{"id":80683,"date":"2025-02-04T12:30:24","date_gmt":"2025-02-04T12:30:24","guid":{"rendered":"https:\/\/www.cofb.org\/?p=80683"},"modified":"2025-02-04T12:35:04","modified_gmt":"2025-02-04T12:35:04","slug":"lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/","title":{"rendered":"L&#8217;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Article de Jordi Casas, president del Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong><\/h4>\n\n\n\n<div class=\"destacat-blog\">\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>&#8220;L&#8217;any 2025 promet ser un any on l&#8217;aven\u00e7 cap a una farm\u00e0cia plenament digital i assistencial definir\u00e0 el futur dels pr\u00f2xims anys, sense deixar de costat el que sempre ens ha caracteritzat: el comprom\u00eds amb la salut de les persones&#8221;.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<\/div>\n\n\n\n<p>La professi\u00f3 farmac\u00e8utica encara el 2025 amb una forta determinaci\u00f3 cap a la completa digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l&#8217;atenci\u00f3 farmac\u00e8utica comunit\u00e0ria en el sistema de salut, al mateix temps que s&#8217;han posat en relleu problemes persistents com <strong>l&#8217;escassetat de medicaments i la necessitat d&#8217;una major accessibilitat als tractaments<\/strong>, reptes als quals ser\u00e0 imprescindible fer front durant el nou any.<\/p>\n\n\n\n<p><br>Els projectes digitals que impulsem suposaran una <strong>millora en l&#8217;atenci\u00f3 farmac\u00e8utica comunit\u00e0ria<\/strong>, millorant l&#8217;efici\u00e8ncia i l&#8217;experi\u00e8ncia tant del farmac\u00e8utic\/a comunitari\/a com de l&#8217;usuari\/a. En aquest sentit, el projecte de digitalitzaci\u00f3 dels processos de gesti\u00f3 i control del llibre receptari oficial, el llibre receptari d&#8217;estupefaents i els vals d&#8217;estupefaents, s&#8217;implementar\u00e0 en la majoria de farm\u00e0cies a l&#8217;inici de l&#8217;any i en la totalitat per a finals d&#8217;any.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\" alt=\"\" class=\"wp-image-80684\" style=\"width:1269px;height:auto\" srcset=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg 724w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025-300x200.jpg 300w, https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025-18x12.jpg 18w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p><br>Tamb\u00e9 tenim previst posar en marxa l&#8217;app <strong>\u201cLa&nbsp;Meva&nbsp;Farm\u00e0cia\u201d<\/strong>, una aplicaci\u00f3 d&#8217;abast universal per a tota la poblaci\u00f3 catalana, que permetr\u00e0 accedir a les dades cl\u00edniques registrades en la farm\u00e0cia. D&#8217;aquesta manera, tots els par\u00e0metres de salut registrats a&nbsp;Farmaserveis&nbsp;apareixeran tamb\u00e9 en aquesta app perqu\u00e8 el propi usuari pugui tenir acc\u00e9s i compartir-los amb altres professionals sanitaris que intervinguin en el seu control terap\u00e8utic.<\/p>\n\n\n\n<p><br>En aquesta l\u00ednia, hem signat un <strong>acord amb el&nbsp;CatSalut&nbsp;<\/strong>per mostrar les dispensacions dels pacients a trav\u00e9s de la citada app, convertint-la en l&#8217;eina digital de refer\u00e8ncia de l&#8217;activitat professional en les farm\u00e0cies catalanes. Aix\u00ed mateix, despr\u00e9s de la finalitzaci\u00f3 del per\u00edode d&#8217;estabilitzaci\u00f3 del&nbsp;<strong>SEVeM&nbsp;<\/strong>durant aquest any, preveiem iniciar una prova pilot per a la facturaci\u00f3 sense la presentaci\u00f3 del <strong>cup\u00f3 precinte<\/strong>. Aquest projecte estrat\u00e8gic suposar\u00e0 un gran aven\u00e7 tant en digitalitzaci\u00f3 com en efici\u00e8ncia en el dia a dia de la farm\u00e0cia comunit\u00e0ria, millorant aix\u00ed la tra\u00e7abilitat dels medicaments, reduint l&#8217;impacte mediambiental i simplificant processos.<\/p>\n\n\n\n<p><br>I, sens dubte, un dels projectes m\u00e9s apassionants en l&#8217;\u00e0mbit digital ser\u00e0 la posada en marxa <strong>d&#8217;eines d&#8217;intel\u00b7lig\u00e8ncia artificial (IA)<\/strong>, destinades tant per a l&#8217;\u00fas extern en la farm\u00e0cia com a intern per a l&#8217;organitzaci\u00f3, que simplificaran i agilitzaran els processos de treball diaris.