{"id":64127,"date":"2022-07-20T12:46:37","date_gmt":"2022-07-20T10:46:37","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=64127"},"modified":"2023-09-21T09:01:42","modified_gmt":"2023-09-21T09:01:42","slug":"les-claus-de-la-presencia-a-tiktok-des-de-lexperiencia-dun-farmaceutic-nova-conferencia-al-cofb","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2022\/07\/20\/les-claus-de-la-presencia-a-tiktok-des-de-lexperiencia-dun-farmaceutic-nova-conferencia-al-cofb\/","title":{"rendered":"Las claves de la presencia en TikTok, desde la experiencia de un farmac\u00e9utico. Nueva conferencia en el COFB"},"content":{"rendered":"<p>Este julio el <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/strong> ha acogido la conferencia <strong>&quot;5 claves para estar en TikTok y 5 errores a evitar&quot;<\/strong>. La conferencia corri\u00f3 a cargo de<strong>\u00c1lvaro Fern\u00e1ndez<\/strong>, farmac\u00e9utico titular en la farmacia madrile\u00f1a Segovia 34 de Alcal\u00e1 de Henares y autor del libro \u201cNadie nace sabiendo\u201d, conocido en las redes sociales como <a href=\"https:\/\/www.tiktok.com\/@farmaceuticofernandez?lang=es\" target=\"_blank\" rel=\"noreferrer noopener\">@farmaceuticofernandez<\/a>. <strong>Juan Carlos Serra<\/strong>, director del M\u00e1ster de Gesti\u00f3n de la Oficina de Farmacia (MGOF) del COFB, moder\u00f3 la sesi\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2022\/07\/COFB_TikTok_5072022-1-1024x512.jpg\" alt=\" \u00c1lvaro Fern\u00e1ndez, farmac\u00e8utic i expert en xarxes socials i Juan Carlos Serra, director del M\u00e0ster en Gesti\u00f3 de l'Oficina de Farm\u00e0cia (MGOF) del COFB, a l'inici de la sessi\u00f3.\" class=\"wp-image-64199\" title=\" \u00c1lvaro Fern\u00e1ndez, farmac\u00e9utico y experto en redes sociales y Juan Carlos Serra, director del M\u00e1ster en Gesti\u00f3n de la Oficina de Farmacia (MGOF) del COFB, al inicio de la sesi\u00f3n.\"\/><figcaption class=\"wp-element-caption\"> \u00c1lvaro Fern\u00e1ndez, farmac\u00e9utico y experto en redes sociales y Juan Carlos Serra, director del M\u00e1ster de Gesti\u00f3n de la Oficina de Farmacia (MGOF) del COFB, al inicio de la sesi\u00f3n.<\/figcaption><\/figure>\n\n\n\n<p>Los <strong>objetivos <\/strong>de esta conferencia van <strong>ser analizar los pros y los contras de estar presente en las redes sociales, y en especial en TikTok<\/strong>, la plataforma de difusi\u00f3n de v\u00eddeos que m\u00e1s crecimiento est\u00e1 experimentando en la actualidad. Durante la sesi\u00f3n tambi\u00e9n se present\u00f3 la <strong>nueva edici\u00f3n del M\u00e1ster de Gesti\u00f3n de la Oficina de Farmacia (MGOF) <\/strong>que, un a\u00f1o m\u00e1s, se ofrecer\u00e1 en <strong>formato h\u00edbrido<\/strong> -presencial y virtual-.<strong> <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfEs estrictamente necesario estar en las redes sociales? La experiencia con TikTok<\/strong><\/h2>\n\n\n\n<p>Las redes sociales se han convertido en herramientas fundamentales para la gente joven, pero \u00bfes estrictamente necesario estar ah\u00ed para poder llegar a este p\u00fablico? <strong>Fern\u00e1ndez <\/strong>inici\u00f3 la conferencia explicando que \u201c<strong>no es estrictamente necesario estar en las redes sociales, pero si lo es la digitalizaci\u00f3n<\/strong>\u201c. Las redes sociales son parte de la digitalizaci\u00f3n, aunque muy potente. A modo de ejemplo se\u00f1al\u00f3 que \u201ctardar\u00edamos <strong>180 millones de segundos<\/strong>, <strong>3 millones de minutos<\/strong>, <strong>50.000 horas<\/strong>, <strong>6.250 d\u00edas laborables <\/strong>o, lo que ser\u00eda lo mismo, <strong>25 a\u00f1os<\/strong>, en <strong>explicar a la farmacia a 6 millones de personas la diferencia entre el paracetamol y el ibuprofeno<\/strong>. Gracias a redes sociales como TikTok, esta informaci\u00f3n se puede viralizar de forma casi inmediata\u201d. <\/p>\n\n\n\n<p>A ese poder de difusi\u00f3n, <strong>Fern\u00e1ndez <\/strong>a\u00f1adi\u00f3 otras ventajas como \u201cla <strong>inmediatez<\/strong> a la hora de acceder a tu p\u00fablico, la <strong>confianza por adelantado<\/strong> debida a que el cliente ya nos conoce, la <strong>capacidad para llegar a uno <em>target<\/em> m\u00e1s joven<\/strong> y que ser\u00e1n los clientes &quot;del ma\u00f1ana&quot;, y <strong>luchar contra la desinformaci\u00f3n<\/strong>\u201c. En este sentido, \u201c<strong>estar en las redes sociales pide estar constantemente al d\u00eda e informado\u201d<\/strong>, afirm\u00f3 el farmac\u00e9utico.