{"id":47310,"date":"2019-09-27T12:23:58","date_gmt":"2019-09-27T10:23:58","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=47310"},"modified":"2019-09-27T12:23:58","modified_gmt":"2019-09-27T10:23:58","slug":"sessio-de-presentacio-del-programa-dermoexpert-i-conferencia-sobre-noves-tendencies-al-sector-de-la-cosmetica","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2019\/09\/27\/sessio-de-presentacio-del-programa-dermoexpert-i-conferencia-sobre-noves-tendencies-al-sector-de-la-cosmetica\/","title":{"rendered":"Sesi\u00f3n de presentaci\u00f3n del programa Dermoexpert y conferencia sobre nuevas tendencias en el sector de la cosm\u00e9tica"},"content":{"rendered":"<p>El pasado <strong>19 de septiembre<\/strong> tuvo lugar en <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/strong> una <strong>sesi\u00f3n informativa<\/strong> del <strong>Programa Dermoexpert \u2013<\/strong>que este a\u00f1o iniciar\u00e1 su <strong>III edici\u00f3n<\/strong>\u2013 pensada y dirigida a farmac\u00e9uticos de oficina de farmacia, que pretende dar una <strong>formaci\u00f3n integral<\/strong> de todo lo que hay que saber en relaci\u00f3n con la dermofarmacia, para poder ofrecer un buen consejo durante la pr\u00e1ctica cl\u00ednica diaria de los farmac\u00e9uticos. Al finalizar el curso, los alumnos tendr\u00e1n los <strong>conocimientos adecuados<\/strong> sobre <strong>productos<\/strong>, <strong>principios activos<\/strong>, <strong>ensayos de eficacia<\/strong> as\u00ed como de las principales patolog\u00edas dermatol\u00f3gicas y de los consejos que pueden acompa\u00f1ar a una <strong>recomendaci\u00f3n de un producto dermofarmac\u00e9utico<\/strong> o bien la <strong>dispensaci\u00f3n de una prescripci\u00f3n m\u00e9dica<\/strong>.<\/p>\n<figure id=\"attachment_47348\" aria-describedby=\"caption-attachment-47348\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-05.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-47348 size-large\" title=\"De izquierda a derecha: Ambra Orini, Marta Alcalde y Eul\u00e0lia Mateu. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-05-1024x683.jpg\" alt=\"D'esquerra a dreta: Ambra Orini, Marta Alcalde i Eul\u00e0lia Mateu. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-47348\" class=\"wp-caption-text\">De izquierda a derecha: Ambra Orini, Marta Alcalde y Eul\u00e0lia Mateu.<\/figcaption><\/figure>\n<p>Marta Alcalde, vocal de Dermofarmacia y Productos Sanitarios del Colegio de Farmac\u00e9uticos de Barcelona, expuso que \u201cen las farmacias, los pacientes no s\u00f3lo van a buscar consejo cuando tienen alguna enfermedad sino tambi\u00e9n cuando quieren cuidar su piel\u201d por lo que durante el Programa Dermoexpert se tratar\u00e1 el <strong>consejo dermofarmac\u00e9utico<\/strong> no s\u00f3lo por <strong>patolog\u00eda<\/strong> sino tambi\u00e9n por <strong>piel sana<\/strong> y <strong>mucosas<\/strong>.<\/p>\n<p>La vocal de Dermofarmacia y Productos Sanitarios del COFB tambi\u00e9n expuso que \u201caparte de los conocimientos en cuanto a <strong>productos<\/strong> y <strong>recomendaciones<\/strong> tambi\u00e9n se impartir\u00e1n varias sesiones sobre c\u00f3mo hacer atractiva la farmacia, c\u00f3mo valorar el surtido de productos, la colocaci\u00f3n, las diferentes estrategias de marketing <em>off line<\/em> y <em>on line<\/em>, etc.