{"id":32312,"date":"2017-09-27T10:21:45","date_gmt":"2017-09-27T09:21:45","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=32312"},"modified":"2017-09-27T10:21:45","modified_gmt":"2017-09-27T09:21:45","slug":"aixi-va-ser-la-conferencia-del-forum-mgof-1-hora-de-marqueting-amb-joan-carles-serra","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2017\/09\/27\/aixi-va-ser-la-conferencia-del-forum-mgof-1-hora-de-marqueting-amb-joan-carles-serra\/","title":{"rendered":"As\u00ed fue la conferencia del F\u00f3rum MGOF \u201c1 hora de marketing con Joan Carles Serra\u201d"},"content":{"rendered":"<figure id=\"attachment_32346\" aria-describedby=\"caption-attachment-32346\" style=\"width: 264px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2017\/09\/Forum-MGOF_Marketing-Joan-Carles-Serra.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-32346\" title=\" Juan Carlos Serra, director del MGOF, durante la conferencia \" alt=\" Joan Carles Serra, director del MGOF, durant la confer\u00e8ncia \" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2017\/09\/Forum-MGOF_Marketing-Joan-Carles-Serra-300x205.jpg\" width=\"264\" height=\"252\" \/><\/a><figcaption id=\"caption-attachment-32346\" class=\"wp-caption-text\">Juan Carlos Serra, director del MGOF, durante la conferencia.<\/figcaption><\/figure>\n<p style=\"text-align: left;\">Dentro de las actividades del Foro MGOF, el martes 26 de septiembre tuvo lugar la conferencia <strong>\u201c1 hora de<\/strong><strong>\u00a0Marketing\u201d<\/strong>, a cargo de Joan Carles Serra, director del M\u00e1ster de Gesti\u00f3n de Oficina de Farmacia del Colegio, que este a\u00f1o llega a su XIII edici\u00f3n.<\/p>\n<p style=\"text-align: left;\">La conferencia, que se realiz\u00f3 en el sal\u00f3n de actos del COFB, gir\u00f3 en torno a la necesidad de llevar a cabo acciones de\u00a0<strong>marketing<\/strong><strong>ing\u00a0<\/strong><strong>en las farmacias<\/strong><strong>cias<\/strong> y proporcion\u00f3 herramientas a los asistentes para ponerlas en pr\u00e1ctica de forma adecuada. Aina Surroca, vocal de la Junta de Gobierno y responsable de la Comisi\u00f3n delegada de formaci\u00f3n continua, fue la encargada de introducir la sesi\u00f3n.<\/p>\n<p style=\"text-align: left;\">Serra defini\u00f3 el marketing como el \u201cconjunto de <strong>procesos para crear, comunicar y\u00a0<\/strong><strong>gestionar las relaciones con los clientes<\/strong> a trav\u00e9s de procedimientos que beneficien a la organizaci\u00f3n ya todos los interesados\u201d. Y, por otra parte, puso varios ejemplos sobre lo que es y lo que no es marketing.<\/p>\n<div class=\"box info\"> La presentaci\u00f3n abord\u00f3 c\u00f3mo debe ser <strong>un buen plan de marketing adaptado a la actividad espec\u00edfica de las farmacias<\/strong>. Consta de tres fases:<\/p>\n<p>a) <b><span style=\"text-decoration: underline;\">Fase anal\u00edtica<\/span><\/b>, que sirve para realizar un balance interno y externo de la situaci\u00f3n actual de la empresa, sin dejar de lado el entorno y el mercado.<\/p>\n<p>b) <b><span style=\"text-decoration: underline;\">Fase estrat\u00e9gica<\/span><\/b>, que consiste en pensar cu\u00e1les son las mejores iniciativas que podr\u00edan llevarse a cabo en funci\u00f3n de los objetivos, las oportunidades de mercado, el p\u00fablico objetivo, etc.<\/p>\n<p>c) <b><span style=\"text-decoration: underline;\">Fase operativa<\/span><\/b>, que implica poner en pr\u00e1ctica y ejecutar las acciones definidas durante la fase estrat\u00e9gica. <\/div>\n<figure id=\"attachment_32376\" aria-describedby=\"caption-attachment-32376\" style=\"width: 256px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2017\/09\/Forum-MGOF_Marketing-Aina-Surroca_Joan-Carles-Serra.jpg\"><img decoding=\"async\" class=\"wp-image-32376\" title=\"Aina Surroca introduciendo la conferencia de Joan Carles Serra en el F\u00f3rum MGOF\" alt=\"Aina Surroca introduint la confer\u00e8ncia de Joan Carles Serra al F\u00f2rum MGOF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2017\/09\/Forum-MGOF_Marketing-Aina-Surroca_Joan-Carles-Serra-300x206.jpg\" width=\"256\" height=\"228\" \/><\/a><figcaption id=\"caption-attachment-32376\" class=\"wp-caption-text\">Aina Surroca introduciendo la conferencia de Juan Carlos Serra<\/figcaption><\/figure>\n<p style=\"text-align: left;\">Joan Carles Serra dirige, con la coordinaci\u00f3n de Cristina Rodr\u00edguez y M\u00f2nica Gallach, miembros del departamento de Formaci\u00f3n del Colegio, <strong>el M\u00e1ster de Gesti\u00f3n de Oficina de Farmacia (MGOF)<\/strong>, que tiene como principales objetivos conocer las diferentes \u00e1reas funcionales y procesos de negocio de la farmacia, proporcionar una visi\u00f3n global, generalista e integradora de la direcci\u00f3n y la gesti\u00f3n de empresas y desarrollar las capacidades directivas para liderar el equipo de laboradores.<br \/>\nLa <strong>XIII edici\u00f3n del MGOF<\/strong> se llevar\u00e1 a cabo del <strong>10 de octubre de 2017 al 29 de mayo de 2018<\/strong>.<\/p>\n<p style=\"text-align: left;\"><strong>M\u00e1s informaci\u00f3n:<\/strong> <a href=\"http:\/\/blog.cofb.cat\/28-de-setembre-sessio-informativa-de-la-xiii-edicio-del-master-en-gestio-doficina-de-farmacia-mgof\/\">28 de septiembre, sesi\u00f3n informativa de la XIII edici\u00f3n del M\u00e1ster en Gesti\u00f3n de la Oficina de Farmacia (MGOF)<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dentro de las actividades del Foro MGOF, el martes 26 de septiembre tuvo lugar la conferencia &quot;1 hora de Marketing&quot;, a cargo de Joan Carles Serra, director del M\u00e1ster de Gesti\u00f3n de Oficina de Farmacia del Colegio, que este a\u00f1o llega en su XIII edici\u00f3n. La conferencia, que se realiz\u00f3 [\u2026]<\/p>","protected":false},"author":1,"featured_media":32376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[53,68,113,69,770,771,877,76,2868],"class_list":["post-32312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-farmaceutics","tag-farmacia","tag-farmacia-assistencial","tag-farmacia-comunitaria","tag-marqueting","tag-master-en-gestio-de-loficina-de-farmacia","tag-mgof","tag-oficina-de-farmacia","tag-pla-de-marqueting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - 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