{"id":84409,"date":"2026-03-24T13:25:32","date_gmt":"2026-03-24T13:25:32","guid":{"rendered":"https:\/\/www.cofb.org\/?p=84409"},"modified":"2026-03-30T12:12:41","modified_gmt":"2026-03-30T12:12:41","slug":"el-sector-farmaceutic-es-sinonim-de-proximitat-empatia-professionalitat-i-excellencia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/el-sector-farmaceutic-es-sinonim-de-proximitat-empatia-professionalitat-i-excellencia\/","title":{"rendered":"\u201cEl sector farmac\u00e8utic \u00e9s sin\u00f2nim de proximitat, empatia, professionalitat i excel\u00b7l\u00e8ncia\u201d"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>La consellera de Sanitat de la Comunidad de Madrid, F\u00e1tima\u00a0Matute, va inaugurar aquest dimarts\u00a0Infarma\u00a0Madrid 2026, que se celebra en el recinte firal\u00a0IFEMA\u00a0fins al 26 de mar\u00e7 sota el lema \u201cLa salut comen\u00e7a aqu\u00ed\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-scaled.jpg\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-1024x683.jpg\" alt=\"\" class=\"wp-image-84412\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-1024x683.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-300x200.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-768x512.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-1536x1025.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-2048x1366.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Per a <strong>F\u00e1tima\u00a0Matute<\/strong>, consellera de Sanitat de la Comunidad de Madrid, la Farm\u00e0cia \u00e9s un \u201csector estrat\u00e8gic de gran transcend\u00e8ncia\u201d, pel seu impacte directe en la salut dels ciutadans i en la sostenibilitat del sistema sanitari. <strong>\u201cSou sin\u00f2nim de proximitat i d&#8217;empatia; representeu a la perfecci\u00f3 la humanitzaci\u00f3 de l&#8217;assist\u00e8ncia sanit\u00e0ria I d&#8217;altra banda, sou sin\u00f2nim tamb\u00e9 de professionalitat i excel\u00b7l\u00e8ncia, amb professionals altament qualificats, tecnol\u00f2gics i innovadors i amb una gran vocaci\u00f3 de servei p\u00fablic\u201d.<\/strong><\/p>\n\n\n\n<p>Aix\u00ed ho va destacar aquest dimarts durant la inauguraci\u00f3 <strong>d\u2019<a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma&nbsp;Madrid 2026<\/a><\/strong>, una nova edici\u00f3 del Congr\u00e9s Europeu d&#8217;Oficina de Farm\u00e0cia i el Sal\u00f3 de Medicaments i Parafarm\u00e0cia, organitzat pel <strong>Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM), el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)&nbsp;i&nbsp;CloserStill&nbsp;Media<\/strong>, que se celebra en el recinte firal&nbsp;IFEMA&nbsp;fins al 26 de mar\u00e7 sota el <strong>lema \u201cLa salut comen\u00e7a aqu\u00ed\u201d<\/strong>.<\/p>\n\n\n\n<p>Durant l&#8217;acte inaugural,&nbsp;Matute&nbsp;va estar acompanyada, entre altres personalitats, per <strong>C\u00e9sar Hern\u00e1ndez<\/strong>, director general de la Cartera Comuna de Serveis del SNS i Farm\u00e0cia del Ministeri de Sanitat; <strong>Jes\u00fas Aguilar<\/strong>, president del Consejo General de Colegios Oficiales de Farmac\u00e9uticos; <strong>Manuel Mart\u00ednez del Peral<\/strong>, president del Colegio Oficial de Farmac\u00e9uticos de Madrid (COFM) (COFM)&nbsp;i d\u2019Infarma&nbsp;Madrid 2026; <strong>Jordi Casas<\/strong>, president del Col\u00b7legi&nbsp;de&nbsp;Farmac\u00e8utics&nbsp;de Barcelona (COFB)&nbsp;i vicepresident d\u2019Infarma&nbsp;Madrid 2026, i <strong>Agust\u00edn Torres<\/strong>, president de&nbsp;CloserStill&nbsp;Media.