\u201d En definitiva,\u201dcomo <strong>convertir nuestra farmacia en un referente en dermofarmacia<\/strong> y c\u00f3mo <strong>comunicarnos<\/strong> con nuestros clientes\u201d.<\/p>\n<div class=\"destacat-blog\">\n<p>Lali Mateu, farmac\u00e9utica, m\u00e1ster en marketing por ESADE y directora del Programa Dermoexpert, fue la encargada de explicar <strong>c\u00f3mo est\u00e1 estructurado<\/strong> el M\u00e1ster.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Estructura del curso<\/strong><\/span><\/h1>\n<p>El programa, fundamentalmente pr\u00e1ctico, se divide en 4 m\u00f3dulos:<\/p>\n<ul>\n<li><strong>Piel y cosm\u00e9tica<\/strong> en que se presentar\u00e1n los <strong>conceptos clave<\/strong> de estos t\u00e9rminos.<\/li>\n<li><strong>Productos dermofarmac\u00e9uticos<\/strong>, prestando especial atenci\u00f3n al <strong>conocimiento y al correcto consejo<\/strong> de los profesionales a clientes.<\/li>\n<li><strong>Marketing y gesti\u00f3n de categor\u00edas en dermofarmacia.<\/strong><\/li>\n<li><strong>Proyecto final<\/strong>, durante el cual, los participantes tendr\u00e1n que <strong>resolver casos pr\u00e1cticos<\/strong> de consultas sobre cuestiones dermatol\u00f3gicas o vinculadas a la cosm\u00e9tica.<a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/07\/Dermoexpert-3\u00aa-edici\u00f3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-46776 size-full\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/07\/Dermoexpert-3\u00aa-edici\u00f3.jpg\" alt=\"\" width=\"787\" height=\"794\" \/><\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Inicio del curso, informaci\u00f3n e inscripciones<\/strong>: A confirmar pr\u00f3ximamente.<\/p>\n<p style=\"text-align: center;\"><\/div>\n<\/p>\n<h1><span style=\"color: #008080;\"><strong>Las tendencias de la cosm\u00e9tica del futuro.\u00a0<\/strong><\/span><\/h1>\n<p>Por \u00faltimo, Ambra Orini, socia y co-directora de <a href=\"http:\/\/www.thebeautymakers.com\/\" target=\"_blank\" rel=\"noopener\">The Beauty Makers<\/a> (agencia de marketing y comunicaci\u00f3n especializada en el sector de la belleza) expuso cu\u00e1les son las <strong>tendencias en el sector de la cosm\u00e9tica<\/strong>. Destac\u00f3 que vivimos en un <strong>mundo en cambio continuo<\/strong> y en qu\u00e9 <strong>la forma de pensar y de relacionarse no es la misma que hace unos a\u00f1os<\/strong>. Esto, trasladado al <strong>mundo de la cosm\u00e9tica<\/strong>, implica que lo que<strong> se busca de un producto<\/strong> no sea lo mismo en uno <strong>tipos de consumidor<\/strong> que en otro. De hecho, la codirectora de The Beauty Makers fue desgranando<strong> c\u00f3mo han cambiado los h\u00e1bitos del consumidor en funci\u00f3n de la generaci\u00f3n<\/strong> (<em>Baby boomers<\/em>, <em>Generaci\u00f3n X<\/em>, <em>Generaci\u00f3n Y y millennials<\/em>, y <em>Generaci\u00f3n Z<\/em>). Y apunt\u00f3 que algunos de los <strong>h\u00e1bitos de compra<\/strong> de la <strong>consumidora <em>millennial<\/em> <\/strong>son: comprar <strong>productos de belleza<\/strong> y de <strong>cuidado personal<\/strong> desde diferentes tipolog\u00edas de tiendas -sobre todo antes de un evento- o <strong>tener en cuenta la opini\u00f3n de las <em>influencers<\/em> <\/strong>a la hora de comprar un determinado producto.