{"id":39540,"date":"2018-06-06T18:07:03","date_gmt":"2018-06-06T16:07:03","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=39540"},"modified":"2018-06-06T18:07:03","modified_gmt":"2018-06-06T16:07:03","slug":"cosmetica-eco-bio-i-natural","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","title":{"rendered":"El farmac\u00e9utico frente a los productos de cosm\u00e9tica eco, bio y natural"},"content":{"rendered":"<p>A menudo, existe la tendencia de que los productos naturales pueden ser m\u00e1s eficaces, menos t\u00f3xicos e incluso m\u00e1s seguros y sanos. Ante estas creencias, el farmac\u00e9utico comunitario debe poder tener criterio para informar y orientar al consumidor as\u00ed como dar respuesta a las demandas que hace ya las necesidades espec\u00edficas a la hora de escoger los productos y activos adecuados en cada caso.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Caracter\u00edsticas de los productos eco, bio y naturales<\/strong><\/span><\/h1>\n<p>En este contexto, el Colegio de Farmac\u00e9uticos de Barcelona organiz\u00f3 el curso <strong>&quot;Cosm\u00e9tica eco, bio y natural&quot;<\/strong>. Una formaci\u00f3n que se imparti\u00f3 los d\u00edas <strong>29 de mayo<\/strong>, <strong>31 de mayo<\/strong> y <strong>5 de junio<\/strong>, por parte de<strong>Asun Arias<\/strong>, farmac\u00e9utica, socia y directora general de Asun Arias Consultores; <strong>Carmen Esteban<\/strong>, licenciada en Ciencias Qu\u00edmicas y profesora de la Universidad de Barcelona, la Universidad Abat Oliva CEU y el Centro de Estudios Superiores de la Industria Farmac\u00e9uica (CESIF); y <strong>Barbara O&#039;Neill<\/strong>, farmac\u00e9tuica y <em>Trade Marketing Manager<\/em> de Weleda.<\/p>\n<figure id=\"attachment_39590\" aria-describedby=\"caption-attachment-39590\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-10.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-39590 size-large\" title=\"Los alumnos del curso pudieron conocer de cerca las caracter\u00edsticas de los productos de cosm\u00e9tica eco, bio y natural. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-10-1024x683.jpg\" alt=\"Els alumnes del curs van poder con\u00e8ixer de prop les caracter\u00edstiques dels productes de cosm\u00e8tica eco, bio i natural. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-39590\" class=\"wp-caption-text\">Los alumnos del curso pudieron conocer de cerca las caracter\u00edsticas de los productos de cosm\u00e9tica eco, bio y natural.<\/figcaption><\/figure>\n<p>Durante el curso, los alumnos pudieron conocer las caracter\u00edsticas de los <strong>productos eco<\/strong>, <strong>bio<\/strong> y <strong>naturales,<\/strong> as\u00ed como aprender a diferenciar los conceptos <strong>100% natural<\/strong>, <strong>sin parabenos ni sulfatos<\/strong> y <strong>0% de tensioactivos<\/strong>.<\/p>\n<h1><strong><span style=\"color: #008080;\">El programa<\/span><\/strong><\/h1>\n<p>El programa englob\u00f3 tres grandes blogs:<\/p>\n<h3><strong><span style=\"color: #008080;\">La gesti\u00f3n por categor\u00eda<\/span><\/strong><\/h3>\n<p><strong>Asun Arias<\/strong> expuso c\u00f3mo profesionalizar la gesti\u00f3n por categor\u00eda a trav\u00e9s de:<\/p>\n<ul>\n<li>la <strong>distribuci\u00f3n<\/strong> del espacio de venta<\/li>\n<li>la gesti\u00f3n del<strong>surtido<\/strong><\/li>\n<li>la gesti\u00f3n del<strong>espacio<\/strong><\/li>\n<li>el<strong>animaci\u00f3n de las ventas<\/strong><\/li>\n<\/ul>\n<p>Adem\u00e1s, tambi\u00e9n hizo referencia a un elemento que permite hacer crecer las ventas: tener un <strong>protocol<\/strong>. Los pasos que \u00e9ste debe incluir son: clarificar los <strong>objetivos<\/strong>, saber <strong>a quien nos dirigimos<\/strong>, conocer la rutina y saber justificarla, <strong>saber preguntar<\/strong> y conocer los <strong>argumentos de venta<\/strong> tratamiento adaptados al consumidor. Actualmente, <strong>los clientes son <\/strong><strong>m\u00e1s emocionales<\/strong> y <strong>exigentes<\/strong>: dominan la tecnolog\u00eda, est\u00e1n hiperconectados, tienen mucha informaci\u00f3n, quieren que les sorprendan y que su experiencia de usuario sea personalizada.<\/p>\n<h3><strong><span style=\"color: #008080;\">Cosm\u00e9tica eco, bio y natural<\/span><br \/>\n<\/strong><\/h3>\n<p><strong>Barbara O&#039;Neill<\/strong> diferenci\u00f3 tres conceptos claves:<\/p>\n<ul>\n<li><span style=\"color: #008080;\"><strong>Cosm\u00e9tica convencional:<\/strong><\/span> Materias primas de origen sint\u00e9tico. Pueden contener alg\u00fan ingrediente natural, lo que da lugar al <em>greenwashing<\/em>. Se trata de un tipo de marketing que promueve la percepci\u00f3n de que un producto es respetuoso con el medio ambiente.