{"id":79704,"date":"2024-10-25T08:55:05","date_gmt":"2024-10-25T08:55:05","guid":{"rendered":"https:\/\/www.cofb.org\/?p=79704"},"modified":"2024-10-25T08:55:06","modified_gmt":"2024-10-25T08:55:06","slug":"nova-formacio-al-cofb-per-potenciar-els-principals-segments-de-la-dermocosmetica-a-loficina-de-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2024\/10\/25\/nova-formacio-al-cofb-per-potenciar-els-principals-segments-de-la-dermocosmetica-a-loficina-de-farmacia\/","title":{"rendered":"Nova formaci\u00f3 al COFB per potenciar els principals segments de la dermocosm\u00e8tica a l\u2019oficina de farm\u00e0cia"},"content":{"rendered":"\n

Els passats dies 1 i 8 d\u2019octubre, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) <\/strong>va organitzar la formaci\u00f3 \u201cDermocosm\u00e8tica: Com potenciar els principals segments de la categoria en l\u2019oficina de farm\u00e0cia\u201d<\/strong>, amb la col\u00b7laboraci\u00f3 de Pierre Fabre<\/a><\/strong>. La formaci\u00f3, adre\u00e7ada a t\u00e8cnics i auxiliars de farm\u00e0cia i parafarm\u00e0cia, va ser coordinada per la vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde<\/strong>, i va comptar amb la participaci\u00f3 de la biotecn\u00f2loga i formadora de Pierre Fabre Academy, Bel\u00e9n Carb\u00f3; <\/strong>la farmac\u00e8utica i formadora de Pierre Fabre Academy, Lea Rodr\u00edguez<\/strong>; <\/strong>la farmac\u00e8utica i directora del departament Training & Advice de Pierre Fabre Academy, Isabel Carbonell<\/strong>; la farmac\u00e8utica i m\u00e0nager de formaci\u00f3 de Pierre Fabre Academy, Soledad Reparaz<\/strong>; la farmac\u00e8utica i formadora de Pierre Fabre Academy, Sara Palacios; <\/strong>i la farmac\u00e8utica, fundadora i CEO de Farmaschool, Inma Riu.<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Els objectius <\/strong>de la formaci\u00f3 van ser saber realitzar una correcta recomanaci\u00f3 dermocosm\u00e8tica<\/strong> i potenciar la categoria<\/strong>, revisar els protocols d’actuaci\u00f3<\/strong> davant les consultes sobre at\u00f2pia i del pacient oncol\u00f2gic<\/strong>, con\u00e8ixer les noves tend\u00e8ncies de cosm\u00e8tica natural<\/strong>, aprendre les claus de l\u2019estudi capil\u00b7lar<\/strong> i adquirir els coneixements elementals<\/strong> per gestionar la pres\u00e8ncia a les xarxes socials<\/strong>.  <\/p>\n\n\n\n

La vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde<\/strong>, va presentar la formaci\u00f3 destacant que s’oferir\u00e0 una vessant te\u00f2rica, pel que fa a actius i aprofundint en les categories de dermofarm\u00e0cia<\/strong>, i una vessant de m\u00e0rqueting per potenciar les vendes d\u2019aquesta categoria <\/strong>a la farm\u00e0cia a trav\u00e9s del consell farmac\u00e8utic<\/strong>.<\/p>\n\n\n\n

\"Marta<\/a>
Marta Alcalde en un moment de la seva presentaci\u00f3 junt amb l’equip de formadores de Pierre Fabre Academy. <\/figcaption><\/figure>\n\n\n\n

Com potenciar la categoria de dermofarm\u00e0cia?<\/strong><\/h2>\n\n\n\n

A la primera sessi\u00f3 de la jornada, que va tenir lloc l\u20191 d\u2019octubre, Isabel Carbonell<\/strong>, farmac\u00e8utica i directora del departament Training & Advice de Pierre Fabre Academy va explicar com potenciar i treballar la categoria de dermofarm\u00e0cia a l\u2019oficina de farm\u00e0cia i con\u00e8ixer les claus de l\u2019\u00e8xit per millorar l\u2019experi\u00e8ncia a l\u2019oficina de farm\u00e0cia<\/strong>. \u201cPer potenciar una categoria a la farm\u00e0cia \u00e9s molt important que sempre tinguem en compte que cal fer part\u00edcip i posar en el centre al consumidor<\/strong>\u201d, va assegurar Carbonell. Per aquesta ra\u00f3, la farmac\u00e8utica va remarcar que cal con\u00e8ixer i entendre qui \u00e9s el client<\/strong>, aix\u00ed com les seves necessitats fisiopatol\u00f2giques<\/strong>. \u201cEls compradors de farm\u00e0cia s\u00f3n m\u00e9s marquistes<\/em> que en altres canals<\/strong>, compren marques paraig\u00fces i, tot i aix\u00f2, prenen moltes decisions a la farm\u00e0cia\u201d i va puntualitzar que \u201cvers un fora d\u2019estoc, el 47% dels compradors canviaria de botiga, per\u00f2 un 34% canviaria de producte\u201d<\/strong>.<\/p>\n\n\n\n