<\/p>\n<div class=\"box success\"><\/div>\n<h3><span style=\"color: #008080;\"><strong>El impacto de los <em>Milenniales<\/em> en el mercado de la cosm\u00e9tica<\/strong><\/span><\/h3>\n<p>Un estudio elaborado en Italia por Euromonitor y \u201cCentro Studi di Cosmetica\u201d destaca la <strong>importancia de la personalizaci\u00f3n<\/strong> y el hecho de que <em>milenniales\u00a0<\/em>est\u00e1n cansados de la uniformidad de la globalizaci\u00f3n y no s\u00f3lo esperan sino que exigen encontrarse con una <strong>experiencia de consumo &quot;\u00fanica y personalizada&quot;<\/strong>.<\/p>\n<p>Los productos m\u00e1s <em>trendy<\/em> son aquellos que ofrecen <strong>soluciones espec\u00edficas<\/strong> y responden de manera efectiva a los <strong>nuevos h\u00e1bitos<\/strong> y en <strong>el estilo de vida<\/strong> de esta generaci\u00f3n.<\/p>\n<\/div>\n<figure id=\"attachment_47349\" aria-describedby=\"caption-attachment-47349\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-23.jpg\"><img decoding=\"async\" class=\"wp-image-47349 size-large\" title=\"Ambra Orini, en un momento de la conferencia.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-23-1024x683.jpg\" alt=\"Ambra Orini, en un moment de la confer\u00e8ncia.\" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-47349\" class=\"wp-caption-text\">Ambra Orini, en un momento de la conferencia.<\/figcaption><\/figure>\n<p>En definitiva,\u00a0<strong>conocer hacia d\u00f3nde van las tendencias en un futuro pr\u00f3ximo<\/strong> nos permitir\u00e1 establecer unos <strong>criterios<\/strong> a la hora de elegir uno <strong>surtido de productos u otro<\/strong>\u00a0y\u00a0<strong>dise\u00f1ar unos espacios sin perder la esencia de lo que es una farmacia<\/strong>, que nos permitan <strong>exponer de forma atractiva<\/strong> y, en definitiva, <strong>comunicarnos de forma satisfactoria y efectiva<\/strong> con nuestros clientes. Por \u00faltimo, Orini apunt\u00f3 algunas de las <strong>caracter\u00edsticas del consumidor del futuro<\/strong>: conciencia medioambiental, conciencia social, tecnolog\u00eda integrada en la vida diaria, inteligencia digital y transparencia.<\/p>\n<p><strong>Otras publicaciones de inter\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/nova-edicio-del-programa-dermoexpert-una-aposta-unica-per-lespecialitzacio-en-dermofarmacia\/\" target=\"_blank\" rel=\"noopener\">Nueva edici\u00f3n del Programa Dermoexpert: Una apuesta \u00fanica por la especializaci\u00f3n en dermofarmacia (Julio 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/aprofundint-salut-pell-practica-esportiva-nou-forum-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Profundizando en la salud de la piel y la pr\u00e1ctica deportiva en un nuevo Foro Dermoexpert (Mayo 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/tecnics-auxiliars-aprofundeixen-consultes-mes-frequents-dermofarmacia\/\" target=\"_blank\" rel=\"noopener\">T\u00e9cnicos y auxiliares profundizan en las consultas m\u00e1s frecuentes en dermofarmacia (Mayo 2019)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>El pasado 19 de septiembre tuvo lugar en el Colegio de Farmac\u00e9uticos de Barcelona una sesi\u00f3n informativa del Programa Dermoexpert \u2013que este a\u00f1o iniciar\u00e1 su III edici\u00f3n\u2013 pensada y dirigida a farmac\u00e9uticos de oficina de farmacia, que pretende dar una formaci\u00f3n integral de todo lo que hace falta saber en relaci\u00f3n a [\u2026]<\/p>","protected":false},"author":1,"featured_media":47349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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