1ximo su potencial&quot;<\/strong>.<\/p>\n\n\n\n<p>Seg\u00fan Ray\u00f3n, en esa nueva era <strong>ser\u00e1 m\u00e1s importante saber hacer buenas preguntas que conocer las respuestas<\/strong>. &quot;No vamos a perder nuestro tiempo en tareas que las m\u00e1quinas pueden hacer mejor. Nuestro valor diferencial radicar\u00e1 en nuestra capacidad de formular los problemas de manera efectiva&quot;, ha enfatizado.<\/p>\n\n\n\n<p>El experto en tecnolog\u00eda se mostr\u00f3 contrario a discursos apol\u00edticos sobre la posible desaparici\u00f3n de puestos de trabajo para la implantaci\u00f3n de la IA.<strong> &quot;Nuestro valor es la conciencia&quot; y ha subrayado que la llegada de la IA no debe interpretarse como una amenaza para los profesionales, sino como una oportunidad para mejorar su eficiencia.<\/strong> &quot;Nos comparamos todo el rato con la IA y lo que de verdad deber\u00edamos hacer es convivir con ella. Nosotros hacemos cosas mejor y ella otras&quot;, ha afirmado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Protecci\u00f3n de datos y propiedad intelectual: los grandes desaf\u00edos<\/strong><\/h2>\n\n\n\n<p><strong>Uno de los temas que m\u00e1s preocupan en la adopci\u00f3n de la IA es la protecci\u00f3n de datos personales y la regulaci\u00f3n de la propiedad intelectual. <\/strong>Ray\u00f3n ha se\u00f1alado que <strong>la legislaci\u00f3n actual no contempla la protecci\u00f3n de los &quot;datos cognitivos&quot;<\/strong>, es decir, la informaci\u00f3n sobre c\u00f3mo pensamos o razonamos. &quot;La gran asignatura pendiente es la protecci\u00f3n de la cognici\u00f3n humana frente a las tecnolog\u00edas emergentes&quot;, ha advertido.<\/p>\n\n\n\n<p>En este sentido, recomend\u00f3 que las farmacias adopten un enfoque natural en su relaci\u00f3n con las herramientas digitales. <strong>&quot;Si gestionamos correctamente nuestra relaci\u00f3n con los agentes digitales, podremos aprovechar al m\u00e1ximo sus beneficios&quot;<\/strong>, ha concluido.<\/p>","protected":false},"excerpt":{"rendered":"<p>Barcelona, 26 de marzo de 2025.- Las herramientas de inteligencia artificial (IA) ya son capaces de leer y comprender textos, as\u00ed como reconocer im\u00e1genes, con mayor precisi\u00f3n que los humanos. As\u00ed lo ha expuesto el experto en tecnolog\u00eda, \u00c1lex Ray\u00f3n, durante la conferencia &quot;Inteligencia artificial, \u00bfqu\u00e9 es y qu\u00e9 no es?&quot;, celebrada [\u2026]<\/p>","protected":false},"author":3,"featured_media":81082,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060],"tags":[5301,18,19,5303,4831,28,5047,5302,5288],"class_list":["post-81075","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","tag-alex-rayon","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-conferencia-de-actualidad","tag-ia","tag-infarma","tag-infarma-barcelona-2025","tag-inteligencia-artificial","tag-salon-y-congreso","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00c1lex Ray\u00f3n: \u201cEns comparem tota l&#039;estona amb la IA i el que de veritat haur\u00edem de fer \u00e9s conviure amb ella\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/es\/2025\/03\/27\/alex-rayon-ens-comparem-tota-lestona-amb-la-ia-i-el-que-de-veritat-hauriem-de-fer-es-conviure-amb-ella\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1lex Ray\u00f3n: \u201cEns comparem tota l&#039;estona amb la IA i el que de veritat haur\u00edem de fer \u00e9s conviure amb ella\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Barcelona, 26 de mar\u00e7 de 2025.- Les eines d&#8217;intel\u00b7lig\u00e8ncia artificial (IA) ja s\u00f3n capaces de llegir i comprendre textos, aix\u00ed com recon\u00e8ixer imatges, amb major precisi\u00f3 que els humans. 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