{"id":84461,"date":"2026-03-25T19:00:00","date_gmt":"2026-03-25T19:00:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84461"},"modified":"2026-03-26T14:46:38","modified_gmt":"2026-03-26T14:46:38","slug":"la-dermo-un-sector-en-que-el-canal-farmacia-es-diferencia-pel-valor-afegit-que-aporta","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2026\/03\/25\/la-dermo-un-sector-en-que-el-canal-farmacia-es-diferencia-pel-valor-afegit-que-aporta\/","title":{"rendered":"La &#8216;dermo&#8217;, un sector en qu\u00e8 el canal farm\u00e0cia es diferencia pel &#8220;valor afegit&#8221; que aporta"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Infarma Madrid 2026 acull una sessi\u00f3 en la qual, de la m\u00e0 d&#8217;experts, s&#8217;ha analitzat l&#8217;evoluci\u00f3 del sector dermocosm\u00e8tic al canal farm\u00e0cia<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1024x768.jpg\" alt=\"\" class=\"wp-image-84462\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1024x768.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-300x225.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-768x576.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-1536x1152.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026-16x12.jpg 16w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_DERMO_25032026.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>L&#8217;evoluci\u00f3 del sector dermocosm\u00e8tic, la seva pres\u00e8ncia al canal farm\u00e0cia i les particularitats lligades a la seva gesti\u00f3 van estar presents a <a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Madrid 2026<\/a>. Durant la sessi\u00f3 <strong>&#8220;Dermo: com ent\u00e9n la ind\u00fastria el canal farm\u00e0cia?&#8221;<\/strong>, celebrada aquest dimecres, es va debatre sobre l&#8217;aven\u00e7 d&#8217;aquest sector i sobre la situaci\u00f3 actual i les perspectives del canal farm\u00e0cia en una \u00e0rea que, per sobre de tot, es diferencia pel &#8220;valor afegit&#8221; que aporta. Aix\u00ed ho van defensar <strong>Manuel Mart\u00ednez del Peral<\/strong>, president en funcions del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), president d&#8217;Infarma Madrid 2026 i moderador del f\u00f2rum; <strong>\u00d3scar Mateo<\/strong>, director de Conocimiento y Estudios de Mercado de la Asociaci\u00f3n Nacional de Perfumer\u00eda y Cosm\u00e9tica (STANPA), i <strong>Juan Naya<\/strong>, CEO d&#8217;ISDIN.<\/p>\n\n\n\n<p>&#8220;<strong>El sector dermofarmac\u00e8utic t\u00e9 suma rellev\u00e0ncia i els farmac\u00e8utics hem de treballar per ser l\u00edders en ell&#8221;<\/strong>, va assenyalar Mart\u00ednez del Peral durant l&#8217;inici de la sessi\u00f3 abans de donar pas a Mateo perqu\u00e8 expos\u00e9s algunes de les dades m\u00e9s rellevants sobre l&#8217;evoluci\u00f3 d&#8217;aquesta \u00e0rea en els \u00faltims anys. Entre aquestes dades, el representant de STANPA va assegurar que<strong> &#8220;el sector <em>beauty <\/em>acumula un creixement del +44,3% en els \u00faltims cinc anys&#8221;<\/strong> i que, per a la majoria dels consumidors,<strong> la salut s&#8217;ha convertit &#8220;en una prioritat clau&#8221; que impacta en aspectes com &#8220;l&#8217;autoestima, la confian\u00e7a i l&#8217;estat emocional&#8221;.<\/strong><\/p>\n\n\n\n<p>Juntament amb aix\u00f2, Mateo va apuntar que l&#8217;oficina de farm\u00e0cia com a canal, &#8220;amb un 20%&#8221;, copa una part rellevant del sector <em>beauty <\/em>i que, a l&#8217;hora de l&#8217;elecci\u00f3 de producte, &#8220;coincidint amb l&#8217;ADN del canal farm\u00e0cia&#8221;, destaquen la recomanaci\u00f3 professional, l&#8217;efici\u00e8ncia i la confian\u00e7a en la marca. <strong>&#8220;El consumidor sap molt b\u00e9 el que va buscant a cada canal i, a la farm\u00e0cia, el que marca la difer\u00e8ncia \u00e9s aquest valor afegit que aporta i \u00e9s important saber transmetre&#8217;l&#8221;<\/strong>, va assegurar. Despr\u00e9s d&#8217;aix\u00f2, durant el debat, va subratllar la import\u00e0ncia de &#8220;crear identitat&#8221; i que la farm\u00e0cia s\u00e0piga analitzar i aprofitar les oportunitats de creixement que aquest sector ofereix.<\/p>\n\n\n\n<p>Per la seva banda, Naya va afirmar que <strong>&#8220;la poblaci\u00f3 est\u00e0 cada vegada m\u00e9s conscienciada amb l&#8217;autocura<\/strong>&#8220;, la qual cosa &#8220;genera un mercat molt atractiu&#8221; al qual, en els \u00faltims anys, s&#8217;han incorporat, cada vegada m\u00e9s, nous actors, com el p\u00fablic mascul\u00ed. &#8220;Hem de treballar perqu\u00e8 la farm\u00e0cia sigui canal d&#8217;experi\u00e8ncia i refer\u00e8ncia en el qual, impulsat per la tecnologia, es reforci el valor afegit que aporta&#8221;.<\/p>\n\n\n\n<p>Lligat a aix\u00f2, va destacar que, en aquesta aposta de la farm\u00e0cia comunit\u00e0ria per cr\u00e9ixer en dermo, \u00e9s important apostar per la innovaci\u00f3 i per fidelitzar a trav\u00e9s del seu coneixement i consell expert.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;evoluci\u00f3 del sector dermocosm\u00e8tic, la seva pres\u00e8ncia al canal farm\u00e0cia i les particularitats lligades a la seva gesti\u00f3 van estar presents a Infarma Madrid 2026. Durant la sessi\u00f3 &#8220;Dermo: com ent\u00e9n la ind\u00fastria el canal farm\u00e0cia?&#8221;, celebrada aquest dimecres, es va debatre sobre l&#8217;aven\u00e7 d&#8217;aquest sector i sobre la situaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":84462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060],"tags":[18,19,5496,443,28,508,5433,5497],"class_list":["post-84461","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermo","tag-dermocosmetica","tag-infarma","tag-infarma-madrid","tag-infarma-madrid-2026","tag-sector-dermofarmaceutic","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La &#039;dermo&#039;, un sector en qu\u00e8 el canal farm\u00e0cia es diferencia pel &quot;valor afegit&quot; 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