{"id":84417,"date":"2026-03-24T18:02:34","date_gmt":"2026-03-24T18:02:34","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84417"},"modified":"2026-03-24T18:07:28","modified_gmt":"2026-03-24T18:07:28","slug":"fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio\/","title":{"rendered":"Fotoprotecci\u00f3\u00a0sense \u201cbulos\u201d: farmac\u00e8utics i dermat\u00f2legs davant de la \u201cinfoxicaci\u00f3\u201d"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n


L’exc\u00e9s de missatges a xarxes socials en mat\u00e8ria de\u00a0fotoprotecci\u00f3\u00a0i dermocosm\u00e8tica, recomanacions contradict\u00f2ries, alarmisme sobre filtres solars, confusi\u00f3 entre natural i efica\u00e7 o qu\u00edmic i seguretat\u2026 El pacient arriba a la farm\u00e0cia i a la consulta m\u00e8dica amb dubtes barrejats i moltes vegades amb mites ja interioritzats. Per a desterrar-los, ha entrat en joc el binomi dermatologia i farm\u00e0cia. I ha quedat pal\u00e8s en la sessi\u00f3 \u201cFotoprotecci\u00f3, entre el mite i la realitat\u201d, amb la col\u00b7laboraci\u00f3 del laboratori\u00a0ISDIN\u00a0a Infarma\u00a0Madrid 2026.<\/p>\n\n\n\n

\u201cEl m\u00e9s rellevant, i fins i tot perill\u00f3s, \u00e9s la desinformaci\u00f3 o pitjor encara, la infoxicaci\u00f3, que t\u00e9 un impacte especialment important en la poblaci\u00f3 vulnerable, com s\u00f3n nens, adolescents i joves, a trav\u00e9s de l’excessiva informaci\u00f3 que reben per xarxes socials sense cap criteri cient\u00edfic\u201d, ha explicat Raquel Aguado, vocal de Dermofarm\u00e0cia i Productes Sanitaris en funcions del COFM.<\/p>\n\n\n\n

Aguado va sostenir que \u201ca la farm\u00e0cia continuem escoltant arguments com \u201cm’he cremat, per\u00f2 despr\u00e9s no passa res”. I encara hi ha alguna cosa pitjor, aquell pacient que et comenta que ell sempre es crema i despr\u00e9s es bronzeja, pensant que aquesta creen\u00e7a de \u201ccapacitat de bronzejat\u201d posterior el protegeix\u201d.<\/p>\n\n\n\n

Un punt en qu\u00e8 va coincidir Ra\u00fal de Lucas, cap de secci\u00f3 de Dermatologia i responsable de la Unitat de Dermatologia Pedi\u00e0trica de l’Hospital Universitari La Paz de Madrid, que va explicar que \u201cen consulta veig pacients que creuen que el\u00a0SPF\u00a050 \u00e9s una pantalla total de protecci\u00f3, que, si no es cremen, no hi ha mal, o que la pell morena no necessita protecci\u00f3. Cada visita \u00e9s una oportunitat per a desmuntar mites. I moltes vegades el que explico en consulta ho acaben refor\u00e7ant a la farm\u00e0cia. I aix\u00f2 \u00e9s clau\u201d.<\/p>\n\n\n\n

Perqu\u00e8 moltes vegades, el problema no \u00e9s que no es vulguin protegir, \u00e9s que no comprenen el risc acumulatiu.<\/p>\n\n\n\n

Per la seva banda, Alba Villanueva,\u00a0head\u00a0of\u00a0Sun\u00a0Care\u00a0Scientific\u00a0Affairs\u00a0a ISDIN, va sostenir que \u201cdes de la ind\u00fastria tenim la responsabilitat de desenvolupar innovaci\u00f3 amb base cient\u00edfica real, comunicar amb rigor i facilitar eines que ajudin els professionals sanitaris a recomanar millor\u201d.<\/p>\n\n\n\n

Fotoprotecci\u00f3\u00a0personalitzada en la inf\u00e0ncia<\/strong><\/h2>\n\n\n\n

La pell dels nens no \u00e9s una pell adulta en petit, sin\u00f3 una pell biol\u00f2gicament immadura i d’aqu\u00ed la necessitat d’extremar la precauci\u00f3. Perqu\u00e8 el cos t\u00e9 mem\u00f2ria.<\/p>\n\n\n\n

