{"id":80214,"date":"2024-12-20T11:44:00","date_gmt":"2024-12-20T11:44:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=80214"},"modified":"2025-01-10T11:45:20","modified_gmt":"2025-01-10T11:45:20","slug":"cosmetica-maquillatge-i-complements-aspectes-a-tenir-presents-des-de-la-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2024\/12\/20\/cosmetica-maquillatge-i-complements-aspectes-a-tenir-presents-des-de-la-farmacia\/","title":{"rendered":"Cosm\u00e9tica, maquillaje y complementos. Aspectos a tener presentes desde la farmacia"},"content":{"rendered":"

El pasado 4 de diciembre, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> organiz\u00f3 la formaci\u00f3n "Cosm\u00e9tica, maquillaje y complementos: claves para la farmacia"<\/strong>, con la colaboraci\u00f3n de Carb\u00f3n Vital<\/a> y el patrocinio de Beter<\/a>. La formaci\u00f3n, que fue coordinada por Marta Alcalde<\/strong>, vocal de Dermofarmacia y Productos Sanitarios del COFB, cont\u00f3 con la presentaci\u00f3n de Jordi Hurtado<\/strong>, jefe de la l\u00ednea de farmacia de Beter, y Pau Puig<\/strong>, director comercial de Carb\u00f3 Vital y la ponencia de Laura Jim\u00e9nez<\/strong>, responsable de Formaci\u00f3n y Trade Marketing de Beter.<\/p>\n\n\n\n

\"D'esquerra<\/a>
De izquierda a derecha: Pau Puig, Jordi Hurtado, Marta Alcalde y Laura Jim\u00e9nez. <\/figcaption><\/figure>\n\n\n\n

Los objetivos <\/strong>de la formaci\u00f3n fueron profundizar en los conocimientos sobre cosm\u00e9tica de maquillaje<\/strong> y los utensilios <\/strong>relacionados, mostrar diferentes t\u00e9cnicas de maquillaje<\/strong> y de utilizaci\u00f3n de utensilios<\/strong> e identificar los productos m\u00e1s adecuados a las necesidades<\/strong> de cada cliente.<\/p>\n\n\n\n

La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, present\u00f3 la sesi\u00f3n remarcando la importancia de realizar una buena selecci\u00f3n de productos cosm\u00e9ticos y de maquillaje<\/strong>. Por eso, explic\u00f3 que se compartir\u00e1n algunas recomendaciones<\/strong> t\u00e9cnicas sobre c\u00f3mo hacer un correcto maquillaje<\/strong> y c\u00f3mo se puede utilizar en patolog\u00edas concretas<\/strong>.<\/p>\n\n\n\n

A continuaci\u00f3n, el jefe de la l\u00ednea de farmacia de Beter, Jordi Hurtado<\/strong>, puso en valor el canal farmacia: "es un canal de confianza, ya que tiene unos valores muy determinados de proximidad, calidad y consejo orientados al paciente"<\/strong>. Sobre el canal farmacia, Hurtado destac\u00f3 que en la actualidad existen dos mercados muy al alza: la dermocosm\u00e9tica y los productos capilares<\/strong>. Por su parte, el director comercial de Carb\u00f3 Vital, Pau Puig<\/strong>, agradeci\u00f3 la asistencia a los farmac\u00e9uticos y farmac\u00e9uticas.<\/p>\n\n\n\n

\"Jordi<\/a>
Jordi Hurtado, acompa\u00f1ado de Pau Puig, Marta Alcalde y Laura Jim\u00e9nez, durante su intervenci\u00f3n. <\/figcaption><\/figure>\n\n\n\n

Rutina de limpieza y preparaci\u00f3n de la piel<\/strong><\/h2>\n\n\n\n

Durante su exposici\u00f3n, Laura Jim\u00e9nez<\/strong>, responsable de Formaci\u00f3n y Trade Marketing, present\u00f3 opciones para la rutina de limpieza facial de ma\u00f1ana y noche <\/strong>en uno o dos pasos y adaptadas a distintos tipos de piel. Al mismo tiempo, para desmaquillar los ojos, aconsej\u00f3 utilizar productos espec\u00edficos para retirar el maquillaje waterproof<\/em>; y comparti\u00f3 algunos productos que pueden ser de utilidad como las esponjas naturales de konjac o de celulosa, las toallas desmaquilladoras o los cepillos faciales.<\/strong><\/p>\n\n\n\n

B\u00e1sicos de maquillaje<\/strong><\/h2>\n\n\n\n

En cuanto al maquillaje<\/strong>, la responsable de Formaci\u00f3n y Trade Marketing, mostr\u00f3 una gu\u00eda de seis pasos<\/strong> para la aplicaci\u00f3n del maquillaje correctamente. <\/p>\n\n\n\n

\"Laura<\/a>
Laura Jim\u00e9nez en un momento de su exposici\u00f3n. <\/figcaption><\/figure>\n\n\n\n

En primer lugar, asegur\u00f3 que "la piel debe estar libre de impurezas e hidratada para que el maquillaje sea \u00f3ptimo y se mantenga impecable durante m\u00e1s tiempo"<\/strong>. En este sentido, indic\u00f3 que hay bases de maquillaje <\/strong>que pueden ayudarle a unificar el tono. En segundo lugar, recalc\u00f3 la importancia de los correctores<\/strong>, \u201cindicados para disimular gafas, granos, marcas, manchas o enrojecimientos\u201d, y que hay que seleccionar correctamente el tono para evitar \u201cel efecto hueso panda con tonos m\u00e1s claros que la piel\u201d. En tercer lugar, es necesario \u201cdar color\u201d, as\u00ed pues, recomend\u00f3 el uso de pulvos de fijaci\u00f3n, bronceadores, colorete o iluminadores<\/strong>.<\/p>\n\n\n\n

En cuarto lugar, Jim\u00e9nez ofreci\u00f3 algunos consejos para potenciar la mirada<\/strong> haciendo uso desombra de ojos, l\u00e1pices de ojos <\/em>difuminando el pigmento o l\u00e1piz de ojos con l\u00edquido de precisi\u00f3n<\/strong>. En quinto lugar, recomend\u00f3 un accesorio para levantar las pesta\u00f1as y curvarlas<\/strong>, as\u00ed como algunas recomendaciones de utilizaci\u00f3n. Por \u00faltimo, indic\u00f3 algunos productos para los labios <\/strong>como son los labiales en barra o l\u00edquidos y algunos trucos para conseguir mayor durabilidad.<\/p>\n\n\n\n

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Con la colaboraci\u00f3n de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Con el patrocinio de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

El pasado 4 de diciembre, el Colegio de Farmac\u00e9uticos de Barcelona (COFB) organiz\u00f3 la formaci\u00f3n "Cosm\u00e9tica, maquillaje y complementos: claves para la farmacia", con la colaboraci\u00f3n de Carb\u00f3 Vital y el patrocinio de Beter. La formaci\u00f3n, que fue coordinada por Marta Alcalde, vocal de Dermofarmacia y Productos [\u2026]<\/p>","protected":false},"author":3,"featured_media":80219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[64,18,19,796,4716,153,53,68,69,70,2332,445,5202,76,710,370],"class_list":["post-80214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atencio-farmaceutica","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-complements","tag-consell","tag-cosmetica","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-formacio","tag-maquillatge","tag-marta-alcalde","tag-neteja-facial","tag-oficina-de-farmacia","tag-pell","tag-vocal-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"\nCosm\u00e8tica, maquillatge i complements. 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