<\/li>\n<li><strong><span style=\"color: #008080;\">Cosm\u00e9tica natural: <\/span><\/strong><span style=\"color: #000000;\"><span style=\"color: #008080;\"><span style=\"color: #000000;\"><span style=\"color: #333333;\">Por lo menos el 95% de la f\u00f3rmula son sustancias o derivados naturales.<\/span><\/span> <\/span><\/span><\/li>\n<li><strong><span style=\"color: #008080;\">Cosm\u00e9tica bio, eco y org\u00e1nica:<\/span><\/strong> Por lo menos el 95% de las sustancias naturales o derivados naturales proceden de agricultura o ganader\u00eda ecol\u00f3gica. S\u00f3lo se permiten sustancias animales si proceden de animales vivos, como ocurre en el caso de la leche, miel\u2026<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_39609\" aria-describedby=\"caption-attachment-39609\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-21.jpg\"><img decoding=\"async\" class=\"wp-image-39609 size-large\" title=\"Barbara O&#039;Neill, Trade Marketing de Weleda, durante un momento de la exposici\u00f3n. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-21-1024x683.jpg\" alt=\"Barbara O'Neill, Trade Marketing de Weleda, durant un moment de l'exposici\u00f3. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-39609\" class=\"wp-caption-text\">Barbara O&#039;Neill, <em>Trade Marketing Marketing <\/em>de Weleda, durante un momento de la exposici\u00f3n.<\/figcaption><\/figure>\n<p>Adem\u00e1s, <strong>O&#039;Neill<\/strong> tambi\u00e9n <strong>explic\u00f3 la situaci\u00f3n actual de falta de legislaci\u00f3n en este tipo de cosm\u00e9ticos<\/strong> y que, en numerosas ocasiones, el consumidor se encuentra con productos que no sabe si son naturales, org\u00e1nicos o en qu\u00e9 porcentaje. Esto se debe al auge de los productos naturales, la falta de claridad del mercado y la falta de criterios unificados. Por \u00faltimo, la <em>Trade Marketing Manager<\/em> de Weleda expuso <strong>c\u00f3mo se formula un cosm\u00e9tico econatural y qu\u00e9 ingredientes contiene<\/strong>, qu\u00e9 son las sales marinas, los aceites esenciales y los vegetales, qu\u00e9 activos y excipientes est\u00e1n relacionados con la hidrataci\u00f3n, el anti-aging y la higiene y qu\u00e9 tensioactivos naturales existen.<\/p>\n<h3><strong><span style=\"color: #008080;\">Criterios de certificaci\u00f3n<\/span><br \/>\n<\/strong><\/h3>\n<p>Por su parte,<strong> Carmen Esteban <\/strong>se refiri\u00f3 a los <strong>criterios de compra del consumidor<\/strong>, en la <strong>seguridad de los productos cosm\u00e9ticos<\/strong> ya los diversos <strong>reglamentos de producci\u00f3n ecol\u00f3gica<\/strong> de la UE. Tambi\u00e9n explic\u00f3 el significado de los sellos de la alimentaci\u00f3n, normas ISO, etc.<\/p>\n<p>Esteban coment\u00f3 que <strong>es dif\u00edcil elegir un sistema para declarar que un producto cosm\u00e9tico es natural u org\u00e1nico<\/strong>, ya que existe un gran n\u00famero de certificaciones\/sellos a nivel mundial y cada uno certifica los productos de acuerdo con un est\u00e1ndar diferente. S\u00f3lo la norma ISO es de aplicaci\u00f3n internacional. Por tanto, recomend\u00f3: revisar con detalle cada est\u00e1ndar, discutirlo internamente, valorar las diversas opciones y tomar una decisi\u00f3n en funci\u00f3n de los productos, los mercados y los consumidores a los que nos dirigimos. <strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>Con la colaboraci\u00f3n de:<\/strong><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.weleda.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-39545 alignright\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/Weleda.jpg\" alt=\"\" width=\"104\" height=\"92\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Otras publicaciones de inter\u00e9s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/vendre-cosmetica-de-forma-rendible\/\" target=\"_blank\" rel=\"noopener\">Cosm\u00e9tica por categor\u00edas (Mayo 2014)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/el-3-de-novembre-analitzarem-el-sector-de-la-cosmetica-a-la-farmacia\/\" target=\"_blank\" rel=\"noopener\">El 3 de noviembre analizaremos el sector de la cosm\u00e9tica en la farmacia (Octubre 2015)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/quines-son-les-darreres-tendencies-del-sector-de-la-cosmetica-a-la-farmacia\/\" target=\"_blank\" rel=\"noopener\">\u00bfCu\u00e1les son las \u00faltimas tendencias del sector de la cosm\u00e9tica en la farmacia? (Diciembre 2015)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/la-farmacia-experta-en-cosmetica\/\" target=\"_blank\" rel=\"noopener\">La