{"id":11929,"date":"2015-02-20T10:41:19","date_gmt":"2015-02-20T09:41:19","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=11929"},"modified":"2015-02-20T10:41:19","modified_gmt":"2015-02-20T09:41:19","slug":"les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/es\/2015\/02\/20\/les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb\/","title":{"rendered":"Las mejores pr\u00e1cticas en proyectos digitales del sector farmac\u00e9utico, a debate en el COFB"},"content":{"rendered":"<p>Tambi\u00e9n en el sector farmac\u00e9utico la presencia en el mundo digital supone un abanico de posibilidades y oportunidades que deben saber aprovecharse. Sin embargo, previamente hay dos preguntas a las que hay que encontrar respuesta para poder planificar bien los proyectos: \u00bfqu\u00e9 se est\u00e1 haciendo en el sector y qu\u00e9 funciona? A estas cuestiones respondi\u00f3 la conferencia &quot;Best practices en proyectos digitales del sector farmac\u00e9utico&quot;, que tuvo lugar en el Colegio el 4 de diciembre.<\/p>\n<p>Para guiar a los profesionales del marketing, la comunicaci\u00f3n y la estrategia digital del sector sobre qu\u00e9 tendencias pueden llevar al \u00e9xito, el COFB reuni\u00f3 en este acto en <b>referentes de la industria farmac\u00e9utica que contaron con ejemplos pr\u00e1cticos proyectos digitales<\/b> realizados con buenos resultados.<\/p>\n<figure id=\"attachment_11934\" aria-describedby=\"caption-attachment-11934\" style=\"width: 179px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/MonicaMorobestIF.jpg\"><img decoding=\"async\" class=\"wp-image-11934\" alt=\"MonicaMorobestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/MonicaMorobestIF.jpg\" width=\"179\" height=\"119\" \/><\/a><figcaption id=\"caption-attachment-11934\" class=\"wp-caption-text\">M\u00f3nica Moro, Menarini<\/figcaption><\/figure>\n<figure id=\"attachment_11937\" aria-describedby=\"caption-attachment-11937\" style=\"width: 199px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/SaraGutierrezbestIF.jpg\"><img decoding=\"async\" class=\"wp-image-11937\" alt=\"SaraGutierrezbestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/SaraGutierrezbestIF.jpg\" width=\"199\" height=\"132\" \/><\/a><figcaption id=\"caption-attachment-11937\" class=\"wp-caption-text\">Sara N. Guti\u00e9rrez, Bayer HC<\/figcaption><\/figure>\n<p>La responsable de comunicaci\u00f3n institucional y e-business del <strong>Grupo Menarini Espa\u00f1a, M\u00f2nica Moro<\/strong>, abord\u00f3 c\u00f3mo la gamificaci\u00f3n puede mejorar el aprendizaje en salud: habl\u00f3 del juego como recurso de aprendizaje destacando que la motivaci\u00f3n es clave, y puso como ejemplo de juego para profesionales de la salud la App de salud Trivifarma. A continuaci\u00f3n, <strong>Sara N. Guti\u00e9rrez, Brand Manager de Bayer HC<\/strong>, habl\u00f3 sobre el B-learning dando a conocer qu\u00e9 tipos de formaci\u00f3n puede realizar un laboratorio y c\u00f3mo puede combinar los diferentes formatos y contenidos con unos objetivos globales. Guti\u00e9rrez explic\u00f3 el concepto B-Learning, que integra la formaci\u00f3n presencial y el e-learning, mejorando la relaci\u00f3n coste-efectividad y destac\u00f3 la utilidad de la plataforma de formaci\u00f3n online <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.agorasanitaria.com\/web\/guest\" target=\"_blank\" rel=\"noopener\">\u00c1gora Sanitaria<\/a><\/span>.