<\/p>\n\n\n\n<p>En la seva intervenci\u00f3, la consellera de Sanitat va ressaltar la import\u00e0ncia del col\u00b7lectiu farmac\u00e8utic pel seu comprom\u00eds, per la seva vocaci\u00f3 de servei, per la seva implicaci\u00f3 en la prevenci\u00f3 i promoci\u00f3 de la salut i per l&#8217;important paper que desentela en l&#8217;ecosistema sociosanitari. <strong>\u201cMirem on mirem, trobem un farmac\u00e8utic: en el cor dels nostres barris, als nostres pobles, en les diferents baules assistencials, en la recerca, en la distribuci\u00f3, en l&#8217;en la ind\u00fastria, en la farmacovigil\u00e0ncia\u2026\u201d<\/strong>, va subratllar.<\/p>\n\n\n\n<p>Aix\u00ed mateix, es va referir a la xarxa d&#8217;oficines de farm\u00e0cia com un recurs sanitari d&#8217;enorme valor i un aliat per a cooperar en benefici del benestar de la poblaci\u00f3 a trav\u00e9s d&#8217;iniciatives com&nbsp;Prevecolon&nbsp;i la implantaci\u00f3 de serveis farmac\u00e8utics assistencials en el medi rural. <strong>\u201cEn total, una xarxa de m\u00e9s 3.000 farm\u00e0cies presents de llarg a llarg de la nostra regi\u00f3, tant en els barris de les grans ciutats com als pobles m\u00e9s petits. Aix\u00f2 us converteix en un sector amb una capil\u00b7laritat \u00fanica i enormement valu\u00f3s\u201d<\/strong>, va indicar&nbsp;Matute.<\/p>\n\n\n\n<p>Per part seva,<strong> C\u00e9sar Hern\u00e1ndez<\/strong> va connectar durant la seva intervenci\u00f3 els principals missatges de l&#8217;<a href=\"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/levidencia-cientifica-confirma-que-les-farmacies-aporten-mes-salut-cohesio-i-sostenibilitat-als-sistemes-sanitaris\/\" target=\"_blank\" rel=\"noreferrer noopener\">Informe&nbsp;Infarma<\/a>: El valor social de la xarxa de farm\u00e0cies, presentat minuts abans, amb les grans prioritats del Ministeri de Sanitat per a refor\u00e7ar i optimitzar el Sistema Nacional de Salut (SNS). Entre elles, va destacar algunes com el refor\u00e7 de la proximitat, la prevenci\u00f3, l&#8217;impuls de la salut p\u00fablica, la detecci\u00f3 preco\u00e7, la cohesi\u00f3 territorial, l&#8217;efici\u00e8ncia i la millora de l&#8217;adher\u00e8ncia terap\u00e8utica.<\/p>\n\n\n\n<p>Tot aix\u00f2, va afegir, <strong>\u201cest\u00e0 lligat amb l&#8217;avantprojecte de llei dels medicaments i productes sanitaris\u201d, amb el qual Sanitat busca \u201cintegrar\u201d totes aquestes idees perqu\u00e8 l&#8217;SNS i tots els seus actors, incloent-hi les oficines de farm\u00e0cia, \u201cfuncionin com un nom\u00e9s\u201d<\/strong> de cara al ciutad\u00e0: coordinats, amb continu\u00eftat i centrats en aportar solucions. <strong>\u201cComptem amb la farm\u00e0cia, creiem en la farm\u00e0cia i defensem que \u00e9s part del sistema sanitari\u201d<\/strong>, va remarcar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Una xarxa que no distingeix entre codis postals<\/strong><\/h2>\n\n\n\n<p><strong>Manuel Mart\u00ednez del Peral<\/strong>, que va donar la benvinguda al Congr\u00e9s, va subratllar que&nbsp;Infarma&nbsp;\u00e9s <strong>\u201cel gran f\u00f2rum de la professi\u00f3 farmac\u00e8utica; l&#8217;espai on ens trobem, compartim i decidim cap a on volem