{"id":39365,"date":"2018-05-24T18:36:28","date_gmt":"2018-05-24T16:36:28","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=39365"},"modified":"2025-06-17T12:08:32","modified_gmt":"2025-06-17T12:08:32","slug":"en-marxa-la-tercera-edicio-de-la-campanya-atenciopell-organitzada-pel-cofb-i-lhospital-clinic-de-barcelona","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2018\/05\/24\/en-marxa-la-tercera-edicio-de-la-campanya-atenciopell-organitzada-pel-cofb-i-lhospital-clinic-de-barcelona\/","title":{"rendered":"En marcha la tercera edici\u00f3n de la campa\u00f1a #Atenci\u00f3Pell, organizada por el COFB y el Hospital Cl\u00ednic de Barcelona"},"content":{"rendered":"<p>El 23 de mayo, coincidiendo con el <strong>D\u00eda Mundial del Melanoma<\/strong>, el <strong>COFB<\/strong> y el<strong>Hospital Cl\u00ednico de Barcelona<\/strong> pusieron en marcha, por tercer a\u00f1o consecutivo, una nueva edici\u00f3n de la <strong>campa\u00f1a #Atenci\u00f3Piel<\/strong>, patrocinada por Almirante, Av\u00e8ne, Ladival y La Roche-Posay. El objetivo fundamental es continuar <strong>reforzando la educaci\u00f3n sanitaria sobre el uso correcto de la fotoprotecci\u00f3n<\/strong> y la <strong>importancia de realizarse revisiones m\u00e9dicas frecuentes para la detecci\u00f3n precoz del c\u00e1ncer de piel.<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"color: #008080;\"><strong><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/AtencioPell-2018-COFB_edited.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-39395 size-large\" title=\"Imagen de la campa\u00f1a #Atenci\u00f3Pell.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/AtencioPell-2018-COFB_edited-1024x576.jpg\" alt=\"Imatge de la campanya #Atenci\u00f3Pell.\" width=\"620\" height=\"349\"><\/a><\/strong><\/span><\/h1>\n\n\n\n<p>Este a\u00f1o participan <strong><a href=\"https:\/\/www.google.com\/maps\/d\/viewer?mid=1vYUSQA3G5s4MYKB14fAy2NPnuMtpAW0S&amp;ll=41.67315456144712%2C1.9389808436824296&amp;z=9\" target=\"_blank\" rel=\"noopener\">m\u00e1s de 500 farmacias<\/a> (m\u00e1s de 800 farmac\u00e9uticos) de la provincia de Barcelona<\/strong>, que contribuir\u00e1n a prevenir y detectar los factores de riesgo de padecer un c\u00e1ncer de piel.<\/p>\n\n\n\n<div class=\"destacat-blog\">El <strong>c\u00e1ncer de piel<\/strong> es el <strong>m\u00e1s frecuente<\/strong> en nuestro pa\u00eds, ya que se calcula que <strong>el 50% de personas mayores de 65 a\u00f1os le sufrir\u00e1. <\/strong>Concretamente, en Catalu\u00f1a, la incidencia anual de su forma m\u00e1s grave es de <strong>10<\/strong> melanomas por cada <strong>100.000<\/strong>&nbsp; habitantes. Sin embargo, <strong>los c\u00e1nceres cut\u00e1neos pueden curarse si se detectan precozmente<\/strong>.<\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"color: #008080;\"><strong>\u00bfC\u00f3mo funciona la campa\u00f1a?<\/strong><\/span><\/h1>\n\n\n\n<p>A lo largo de las 3 semanas de campa\u00f1a, los ciudadanos <strong>pueden acudir a las farmacias participantes de la provincia de Barcelona para que los faramc\u00e9uticos les eval\u00faen gratuitamente los factores de riesgo de padecer un c\u00e1ncer de piel. <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El <strong>farmac\u00e9utico, que ha completado una formaci\u00f3n obligatoria y pr\u00e1ctica, <\/strong>realizar\u00e1 al usuario un <strong>breve cuestionario<\/strong> con preguntas relacionadas con el <strong>control dermatol\u00f3gico que sigue<\/strong>, los antecedentes familiares de melanoma o personales de c\u00e1ncer cut\u00e1neo, el uso de cremas solares o la presencia de lesiones de da\u00f1o solar cr\u00f3nico.<\/li>\n\n\n\n<li>A continuaci\u00f3n, proceder\u00e1 a <strong>la evaluaci\u00f3n del n\u00famero de lesiones pigmentadas de ambos brazos del usuario con la ayuda de una regleta dermatol\u00f3gica <\/strong>y en <strong>la orientaci\u00f3n sobre las medidas de prevenci\u00f3n en funci\u00f3n de su riesgo. <\/strong><\/li>\n\n\n\n<li>En caso de que existan factores de riesgo, adem\u00e1s de los consejos sobre protecci\u00f3n solar,<strong> se les recomendar\u00e1 una revisi\u00f3n m\u00e9dica para su seguimiento.<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"box info\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"color: #008080;\"><strong>Novedades de esta edici\u00f3n<\/strong> <\/span><\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los farmac\u00e9uticos <strong>validar\u00e1n la evaluaci\u00f3n de las lesiones pigmentadas mediante la clasificaci\u00f3n seg\u00fan patronos<\/strong>.