{"id":41050,"date":"2018-09-20T16:52:41","date_gmt":"2018-09-20T14:52:41","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=41050"},"modified":"2018-09-20T16:52:41","modified_gmt":"2018-09-20T14:52:41","slug":"tendencies-en-lambit-de-la-dermofarmacia-cura-facial-i-capillar","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2018\/09\/20\/tendencies-en-lambit-de-la-dermofarmacia-cura-facial-i-capillar\/","title":{"rendered":"Tendencias en el \u00e1mbito de la dermofarmacia: cuidado facial y capilar"},"content":{"rendered":"<p>La categor\u00eda de <strong>cuidado facial<\/strong> es, actualmente, la m\u00e1s vendida en <strong>dermofarmacia<\/strong> y, dentro de \u00e9sta, los <strong>productos antiedad <\/strong>son los que m\u00e1s triunfan.<strong> \u00bfCu\u00e1les son las claves de este \u00e9xito?<\/strong> Y, en el campo de la <strong>dermofarmacia<\/strong>, \u00bfqu\u00e9 otros productos ocupan la parte superior del ranking de ventas? Para dar respuesta a estas y otras cuestiones, <strong>Eulalia Mateo<\/strong>, farmac\u00e9utica, consultora de marketing cosm\u00e9tico y directora del programa Dermoexpert conversa con <strong>Teresa Alcalde<\/strong>, farmac\u00e9utica y profesora de dermofarmacia y cosmetolog\u00eda de la Universidad de Barcelona (UB).<\/p>\n<p>Ambas explican el auge de la venta de <strong>productos antiedad<\/strong> (tanto para <strong>cuidado facial<\/strong> c\u00f3mo <strong>capilar<\/strong>) y de los <strong>productos antica\u00edda<\/strong> del cabello en el v\u00eddeo que recogemos a continuaci\u00f3n.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/284331719\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><span style=\"color: #008080;\"><strong>Cuidado facial: productos antiedad<\/strong><\/span><\/h1>\n<p>\u00bfCu\u00e1les son los principales <strong>factores causantes<\/strong> que los <strong>productos antiedad de cuidado facial<\/strong> sean, actualmente, <strong>los m\u00e1s vendidos en dermofarmacia<\/strong>? Seg\u00fan Teresa Alcalde, el \u00e9xito de este tipo de productos se debe a que <strong>&quot;cada vez, nos empezamos a cuidar m\u00e1s j\u00f3venes&quot;<\/strong> y tambi\u00e9n porque <strong>\u201chay muchas personas mayores que lo utilizan\u201d<\/strong>. Adem\u00e1s,<strong> \u201cse utilizan para alargar otros tipos de tratamientos est\u00e9ticos<\/strong> que, l\u00f3gicamente, <strong>tienen mejores resultados cuando la piel est\u00e1 bien cuidada\u201d<\/strong>, detalla.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Cuidado capilar: antica\u00edda del cabello<\/strong><\/span><\/h1>\n<p>Por otra parte, Eul\u00e0lia Mateu explica que, actualmente, la <strong>gama capilar<\/strong> es la <strong>tercera categor\u00eda m\u00e1s vendida en dermofarmacia<\/strong> y, en este \u00e1mbito, <strong>los productos estrella<\/strong> son los de<strong>antica\u00edda<\/strong>. Seg\u00fan Alcalde, <strong>la gente prefiere comprarlos en la farmacia<\/strong> porque \u201clas <strong>alopecias<\/strong> est\u00e1n basadas en <strong>alteraciones capilares,<\/strong> que se encuentran a medio camino entre la <strong>cosm\u00e9tica<\/strong> y el <strong>tratamiento m\u00e9dico<\/strong>\u201d y \u201c<strong>cuando una persona comienza a notar que pierde el cabello<\/strong>, r\u00e1pidamente, lo asocia a un <strong>problema de salud\u201d<\/strong>. Adem\u00e1s, seg\u00fan la experta \u201c<strong>este tipo de consultas suelen realizarse<\/strong> a uno <strong>farmac\u00e9utico<\/strong> o <strong>dermat\u00f3logo<\/strong>, <strong>y no<\/strong> paso a uno <strong>comercial<\/strong> o <strong>vendedor de cosm\u00e9tica<\/strong>, ya que se trata de <strong>productos mucho m\u00e1s cerca de la medicina<\/strong>, que no de un <strong>tratamiento cosm\u00e9tico<\/strong>&#8220;.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/09\/antiedad-capil\u00b7lar-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-41110\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/09\/antiedad-capil\u00b7lar-1-1024x718.jpg\" alt=\"\" width=\"620\" height=\"435\" \/><\/a><\/p>\n<h1><strong><span style=\"color: #008080;\">Cuidado capilar: productos antiedad para el cabello<\/span> <\/strong><\/h1>\n<p>Otra tendencia muy numerosa en el \u00e1mbito de la dermofarmacia es la<strong>antiedad capilar<\/strong>. Esta tendencia ha surgido \u201ccomo <strong>consecuencia de los productos antiedad para la piel<\/strong>. Al igual que nos cuidamos la piel para parecer m\u00e1s j\u00f3venes, nos estamos cuidando el cabello porque hemos empezado a ver que con el paso de los a\u00f1os las caracter\u00edsticas de \u00e9ste cambian. No s\u00f3lo perdemos el color y aparecen las canas, sino que hay una serie de signos que denotan el paso de la edad: <strong>p\u00e9rdida de densidad<\/strong>, de <strong>espesor<\/strong>, de <strong>brillo<\/strong>, sequedad, cabello indomable, etc.