{"id":49434,"date":"2020-02-03T18:47:38","date_gmt":"2020-02-03T16:47:38","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=49434"},"modified":"2020-02-03T18:47:38","modified_gmt":"2020-02-03T16:47:38","slug":"digital-journey-formacio-aprofundir-oportunitats-que-ofereix-lera-digital","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2020\/02\/03\/digital-journey-formacio-aprofundir-oportunitats-que-ofereix-lera-digital\/","title":{"rendered":"&quot;Digital Journey&quot;: Una formaci\u00f3n para profundizar en las oportunidades que ofrece la era digital"},"content":{"rendered":"<p>El pasado <strong>23 de enero<\/strong> tuvo lugar en el COFB la <strong>conferencia \u201c<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\">C\u00f3mo integrar el cambio digital [<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-vw2c0b r-ad9z0x r-bcqeeo r-qvutc0\">Open<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\"> Day]<\/span>&#8221;\u00a0<\/strong>a cargo de Pau Virgili, experto en <strong>nuevas tecnolog\u00edas y marketing<\/strong> y profesor asociado del Departamento de Marketing de ESADE, y Pere Barnola, profesor de <strong>metodolog\u00edas \u00e1giles e IOT<\/strong> en la Universidad LaSalle y The Valley Digital Business School. Durante la conferencia, se present\u00f3 el <strong>contenido de la formaci\u00f3n<\/strong> <strong>&quot;Digital Journey&quot;<\/strong>, que se impartir\u00e1 en los pr\u00f3ximos <strong>20 <\/strong>y<strong> 27 de marzo <\/strong>en el Colegio de Farmac\u00e9uticos de Barcelona.<\/p>\n<p>Las <strong>clases de la formaci\u00f3n<\/strong> se estructurar\u00e1n en varios <strong>modelos de aprendizaje<\/strong> que combinar\u00e1n\u00a0<strong>clases magistrales<\/strong> con <strong>casos pr\u00e1cticos reales y actuales<\/strong>. Por otra parte, el curso est\u00e1 basado en la <strong>metodolog\u00eda <em>flipped learning<\/em><\/strong>, que hace que haya una <strong>preparaci\u00f3n previa de los alumnos<\/strong> y uno <strong>gran nivel de debate<\/strong> en la clase.<\/p>\n<figure id=\"attachment_49437\" aria-describedby=\"caption-attachment-49437\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/01\/20200123_185917_edited.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-49437 size-large\" title=\"Durante la formaci\u00f3n &quot;Digital Journey&quot; se abordar\u00e1 c\u00f3mo implementar e integrar el cambio digital en el entorno.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/01\/20200123_185917_edited-1024x576.jpg\" alt=\"Durant la formaci\u00f3 &quot;Digital Journey&quot; s'abordar\u00e0 com implementar i integrar el canvi digital en l'entorn.\u00a0\" width=\"620\" height=\"349\" \/><\/a><figcaption id=\"caption-attachment-49437\" class=\"wp-caption-text\">Durante la formaci\u00f3n \u201cDigital Journey\u201d se abordar\u00e1 c\u00f3mo implementar e integrar el cambio digital en el entorno.<\/figcaption><\/figure>\n<p>Todo ello, porque en el <strong>sector de la farmacia comunitaria<\/strong>, la <strong>transformaci\u00f3n digital<\/strong> es especialmente clave al coincidir dos de las <strong>tendencias de mayor transformaci\u00f3n de los procesos de compra<\/strong>:<\/p>\n<ul>\n<li>La <strong>capacidad de acceso a la informaci\u00f3n del consumidor<\/strong> que cambia la relaci\u00f3n de prescripci\u00f3n de los productos farmac\u00e9uticos. El sector pasa de una venta B2B t\u00e9cnica a tener que gestionar una venta B2B2C en la que el foco est\u00e1 en el consumidor y, por tanto, tambi\u00e9n en las soluciones.<\/li>\n<\/ul>\n<ul>\n<li>La<strong>impacto de la transformaci\u00f3n digital sobre el sector del <em>retail<\/em><\/strong> y los <strong>cambios en los h\u00e1bitos de compra<\/strong>.