{"id":58313,"date":"2021-11-24T18:56:58","date_gmt":"2021-11-24T16:56:58","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=58313"},"modified":"2024-04-05T10:47:49","modified_gmt":"2024-04-05T10:47:49","slug":"counselling-com-podem-comunicar-nos-millor-amb-els-pacients","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2021\/11\/24\/counselling-com-podem-comunicar-nos-millor-amb-els-pacients\/","title":{"rendered":"Counselling: \u00bfC\u00f3mo comunicarnos mejor con los pacientes?"},"content":{"rendered":"<p>Los pasados <strong>16 y 17 de noviembre<\/strong> tuvo lugar en <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> la <strong>formaci\u00f3n<\/strong> <strong>&#8220;<em>Counselling<\/em>, herramientas y estrategias de comunicaci\u00f3n con los pacientes\u201d<\/strong>, patrocinada por <a href=\"https:\/\/www.msd.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MSD<\/a> e impartida por <strong>Jes\u00fas P\u00e9rez Viejo<\/strong>, licenciado en Psicolog\u00eda y experto en <strong>habilidades de comunicaci\u00f3n<\/strong> y <em><strong>counselling<\/strong><\/em>. <\/p>\n\n\n\n<p>Los <strong>objetivos<\/strong> del <strong>programa<\/strong> fueron los siguientes: <strong>adquirir habilidades motivadoras sencillas<\/strong> y eficaces para plantear <strong>cambios de h\u00e1bitos saludables<\/strong> y fomentar la adherencia del usuario; <strong>saber gestionar objetivos <\/strong>con <strong>valor emocional<\/strong> para las personas y <strong>dominar estrategias pr\u00e1cticas<\/strong> aplicables a la <strong>trabajo diario del farmac\u00e9utico<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2021\/11\/COFB-Counselling-16112021_1-1024x512.jpg\" alt=\"Els professionals de la salut necessiten tenir i poder entrenar habilitats i actituds que els ajudin a optimitzar el poder d\u2019influir en la promoci\u00f3 d\u2019h\u00e0bits saludables\" class=\"wp-image-58470\" title=\"Los profesionales de la salud necesitan tener y poder entrenar habilidades y actitudes que les ayuden a optimizar el poder de influir en la promoci\u00f3n de h\u00e1bitos saludables\"\/><figcaption>Los profesionales de la salud necesitan tener y poder entrenar habilidades y actitudes que les ayuden a optimizar el poder de influir en la promoci\u00f3n de h\u00e1bitos saludables.<\/figcaption><\/figure>\n\n\n\n<p>Tal y como explic\u00f3 el ponente, <strong>Jes\u00fas P\u00e9rez Viejo<\/strong>, el <strong>prop\u00f3sito <\/strong>de la formaci\u00f3n consist\u00eda en \u201c<strong>hacer un an\u00e1lisis <\/strong>de la <strong>t\u00e9cnica del<em> counselling<\/em>, <\/strong>que es una <strong>t\u00e9cnica de comunicaci\u00f3n<\/strong> para aplicar en el <strong>contexto de relaci\u00f3n con los pacientes<\/strong>, dentro de los <strong>diferentes contextos <\/strong>en el que trabajan los farmac\u00e9uticos\/as\u201d. Y, por otra parte, \u201creflexionar y aprender sobre el<strong>entrevista motivacional <\/strong>y <strong>c\u00f3mo aplicarla al cambio de h\u00e1bitos en el trabajo<\/strong> que realizan\u201d. <\/p>\n\n\n\n<p>Desde el punto de vista de P\u00e9rez, una vez cursada la formaci\u00f3n, los <strong>farmac\u00e9uticos<\/strong> se llevan, \u201c<strong>conciencia<\/strong> de c\u00f3mo funcionan las relaciones y la <strong>capacidad de influencia que tienen a la hora de relacionarse con los pacientes\u201d. <\/strong>Asimismo, \u201cqueremos