<\/li>\n\n\n\n<li>Entre los participantes de las farmacias implicadas, se reclutar\u00e1n hasta <strong>350 usuarios, independientemente de la existencia o no de factores de riesgo, para formar parte del estudio cl\u00ednico Derma-Riesc 2, que se llevar\u00e1 a cabo<\/strong> junto con<strong> el Servicio de Dermatolog\u00eda del Hospital Cl\u00ednic para validar cuestionarios. <\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Atenci\u00f3-Pell.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Atenci\u00f3-Pell.jpg\" alt=\"Abans de deixar-hi la pell, consulta. \" class=\"wp-image-39403\" title=\"Antes de dejar la piel, consulta. \"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El<strong> consejo farmac\u00e9utico ser\u00e1<\/strong><strong> m\u00e1s personalizado e incidir\u00e1 en la necesidad de una protecci\u00f3n solar eficaz y completa<\/strong>. El farmac\u00e9utico contar\u00e1 con una <strong>herramienta de registro online que le proporcionar\u00e1 feedback autom\u00e1tico<\/strong> y uno <strong>folleto que entregar\u00e1 al usuario con consejos sobre c\u00f3mo, qu\u00e9 cantidad y d\u00f3nde aplicarse el protector solar y qu\u00e9 medicamentos pueden generar problemas al exponerse al sol<\/strong>.<\/li>\n\n\n\n<li>Adem\u00e1s, este folleto tendr\u00e1 un <strong>espacio para que el farmac\u00e9utico recomiende<\/strong> uno <strong>protector solar diario<\/strong> para cara, cuello y otras zonas expuestas; por casos de<strong>alta exposici\u00f3n <\/strong>solar (deporte al exterior, cabinas solares, en la playa, en la piscina, etc.) o por <strong>situaciones de exposici\u00f3n extrema<\/strong> (en viajes a pa\u00edses del tr\u00f3pico).<\/li>\n<\/ul>\n\n\n\n<h1 class=\"wp-block-heading\"><span style=\"color: #008080;\"><strong>\u00bfQu\u00e9 resultados se consiguieron con #Atenci\u00f3Pell 2017?<\/strong><\/span><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"color: #008080;\"><strong>Mejora de los h\u00e1bitos de protecci\u00f3n solar<\/strong><\/span><\/h3>\n\n\n\n<p>Uno de los principales datos extra\u00eddos es que e<strong>l 63,2% de los encuestados presentaron factores de riesgo de padecer un c\u00e1ncer de piel, de los que m\u00e1s de la mitad (el 39,6%) no hab\u00edan realizado control dermatol\u00f3gico alguno en los dos \u00faltimos a\u00f1os. <\/strong>En comparaci\u00f3n con la edici\u00f3n de 2016, se desprende que <strong>hay una mejora en los buenos h\u00e1bitos de fotoprotecci\u00f3n<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Las personas que afirman que <strong>normalmente se aplican cremas solares cuando se exponen al sol aumentan significativamente 6,8 puntos <\/strong>en este per\u00edodo <strong>(19,7% en 2016 y 26,5% en 2017).<\/strong><\/li>\n\n\n\n<li>Las que dicen que <strong>nunca<\/strong> se aplican <strong>disminuyen 3,3 puntos (13,8% en 2016 y 10,5% en 2017).<\/strong><\/li>\n\n\n\n<li>Adem\u00e1s, se observa que <strong>aumenta 4,5 puntos <\/strong>la proporci\u00f3n de usuarios que se aplican<strong> \u00edndices de protecci\u00f3n solar (IPS) de 50 o m\u00e1s (66,3% en 2016 y 70,8% en 2017)<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><span style=\"color: #008080;\">Percepci\u00f3n err\u00f3nea de la exposici\u00f3n real al sol<\/span><\/strong><\/h3>\n\n\n\n<p>A pesar de estos datos positivos, los resultados tambi\u00e9n muestran que <strong>todav\u00eda existe una percepci\u00f3n err\u00f3nea de la exposici\u00f3n real al sol<\/strong>. Menos de la mitad de los encuestados <strong>(el 43,2%) afirman aplicarse cremas solares siempre que se exponen al sol<\/strong>.<\/p>\n\n\n\n<p>Por otra parte, aunque <strong>la proporci\u00f3n de usuarios que se protege del sol en la playa y en la piscina aumenta de un a\u00f1o a otro (47,7% en 2016 y 52,6% en 2017)<\/strong>, se mantiene estable el porcentaje <strong>de personas que se aplica antes de salir de casa (57,8%) o antes de hacer deporte al aire libre (4%)<\/strong>. Los <strong>principales motivos por los que no se utilizan cremas solares <\/strong>son porque el usuario <strong>no recuerda utilizarlas (44,9%)<\/strong>, porque <strong>considera que no toma el sol (43,5%)<\/strong> o bien porque<strong> le da pereza (38,8%). <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Campa\u00f1a #Atenci\u00f3Piel organizada conjuntamente por:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Logos.