<\/li>\n<\/ul>\n<h1><span style=\"color: #008080;\"><strong>Inspirar oportunidades en la nueva era digital, objetivo del Digital Journey<\/strong><\/span><\/h1>\n<p>La formaci\u00f3n <strong>&quot;Digital Journey&quot;<\/strong> tiene por <strong>objetivos<\/strong> <strong>inspirar oportunidades<\/strong> (nuevos productos y modelos de negocio) en la <strong>nueva era digital<\/strong>; saber <strong>comprender el nuevo comportamiento del consumidor, las tendencias de mercado y adquirir nuevos modelos de relaci\u00f3n con el cliente<\/strong>; capacitar por <strong>dar respuesta a las necesidades del cliente<\/strong>; <strong>conocer las nuevas formas de trabajar adaptadas al complejo entorno actual<\/strong> y entender c\u00f3mo aplicarlas; ser capaz de<strong>analizar el entorno cultural necesario para el \u00e9xito<\/strong>; <strong>introducir las principales <span style=\"color: #000000;\">metodolog\u00edas \u00e1giles<\/span><\/strong>\u00a0y saber c\u00f3mo pueden ayudarnos.<\/p>\n<figure id=\"attachment_49544\" aria-describedby=\"caption-attachment-49544\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/20200123_191221.jpg\"><img decoding=\"async\" class=\"wp-image-49544 size-large\" title=\"Aina Surroca, vocal del COFB y responsable de la Comisi\u00f3n delegada de formaci\u00f3n continuada, introdujo la sesi\u00f3n, a cargo de Pau Virgili (a su derecha) y Pere Barnola.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/20200123_191221-1024x576.jpg\" alt=\"Aina Surroca, vocal del COFB i responsable de la Comissi\u00f3 delegada de formaci\u00f3 continuada, va introduir la sessi\u00f3, a c\u00e0rrec de Pau Virgili (a la seva dreta) i Pere Barnola.\" width=\"620\" height=\"349\" \/><\/a><figcaption id=\"caption-attachment-49544\" class=\"wp-caption-text\">Aina Surroca, vocal del COFB y responsable de la Comisi\u00f3n delegada de formaci\u00f3n continuada, introdujo la sesi\u00f3n, a cargo de Pau Virgili (a su derecha) y Pere Barnola.<\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p>Adem\u00e1s, tambi\u00e9n apuesta por que los alumnos aprendan diferentes <strong>t\u00e9cnicas de mejora continua en producto y proyecto<\/strong>; experimenten <strong>nuevas posibilidades y tendencias<\/strong> y <strong>implementen e integren el cambio digital en el entorno<\/strong>.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Estructura de la formaci\u00f3n<\/strong><\/span><\/h1>\n<p>El <strong>programa de la formaci\u00f3n<\/strong> se estructura en <strong>dos grandes bloques<\/strong>:<\/p>\n<h2><span style=\"color: #008080;\"><strong>Jornada 1. El nuevo cliente-consumidor<\/strong><\/span><\/h2>\n<p>Dentro de este primer blog, se abordan temas como: el <strong>nuevo consumidor en la era digital<\/strong>, los <strong>nuevos h\u00e1bitos de compra y relaci\u00f3n con las empresas<\/strong> y el<strong> di\u00e1logo y la autenticidad con un consumidor informado y c\u00f3mplice<\/strong>.<\/p>\n<h2><span style=\"color: #008080;\"><strong>Jornada 2. Tecnolog\u00eda y cambio<\/strong><\/span><\/h2>\n<p>La segunda jornada del curso girar\u00e1 en torno a los <strong>cambios disruptivos en las industrias<\/strong>, los <strong>principales <em>drivers<\/em> de la revoluci\u00f3n<\/strong> (Proptech&amp;fintech: <em>Big Data, IA, Blockchain, IOT, Mobile, Smartphones<\/em>&#8230;), <strong>transformaci\u00f3n de la cultura en la empresa y las nuevas formas de trabajar<\/strong>, <strong>filosof\u00eda Agile y principales <em>frameworks<\/em><\/strong>, <strong>impacto de las nuevas metodolog\u00edas de trabajo en los espacios de trabajo para conectar personas, ideas y proyectos<\/strong> y <em><strong>consumer engagement<\/strong>:<\/em>\u00a0c\u00f3mo incorporar al consumidor como motor de la marca.