\u201d, expone Alcalde. Y a\u00f1ade: \u201ceste <strong>conjunto de caracter\u00edsticas<\/strong> se pueden tratar mediante un <strong>producto cosm\u00e9tico<\/strong>, lo que nos permitir\u00e1 conseguir que el cabello est\u00e9 <strong>mucho m\u00e1s joven<\/strong>&#8220;.<\/p>\n<h1><span style=\"color: #008080;\"><strong>\u00bfC\u00f3mo hacer una buena recomendaci\u00f3n de los productos de cuidado facial y capilar?<\/strong><\/span><\/h1>\n<p>Seg\u00fan la profesora de dermofarmacia y cosmetolog\u00eda de la UB, \u201clo m\u00e1s importante es <strong>tener una muy buena formaci\u00f3n en aspectos como<\/strong> la <strong>fisiolog\u00eda<\/strong> de la <strong>piel<\/strong>, el <strong>cabello<\/strong>, y el <strong>cuero cabelludo<\/strong>, y en los <strong>principios activos<\/strong> que se utilizan, las <strong>concentraciones<\/strong>, los <strong>productos terminados<\/strong>, etc.\u201d.<\/p>\n<p>Desde su punto de vista, \u201ces de vital importancia una <strong>informaci\u00f3n actualizada<\/strong> para poder <strong>proporcionar al cliente un consejo personalizado<\/strong> y adecuado a sus necesidades e intereses\u201d. Y es que seg\u00fan explica Alcalde, \u201ccada vez nos encontramos en <strong>clientes mejor informados<\/strong>, que hacen <strong>consultas m\u00e1s complejas<\/strong> y <strong>el farmac\u00e9utico debe tener los conocimientos suficientes para poder responderlas<\/strong>\u201c. De ah\u00ed la importancia del Programa Dermoexpert, que \u201ccumple con los <strong>objetivos principales<\/strong> de aportar <strong>informaci\u00f3n actualizada<\/strong> y <strong>\u00fatil<\/strong> para el farmac\u00e9utico de<strong>oficina de farmacia<\/strong>&#8220;.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/farmaceutics.cofb.net\/documents\/10186\/433794\/DERMOEXPERT2018-2019web.pdf\/3fa1a494-5bc7-435b-b0c8-6a77df70a979\" target=\"_blank\" rel=\"noopener\">Aqu\u00ed<\/a> encontrar\u00e1s m\u00e1s informaci\u00f3n de la segunda edici\u00f3n del Programa Dermoexpert.\u00a0<\/strong><\/p>\n<p><strong>Otras publicaciones de inter\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/abordatge-cosmetica-masculina-farmacia\/\" target=\"_blank\" rel=\"noopener\">Abordaje de la cosm\u00e9tica masculina desde la farmacia<\/a> (Septiembre 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/en-que-consisteix-el-maquillatge-oncologic\/\" target=\"_blank\" rel=\"noopener\">\u00bfEn qu\u00e9 consiste en maquillaje oncol\u00f3gico?<\/a> (Septiembre 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/sessio-informativa-de-la-2a-edicio-del-programa-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Sesi\u00f3n informativa de la segunda edici\u00f3n del programa Dermoexpert<\/a> (Julio 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/descobrint-potencial-dermofarmacia-programa-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Descubriendo el potencial de la Dermofarmacia con el programa Dermoexpert<\/a> (Junio 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/finalitza-la-primera-edicio-del-programa-formatiu-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Finaliza la primera edici\u00f3n del programa formativo Dermoexpert<\/a> (Octubre 2017)<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La categor\u00eda de cuidado facial es, actualmente, la m\u00e1s vendida en dermofarmacia y, dentro de \u00e9sta, los productos antiedad son los que m\u00e1s triunfan. \u00bfCu\u00e1les son las claves de este \u00e9xito? Y, en el campo de la dermofarmacia, \u00bfqu\u00e9 otros productos ocupan la parte superior del ranking de ventas? Para dar respuesta [\u2026]<\/p>","protected":false},"author":1,"featured_media":41130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[18,19,3250,3251,3108,79,81,53,68,770,2715,727],"class_list":["post-41050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cura-capillar","tag-cura-facial","tag-dermatolegs","tag-dermatologia","tag-dermofarmacia","tag-farmaceutics","tag-farmacia","tag-marqueting","tag-programa-dermoexpert","tag-vocalia-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tend\u00e8ncies en l&#039;\u00e0mbit de la dermofarm\u00e0cia: cura facial i capil\u00b7lar - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"La categoria de cura facial \u00e9s, actualment, la m\u00e9s venuda en dermofarm\u00e0cia i, dins d&#039;aquesta, els productes antiedat s\u00f3n els que m\u00e9s triomfen. 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