que, al final, se lleven <strong>habilidades concretas<\/strong> que les permitan seguir mejorando \u00e9ste <strong>poder de influencia<\/strong> para seguir ayudando a los pacientes\u201d. <\/p>\n\n\n\n<div class=\"box success\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una buena comunicaci\u00f3n, indispensable para promover h\u00e1bitos saludables<\/strong><\/h2>\n\n\n\n<p>Los <strong>profesionales de la salud<\/strong> necesitan tener y poder <strong>entrenar habilidades y actitudes <\/strong>que les ayuden a <strong>optimizar el poder de influir<\/strong> en la <strong>promoci\u00f3n de h\u00e1bitos saludables<\/strong>. Por eso, los puntos que configuraban el <strong>programa<\/strong> de la <strong>formaci\u00f3n <\/strong>fueron los siguientes: <\/p>\n\n\n\n<p>-El <strong>nuevo rol del farmac\u00e9utico<\/strong>: \u00bfinformar o motivar?<br>-Qu\u00e9 es el<strong>entrevista motivadora<\/strong> (EM) y \u00bfc\u00f3mo funciona?<br>&#8211;<strong>Autorregulaci\u00f3n emocional<\/strong>: clave esencial para motivar<br>-Construir <strong>confianza en el interlocutor<\/strong>: la empat\u00eda y la validaci\u00f3n<br>&#8211;<strong>Intervenci\u00f3n expreso motivacional<\/strong>: c\u00f3mo plantear cambios y realizar intervenciones breves<\/p>\n\n\n\n<p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La formaci\u00f3n, muy bien valorada por parte de los asistentes<\/strong><\/h2>\n\n\n\n<p>Los <strong>asistentes<\/strong> a las <strong>dos sesiones<\/strong> de la formaci\u00f3n van <strong>valorar muy positivamente <\/strong>su contenido. Hemos recogido las <strong>opiniones de dos farmac\u00e9uticos comunitarios<\/strong>: <strong>Joaquim Braun<\/strong> y <strong>N\u00faria Mel\u00e9ndez<\/strong>.<\/p>\n\n\n\n<p>En palabras de <strong>Joaqu\u00edn<\/strong> <strong>Braun<\/strong>, el curso fue \u201cimpactante\u201d y \u201cel profesor, <strong>Jes\u00fas P\u00e9rez<\/strong>, cre\u00f3 un <strong>\u00e1mbito de reflexi\u00f3n<\/strong> que confirma la<strong> relevancia de la comunicaci\u00f3n<\/strong> tambi\u00e9n en el <strong>dominio farmac\u00e9utico<\/strong>\u201c. N\u00faria Mel\u00e9ndez coincide: \u201cCreo que el ponente logr\u00f3 <strong>captar la atenci\u00f3n de todos los presentes<\/strong> logrando el objetivo de hacernos recapacitar sobre lo que dec\u00eda. Me ha parecido uno de los cursos m\u00e1s <strong>interesantes <\/strong>y <strong>fruct\u00edferos <\/strong>que he hecho\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Principales aprendizajes sobre <em>counselling<\/em><\/strong><\/h3>\n\n\n\n<p>En cuanto a los <strong>principales aprendizajes extra\u00eddos<\/strong>, Braun destaca \u201cla <strong>importancia<\/strong> de <strong>conocer el funcionamiento <\/strong>de nuestro cerebro: \u201cEn todas las acciones de nuestra vida, es necesario estimular la actividad del c\u00f3rtex prefrontal y minimizar la acci\u00f3n de la am\u00edgdala cerebral. De esta forma, podemos <strong>ser m\u00e1s sabios<\/strong> y <strong>vivir m\u00e1s felices<\/strong>\u201c. Y tambi\u00e9n haber aprendido que \u201cgracias al <em><strong>counselling<\/strong><\/em> y en el<strong>entrevista emociona<\/strong>l, sin duda, <strong>mejoramos de forma significativa la calidad de la atenci\u00f3n que damos a nuestros pacientes<\/strong>. El<strong>aplicabilidad <\/strong>de estas herramientas <strong>mejora la comprensi\u00f3n de sus necesidades<\/strong> y ambas nos permiten acompa\u00f1arles activamente en la mejora de su salud\u201d.