<\/p>\n\n\n\n<p><br>D&#8217;altra banda, aquest 2024 hem consolidat el desplegament de l&#8217;atenci\u00f3 farmac\u00e8utica comunit\u00e0ria en el sistema p\u00fablic de salut. Cal destacar especialment la participaci\u00f3 de la farm\u00e0cia comunit\u00e0ria en la <strong>campanya de vacunaci\u00f3 contra la grip i la COVID-19 <\/strong>per a promoure i incentivar, mitjan\u00e7ant la intervenci\u00f3 farmac\u00e8utica, protocol\u00b7litzada i registrada, la vacunaci\u00f3 entre les persones majors de 60 anys.<\/p>\n\n\n\n<p><br>En l&#8217;\u00e0mbit de la <strong>prevenci\u00f3 de la malaltia<\/strong>, enguany hem continuat avan\u00e7ant en la posada en marxa del <strong>Programa de Detecci\u00f3 Preco\u00e7 de C\u00e0ncer de Coll d&#8217;\u00dater <\/strong>en el territori, passant d&#8217;un cribratge oportunista a un de tipus poblacional. Durant l\u2019any 2025 s&#8217;ampliar\u00e0 a nous municipis i, d&#8217;aquesta manera, mitjan\u00e7ant un desplegament progressiu, esperem arribar a tota Catalunya el 2029.<\/p>\n\n\n\n<p><br>I un altre dels projectes m\u00e9s assenyalats d&#8217;enguany ha estat la<strong> iniciativa \u201cLa&nbsp;meva&nbsp;regla, els&nbsp;meves&nbsp;regles\u201d<\/strong>, que ha tingut molt bona acollida entre la ciutadania: prop de mig mili\u00f3 de dones i persones&nbsp;menstruants&nbsp;s&#8217;han despla\u00e7at a les m\u00e9s de 3.200 farm\u00e0cies comunit\u00e0ries de Catalunya per rebre assessorament especialitzat en salut sexual i reproductiva i obtenir el producte menstrual reutilitzable.<\/p>\n\n\n\n<p><br>En relaci\u00f3 amb la dispensaci\u00f3 de <strong>Medicaci\u00f3 Hospital\u00e0ria de Dispensaci\u00f3 Ambulat\u00f2ria (MHDA)<\/strong>, un projecte en el qual vam ser pioners i que implica tant farm\u00e0cia hospital\u00e0ria, comunit\u00e0ria com a distribuci\u00f3, hem posat en marxa un nou circuit que compta amb la inclusi\u00f3 de nous hospitals. Cal destacar que aquest projecte ha estat objecte d&#8217;un estudi, publicat en la revista cient\u00edfica&nbsp;<em>Frontiers&nbsp;in&nbsp;Public&nbsp;Health<\/em>, en el qual s&#8217;assenyalava la satisfacci\u00f3 dels usuaris amb la recollida de la&nbsp;MHDA&nbsp;en les farm\u00e0cies comunit\u00e0ries.<br><br><\/p>\n\n\n\n<p>Fruit d&#8217;aquestes iniciatives, no s\u00f3n sorprenents els resultats de<strong> l&#8217;enquesta realitzada pel CIS<\/strong>, que reafirmen la bona percepci\u00f3 dels ciutadans sobre la xarxa de farm\u00e0cies comunit\u00e0ries com el servei sanitari m\u00e9s accessible i millor valorat per la poblaci\u00f3.<\/p>\n\n\n\n<p><br>Ara b\u00e9, tampoc podem obviar els desafiaments significatius que requereixen d&#8217;especial atenci\u00f3. En aquest sentit, ser\u00e0 imprescindible donar resposta als <strong>problemes de subministrament de medicaments<\/strong>, gestionar l&#8217;adopci\u00f3 de la <strong>innovaci\u00f3 farmacoterap\u00e8utica <\/strong>i el<strong> foment de pr\u00e0ctiques m\u00e9s sostenibles <\/strong>en el sector per reduir l&#8217;impacte mediambiental. Cal destacar la campanya \u201cJo t&#8217;ajudo a respirar, tu m&#8217;ajudes a reciclar\u201d, que potencia un bon \u00fas i reciclatge dels inhaladors.<\/p>\n\n\n\n<p><br>Finalment, l&#8217;any entrant estar\u00e0 marcat per una cita clau:<strong>&nbsp;Infarma&nbsp;Barcelona 2025<\/strong>, que tindr\u00e0 lloc els dies 25, 26 i 27 de mar\u00e7. Aquesta 35a edici\u00f3 es presenta com l&#8217;edici\u00f3 m\u00e9s innovadora, on es compartiran les \u00faltimes tend\u00e8ncies del sector i els avan\u00e7os m\u00e9s destacats que milloraran el dia a dia de la farm\u00e0cia. En definitiva, l&#8217;any 2025 promet ser un any on l&#8217;aven\u00e7 cap a una farm\u00e0cia plenament digital i assistencial definir\u00e0 el futur dels pr\u00f2xims anys, sense deixar de costat el que sempre ens ha caracteritzat: el comprom\u00eds amb la salut de les persones.