<em>\u00a0<\/em><\/p>\n<div class=\"box info\"><\/p>\n<h1><span style=\"color: #008080;\"><strong>Conferencia \u201c<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\">C\u00f3mo integrar el cambio digital [<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-vw2c0b r-ad9z0x r-bcqeeo r-qvutc0\">Open<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\"> Day]<\/span>&#8220;<\/strong><\/span><\/h1>\n<p>Durante la conferencia, Pau Virgili y Pere Barnola abordaron varios <strong>aspectos relacionados con la revoluci\u00f3n digital<\/strong> y destacaron que actualmente el consumidor est\u00e1 hiperinformado y se plantea cada vez m\u00e1s si comprar o poseer en un mundo constantemente cambiante que <strong>es y ser\u00e1 tecnol\u00f3gico<\/strong> y d\u00f3nde\u00a0\u00a0<strong>medir todo tipo de datos ser\u00e1 esencial <\/strong>en cualquier actividad.<\/p>\n<p><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/Pau-Virgili-box-post.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-49514\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/Pau-Virgili-box-post-1024x571.png\" alt=\"\" width=\"620\" height=\"346\" \/><\/a><\/p>\n<p><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Inscr\u00edbete <a style=\"color: #000000;\" href=\"https:\/\/www.cofb.org\/es\/que-ofrecemos\/farmaceuticos\/servicios\/formacion-y-proyectos\/actividades\/?p_p_id=webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb&amp;p_p_lifecycle=0&amp;p_p_state=normal&amp;p_p_mode=view&amp;p_p_col_id=column-3&amp;p_p_col_count=1&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_strutsAction=%2Fview%2Fdetall&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_id=2763\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> en la formaci\u00f3n \u201cDigital Journey\u201d. <\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Los colegiados de los COF tendr\u00e1n <strong>un 15% de descuento<\/strong> si formalizan la inscripci\u00f3n antes del 17 de febrero. El pago puede fraccionarse en dos cuotas.\u00a0<\/span><\/p>\n<p><strong>Otras publicaciones de inter\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/presentacio-nova-formacio-cofb-anefp-sobre-processos-venda-consell-actiu-conferencia-nou-consumidor-lera-digital\/\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3n de la nueva formaci\u00f3n del COFB y anefp sobre procesos de venta y consejo activo, con la conferencia \u201cEl nuevo consumidor en la era digital\u201d (Julio 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/pas-endavant-carrera-professional-dels-farmaceutics-corporate-mba-desade\/\" target=\"_blank\" rel=\"noopener\">Un paso adelante en la carrera profesional de los farmac\u00e9uticos con el Corporate MBA de ESADE (Noviembre 2018)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado 23 de enero tuvo lugar en el COFB la conferencia \u201cC\u00f3mo integrar el cambio digital [Open Day]\u201d a cargo de Pau Virgili, experto en nuevas tecnolog\u00edas y marketing y profesor asociado del Departamento de Marketing de ESADE, y Pere Barnola, profesor de metodolog\u00edas \u00e1giles e IOT en la Universidad LaSalle [\u2026]<\/p>","protected":false},"author":1,"featured_media":49437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[3864,356,19,3865,144,527,3866,112,3631,53,68,70,3867,2412,2328,3868,3869,3633,3870,3025,913,3861],"class_list":["post-49434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-canvi-digital","tag-collegi","tag-collegi-de-farmaceutics-de-barcelona","tag-consumer-engagement","tag-consumidor","tag-curs","tag-digital-journey","tag-digitalitzacio","tag-era-digital","tag-farmaceutics","tag-farmacia","tag-formacio","tag-habits-de-compra","tag-industria-farmaceutica","tag-noves-tecnologies","tag-open-day","tag-processos-de-compra","tag-processos-de-venda","tag-retail","tag-tecnologia","tag-transformacio-digital","tag-venda-online"],"yoast_head":"<!-- This site is optimized with 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