{"id":66351,"date":"2023-02-27T19:30:54","date_gmt":"2023-02-27T17:30:54","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=66351"},"modified":"2023-07-27T09:01:54","modified_gmt":"2023-07-27T09:01:54","slug":"cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2023\/02\/27\/cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia\/","title":{"rendered":"Cosm\u00e9tica s\u00f3lida y c\u00f3mo desarrollar esta categor\u00eda en la oficina de farmacia"},"content":{"rendered":"

El pasado 15 de febrero, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> organiz\u00f3 el Foro Dermoexpert \u201cCosm\u00e9tica s\u00f3lida. \u00bfC\u00f3mo desarrollar esta nueva categor\u00eda en la farmacia?\u201d<\/strong>, con el patrocinio de Klorane<\/a>. <\/strong>Las ponentes participantes fueron la farmac\u00e9utica y product manager<\/em> capilar de Laboratorios Klorane, Cristina Castillo<\/strong>; la farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero<\/strong>; y la farmac\u00e9utica, Laia Artigas<\/strong>. La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, moder\u00f3 la sesi\u00f3n.<\/p>\n\n\n\n

\"Les<\/a>
Las tres ponentes y la moderadora del Foro Dermoexpert sobre la cosm\u00e9tica s\u00f3lida en la oficina de farmacia.<\/figcaption><\/figure>\n\n\n\n

Los objetivos <\/strong>de la sesi\u00f3n fueron conocer qu\u00e9 es la cosm\u00e9tica s\u00f3lida<\/strong>, las caracter\u00edsticas<\/strong> y formulaciones<\/strong>, los beneficios<\/strong> que aporta, saber si es igual deefectiva<\/strong> que la cosm\u00e9tica tradicional y c\u00f3mo se puede desarrollar en la farmacia<\/strong>.<\/p>\n\n\n\n

La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, present\u00f3 la jornada explicando que la cosm\u00e9tica s\u00f3lida<\/strong> es una \u201cnueva tendencia<\/strong> en el mundo del beauty<\/em><\/strong> y c\u00f3mo muchos laboratorios y empresas est\u00e1n utilizando estos productos para introducirlos en el mercado\u201d.<\/p>\n\n\n\n

Caracter\u00edsticas de la cosm\u00e9tica s\u00f3lida<\/strong><\/h2>\n\n\n\n

La farmac\u00e9utica, Cristina Castillo<\/strong>, describi\u00f3 la cosm\u00e9tica s\u00f3lida<\/strong> como todos aquellos \u201ccosm\u00e9ticos que se elaboran sin agua<\/strong> o con uno porcentaje muy bajo<\/strong>\u201d. Castillo especific\u00f3 cu\u00e1les son los beneficios<\/strong> que ofrece la cosm\u00e9tica s\u00f3lida o waterless<\/em> (sin agua) que son: "preservar el agua, alcanzar el objetivo cero residuos, una mejor experiencia del consumidor y una compra inteligente".<\/p>\n\n\n\n

Seguidamente, la farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero<\/strong>, destac\u00f3 el \u201ccompromiso waterless<\/em><\/strong>\u201d <\/em>que proporciona la cosm\u00e9tica s\u00f3lida, puesto que \u201cdesde la fabricaci\u00f3n hasta la utilizaci\u00f3n se puede ahorrar desde un 80% de agua hasta un 98%. <\/p>\n\n\n\n

\"<\/a>
La farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero, durante su intervenci\u00f3n. <\/figcaption><\/figure>\n\n\n\n

En cuanto a la formulaci\u00f3n<\/strong>, Calero especific\u00f3 que los productos son \u201cbiodegradables<\/strong> y que todos los ingredientes se degradar\u00e1n con el tiempo por una acci\u00f3n biol\u00f3gica y, de esta forma, conseguimos preservar el agua<\/strong>\u201d. A\u00f1adi\u00f3 que \u201ccon la cosm\u00e9tica s\u00f3lida podemos obtener una mayor concentraci\u00f3n de activos<\/strong>, que se traduce en una mayor eficacia<\/strong>, y f\u00f3rmulas m\u00e1s minimalistas<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e9tica s\u00f3lida tambi\u00e9n destaca por laembalaje<\/strong>, ya que \u201ces 100% reciclable<\/strong>\u201d, asegur\u00f3 la farmac\u00e9utica. Adem\u00e1s, tambi\u00e9n puso en valor el formato de presentaci\u00f3n <\/strong>que ocupa menos que el de cosm\u00e9tica l\u00edquida y, por tanto, se \u201creduce la huella en su transporte<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e9tica s\u00f3lida en la farmacia comunitaria<\/strong><\/h2>\n\n\n\n

La farmac\u00e9utica, Laia Artigas comparti\u00f3 el enfoque de su oficina de farmacia a la hora de abordar esta categor\u00eda. \u201cValoramos mucho elexposici\u00f3n de los productos<\/strong>\u201d y destac\u00f3 que es muy importante \u201cla visibilidad<\/strong> del producto y el embalaje, la sensorialidad<\/strong> y la cosmeticidad<\/strong>, en el sentido de disfrutar la experiencia, las caracter\u00edsticas de naturalidad, sostenibilidad y biodegradabilidad<\/strong>, el formato viaje<\/strong>“. <\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e9utica, Laia Artigas, detallando su experiencia desde la farmacia comunitaria.<\/figcaption><\/figure>\n\n\n\n

Artigas recalc\u00f3 que es relevante detectar las necesidades y conocimiento de los clientes<\/strong>. En su caso, un 90% de sus clientes son turistas extranjeros y que este perfil de cliente son \u201cvanguardistas<\/strong> y responsables con el medio ambiente<\/strong>\u201d.<\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e9utica, Cristina Castillo, durante su exposici\u00f3n. <\/figcaption><\/figure>\n\n\n\n

Por \u00faltimo, la product manager<\/em> capilar, Cristina Castillo,<\/strong> intervino de nuevo para abordar el desarrollo de la cosm\u00e9tica s\u00f3lida en la oficina de farmacia<\/strong>. Castillo hizo hincapi\u00e9 en la importancia de la selecci\u00f3n de productos<\/strong>, la visibilidad<\/strong>, deatraer al consumidor<\/strong> y de formar al equipo<\/strong>.<\/p>\n\n\n\n

Con el patrocinio de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

El pasado 15 de febrero, el Colegio de Farmac\u00e9uticos de Barcelona (COFB) organiz\u00f3 el F\u00f3rum Dermoexpert \u201cCosm\u00e9tica s\u00f3lida. \u00bfC\u00f3mo desarrollar esta nueva categor\u00eda en la farmacia?\u201d, con el patrocinio de Klorane. Las ponentes participantes fueron la farmac\u00e9utica y product manager capilar de Laboratorios Klorane, Cristina Castillo; la farmac\u00e9utica [\u2026]<\/p>","protected":false},"author":1,"featured_media":67735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[64,18,19,153,53,68,69,70,154,155,76,156],"class_list":["post-66351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atencio-farmaceutica","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cosmetica","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-formacio","tag-formulacio","tag-forum-dermoexpert","tag-oficina-de-farmacia","tag-xampu"],"yoast_head":"\nCosm\u00e8tica s\u00f2lida i com desenvolupar aquesta categoria a l\u2019oficina de farm\u00e0cia - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"El COFB va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. 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