<\/p>\n\n\n\n<p>Article originalment&nbsp;a <strong><a href=\"https:\/\/elglobalfarma.com\/mas\/jordi-casas-cofb-farmacia-anuario-medicamento\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Anuario de la Sanidad y el Medicamento 2025: los actores m\u00e1s destacados del sector marcan las tendencias del a\u00f1o&#8221; <\/a>de El Globalfarma<\/strong>, el 4 de febrer de 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Article de Jordi Casas, president del Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) &#8220;L&#8217;any 2025 promet ser un any on l&#8217;aven\u00e7 cap a una farm\u00e0cia plenament digital i assistencial definir\u00e0 el futur dels pr\u00f2xims anys, sense deixar de costat el que sempre ens ha caracteritzat: el comprom\u00eds amb la salut de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":80684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,489],"tags":[64,399,5233,18,19,90,5239,53,68,69,964,4831,28,5047,4832,4718,406,229,76,5240,837],"class_list":["post-80683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-opinions-del-collegi","tag-atencio-farmaceutica","tag-catsalut","tag-cis","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-covid-19","tag-cupo-precinte","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-grip","tag-ia","tag-infarma","tag-infarma-barcelona-2025","tag-intelligencia-artificial","tag-la-meva-farmacia","tag-medicacio-hospitalaria-de-dispensacio-ambulatoria","tag-mhda","tag-oficina-de-farmacia","tag-programa-de-deteccio-precoc-de-cancer-de-collu-duter","tag-sevem"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l&#039;atenci\u00f3 farmac\u00e8utica\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cofb.org\/ca\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l&#039;atenci\u00f3 farmac\u00e8utica\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cofb.org\/ca\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\" \/>\n<meta property=\"og:site_name\" content=\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T12:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-04T12:35:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Berta Mart\u00ednez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:site\" content=\"@farmaceuticsbcn\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Berta Mart\u00ednez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\"},\"author\":{\"name\":\"Berta Mart\u00ednez\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063\"},\"headline\":\"L&#8217;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial\",\"datePublished\":\"2025-02-04T12:30:24+00:00\",\"dateModified\":\"2025-02-04T12:35:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\"},\"wordCount\":1031,\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\",\"keywords\":[\"Atenci\u00f3 farmac\u00e8utica\",\"catSalut\",\"CIS\",\"COFB\",\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"COVID-19\",\"cup\u00f3 precinte\",\"farmac\u00e8utics\",\"Farm\u00e0cia\",\"farm\u00e0cia comunit\u00e0ria\",\"Grip\",\"IA\",\"Infarma\",\"Infarma Barcelona 2025\",\"Intel\u00b7lig\u00e8ncia artificial\",\"La Meva Farm\u00e0cia\",\"medicaci\u00f3 hospital\u00e0ria de dispensaci\u00f3 ambulat\u00f2ria\",\"MHDA\",\"Oficina de farm\u00e0cia\",\"Programa de Detecci\u00f3 Preco\u00e7 de C\u00e0ncer de Collu d'\u00dater\",\"SEVeM\"],\"articleSection\":[\"Destacats\",\"Opinions del Col\u00b7legi\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\",\"url\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\",\"name\":\"L'aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"isPartOf\":{\"@id\":\"https:\/\/www.cofb.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\",\"datePublished\":\"2025-02-04T12:30:24+00:00\",\"dateModified\":\"2025-02-04T12:35:04+00:00\",\"description\":\"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l'atenci\u00f3 farmac\u00e8utica\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage\",\"url\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\",\"contentUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg\",\"width\":724,\"height\":483,\"caption\":\"Farm\u00e0cia digital i assitencial\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/novaorg.cofb.