<\/p>\n<figure id=\"attachment_11938\" aria-describedby=\"caption-attachment-11938\" style=\"width: 176px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/XaviOlbabestIF.jpg\"><img decoding=\"async\" class=\"wp-image-11938\" alt=\"XaviOlbabestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/XaviOlbabestIF.jpg\" width=\"176\" height=\"117\" \/><\/a><figcaption id=\"caption-attachment-11938\" class=\"wp-caption-text\">Xavi Olba, Sanofi Iberia<\/figcaption><\/figure>\n<figure id=\"attachment_11939\" aria-describedby=\"caption-attachment-11939\" style=\"width: 117px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AureaGomezbestIF1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11939\" alt=\"AureaGomezbestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AureaGomezbestIF1.jpg\" width=\"117\" height=\"176\" \/><\/a><figcaption id=\"caption-attachment-11939\" class=\"wp-caption-text\">\u00c1urea G\u00f3mez, Optimedia<\/figcaption><\/figure>\n<p>A su vez, el <strong>Digital Business Strategy Manager de Sanofi Iberia, Xavi Olba<\/strong>, respondi\u00f3 a la siguiente cuesti\u00f3n: \u00bfqu\u00e9 sistemas existen para generar confianza al usuario sobre los contenidos en salud? Para Olba, la tecnolog\u00eda es el medio, las herramientas digitales deben aportar valor, y el contenido, que debe estar avalado, es el fin y debe hacerse llegar a trav\u00e9s de los canales m\u00e1s efectivos. Por otra parte, la <strong>directora de Optimia Barcelona, \u00c1urea G\u00f3mez<\/strong>, expuso qu\u00e9 criterios de calidad y segmentaci\u00f3n deben tenerse en cuenta a la hora de planificar campa\u00f1as de publicidad online. G\u00f3mez dej\u00f3 patente que se debe aprovechar la tecnolog\u00eda actual para impactar al usuario en el entorno m\u00e1s adecuado.<\/p>\n<figure id=\"attachment_11932\" aria-describedby=\"caption-attachment-11932\" style=\"width: 130px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AnaHerediabestIF.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11932\" alt=\"AnaHerediabestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AnaHerediabestIF.jpg\" width=\"130\" height=\"196\" \/><\/a><figcaption id=\"caption-attachment-11932\" class=\"wp-caption-text\">Anna Heredia, COFB<\/figcaption><\/figure>\n<p>Por \u00faltimo, la <strong>responsable de Relaciones Profesionales del COFB, Anna Heredia<\/strong>, present\u00f3 los proyectos digitales del COFB que permiten acercarse a los farmac\u00e9uticos desde una vertiente m\u00e1s profesional y cient\u00edfica, como puede ser la formaci\u00f3n, o una vertiente m\u00e1s comercial, como puede ser la publicidad online. <strong>Ramon Bonet, vocal de Industria del COFB y moderador del acto<\/strong>, cerr\u00f3 esta sesi\u00f3n abriendo las puertas de la Vocal\u00eda de Industria del COFB para acoger nuevas iniciativas.<\/p>\n<p><span style=\"color: #888888;\"><b>La conferencia pudo seguirse en Twitter con el hashtag <span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/search?q=%23bestIF&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#bestIF<\/a><\/span>.<\/b><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Tambi\u00e9n en el sector farmac\u00e9utico la presencia en el mundo digital supone un abanico de posibilidades y oportunidades que deben saber aprovecharse. Sin embargo, previamente hay dos preguntas a las que hay que encontrar respuesta para poder planificar bien los proyectos: qu\u00e9 se est\u00e1 haciendo en el sector y qu\u00e9 [\u2026]<\/p>","protected":false},"author":1,"featured_media":11933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[2156,702],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-industria","tag-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les millors pr\u00e0ctiques en projectes digitals del sector farmac\u00e8utic, a debat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2015\/02\/20\/les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les millors pr\u00e0ctiques en projectes digitals del sector farmac\u00e8utic, a debat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Tamb\u00e9 en el sector farmac\u00e8utic la pres\u00e8ncia en el m\u00f3n digital suposa un ventall de possibilitats i oportunitats que s\u2019han de saber aprofitar. 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