{"id":81075,"date":"2025-03-27T16:37:00","date_gmt":"2025-03-27T16:37:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=81075"},"modified":"2025-03-28T14:38:05","modified_gmt":"2025-03-28T14:38:05","slug":"alex-rayon-ens-comparem-tota-lestona-amb-la-ia-i-el-que-de-veritat-hauriem-de-fer-es-conviure-amb-ella","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2025\/03\/27\/alex-rayon-ens-comparem-tota-lestona-amb-la-ia-i-el-que-de-veritat-hauriem-de-fer-es-conviure-amb-ella\/","title":{"rendered":"\u00c1lex Ray\u00f3n: \u201cEns comparem tota l&#8217;estona amb la IA i el que de veritat haur\u00edem de fer \u00e9s conviure amb ella\u201d"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>L&#8217;expert en tecnologia <strong>\u00c1lex Ray\u00f3n<\/strong> ha mostrat a Infarma 2025 <strong>com la intel\u00b7lig\u00e8ncia artificial pot convertir-se en una aliada clau per als farmac\u00e8utics i la import\u00e0ncia d&#8217;aprendre a interactuar amb ella<\/strong><\/li>\n\n\n\n<li>Per a Ray\u00f3n, estem davant una era en la qual <strong>saber fer bones i objectives preguntes \u00e9s m\u00e9s important que con\u00e8ixer les respostes<\/strong><\/li>\n\n\n\n<li>La intel\u00b7lig\u00e8ncia artificial pot ajudar a l&#8217;oficina de farm\u00e0cia en tasques com la selecci\u00f3 d&#8217;ubicacions estrat\u00e8giques, l&#8217;optimitzaci\u00f3 del prove\u00efment o dels preus, i el desenvolupament d&#8217;eines per a una atenci\u00f3 m\u00e9s personalitzada al pacient<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1024x683.jpg\" alt=\"\u00c1lex Ray\u00f3n (esquerra) impartint la confer\u00e8ncia d'actualitat sobre IA, juntament amb Manuel Mart\u00ednez del Peral (dreta).\" class=\"wp-image-81078\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1024x683.jpg 1024w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-300x200.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-768x512.jpg 768w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-1536x1024.jpg 1536w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-2048x1366.jpg 2048w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/03\/COFB_INFARMA_IA_26032025-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">\u00c1lex Ray\u00f3n (esquerra) impartint la confer\u00e8ncia d&#8217;actualitat sobre IA, juntament amb Manuel Mart\u00ednez del Peral (dreta).<\/figcaption><\/figure>\n\n\n\n<p><em>Barcelona, 26 de mar\u00e7 de 2025.- <\/em>Les eines d&#8217;intel\u00b7lig\u00e8ncia artificial (IA) ja s\u00f3n capaces de llegir i comprendre textos, aix\u00ed com recon\u00e8ixer imatges, amb major precisi\u00f3 que els humans. Aix\u00ed ho ha exposat l&#8217;expert en tecnologia, <strong>\u00c1lex Ray\u00f3n<\/strong>, durant la <strong>confer\u00e8ncia \u201cIntel\u00b7lig\u00e8ncia artificial, qu\u00e8 \u00e9s i qu\u00e8 no \u00e9s?\u201d<\/strong>, celebrada durant la segona jornada d&#8217;Infarma 2025. La sessi\u00f3, moderada per <strong>Manuel Mart\u00ednez del Peral<\/strong>, vicepresident d&#8217;<a href=\"https:\/\/www.infarma.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">Infarma Barcelona 2025<\/a> i president del Col\u00b7legi Oficial de Farmac\u00e8utics de Madrid, sobre com funcionen les eines actuals que utilitzen IA i com utilitzar-les, o el que seria millor dir, com entrenar-les.<\/p>\n\n\n\n<p>El doctor en Inform\u00e0tica i Telecomunicacions, actualment CEO i cofundador de Brain&amp;Code, defensa que el terme <strong>&#8220;intel\u00b7lig\u00e8ncia artificial&#8221; no \u00e9s el m\u00e9s adequat<\/strong> i prefereix referir-se a ella com a <strong>&#8220;intel\u00b7lig\u00e8ncia digital o electr\u00f2nica&#8221;<\/strong>. Durant la seva intervenci\u00f3, Ray\u00f3n ha explicat que existeix una falta de comprensi\u00f3 generalitzada sobre el que realment pot i no pot fer la IA, la qual cosa genera expectatives poc realistes.