{"id":84693,"date":"2026-04-23T11:31:41","date_gmt":"2026-04-23T11:31:41","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84693"},"modified":"2026-04-23T11:42:44","modified_gmt":"2026-04-23T11:42:44","slug":"exit-de-la-marato-formativa-del-cof-de-barcelona-mes-de-750-inscrits-per-impulsar-la-gestio-de-la-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2026\/04\/23\/exit-de-la-marato-formativa-del-cof-de-barcelona-mes-de-750-inscrits-per-impulsar-la-gestio-de-la-farmacia\/","title":{"rendered":"\u00c8xit de la marat\u00f3 formativa del COF de Barcelona: m\u00e9s de 750 inscrits per impulsar la gesti\u00f3 de la farm\u00e0cia"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>La formaci\u00f3 va comptar amb pics de fins a <strong>350 farmac\u00e8utics connectats simult\u00e0niament<\/strong>, consolidant <strong>l\u2019inter\u00e8s per la gesti\u00f3 integral de la farm\u00e0cia i impulsant la seva transformaci\u00f3<\/strong><\/li>\n\n\n\n<li>Per <strong>primera vegada al COFB<\/strong>, s\u2019han ofert <strong>10 hores ininterrompudes <\/strong>de formaci\u00f3, on <strong>vint experts<\/strong> van compartir <strong>100 claus de gesti\u00f3<\/strong> sobre <strong>lideratge<\/strong>, <strong>finances<\/strong>, <strong>digitalitzaci\u00f3<\/strong>, <strong>marketing<\/strong>, <strong>visi\u00f3 empresarial<\/strong> i <strong>innovaci\u00f3<\/strong><\/li>\n\n\n\n<li>Farmac\u00e8utics de tota Espanya ja poden reservar la seva pla\u00e7a al <strong>Programa de Desenvolupament Empresarial de la Farm\u00e0cia (PDEF)<\/strong>, a <a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a>, on s\u2019abordaran en profunditat totes les <strong>claus de gesti\u00f3<\/strong> presentades a la Marat\u00f3<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1024x627.jpg\" alt=\"\" class=\"wp-image-84696\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1024x627.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-300x184.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-768x470.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-1536x940.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-2048x1253.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/04\/COFB_LA-MARATO-PDEF_23042026_1-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> ha celebrat amb gran \u00e8xit de convocat\u00f2ria la Marat\u00f3 formativa <strong>\u201c100 claus de gesti\u00f3 per fer cr\u00e9ixer la teva farm\u00e0cia en un sol dia\u201d<\/strong>. La formaci\u00f3, que va tenir lloc el 21 d\u2019abril de forma <em>online <\/em>amb el patrocini de COFBServeis, Laboratorios Vilardell i Zambon, va comptar amb la <strong>inscripci\u00f3 de m\u00e9s de 750 farmac\u00e8utics col\u00b7legiats de tota Espanya <\/strong>i va mantenir una alta participaci\u00f3 en directe, arribant a pics de fins a <strong>350 persones connectades simult\u00e0niament.<\/strong><\/p>\n\n\n\n<p>El <strong>format<\/strong> de la jornada \u00e9s la <strong>primera vegada<\/strong> que es duu a terme al COFB. \u201cSens dubte, acabem d\u2019innovar. Ho vam fer fa 20 anys quan al COFB vam iniciar el programa de desenvolupament empresarial de la farm\u00e0cia (PDEF) i avui ho hem tornat a fer. Hem fet una marat\u00f3 de coneixement ininterromput, durant 10 hores seguides, que ens ha ofert 100 claus pr\u00e0ctiques, aplicables avui mateix, per a la gesti\u00f3 de la farm\u00e0cia en un sol dia, de la m\u00e0 de 20 experts referents en el sector\u201d, va remarcar <strong>Joan Carles Serra<\/strong>, director del Programa de Desenvolupament Empresarial de la Farm\u00e0cia (PDEF).<\/p>\n\n\n\n<p>Per la seva banda, <strong>Albert de Dalmases, vocal del COFB<\/strong>, va destacar la doble naturalesa de l\u2019oficina de farm\u00e0cia: <strong>\u201cla farm\u00e0cia \u00e9s abans de res un espai sanitari de proximitat, confian\u00e7a i servei. Per\u00f2 tamb\u00e9 \u00e9s una empresa i, per poder seguir oferint una atenci\u00f3 excel\u00b7lent, necessitem farm\u00e0cies ben gestionades, sostenibles, eficients i preparades per evolucionar\u201d<\/strong>. I va afegir que gestionar avui dia significa \u201cliderar equips, prendre decisions, controlar n\u00fameros i incorporar tecnologia, posant sempre el pacient al centre\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les 100 claus de gesti\u00f3 per fer cr\u00e9ixer la farm\u00e0cia<\/strong><\/h2>\n\n\n\n<p>Aquesta marat\u00f3 ha estat un <strong>avan\u00e7ament dels continguts<\/strong> que s&#8217;oferiran en profunditat en la pr\u00f2xima edici\u00f3 del <strong>Programa de Desenvolupament Empresarial de la Farm\u00e0cia (PDEF)<\/strong>, on farmac\u00e8utics de tota Espanya ja poden reservar la seva pla\u00e7a a <a href=\"https:\/\/www.pdef.cat\/\" target=\"_blank\" rel=\"noreferrer noopener\">pdef.cat<\/a>.