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.cofb.org\/#website\",\"url\":\"https:\/\/www.cofb.org\/\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.cofb.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.cofb.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.cofb.org\/#organization\",\"name\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\",\"url\":\"https:\/\/www.cofb.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"contentUrl\":\"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png\",\"width\":500,\"height\":105,\"caption\":\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\"},\"image\":{\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\",\"https:\/\/twitter.com\/farmaceuticsbcn\",\"https:\/\/www.instagram.com\/farmaceuticsbcn\/\",\"https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063\",\"name\":\"Berta Mart\u00ednez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/www.cofb.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g\",\"caption\":\"Berta Mart\u00ednez\"},\"url\":\"https:\/\/www.cofb.org\/ca\/author\/bmartinez\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l'atenci\u00f3 farmac\u00e8utica","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cofb.org\/ca\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/","og_locale":"ca_ES","og_type":"article","og_title":"L'aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona","og_description":"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l'atenci\u00f3 farmac\u00e8utica","og_url":"https:\/\/www.cofb.org\/ca\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/","og_site_name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","article_publisher":"https:\/\/www.facebook.com\/farmaceuticsbcn\/","article_published_time":"2025-02-04T12:30:24+00:00","article_modified_time":"2025-02-04T12:35:04+00:00","og_image":[{"width":724,"height":483,"url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg","type":"image\/jpeg"}],"author":"Berta Mart\u00ednez","twitter_card":"summary_large_image","twitter_creator":"@farmaceuticsbcn","twitter_site":"@farmaceuticsbcn","twitter_misc":{"Escrit per":"Berta Mart\u00ednez","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#article","isPartOf":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/"},"author":{"name":"Berta Mart\u00ednez","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063"},"headline":"L&#8217;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial","datePublished":"2025-02-04T12:30:24+00:00","dateModified":"2025-02-04T12:35:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/"},"wordCount":1031,"publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"image":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg","keywords":["Atenci\u00f3 farmac\u00e8utica","catSalut","CIS","COFB","Col\u00b7legi de Farmac\u00e8utics de Barcelona","COVID-19","cup\u00f3 precinte","farmac\u00e8utics","Farm\u00e0cia","farm\u00e0cia comunit\u00e0ria","Grip","IA","Infarma","Infarma Barcelona 2025","Intel\u00b7lig\u00e8ncia artificial","La Meva Farm\u00e0cia","medicaci\u00f3 hospital\u00e0ria de dispensaci\u00f3 ambulat\u00f2ria","MHDA","Oficina de farm\u00e0cia","Programa de Detecci\u00f3 Preco\u00e7 de C\u00e0ncer de Collu d'\u00dater","SEVeM"],"articleSection":["Destacats","Opinions del Col\u00b7legi"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/","url":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/","name":"L'aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial - Col\u00b7legi de Farmac\u00e8utics de Barcelona","isPartOf":{"@id":"https:\/\/www.cofb.