avan\u00e7ar com a sector\u201d<\/strong>. Va fer tamb\u00e9 al\u00b7lusi\u00f3 al lema d&#8217;aquesta edici\u00f3, indicant que \u00e9s \u201cuna afirmaci\u00f3 del lideratge de la farm\u00e0cia com a professi\u00f3 sanit\u00e0ria\u201d, i va destacar l&#8217;enorme potencial de la xarxa d&#8217;oficines de farm\u00e0cia<strong>: \u201cLa salut se sost\u00e9 en les farm\u00e0cies. En una xarxa \u00fanica, pr\u00f2xima, capil\u00b7lar, que arriba on uns altres no arriben: a cada barri, a cada poble. Una xarxa que no distingeix entre codis postals, que garanteix acc\u00e9s en igualtat de condicions i que acompanya a les persones en totes les etapes de la seva vida\u201d<\/strong>.<\/p>\n\n\n\n<p>A aix\u00f2, va afegir: \u201cLa xarxa de farm\u00e0cies, i els farmac\u00e8utics que exerceixen en elles com a professionals sanitaris formats i amb coneixements actualitzats, s\u00f3n, per tant, imprescindibles per a la cura de la salut de la poblaci\u00f3 i per a afrontar els grans reptes sociosanitaris que ja s\u00f3n aqu\u00ed: l&#8217;envelliment, la cronicitat, l&#8217;adher\u00e8ncia als tractaments, la prevenci\u00f3&#8230;\u201d.<\/p>\n\n\n\n<p>Aix\u00ed mateix, va exposar que <strong>\u201cla intervenci\u00f3 del farmac\u00e8utic millora resultats en salut\u201d<\/strong> reduint costos evitables, evitant ingressos hospitalaris i contribuint a la sostenibilitat del sistema sanitari. Per aix\u00f2, tamb\u00e9 va fer al\u00b7lusi\u00f3 a <strong>l&#8217;Informe&nbsp;Infarma, al qual va qualificar com \u201cuna nova fita\u201d en la traject\u00f2ria de&nbsp;Infarma&nbsp;com a congr\u00e9s de refer\u00e8ncia<\/strong>. \u201cHem pogut comprovar com l&#8217;evid\u00e8ncia cient\u00edfica dona suport al fet que la xarxa de farm\u00e0cies \u00e9s un element que millora la salut, augmenta la cohesi\u00f3 social i genera efici\u00e8ncia. No \u00e9s una opini\u00f3, s\u00f3n fets. Fets i dades que no busquen una mirada complaent de la nostra professi\u00f3, sin\u00f3 una mirada real que aporti solucions a les necessitats reals del sistema i de la salut de la poblaci\u00f3\u201d, va asseverar.<\/p>\n\n\n\n<p><strong>Jes\u00fas Aguilar<\/strong>, que tamb\u00e9 va intervenir durant l&#8217;acte inaugural, va destacar que aquesta trobada \u201cdemostra la for\u00e7a, la professionalitat i la capacitat d\u2019avan\u00e7ar de la farm\u00e0cia\u201d i va posar l&#8217;accent en el missatge que del lema triat per a aquesta edici\u00f3: <strong>\u201cEl lema <em>La salut comen\u00e7a aqu\u00ed<\/em> no pot ser m\u00e9s encertat. Comen\u00e7a en la vostra farm\u00e0cia, en cada consell, en cada intervenci\u00f3 i en la forma en qu\u00e8 acompanyeu als pacients amb rigor i responsabilitat. Aquesta trobada torna a situar el focus en la innovaci\u00f3, la digitalitzaci\u00f3 i els serveis professionals d&#8217;una farm\u00e0cia cada vegada m\u00e9s integrada en les estrat\u00e8gies de salut. Una farm\u00e0cia que vol continuar creixent i que est\u00e0 preparada per a fer-ho\u201d.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El gran f\u00f2rum del sector i exemple de la col\u00b7laboraci\u00f3 Madrid-Barcelona<\/strong><\/h2>\n\n\n\n<p>Per a <strong>Jordi Casas<\/strong>, si alguna cosa defineix l&#8217;\u00e8xit sostingut d&#8217;aquest esdeveniment \u201c<strong>\u00e9s, precisament, la for\u00e7a de la col\u00b7laboraci\u00f3 entre Madrid i Barcelona, que fa possible un ecosistema enriquidor per a oferir, any rere any, una millor edici\u00f3\u201d<\/strong> del congr\u00e9s.