<\/p>\n\n\n\n<p>En concret, a trav\u00e9s de <strong>micropon\u00e8ncies de 30 minuts<\/strong>, els farmac\u00e8utics van connectar-se a les sessions que m\u00e9s s\u2019ajustaven a les seves necessitats, facilitant aix\u00ed l\u2019aprenentatge sobre la <strong>implementaci\u00f3 de la intel\u00b7lig\u00e8ncia artificial<\/strong>, la <strong>ciberseguretat<\/strong>, la <strong>venda <em>online<\/em><\/strong><em>, <\/em>el <strong>lideratge de l\u2019equip<\/strong> o com <strong>comunicar millor, <\/strong>entre altres. <strong>Fran Iniesta<\/strong> va subratllar que la implementaci\u00f3 de la intel\u00b7lig\u00e8ncia artificial a la farm\u00e0cia permet guanyar fins a 260 hores l&#8217;any, equivalent a una hora al dia. D\u2019altra banda, <strong>\u00c1lvaro Fern\u00e1ndez<\/strong> va posar l&#8217;accent en com destacar a les xarxes socials amb un posicionament clar, const\u00e0ncia, aportant valor i construint una marca personal.<\/p>\n\n\n\n<p>D\u2019altra banda, <strong>Paula Fern\u00e1ndez Ochoa<\/strong> va exposar com potenciar la marca a trav\u00e9s d\u2019un prop\u00f2sit, la diferenciaci\u00f3 i el lideratge; <strong>Guille Mart\u00edn<\/strong> va destacar la import\u00e0ncia de donar un espai als pacients perqu\u00e8 sentin que estan en un lloc segur per millorar la comunicaci\u00f3 amb ells. I, entre molts altres aspectes, <strong>Patricia Benayas <\/strong>va compartir les claus per gestionar el temps a la farm\u00e0cia i diferenciar all\u00f2 urgent d\u2019all\u00f2 important, i <strong>Desire\u00e9 Ballesteros<\/strong> va alertar de l\u2019impacte de l\u2019estr\u00e8s no gestionat a la farm\u00e0cia.&nbsp;<\/p>\n\n\n\n<p>Aquestes intervencions se sumen a les de <strong>Fernando Campa<\/strong>, que va parlar de salut financera; <strong>Nacho Migoya i Juan Jard\u00f3n<\/strong>, que van abordar respectivament les 5 claus per comprar b\u00e9 i fixar preus; <strong>Anna Roser i Diego Sarasketa<\/strong>, que van exposar qu\u00e8 s\u2019ha de tenir en compte l\u2019aparador atregui i gestionar per categories. Com protegir-se dels ciberatacats, com construir un quadre de comandament i com mesurar el potencial de l\u2019\u00e0rea d\u2019influ\u00e8ncia de la farm\u00e0cia van ser les claus impartides per <strong>Bruno P\u00e9rez, Pedro Vidal i Jos\u00e9 Antonio Andreu.<\/strong><\/p>\n\n\n\n<p>La recta final de la marat\u00f3 va comptar amb <strong>Susana Guti\u00e9rrez<\/strong>, parlant de la gesti\u00f3 del conflicte; <strong>Reme Navarro,<\/strong> amb la venda en l\u00ednia; <strong>David Tom\u00e1s i Marcos \u00c1lvarez<\/strong>, sobre la gesti\u00f3 i lideratge de la farm\u00e0cia; i, finalment, <strong>Caros Gonz\u00e1lez-Vilardell i Franc Ponti,<\/strong> compartint les claus per fidelitzar i negociar amb \u00e8xit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Programa de Desenvolupament Empresarial de la Farmacia (PDEF)<\/strong><\/h2>\n\n\n\n<p>El <strong>Programa de Desenvolupament Empresarial de la Farm\u00e0cia (PDEF)<\/strong> comen\u00e7ar\u00e0 a l\u2019octubre de 2026 i s\u2019oferiran els coneixements perqu\u00e8 els farmac\u00e8utics puguin optimitzar la gesti\u00f3 i aconseguir resultats immediats, desenvolupar les capacitats directives i liderar l\u2019equip de col\u00b7laboradors, aix\u00ed com actuar com a responsable d\u2019una farm\u00e0cia amb les caracter\u00edstiques que la regulen. Tal com va apuntar Joan Carles Serra, &#8220;ara traslladem la oportunitat als farmac\u00e8utics d\u2019aprofundir en qualsevol dels aspectes relacionats amb m\u00e0rqueting, finances, equip o intel\u00b7lig\u00e8ncia artificial, per millorar la gesti\u00f3 de la farm\u00e0cia, fent el PDEF. \u00c9s el programa de formaci\u00f3 ideal per fer-ho!&#8221;.<\/p>\n\n\n\n<p>Les classes del PDEF s\u00f3n en directe i la majoria d\u2019elles es realitzen en doble modalitat, de manera que els alumnes participants decideixen, en cada sessi\u00f3, si assistir&nbsp;<strong>presencialment o <em>online<\/em>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) ha celebrat amb gran \u00e8xit de convocat\u00f2ria la Marat\u00f3 formativa \u201c100 claus de gesti\u00f3 per fer cr\u00e9ixer la teva farm\u00e0cia en un sol dia\u201d. La formaci\u00f3, que va tenir lloc el 21 d\u2019abril de forma online amb el patrocini de COFBServeis, Laboratorios Vilardell [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":84694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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