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2022\/07\/COFB_TikTok_5072022_2-1024x512.jpg\" alt=\"\u00c1lvaro Fern\u00e1ndez, en un moment de la xerrada sobre la seva experi\u00e8ncia a TikTok. \" class=\"wp-image-64256\" title=\"\u00c1lvaro Fern\u00e1ndez, en un momento de la charla sobre su experiencia en TikTok. \"\/><figcaption class=\"wp-element-caption\">  \u00c1lvaro Fern\u00e1ndez, en un momento de la charla sobre su experiencia en TikTok. <\/figcaption><\/figure>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Para evitar errores dentro de \u00e9sta o de cualquier red social, <strong>Fern\u00e1ndez <\/strong>indic\u00f3 que <strong>\u201chay que saber c\u00f3mo ser\u00e1 tu perfil<\/strong> y con qu\u00e9 finalidad lo utilizar\u00e1s:<strong> se debe tener una estrategia definida<\/strong> y se debe <strong>mantener un perfil profesional adaptado a tu objetivo y adaptando tambi\u00e9n el mensaje\u201d.<\/strong> Expuso que \u201cen todo caso se debe <strong>tener un concepto claro de qu\u00e9 son y c\u00f3mo funcionan las redes sociales<\/strong> is<strong>debe tener muy claro que hay determinados temas que son sensibles y que nunca gustar\u00e1s a todo el mundo<\/strong>. Los <em>hateros<\/em> son <em>hateros<\/em>, y debes saber manejar estas situaciones con ellos\u201d. <\/mark><\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">En cuanto a su dedicaci\u00f3n a las redes, el farmac\u00e9utico comparti\u00f3 que <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\"><strong>&quot;es muy importante marcarse unos tiempos&quot;<\/strong><\/mark>, ya que <strong>&quot;hay todo un esfuerzo y muchas horas dedicadas a los procesos de creaci\u00f3n de contenido y de interacci\u00f3n con los seguidores&quot;. <\/strong>  <\/mark><\/p>\n\n\n<div class=\"destacat-blog\">\n\n\n<h2 class=\"wp-block-heading\"><strong>Nueva edici\u00f3n del M\u00e1ster de Gesti\u00f3n de la Oficina de Farmacia - MGOF  <\/strong> <\/h2>\n\n\n\n<p>Al inicio de la conferencia,<strong> Juan Carlos Serra<\/strong>, director del MGOF, present\u00f3 la <strong>XVIII edici\u00f3n del M\u00e1ster de Gesti\u00f3n de la Oficina de Farmacia<\/strong>. Record\u00f3 que el <strong>MGOF<\/strong> ofrece un amplio conocimiento de las <strong>diferentes \u00e1reas funcionales<\/strong> y <strong>procesos de negocio <\/strong>de la farmacia, y da las herramientas para desarrollar <strong>habilidades directivas<\/strong> y poder <strong>liderar el equipo de colaboradores<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2022\/07\/COFB_TikTok_5072022_3-1024x512.jpg\" alt=\"\" class=\"wp-image-64255\"\/><\/figure>\n\n\n\n<p>Estructurado en <strong>tres m\u00f3dulos <\/strong>(<strong>finanzas y fiscalidad, gesti\u00f3n de personas, y marketing)<\/strong>, e impartido por reconocidos profesionales de los diferentes \u00e1mbitos, su<strong>&nbsp;metodolog\u00eda se plantea de nuevo en formato h\u00edbrido \u2013<\/strong>presencial y virtual-, adapt\u00e1ndose a las necesidades y preferencias de los alumnos. De este modo, en el MGOF<strong> se podr\u00e1n inscribir alumnos de otras comunidades que no puedan desplazarse al COFB<\/strong>, ya que podr\u00e1n seguir virtualmente la mayor parte de las clases, si as\u00ed lo desean.  <\/p>\n\n\n\n<p>Inicio octubre 2022. <strong>Informaci\u00f3n e inscripciones <a href=\"https:\/\/www.cofb.org\/es\/web\/guest\/que-oferim\/farmaceutics\/serveis\/formacio-i-projectes\/activitats\/?p_p_id=webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb&amp;p_p_lifecycle=0&amp;p_p_state=normal&amp;p_p_mode=view&amp;p_p_col_id=column-3&amp;p_p_col_count=1&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_strutsAction=%2Fview%2Fdetall&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_id=3643\" target=\"_blank\" rel=\"noreferrer noopener\">aqu\u00ed<\/a><\/strong>.<\/p>\n\n\n\n<p><\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Este julio el Colegio de Farmac\u00e9uticos de Barcelona ha acogido la conferencia &quot;5 claves para estar en TikTok y 5 errores a evitar&quot;. La conferencia corri\u00f3 a cargo de \u00c1lvaro Fern\u00e1ndez, farmac\u00e9utico titular en la farmacia madrile\u00f1a Segovia 34 de Alcal\u00e1 de Henares y autor del libro \u201cNadie nace sabiendo\u201d, conocido en [\u2026]<\/p>","protected":false},"author":1,"featured_media":67868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[867,18,19,868,869,870,871,112,701,872,53,68,873,70,874,768,875,770,876,877,878,879,880,881,882],"class_list":["post-64127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-botiga-online","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-contingut","tag-creacio","tag-desinformacio","tag-difusio","tag-digitalitzacio","tag-estrategia","tag-estrategia-digital","tag-farmaceutics","tag-farmacia","tag-fiscalitat-i-fincances","tag-formacio","tag-format-hibrid","tag-gestio-de-persones","tag-lideratge","tag-marqueting","tag-master-de-gestio-de-loficina-de-farmacia","tag-mgof","tag-online","tag-tiktok","tag-viralitat","tag-xarxes-socials","tag-xxss"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les claus de la pres\u00e8ncia a TikTok, des de l&#039;experi\u00e8ncia d&#039;un farmac\u00e8utic. 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