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Logos.jpg\" alt=\"\" class=\"wp-image-39401\"\/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><strong>Con la colaboraci\u00f3n de:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignright\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Patrocinadors-Atenci\u00f3Pell-1.jpg\"><img decoding=\"async\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/05\/Patrocinadors-Atenci\u00f3Pell-1.jpg\" alt=\"\" class=\"wp-image-39389\"\/><\/a><\/figure>\n\n\n\n<p><strong>M\u00e1s informaci\u00f3n sobre #Atenci\u00f3Piel en la web de Salud del COFB:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.farmaceuticonline.com\/atenciopell\" target=\"_blank\" rel=\"noopener\">Espacio de la campa\u00f1a en Farmaceuticonline.com<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>Otras publicaciones relacionadas con la campa\u00f1a:<br><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/blog.cofb.cat\/mes-900-farmaceutics-sinscriuen-als-tallers-campanya-atenciopell\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s de 900 farmac\u00e9uticos se inscriben en los talleres de la campa\u00f1a #Atenci\u00f3Pell (Mayo 2018)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/mes-de-700-farmaceutics-inscrits-a-la-sessio-informativa-de-la-campanya-atenciopell\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s de 700 farmac\u00e9uticos inscritos en la sesi\u00f3n informativa de la campa\u00f1a #Atenci\u00f3Pell (Mayo 2018)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/saps-si-tens-factors-de-risc-de-patir-un-cancer-de-pell-participa-lestudi-derma-risc\/\" target=\"_blank\" rel=\"noopener\">\u00bfSabes si tienes factores de riesgo de padecer un c\u00e1ncer de piel? Participa en el estudio DERMA-RISC (Julio 2017)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/exit-de-participacio-de-la-carpa-informativa-de-la-campanya-per-la-prevencio-de-patir-un-cancer-de-pell\/\" target=\"_blank\" rel=\"noopener\">\u00c9xito de participaci\u00f3n de la carpa informativa de la campa\u00f1a por la prevenci\u00f3n de padecer un c\u00e1ncer de piel (Junio 2017)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/mes-de-2-000-persones-ja-han-anat-les-farmacies-per-prevenir-detectar-els-riscos-de-patir-un-cancer-de-pell\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s de 3.100 personas ya han acudido a las farmacias para prevenir y detectar los riesgos de padecer un c\u00e1ncer de piel (Mayo 2017)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/mes-de-300-farmacies-de-barcelona-contribuiran-la-prevencio-deteccio-precoc-dels-riscos-de-patir-un-cancer-de-pell\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s de 300 farmacias de Barcelona contribuir\u00e1n a la prevenci\u00f3n y detecci\u00f3n precoz de los riesgos de padecer un c\u00e1ncer de piel (Mayo 2017)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blog.cofb.cat\/mes-de-600-farmaceutics-de-barcelona-es-formen-sobre-com-detectar-els-riscos-de-la-poblacio-de-patir-un-cancer-de-pell\/\" target=\"_blank\" rel=\"noopener\">M\u00e1s de 600 farmac\u00e9uticos de Barcelona se forman sobre c\u00f3mo detectar los riesgos de la poblaci\u00f3n de padecer un c\u00e1ncer de piel (Mayo 2017)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>El 23 de mayo, coincidiendo con el D\u00eda Mundial del Melanoma, el COFB y el Hospital Cl\u00ednic de Barcelona pusieron en marcha, por tercer a\u00f1o consecutivo, una nueva edici\u00f3n de la campa\u00f1a #Atenci\u00f3Pell, patrocinada por Almirall, Av\u00e8ne, Ladival y La Roche -Posay. El objetivo fundamental es seguir reforzando la educaci\u00f3n sanitaria sobre el uso [\u2026]<\/p>","protected":false},"author":1,"featured_media":39395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[392,3142,2277,3099,2443,739,18,19,79,2992,2151,53,68,741,2828],"class_list":["post-39365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-atencio-pell","tag-atencio-pell-2018","tag-campanya-de-sensibilitzacio","tag-campanya-pell-2018","tag-campanya-prevencio-cancer-de-pell","tag-cancer-de-pell","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermatologia","tag-deteccio-precoc-cancer","tag-deteccio-precoc-malalties","tag-farmaceutics","tag-farmacia","tag-hospital-clinic","tag-revisio-dermatologica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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