{"id":84447,"date":"2026-03-25T16:04:58","date_gmt":"2026-03-25T16:04:58","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84447"},"modified":"2026-03-25T16:04:59","modified_gmt":"2026-03-25T16:04:59","slug":"el-pacient-precisa-una-atencio-sanitaria-que-el-miri-als-ulls-li-digui-pel-seu-nom-i-escolti-tot-el-que-ha-de-explicar","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2026\/03\/25\/el-pacient-precisa-una-atencio-sanitaria-que-el-miri-als-ulls-li-digui-pel-seu-nom-i-escolti-tot-el-que-ha-de-explicar\/","title":{"rendered":"El pacient precisa una atenci\u00f3 sanit\u00e0ria \u201cque el miri als ulls, li digui pel seu nom i escolti tot el que ha de explicar\u201d"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Durant la taula de debat <strong>&#8216;La veu del pacient a l&#8217;oficina de farm\u00e0cia&#8217;<\/strong>, celebrada a <strong>Infarma Madrid 2026<\/strong>, diversos representants de pacients han aprofundit en qu\u00e8 significa realment viure amb una malaltia, com hauria d&#8217;evolucionar l&#8217;atenci\u00f3 cap a un model m\u00e9s hum\u00e0 i qu\u00e8 esperen els pacients d&#8217;un actor tan proper com \u00e9s la farm\u00e0cia<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-scaled.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1024x768.jpg\" alt=\"\" class=\"wp-image-84449\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1024x768.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-300x225.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-768x576.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-1536x1152.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-2048x1536.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INFARMA-MADRID-2026_PACIENT-OFINA-DE-FARMACIA_25032026-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El pacient precisa una <strong>atenci\u00f3 \u201cpropera i individualitzada\u201d<\/strong>; una <strong>atenci\u00f3 \u201cque humanitzi\u201d<\/strong>; una <strong>atenci\u00f3 que \u201cel miri als ulls, li digui pel seu nom i escolti atentament tot el que aquest ha d&#8217;explicar<\/strong>\u201d. Aquesta va ser una de les grans conclusions que es van desprendre de la mesa de debat La veu del pacient a l&#8217;oficina de farm\u00e0cia, celebrada aquest dimecres a <strong><a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Madrid 2026<\/a><\/strong>, moderada per <strong>Alicia Moro<\/strong>, coordinadora de l&#8217;Estrat\u00e8gia de Pacients i vocal de No Exercents en funcions del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), i en la qual van intervenir <strong>Pilar Laguna<\/strong>, patr\u00f3 i directora de Comunicaci\u00f3 de l&#8217;Asociaci\u00f3n Visual TEAF (Trastorn de l&#8217;Espectre Alcoh\u00f2lic Fetal); <strong>\u00c1frica Luca de Tena<\/strong>, presidenta de la Asociaci\u00f3n de Afectados por la Dermatitis At\u00f3pica (AADA); <strong>Juan Manuel Ortiz<\/strong>, president de l&#8217;Asociaci\u00f3n Madrile\u00f1a de Pacientes Anticoagulados y Cardiovasculares (AMAC), i <strong>Pilar Mart\u00ednez Gimeno<\/strong>, presidenta d&#8217;honor de l&#8217;Asociaci\u00f3n Diabetes Madrid (ADM).<\/p>\n\n\n\n<p>En aquest f\u00f2rum, representants de pacients van aprofundir en <strong>qu\u00e8 significa realment viure amb una malaltia, en com hauria d&#8217;evolucionar l&#8217;atenci\u00f3 sanit\u00e0ria cap a un model m\u00e9s hum\u00e0 i qu\u00e8 esperen d&#8217;un actor tan proper com la farm\u00e0cia<\/strong>. \u201cL&#8217;objectiu d&#8217;aquesta sessi\u00f3 \u00e9s donar veu als pacients, con\u00e8ixer qu\u00e8 ens han d&#8217;explicar i aprofundir en les seves necessitats per aix\u00ed millorar l&#8217;atenci\u00f3 i, amb aix\u00f2, el sistema sanitari. Quan parlem de malalties, parlem de tractament i protocols; per\u00f2 al darrere hi ha una hist\u00f2ria per explicar i volem con\u00e8ixer-la\u201d, va afirmar Alicia Moro.