farmacia, experta en cosm\u00e9tica (Febrero 2016)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/cosmetica-antipollution-4a-sessio-forum-dermoexpert-2017-2018\/\" target=\"_blank\" rel=\"noopener\">Cosm\u00e9tica Antipollution: 4a sesi\u00f3n del Foro Dermoexpert 2017\/2018 (Mayo 2018)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>A menudo, existe la tendencia de que los productos naturales pueden ser m\u00e1s eficaces, menos t\u00f3xicos e, incluso, m\u00e1s seguros y sanos. Ante estas creencias, el farmac\u00e9utico comunitario debe poder tener criterio para informar y orientar al consumidor as\u00ed como dar respuesta a las demandas que hace y [\u2026]<\/p>","protected":false},"author":1,"featured_media":39550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[18,19,153,3155,3156,3157,81,70,237,370],"class_list":["post-39540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cosmetica","tag-cosmetica-bio","tag-cosmetica-eco","tag-cosmetica-natural","tag-dermofarmacia","tag-formacio","tag-productes-sanitaris","tag-vocal-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs &quot;Cosm\u00e8tica eco, bio i natural&quot;. Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs &quot;Cosm\u00e8tica eco, bio i natural&quot;. Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\" \/>\n<meta property=\"og:site_name\" content=\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-06T16:07:03+00:00\" \/>\n<meta name=\"author\" content=\"wpAdminCofbOrg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:site\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpAdminCofbOrg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\"},\"author\":{\"name\":\"wpAdminCofbOrg\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/22ed7eea88da74b0fa4d3154ad87ffcb\"},\"headline\":\"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural\",\"datePublished\":\"2018-06-06T16:07:03+00:00\",\"dateModified\":\"2018-06-06T16:07:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\"},\"wordCount\":863,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"COFB\",\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"cosm\u00e8tica\",\"cosm\u00e8tica bio\",\"cosm\u00e8tica eco\",\"cosm\u00e8tica natural\",\"Dermofarm\u00e0cia\",\"Formaci\u00f3\",\"productes sanitaris\",\"Vocal de Dermofarm\u00e0cia i Productes Sanitaris\"],\"articleSection\":[\"M\u00f3n col\u00b7legial\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\",\"url\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\",\"name\":\"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/www.cofb.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2018-06-06T16:07:03+00:00\",\"dateModified\":\"2018-06-06T16:07:03+00:00\",\"description\":\"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs \\\"Cosm\u00e8tica eco, bio i natural\\\". Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.\",\"breadcrumb\":{\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/novaorg.cofb.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cofb.org\/#website\",\"url\":\"https:\/\/www.cofb.org\/\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cofb.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cofb.org\/#organization\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"url\":\"https:\/\/www.cofb.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"contentUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"width\":500,\"height\":105,\"caption\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\",\"https:\/\/twitter.com\/farmaceuticsbcn\",\"https:\/\/www.instagram.com\/farmaceuticsbcn\/\",\"https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/22ed7eea88da74b0fa4d3154ad87ffcb\",\"name\":\"wpAdminCofbOrg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1721b20b3b8ca882c3b56ec6c978c594fff670e40c0718e9190eaeeb76aae7d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1721b20b3b8ca882c3b56ec6c978c594fff670e40c0718e9190eaeeb76aae7d8?s=96&d=mm&r=g\",\"caption\":\"wpAdminCofbOrg\"},\"sameAs\":[\"http:\/\/192.168.64.122\/wordpress\"],\"url\":\"https:\/\/www.cofb.org\/es\/author\/wpadmincofborg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs \"Cosm\u00e8tica eco, bio i natural\". Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","og_locale":"es_ES","og_type":"article","og_title":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona","og_description":"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs \"Cosm\u00e8tica eco, bio i natural\". Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.","og_url":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","og_site_name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","article_publisher":"https:\/\/www.facebook.com\/farmaceuticsbcn\/","article_published_time":"2018-06-06T16:07:03+00:00","author":"wpAdminCofbOrg","twitter_card":"summary_large_image","twitter_creator":"@farmaceuticsbcn","twitter_site":"@farmaceuticsbcn","twitter_misc":{"Escrito por":"wpAdminCofbOrg","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#article","isPartOf":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/"},"author":{"name":"wpAdminCofbOrg","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/22ed7eea88da74b0fa4d3154ad87ffcb"},"headline":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural","datePublished":"2018-06-06T16:07:03+00:00","dateModified":"2018-06-06T16:07:03+00:00","mainEntityOfPage":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/"},"wordCount":863,"commentCount":0,"publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"image":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage"},"thumbnailUrl":"","keywords":["COFB","Col\u00b7legi de Farmac\u00e8utics de Barcelona","cosm\u00e8tica","cosm\u00e8tica bio","cosm\u00e8tica eco","cosm\u00e8tica natural","Dermofarm\u00e0cia","Formaci\u00f3","productes sanitaris","Vocal de Dermofarm\u00e0cia i Productes Sanitaris"],"articleSection":["M\u00f3n col\u00b7legial"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","url":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","name":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona","isPartOf":{"@id":"https:\/\/www.cofb.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage"},"image":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage"},"thumbnailUrl":"","datePublished":"2018-06-06T16:07:03+00:00","dateModified":"2018-06-06T16:07:03+00:00","description":"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs \"Cosm\u00e8tica eco, bio i natural\". Una formaci\u00f3 que es va impartir els dies 29 de maig, 31 de maig i 5 de juny.","breadcrumb":{"@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/novaorg.cofb.net\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/novaorg.cofb.net\/"},{"@type":"ListItem","position":2,"name":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural"}]},{"@type":"WebSite","@id":"https:\/\/www.cofb.org\/#website","url":"https:\/\/www.cofb.org\/","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"","publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cofb.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.cofb.org\/#organization","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","url":"https:\/\/www.cofb.org\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","contentUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","width":500,"height":105,"caption":"Col\u00b7legi de Farmac\u00e8utics de Barcelona"},"image":{"@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/farmaceuticsbcn\/","https:\/\/twitter.com\/farmaceuticsbcn","https:\/\/www.instagram.com\/farmaceuticsbcn\/","https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/"]},{"@type":"Person","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/22ed7eea88da74b0fa4d3154ad87ffcb","name":"wpAdminCofbOrg","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1721b20b3b8ca882c3b56ec6c978c594fff670e40c0718e9190eaeeb76aae7d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1721b20b3b8ca882c3b56ec6c978c594fff670e40c0718e9190eaeeb76aae7d8?s=96&d=mm&r=g","caption":"wpAdminCofbOrg"},"sameAs":["http:\/\/192.168.64.122\/wordpress"],"url":"https:\/\/www.cofb.org\/es\/author\/wpadmincofborg\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"wpAdminCofbOrg","author_link":"https:\/\/www.cofb.org\/es\/author\/wpadmincofborg\/"},"uagb_comment_info":0,"uagb_excerpt":"Sovint, hi ha la tend\u00e8ncia que els productes naturals poden ser m\u00e9s efica\u00e7os, menys t\u00f2xics i, fins i tot, m\u00e9s segurs i sans. Davant d&#8217;aquestes creences, el farmac\u00e8utic comunitari ha de poder tenir criteri per informar i orientar el consumidor\u00a0 aix\u00ed com donar resposta a les demandes que fa i [&hellip;]","_links":{"self":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts\/39540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/comments?post=39540"}],"version-history":[{"count":0,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/posts\/39540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/media?parent=39540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/categories?post=39540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cofb.org\/es\/wp-json\/wp\/v2\/tags?post=39540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}