<\/p>\n\n\n\n<p><strong>\u201cAquesta sinergia a l\u2019hora de treballar fa possibles projectes pioners de gran innovaci\u00f3 que redunden en la professi\u00f3, com \u00e9s el cas d\u2019\u00c0gora Sanit\u00e0ria, una iniciativa que demostra la nostra concepci\u00f3 de la formaci\u00f3 com a pilar fonamental per cr\u00e9ixer com a farmac\u00e8utics\u201d,<\/strong> va afegir el president del&nbsp;COFB.<\/p>\n\n\n\n<p><strong>Agust\u00edn Torres<\/strong> va posar el focus durant la seva intervenci\u00f3 en el \u201cclar salt\u201d que ha tingut aquesta edici\u00f3 del Congr\u00e9s quant al creixement en participaci\u00f3 i dimensions: <strong>\u201cComptem amb m\u00e9s de 32.000 m\u00b2 de superf\u00edcie expositiva, un creixement del 15%, i m\u00e9s de 300 expositors, un 9% m\u00e9s, amb un 20% de noves incorporacions\u201d.<\/strong><\/p>\n\n\n\n<p>I va concloure la seva intervenci\u00f3 amb un clar missatge, revelant que, m\u00e9s enll\u00e0 de les xifres,&nbsp;Infarma&nbsp;Madrid 2026 pret\u00e9n que l&#8217;experi\u00e8ncia de cada assistent tingui valor i suposi un aprenentatge pr\u00e0ctic. <strong>\u201cIniciem tres dies per a compartir, connectar i avan\u00e7ar<\/strong>. Gr\u00e0cies a tots per ser aqu\u00ed i per fer-ho possible\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per a F\u00e1tima\u00a0Matute, consellera de Sanitat de la Comunidad de Madrid, la Farm\u00e0cia \u00e9s un \u201csector estrat\u00e8gic de gran transcend\u00e8ncia\u201d, pel seu impacte directe en la salut dels ciutadans i en la sostenibilitat del sistema sanitari. \u201cSou sin\u00f2nim de proximitat i d&#8217;empatia; representeu a la perfecci\u00f3 la humanitzaci\u00f3 de l&#8217;assist\u00e8ncia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":84412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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excel\u00b7l\u00e8ncia\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"La consellera de Sanitat de la Comunitat de Madrid, F\u00e1tima\u00a0Matute, va inaugurar aquest dimarts\u00a0Infarma\u00a0Madrid 2026, que se celebra en el recinte firal\u00a0IFEMA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/el-sector-farmaceutic-es-sinonim-de-proximitat-empatia-professionalitat-i-excellencia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cEl sector farmac\u00e8utic \u00e9s sin\u00f2nim de proximitat, empatia, professionalitat i excel\u00b7l\u00e8ncia\u201d - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"La consellera de Sanitat de la Comunitat de Madrid, F\u00e1tima\u00a0Matute, va inaugurar aquest dimarts\u00a0Infarma\u00a0Madrid 2026, que se celebra en el recinte firal\u00a0IFEMA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cofb.org\/ca\/2026\/03\/24\/el-sector-farmaceutic-es-sinonim-de-proximitat-empatia-professionalitat-i-excellencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T13:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T12:12:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2026\/03\/COFB_INAUGURACIO-INFARMA-MADRID-2026_2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1708\" \/>\n\t<meta property=\"og:image:type\" 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