<\/p>\n\n\n\n<p>En relaci\u00f3n con los <strong>aprendizajes extra\u00eddos<\/strong>, Mel\u00e9ndez tuvo una opini\u00f3n muy parecida a la de Braun. \u201cCon este curso, he aprendido que, <strong>antes de ofrecer mi ayuda<\/strong>, tengo que<strong>escuchar<\/strong>, <strong>validar<\/strong> y <strong>preguntar<\/strong> <strong>de forma m\u00e1s activa y eficiente<\/strong>. Tambi\u00e9n que <strong>tengo que saber conectar<\/strong> y <strong>desconectar<\/strong> <strong>en las relaciones con los dem\u00e1s<\/strong> tanto en el \u00e1mbito personal como profesional. Y que la comunicaci\u00f3n es lo m\u00e1s importante en las relaciones humanas en general\u201d.<\/p>\n\n\n\n<p>Adem\u00e1s, sobre el desarrollo de la sesi\u00f3n, <strong>N\u00faria Mel\u00e9ndez<\/strong> resalt\u00f3 que \u201cel ponente supo plantear sus explicaciones haciendo <strong>participar todo el mundo <\/strong>de forma muy activa, as\u00ed que <strong>procesar la informaci\u00f3n<\/strong> fue muy f\u00e1cil y efectivo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2021\/11\/COFB-Counselling-16112021_2.jpg\" alt=\"Jes\u00fas P\u00e9rez Viejo, llicenciat en Psicologia i expert en habilitats de comunicaci\u00f3 i counselling, en un moment de la primera sessi\u00f3.\" class=\"wp-image-58473\" title=\"Jes\u00fas P\u00e9rez Viejo, licenciado en Psicolog\u00eda y experto en habilidades de comunicaci\u00f3n y counselling, en un momento de su primera sesi\u00f3n.\"\/><figcaption>Jes\u00fas P\u00e9rez Viejo, licenciado en Psicolog\u00eda y experto en habilidades de comunicaci\u00f3n y counselling, en un momento de su primera sesi\u00f3n.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aplicabilidad en la oficina de farmacia<\/strong><\/h3>\n\n\n\n<p>Braun expuso que, en el<strong>oficina de farmacia<\/strong>, \u201cel&#039;<strong>escala de la comunicaci\u00f3n<\/strong> con <strong>cuatro escalones<\/strong> (conectar, validar, preguntar y sugerir) nos da un <strong>patr\u00f3n de relaci\u00f3n<\/strong> <strong>muy ventajoso<\/strong> con los pacientes\u201d. Y que \u201ces necesario <strong>motivar<\/strong> e inspirar <strong>emociones<\/strong> en vez de aleccionar. Se trata de asistir y acompa\u00f1ar a los pacientes, quienes verdaderamente dirigen la evoluci\u00f3n de su estado\u201d. Por otra parte, Mel\u00e9ndez explic\u00f3 \u201cque todo lo aprendido lo podr\u00e9 aplicar en mi d\u00eda a d\u00eda, tanto en la oficina de farmacia como en cualquier otro sitio. Debemos<strong>aprender a conectar<\/strong> <strong>de forma \u00fatil en la farmacia<\/strong> y tambi\u00e9n en <strong>desconectar de nuestras tareas profesionales<\/strong> para conectarse de nuevo con nuestra vida privada. Y tambi\u00e9n a la inversa, no podemos ni llevarnos nuestros asuntos personales a la farmacia ni trasladar los problemas de los dem\u00e1s a nuestra familia.\u201d. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>La relevancia de las habilidades comunicativas <\/strong><\/h3>\n\n\n\n<p>En relaci\u00f3n con la <strong>importancia de las habilidades comunicativas<\/strong>, Mel\u00e9ndez explic\u00f3 que \u201cuna de las principales <strong>tareas del farmac\u00e9utico<\/strong> en el \u00e1mbito del<strong>oficina de farmacia<\/strong> es la de<strong>conseguir estimular la adherencia a los tratamientos de los pacientes<\/strong>. En este sentido, las <strong>estrategias de comunicaci\u00f3n<\/strong> y las <strong>habilidades motivadoras<\/strong> son claves\u201d. <\/p>\n\n\n\n<p>Asimismo, apunt\u00f3 que \u201cel hecho de que el farmac\u00e9utico <strong>alcance las habilidades motivadoras adecuadas<\/strong> es <strong>b\u00e1sico para mejorar la salud de los pacientes<\/strong> mediante el<strong>adherencia<\/strong> y el <strong>consejo sobre h\u00e1bitos saludables<\/strong>\u201c. Seg\u00fan Mel\u00e9ndez, ante la informaci\u00f3n -no siempre correcto que encontramos en internet-, \u201cel farmac\u00e9utico debe saber <strong>utilizar sus conocimientos<\/strong> <strong>adquiriendo habilidades <\/strong>por <strong>convertirse en el profesional de referencia<\/strong> por<strong> resolver todas las dudas<\/strong> que puedan haber sobre el<strong>uso de los medicamentos<\/strong>&#8220;.<\/p>\n\n\n\n<p>Braun coincidi\u00f3: \u201cConvertirnos en acostumbrados <strong>comunicadores<\/strong> es una de las<strong> prioridades<\/strong> que debe acompa\u00f1ar la <strong>ineludible actualizaci\u00f3n de conocimientos<\/strong>. <strong>Prosperar<\/strong> <strong>constantemente<\/strong> en las <strong>habilidades comunicativas <\/strong>nos hace, ciertamente, <strong>profesionales \u00f3ptimos de la farmacia<\/strong>&#8220;.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Con el patrocinio de:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><a href=\"https:\/\/www.msd.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2021\/11\/MSD.png\" alt=\"\" class=\"wp-image-58319\" width=\"217\" height=\"101\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Otras publicaciones de inter\u00e9s:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/blog.cofb.cat\/comunicacio-aspecte-clau-lambit-latencio-primaria\/\">La comunicaci\u00f3n, un aspecto clave en el \u00e1mbito de la atenci\u00f3n primaria (Noviembre 2018)<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Los pasados 16 y 17 de noviembre tuvo lugar en el Colegio de Farmac\u00e9uticos de Barcelona (COFB) la formaci\u00f3n \u201cCounselling, herramientas y estrategias de comunicaci\u00f3n con los pacientes\u201d, patrocinada por MSD e impartida por Jes\u00fas P\u00e9rez Viejo, licenciado en Psicolog\u00eda y experto en habilidades de comunicaci\u00f3n y counselling. Los objetivos [\u2026]<\/p>","protected":false},"author":1,"featured_media":78093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[16,64,2201,18,19,553,541,4673,4674,3325,4675,53,68,70,3327,4676,2970,40,4677,316,4678,318,2200,4679],"class_list":["post-58313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-alimentacio-i-nutricio","tag-atencio-farmaceutica","tag-coaching","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-comunicacio","tag-consells-de-salut","tag-counselling","tag-dubtes","tag-eines-comunicatives","tag-eines-de-comunicacio","tag-farmaceutics","tag-farmacia","tag-formacio","tag-habilitats-comunicatives","tag-habilitats-professionals","tag-habilitats-socials","tag-habits-saludables","tag-motivacio","tag-prevencio-de-la-malaltia","tag-professionals-de-referencia","tag-promocio-de-la-salut","tag-psicologia","tag-us-dels-medicaments"],"yoast_head":"<!-- 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