{"id":66351,"date":"2023-02-27T19:30:54","date_gmt":"2023-02-27T17:30:54","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=66351"},"modified":"2023-07-27T09:01:54","modified_gmt":"2023-07-27T09:01:54","slug":"cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2023\/02\/27\/cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia\/","title":{"rendered":"Cosm\u00e9tica s\u00f3lida y c\u00f3mo desarrollar esta categor\u00eda en la oficina de farmacia"},"content":{"rendered":"

El pasado 15 de febrero, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> organiz\u00f3 el Foro Dermoexpert \u201cCosm\u00e9tica s\u00f3lida. \u00bfC\u00f3mo desarrollar esta nueva categor\u00eda en la farmacia?\u201d<\/strong>, con el patrocinio de Klorane<\/a>. <\/strong>Las ponentes participantes fueron la farmac\u00e9utica y product manager<\/em> capilar de Laboratorios Klorane, Cristina Castillo<\/strong>; la farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero<\/strong>; y la farmac\u00e9utica, Laia Artigas<\/strong>. La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, moder\u00f3 la sesi\u00f3n.<\/p>\n\n\n\n

\"Les<\/a>
Las tres ponentes y la moderadora del Foro Dermoexpert sobre la cosm\u00e9tica s\u00f3lida en la oficina de farmacia.<\/figcaption><\/figure>\n\n\n\n

Los objetivos <\/strong>de la sesi\u00f3n fueron conocer qu\u00e9 es la cosm\u00e9tica s\u00f3lida<\/strong>, las caracter\u00edsticas<\/strong> y formulaciones<\/strong>, los beneficios<\/strong> que aporta, saber si es igual deefectiva<\/strong> que la cosm\u00e9tica tradicional y c\u00f3mo se puede desarrollar en la farmacia<\/strong>.<\/p>\n\n\n\n

La vocal de Dermofarmacia y Productos Sanitarios del COFB, Marta Alcalde<\/strong>, present\u00f3 la jornada explicando que la cosm\u00e9tica s\u00f3lida<\/strong> es una \u201cnueva tendencia<\/strong> en el mundo del beauty<\/em><\/strong> y c\u00f3mo muchos laboratorios y empresas est\u00e1n utilizando estos productos para introducirlos en el mercado\u201d.<\/p>\n\n\n\n

Caracter\u00edsticas de la cosm\u00e9tica s\u00f3lida<\/strong><\/h2>\n\n\n\n

La farmac\u00e9utica, Cristina Castillo<\/strong>, describi\u00f3 la cosm\u00e9tica s\u00f3lida<\/strong> como todos aquellos \u201ccosm\u00e9ticos que se elaboran sin agua<\/strong> o con uno porcentaje muy bajo<\/strong>\u201d. Castillo especific\u00f3 cu\u00e1les son los beneficios<\/strong> que ofrece la cosm\u00e9tica s\u00f3lida o waterless<\/em> (sin agua) que son: "preservar el agua, alcanzar el objetivo cero residuos, una mejor experiencia del consumidor y una compra inteligente".<\/p>\n\n\n\n

Seguidamente, la farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero<\/strong>, destac\u00f3 el \u201ccompromiso waterless<\/em><\/strong>\u201d <\/em>que proporciona la cosm\u00e9tica s\u00f3lida, puesto que \u201cdesde la fabricaci\u00f3n hasta la utilizaci\u00f3n se puede ahorrar desde un 80% de agua hasta un 98%. <\/p>\n\n\n\n

\"<\/a>
La farmac\u00e9utica y formadora de Pierre Fabre Academy, Aida Calero, durante su intervenci\u00f3n. <\/figcaption><\/figure>\n\n\n\n

En cuanto a la formulaci\u00f3n<\/strong>, Calero especific\u00f3 que los productos son \u201cbiodegradables<\/strong> y que todos los ingredientes se degradar\u00e1n con el tiempo por una acci\u00f3n biol\u00f3gica y, de esta forma, conseguimos preservar el agua<\/strong>\u201d. A\u00f1adi\u00f3 que \u201ccon la cosm\u00e9tica s\u00f3lida podemos obtener una mayor concentraci\u00f3n de activos<\/strong>, que se traduce en una mayor eficacia<\/strong>, y f\u00f3rmulas m\u00e1s minimalistas<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e9tica s\u00f3lida tambi\u00e9n destaca por laembalaje<\/strong>, ya que \u201ces 100% reciclable<\/strong>\u201d, asegur\u00f3 la farmac\u00e9utica. Adem\u00e1s, tambi\u00e9n puso en valor el formato de presentaci\u00f3n <\/strong>que ocupa menos que el de cosm\u00e9tica l\u00edquida y, por tanto, se \u201creduce la huella en su transporte<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e9tica s\u00f3lida en la farmacia comunitaria<\/strong><\/h2>\n\n\n\n

La farmac\u00e9utica, Laia Artigas comparti\u00f3 el enfoque de su oficina de farmacia a la hora de abordar esta categor\u00eda. \u201cValoramos mucho elexposici\u00f3n de los productos<\/strong>\u201d y destac\u00f3 que es muy importante \u201cla visibilidad<\/strong> del producto y el embalaje, la sensorialidad<\/strong> y la cosmeticidad<\/strong>, en el sentido de disfrutar la experiencia, las caracter\u00edsticas de naturalidad, sostenibilidad y biodegradabilidad<\/strong>, el formato viaje<\/strong>\u201c. <\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e9utica, Laia Artigas, detallando su experiencia desde la farmacia comunitaria.<\/figcaption><\/figure>\n\n\n\n

Artigas recalc\u00f3 que es relevante detectar las necesidades y conocimiento de los clientes<\/strong>. En su caso, un 90% de sus clientes son turistas extranjeros y que este perfil de cliente son \u201cvanguardistas<\/strong> y responsables con el medio ambiente<\/strong>\u201d.<\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e9utica, Cristina Castillo, durante su exposici\u00f3n. <\/figcaption><\/figure>\n\n\n\n

Por \u00faltimo, la product manager<\/em> capilar, Cristina Castillo,<\/strong> intervino de nuevo para abordar el desarrollo de la cosm\u00e9tica s\u00f3lida en la oficina de farmacia<\/strong>. Castillo hizo hincapi\u00e9 en la importancia de la selecci\u00f3n de productos<\/strong>, la visibilidad<\/strong>, deatraer al consumidor<\/strong> y de formar al equipo<\/strong>.<\/p>\n\n\n\n

Con el patrocinio de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

El passat 15 de febrer, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. Com desenvolupar aquesta nova categoria a la farmacia?\u201d, amb el patrocini de Klorane. Les ponents participants van ser la farmac\u00e8utica i product manager capil\u00b7lar de Laboratorios Klorane, Cristina Castillo; la farmac\u00e8utica […]<\/p>\n","protected":false},"author":1,"featured_media":67735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[64,18,19,153,53,68,69,70,154,155,76,156],"class_list":["post-66351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atencio-farmaceutica","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cosmetica","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-formacio","tag-formulacio","tag-forum-dermoexpert","tag-oficina-de-farmacia","tag-xampu"],"yoast_head":"\nCosm\u00e8tica s\u00f2lida i com desenvolupar aquesta categoria a l\u2019oficina de farm\u00e0cia - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"El COFB va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. 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