{"id":80214,"date":"2024-12-20T11:44:00","date_gmt":"2024-12-20T11:44:00","guid":{"rendered":"https:\/\/www.cofb.org\/?p=80214"},"modified":"2025-01-10T11:45:20","modified_gmt":"2025-01-10T11:45:20","slug":"cosmetica-maquillatge-i-complements-aspectes-a-tenir-presents-des-de-la-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2024\/12\/20\/cosmetica-maquillatge-i-complements-aspectes-a-tenir-presents-des-de-la-farmacia\/","title":{"rendered":"Cosm\u00e8tica, maquillatge i complements. Aspectes a tenir presents des de la farm\u00e0cia"},"content":{"rendered":"\n

El passat 4 de desembre, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> va organitzar la formaci\u00f3 “Cosm\u00e8tica, maquillatge i complements: claus per a la farm\u00e0cia”<\/strong>, amb la col\u00b7laboraci\u00f3 de Carb\u00f3 Vital<\/a> i el patrocini de Beter<\/a>. La formaci\u00f3, que va ser coordinada per Marta Alcalde<\/strong>, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, va comptar amb la presentaci\u00f3 de Jordi Hurtado<\/strong>, cap de la l\u00ednia de farm\u00e0cia de Beter, i Pau Puig<\/strong>, director comercial de Carb\u00f3 Vital i la pon\u00e8ncia de Laura Jim\u00e9nez<\/strong>, responsable de Formaci\u00f3 i Trade Marketing de Beter.<\/p>\n\n\n\n

\"D'esquerra<\/a>
D’esquerra a dreta: Pau Puig, Jordi Hurtado, Marta Alcalde i Laura Jim\u00e9nez. <\/figcaption><\/figure>\n\n\n\n

Els objectius <\/strong>de la formaci\u00f3 van ser aprofundir en els coneixements sobre cosm\u00e8tica de maquillatge<\/strong> i els utensilis <\/strong>relacionats, mostrar diferents t\u00e8cniques de maquillatge<\/strong> i d\u2019utilitzaci\u00f3 d\u2019utensilis<\/strong> i identificar els productes m\u00e9s adequats a les necessitats<\/strong> de cada client.<\/p>\n\n\n\n

La vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde<\/strong>, va presentar la sessi\u00f3 remarcant la import\u00e0ncia de fer una bona selecci\u00f3 de productes cosm\u00e8tics i de maquillatge<\/strong>. Per aix\u00f2, va explicar que es compartiran algunes recomanacions<\/strong> t\u00e8cniques sobre com fer un correcte maquillatge<\/strong> i com es pot utilitzar en patologies concretes<\/strong>.<\/p>\n\n\n\n

A continuaci\u00f3, el cap de la l\u00ednia de farm\u00e0cia de Beter, Jordi Hurtado<\/strong>, va posar en valor el canal farm\u00e0cia: \u201c\u00e9s un canal de confian\u00e7a, ja que teniu uns valors molt determinats de proximitat, qualitat i consell orientats al pacient\u201d<\/strong>. Sobre el canal farm\u00e0cia, Hurtado va destacar que en l’actualitat hi ha dos mercats molt a l\u2019al\u00e7a: la dermocosm\u00e8tica i els productes capil\u00b7lars<\/strong>. Per la seva banda, el director comercial de Carb\u00f3 Vital, Pau Puig<\/strong>, va agrair l\u2019assist\u00e8ncia als farmac\u00e8utics i farmac\u00e8utiques.<\/p>\n\n\n\n

\"Jordi<\/a>
Jordi Hurtado, acompanyat de Pau Puig, Marta Alcalde i Laura Jim\u00e9nez, durant la seva intervenci\u00f3. <\/figcaption><\/figure>\n\n\n\n

Rutina de neteja i preparaci\u00f3 de la pell<\/strong><\/h2>\n\n\n\n

Durant la seva exposici\u00f3, Laura Jim\u00e9nez<\/strong>, responsable de Formaci\u00f3 i Trade Marketing, va presentar opcions per a la rutina de neteja facial de mat\u00ed i nit <\/strong>en un o dos passos i adaptades a diferents tipus de pell. Alhora, per desmaquillar els ulls, va aconsellar fer \u00fas de productes espec\u00edfics per retirar el maquillatge waterproof<\/em>; i va compartir alguns productes que poden ser d’utilitat com les esponges naturals de konjac o de cel\u00b7lulosa, les tovalloles desmaquilladores o els raspalls facials.<\/strong><\/p>\n\n\n\n

B\u00e0sics de maquillatge<\/strong><\/h2>\n\n\n\n

Pel que fa al maquillatge<\/strong>, la responsable de Formaci\u00f3 i Trade Marketing, va mostrar una guia de sis passos<\/strong> per a l\u2019aplicaci\u00f3 del maquillatge correctament. <\/p>\n\n\n\n

\"Laura<\/a>
Laura Jim\u00e9nez en un moment de la seva exposici\u00f3. <\/figcaption><\/figure>\n\n\n\n

En primer lloc, va assegurar que \u201cla pell ha d\u2019estar lliure d\u2019impureses i hidratada perqu\u00e8 el maquillatge sigui \u00f2ptim i es mantingui impecable durant m\u00e9s temps\u201d<\/strong>. En aquest sentit, va indicar que hi ha bases de maquillatge <\/strong>que poden ajudar a unificar el to. En segon lloc, va recalcar la import\u00e0ncia dels correctors<\/strong>, \u201cindicats per dissimular ulleres, grans, marques, taques o vermellors\u201d, i que cal seleccionar correctament el to per evitar \u201cl\u2019efecte os panda amb tons m\u00e9s clars que la pell\u201d. En tercer lloc, cal \u201cdonar color\u201d, aix\u00ed doncs, va recomanar l\u2019\u00fas de polvos de fixaci\u00f3, bronzejadors, coloret o il\u00b7luminadors<\/strong>.<\/p>\n\n\n\n

En quart lloc, Jim\u00e9nez va oferir alguns consells per potenciar la mirada<\/strong> fent \u00fas d’ombra d\u2019ulls, llapis d’ulls <\/em>difuminant el pigment o llapis d’ulls amb l\u00edquid de precisi\u00f3<\/strong>. En cinqu\u00e8 lloc, va recomanar un accessori per al\u00e7ar les pestanyes i corbar-les<\/strong>, aix\u00ed com algunes recomanacions d\u2019utilitzaci\u00f3. En darrer lloc, va indicar alguns productes per als llavis <\/strong>com s\u00f3n els labials en barra o l\u00edquids i alguns trucs per aconseguir m\u00e9s durabilitat.<\/p>\n\n\n\n

\n
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Amb la col\u00b7laboraci\u00f3 de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n
<\/div>\n\n\n\n
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<\/div>\n\n\n\n
\n

Amb el patrocini de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

El passat 4 de desembre, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va organitzar la formaci\u00f3 “Cosm\u00e8tica, maquillatge i complements: claus per a la farm\u00e0cia”, amb la col\u00b7laboraci\u00f3 de Carb\u00f3 Vital i el patrocini de Beter. La formaci\u00f3, que va ser coordinada per Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes […]<\/p>\n","protected":false},"author":3,"featured_media":80219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[64,18,19,796,4716,153,53,68,69,70,2332,445,5202,76,710,370],"class_list":["post-80214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atencio-farmaceutica","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-complements","tag-consell","tag-cosmetica","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-formacio","tag-maquillatge","tag-marta-alcalde","tag-neteja-facial","tag-oficina-de-farmacia","tag-pell","tag-vocal-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"\nCosm\u00e8tica, maquillatge i complements. 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