<\/p>\n\n\n\n<p>Per il\u00b7lustrar la seva evoluci\u00f3, ha recordat que el concepte de m\u00e0quines que poguessin simular capacitats cognitives humanes es remunta al segle XIX, amb <strong>Ada Lovelace<\/strong>, considerada la <strong>primera programadora de la hist\u00f2ria<\/strong>, qui ja <strong>va predir l&#8217;exist\u00e8ncia de &#8220;m\u00e0quines pensants<\/strong>&#8220;.<\/p>\n\n\n\n<p>Avui dia, afirma Ray\u00f3n, podem dir que la IA no sols compr\u00e8n textos amb precisi\u00f3, sin\u00f3 que tamb\u00e9 \u00e9s capa\u00e7 de veure millor que l&#8217;ull hum\u00e0, gr\u00e0cies a la seva capacitat de reconeixement d&#8217;imatges. Tamb\u00e9 supera als humans en l&#8217;an\u00e0lisi de dades massives, el raonament predictiu i la resoluci\u00f3 de problemes matem\u00e0tics complexos.<\/p>\n\n\n\n<p>Ray\u00f3n ha destacat algunes de les aplicacions pr\u00e0ctiques de la IA en el sector farmac\u00e8utic, com l&#8217;an\u00e0lisi de dades d&#8217;usuaris per identificar les millors ubicacions per obrir una farm\u00e0cia, l&#8217;optimitzaci\u00f3 de processos de prove\u00efment, o el desenvolupament d&#8217;eines que millorin l&#8217;atenci\u00f3 personalitzada al pacient.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>El repte de la conviv\u00e8ncia entre humans i IA<\/strong><\/h2>\n\n\n\n<p>\u201cLa <strong>IA <\/strong>funciona com una infraestructura cognitiva: <strong>posseeix les capacitats, per\u00f2 \u00e9s necessari desenvolupar-les i entrenar-les perqu\u00e8 facin les tasques que ens interessen<\/strong>\u201d ha explicat Ray\u00f3n, qui ha aconsellat que <strong>\u201chem d&#8217;aprendre a donar instruccions clares i precises per a aprofitar al m\u00e0xim el seu potencial&#8221;<\/strong>.<\/p>\n\n\n\n<p>Segons Ray\u00f3n, en aquesta nova era <strong>ser\u00e0 m\u00e9s important saber fer bones preguntes que con\u00e8ixer les respostes<\/strong>. &#8220;No perdrem el nostre temps en tasques que les m\u00e0quines poden fer millor. El nostre valor diferencial radicar\u00e0 en la nostra capacitat de formular els problemes de manera efectiva&#8221;, ha emfatitzat.<\/p>\n\n\n\n<p>L&#8217;expert en tecnologia s&#8217;ha mostrat contrari a discursos apol\u00edtics sobre la possible desaparici\u00f3 de llocs de treball per a la implantaci\u00f3 de la IA.<strong> \u201cEl nostre valor \u00e9s la consci\u00e8ncia\u201d i ha subratllat que l&#8217;arribada de la IA no ha d&#8217;interpretar-se com una amena\u00e7a per als professionals, sin\u00f3 com una oportunitat per a millorar la seva efici\u00e8ncia.<\/strong> \u201cEns comparem tota l&#8217;estona amb la IA i el que de veritat haur\u00edem de fer \u00e9s conviure amb ella. Nosaltres fem coses millor i ella unes altres\u201d, ha afirmat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Protecci\u00f3 de dades i propietat intel\u00b7lectual: els grans desafiaments<\/strong><\/h2>\n\n\n\n<p><strong>Un dels temes que m\u00e9s preocupen en l&#8217;adopci\u00f3 de la IA \u00e9s la protecci\u00f3 de les dades personals i la regulaci\u00f3 de la propietat intel\u00b7lectual. <\/strong>Ray\u00f3n ha assenyalat que <strong>la legislaci\u00f3 actual no contempla la protecci\u00f3 de les &#8220;dades cognitives&#8221;<\/strong>, \u00e9s a dir, la informaci\u00f3 sobre com pensem o raonem. &#8220;La gran assignatura pendent \u00e9s la protecci\u00f3 de la cognici\u00f3 humana enfront de les tecnologies emergents&#8221;, ha advertit.<\/p>\n\n\n\n<p>En aquest sentit, ha recomanat que les farm\u00e0cies adoptin un enfocament natural en la seva relaci\u00f3 amb les eines digitals. <strong>&#8220;Si gestionem correctament la nostra relaci\u00f3 amb els agents digitals, podrem aprofitar al m\u00e0xim els seus beneficis&#8221;<\/strong>, ha concl\u00f2s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona, 26 de mar\u00e7 de 2025.- Les eines d&#8217;intel\u00b7lig\u00e8ncia artificial (IA) ja s\u00f3n capaces de llegir i comprendre textos, aix\u00ed com recon\u00e8ixer imatges, amb major precisi\u00f3 que els humans. 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