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage"},"image":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg","datePublished":"2025-02-04T12:30:24+00:00","dateModified":"2025-02-04T12:35:04+00:00","description":"La professi\u00f3 encara el 2025 amb una forta determinaci\u00f3 cap a la digitalitzaci\u00f3 del sector i la consolidaci\u00f3 de l'atenci\u00f3 farmac\u00e8utica","breadcrumb":{"@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#primaryimage","url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg","contentUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg","width":724,"height":483,"caption":"Farm\u00e0cia digital i assitencial"},{"@type":"BreadcrumbList","@id":"https:\/\/www.cofb.org\/2025\/02\/04\/lavenc-imparable-cap-a-una-farmacia-digital-i-assistencial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/novaorg.cofb.net\/"},{"@type":"ListItem","position":2,"name":"L&#8217;aven\u00e7 imparable cap a una farm\u00e0cia digital i assistencial"}]},{"@type":"WebSite","@id":"https:\/\/www.cofb.org\/#website","url":"https:\/\/www.cofb.org\/","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","description":"","publisher":{"@id":"https:\/\/www.cofb.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cofb.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/www.cofb.org\/#organization","name":"Col\u00b7legi de Farmac\u00e8utics de Barcelona","url":"https:\/\/www.cofb.org\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/","url":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","contentUrl":"https:\/\/www.cofb.org\/wp-content\/uploads\/2023\/11\/cropped-Logotip-COFB.png","width":500,"height":105,"caption":"Col\u00b7legi de Farmac\u00e8utics de Barcelona"},"image":{"@id":"https:\/\/www.cofb.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/farmaceuticsbcn\/","https:\/\/twitter.com\/farmaceuticsbcn","https:\/\/www.instagram.com\/farmaceuticsbcn\/","https:\/\/www.linkedin.com\/company\/farmaceuticsbcn\/"]},{"@type":"Person","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/f32de3b41b812c85ff923cb4cc849063","name":"Berta Mart\u00ednez","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/www.cofb.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4c584dab5da1ee9e3c3df161c0aabec7075cc8211cd46ffc79bfe177aa78b01?s=96&d=mm&r=g","caption":"Berta Mart\u00ednez"},"url":"https:\/\/www.cofb.org\/ca\/author\/bmartinez\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg",724,483,false],"thumbnail":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025-150x150.jpg",150,150,true],"medium":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg",724,483,false],"large":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg",724,483,false],"1536x1536":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg",724,483,false],"2048x2048":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025.jpg",724,483,false],"trp-custom-language-flag":["https:\/\/www.cofb.org\/wp-content\/uploads\/2025\/02\/COFB_RECURS-FARMACIA-GETTY-IMAGES_04022025-18x12.jpg",18,12,true]},"uagb_author_info":{"display_name":"Berta Mart\u00ednez","author_link":"https:\/\/www.cofb.org\/ca\/author\/bmartinez\/"},"uagb_comment_info":0,"uagb_excerpt":"Article de Jordi Casas, president del Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) &#8220;L&#8217;any 2025 promet ser un any on l&#8217;aven\u00e7 cap a una farm\u00e0cia plenament digital i assistencial definir\u00e0 el futur dels pr\u00f2xims anys, sense deixar de costat el que sempre ens ha caracteritzat: el comprom\u00eds amb la salut de [&hellip;]","_links":{"self":[{"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/posts\/80683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/comments?post=80683"}],"version-history":[{"count":16,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/posts\/80683\/revisions"}],"predecessor-version":[{"id":80701,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/posts\/80683\/revisions\/80701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/media\/80684"}],"wp:attachment":[{"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/media?parent=80683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/categories?post=80683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cofb.org\/ca\/wp-json\/wp\/v2\/tags?post=80683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}