<\/p>\n\n\n\n<p>Per a <strong>Pilar Laguna<\/strong>, l&#8217;assist\u00e8ncia sanit\u00e0ria t\u00e9 en la humanitzaci\u00f3 la seva pedra angular: <strong>\u201cNecessitem una atenci\u00f3 que et miri als ulls i que et pregunti com est\u00e0s. Una atenci\u00f3 en la qual, juntament amb el rigor i la professionalitat, hi hagi contacte i escolta activa\u201d<\/strong>. Aix\u00ed mateix, va incidir en la necessitat de tenir una \u201cvisi\u00f3 360\u00ba\u201d en la qual el farmac\u00e8utic, a trav\u00e9s de la formaci\u00f3 i la informaci\u00f3, ajudi a visibilitzar la malaltia, eliminar estigmes associats i impulsar la prevenci\u00f3. \u201cEn tot aix\u00f2, exerciu un paper molt rellevant\u201d, va afirmar.<\/p>\n\n\n\n<p><strong>\u00c1frica Luca de Tena<\/strong>, per la seva banda, va destacar que la comunicaci\u00f3, el contacte i l&#8217;empatia s\u00f3n essencials en l&#8217;assist\u00e8ncia al pacient, ja que ajuden al maneig de la malaltia i a empoderar el pacient perqu\u00e8 tingui veu.<strong> \u201cEl sistema sanitari no ent\u00e9n el car\u00e0cter d&#8217;impredictibilitat de la malaltia. La nostra patologia no t\u00e9 un maneig senzill i la resposta \u00e9s molt heterog\u00e8nia\u201d<\/strong>, va assenyalar la presidenta de l&#8217;AADA, que va valorar despr\u00e9s d&#8217;aix\u00f2 \u201cl&#8217;ingredient afegit de familiaritat i proximitat\u201d que ofereix el farmac\u00e8utic per contribuir a generar un vincle estret de confian\u00e7a amb el pacient. A aix\u00f2 va afegir la import\u00e0ncia \u201cde dir al pacient pel seu nom\u201d per evitar que l&#8217;atenci\u00f3 es deshumanitzi i \u201cdeixi enrere tot el que envolta\u201d la persona.<\/p>\n\n\n\n<p>En aquesta l\u00ednia, <strong>Juan Manuel Ort\u00edz<\/strong> va incidir en el fet que <strong>\u201ccal humanitzar el tracte amb el pacient\u201d coneixent el que envolta tant a ell com a la seva malaltia, i va assenyalar que \u201cmai s&#8217;ha d&#8217;oblidar que el pacient t\u00e9 un nom propi pel qual cal adre\u00e7ar-se a ell\u201d <\/strong>per fomentar l&#8217;empatia i la humanitzaci\u00f3 de l&#8217;atenci\u00f3: \u201cCal empoderar el pacient, donar-li veu, escoltar tot el que ha d&#8217;explicar i acompanyar-lo. Dir-li pel seu nom apropa molt\u201d. Juntament amb aix\u00f2, va ressaltar que cal \u201ccuidar el cuidador\u201d, destacant la seva figura i l&#8217;important paper que exerceix.<\/p>\n\n\n\n<p><strong>Pilar Mart\u00ednez Gimeno<\/strong>, durant la seva intervenci\u00f3, va remarcar la import\u00e0ncia de les organitzacions de pacients com a \u201cprimer esgla\u00f3 per a l&#8217;acompanyament del pacient i del seu entorn familiar\u201d, i tamb\u00e9 per a la \u201cdefensa dels seus drets\u201d. Per aix\u00f2, va demanar als professionals sanitaris que \u201cprescriguin associacions\u201d per mostrar al pacient que no est\u00e0 sol i el molt que poden ajudar-lo. <strong>\u201cEl pacient t\u00e9 una identitat que va molt m\u00e9s enll\u00e0 de la seva malaltia i, entre tots, hem de cooperar per ressaltar aix\u00f2 i eliminar etiquetes<\/strong>\u201d, va concloure.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pacient precisa una atenci\u00f3 \u201cpropera i individualitzada\u201d; una atenci\u00f3 \u201cque humanitzi\u201d; una atenci\u00f3 que \u201cel miri als ulls, li digui pel seu nom i escolti atentament tot el que aquest ha d&#8217;explicar\u201d. Aquesta va ser una de les grans conclusions que es van desprendre de la mesa de debat [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":84449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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