La pell infantil “t\u00e9 un estrat corni m\u00e9s prim, menor quantitat de melanina, uni\u00f3 dermoepid\u00e8rmica m\u00e9s feble i menor capacitat antioxidant. El sistema immunol\u00f2gic cutani est\u00e0 en desenvolupament i la funci\u00f3 barrera encara no \u00e9s completament eficient, cosa que implica una major vulnerabilitat al dany UV, una major p\u00e8rdua transepid\u00e8rmica d’aigua i una major susceptibilitat a la inflamaci\u00f3”, va matisar De Lucas.<\/p>\n\n\n\n

Per la seva banda, Aguado va afegir que “a la farm\u00e0cia, els pares agraeixen que els expliquem que el nen necessita un producte espec\u00edfic, amb alta toler\u00e0ncia, refor\u00e7 de barrera i resist\u00e8ncia a l’aigua i a la fricci\u00f3. Tamb\u00e9 ens avancem en molts casos a possibles reaccions no desitjades que podrien tenir un impacte en la salut i l’aspecte de la seva pell, no nom\u00e9s a curt termini, sin\u00f3 tamb\u00e9 en el futur”.<\/p>\n\n\n\n

Un cop m\u00e9s, assenyalen els experts, la gal\u00e8nica \u00e9s clau per a l’adher\u00e8ncia familiar. “I una cosa molt important: el moment de la consulta i l’adquisici\u00f3 del fotoprotector sol ser reactiu, per exemple, despr\u00e9s de la nostra recomanaci\u00f3 associada a un tractament m\u00e8dic, despr\u00e9s d’una cremada\u2026 El nostre objectiu \u00e9s convertir aquest moment reactiu en un moment educatiu. Cal explicar que no \u00e9s nom\u00e9s protegir en vacances; el parc, l’esbarjo i les activitats extraescolars tamb\u00e9 compten”.<\/p>\n\n\n\n

Hem avan\u00e7at molt des de la farm\u00e0cia fent veritables esfor\u00e7os per desestacionalitzar la fotoprotecci\u00f3, per\u00f2 sens dubte ens queda un cam\u00ed llarg que hem de rec\u00f3rrer junts professionals sanitaris i ind\u00fastria per aconseguir un major impacte de les nostres recomanacions en la poblaci\u00f3.<\/p>\n\n\n\n

En definitiva, el farmac\u00e8utic t\u00e9 un valor diferencial respecte a altres canals: proximitat, accessibilitat, temps, coneixement, escolta, pregunta, personalitza i explica. “I quan alineem el nostre missatge amb la dermatologia i amb l’evid\u00e8ncia cient\u00edfica, reforcem la categoria i reforcem la confian\u00e7a”, van concloure els experts.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’exc\u00e9s de missatges a xarxes socials en mat\u00e8ria de\u00a0fotoprotecci\u00f3\u00a0i dermocosm\u00e8tica, recomanacions contradict\u00f2ries, alarmisme sobre filtres solars, confusi\u00f3 entre natural i efica\u00e7 o qu\u00edmic i seguretat\u2026 El pacient arriba a la farm\u00e0cia i a la consulta m\u00e8dica amb dubtes barrejats i moltes vegades amb mites ja interioritzats. Per a desterrar-los, ha […]<\/p>\n","protected":false},"author":3,"featured_media":84418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,2165,1060],"tags":[18,19,5492,53,444,28,5464,5433],"class_list":["post-84417","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-destacats","category-infarma","category-notes-premsa","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermatoleffs","tag-farmaceutics","tag-fotoproteccio","tag-infarma","tag-infarma-2026","tag-infarma-madrid-2026","post_format-post-format-aside"],"yoast_head":"\nFotoprotecci\u00f3\u00a0sense \u201cbulos\u201d: farmac\u00e8utics i dermat\u00f2legs davant de la \u201cinfoxicaci\u00f3\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/fotoproteccio-sense-bulos-farmaceutics-i-dermatolegs-davant-de-la-infoxicacio\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fotoprotecci\u00f3\u00a0sense \u201cbulos\u201d: farmac\u00e8utics i dermat\u00f2legs davant de la \u201cinfoxicaci\u00f3\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"L’exc\u00e9s de missatges a xarxes socials en mat\u00e8ria de\u00a0fotoprotecci\u00f3\u00a0i dermocosm\u00e8tica, recomanacions contradict\u00f2ries, alarmisme sobre filtres solars, confusi\u00f3 entre natural i efica\u00e7 o qu\u00edmic i seguretat\u2026 El pacient arriba a la farm\u00e0cia i a la consulta m\u00e8dica amb dubtes barrejats i moltes vegades amb mites ja interioritzats. 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