\"Isabel<\/a>
Isabel Carbonell durant la seva exposici\u00f3 sobre com potenciar la categoria de dermofarm\u00e0cia.<\/figcaption><\/figure>\n\n\n\n

La farmac\u00e8utica va compartir diferents pilars fonamentals per potenciar aquesta categoria<\/strong> com la visibilitat<\/strong>, pel que fa a l\u2019aparador, l\u2019entrada, la circulaci\u00f3, la localitzaci\u00f3 i la interacci\u00f3 en els lineals; la pres\u00e8ncia<\/strong>, referent a les categories i marques senyalitzades, el lineal perfecte i els preus; o les promocions i preus<\/strong>, tot remarcant que \u201cels preus no indicats generen una barrera de compra\u201d<\/strong>. Carbonell tamb\u00e9 va fer refer\u00e8ncia a l\u2019alt percentatge de clients que busquen informaci\u00f3 de la categoria de dermofarm\u00e0cia, especialment en relaci\u00f3 amb la caiguda capil\u00b7lar, tractament antiedat i acne. Per \u00faltim, va detallar com potenciar els segments m\u00e9s importants: solar, antiedat, caiguda capil\u00b7lar, higiene \u00edntima i acne.<\/p>\n\n\n\n

Dermocosm\u00e8tica i cosm\u00e8tica waterless<\/em>, cura de la pell at\u00f2pica, pacient oncol\u00f2gic i estudi capil\u00b7lar<\/strong><\/h3>\n\n\n\n

Cosm\u00e8tica waterless<\/em><\/strong><\/h4>\n\n\n\n

A continuaci\u00f3, la farmac\u00e8utica i formadora de Pierre Fabre Academy, Lea Rodr\u00edguez<\/strong>, va profunditzar en la cosm\u00e8tica waterless<\/em><\/strong>. <\/em>Per comen\u00e7ar, va especificar les tend\u00e8ncies dels consumidors cap a la cosm\u00e8tica natural<\/strong>, quin tipus de consumidor est\u00e0 comprant aquest producte, per qu\u00e8 i quina \u00e9s la seva motivaci\u00f3.<\/p>\n\n\n\n

\"Lea<\/a>
Lea Rodr\u00edguez en un moment de la formaci\u00f3 sobre dermocosm\u00e8tica. <\/figcaption><\/figure>\n\n\n\n

Seguidament, va centrar-se en l\u2019anomenada generaci\u00f3 Z<\/strong>, que \u201cest\u00e0 molt alineada amb els valors de la cosm\u00e8tica waterless<\/em><\/strong>\u201d, i con\u00e8ixer qu\u00e8 podem fer per atraure\u2019ls a la farm\u00e0cia amb aquesta categoria de productes \u201cinnovadors i sostenibles\u201d<\/strong>. La farmac\u00e8utica tamb\u00e9 va definir qu\u00e8 \u00e9s un producte natural o ecol\u00f2gic<\/strong> i va compartir diferents ingredients<\/strong> i actius \u201cbio\u201d<\/strong>, aix\u00ed com les f\u00f3rmules cosm\u00e8tiques sostenibles<\/strong> i la cosm\u00e8tica waterless<\/em><\/strong>.<\/p>\n\n\n\n

Cura de la pell at\u00f2pica<\/strong><\/h4>\n\n\n\n

En darrer lloc, i per tancar la primera sessi\u00f3 de la jornada formativa, la biotecn\u00f2loga i formadora de Pierre Fabre Academy, Bel\u00e9n Carb\u00f3<\/strong>, va parlar sobre la cura de la pell at\u00f2pica<\/strong>, la dermatitis at\u00f2pica<\/strong>, actius i t\u00e8cniques per fer una correcta recomanaci\u00f3<\/strong> per oferir un consell personalitzat per a la millora de la qualitat de vida.<\/p>\n\n\n\n

\"Bel\u00e9n<\/a>
Bel\u00e9n Carb\u00f3 impartint la seva exposici\u00f3 sobre la cura de la pell at\u00f2pica. <\/figcaption><\/figure>\n\n\n\n

\u201cLes persones adultes que pateixen dermatitis at\u00f2pica comentaven, en relaci\u00f3 amb l\u2019impacte en la qualitat de vida<\/strong>, que els arribava a afectar incl\u00fas en les seves relacions personals, en la seva vida sexual i incl\u00fas en aficions\u201d<\/strong>, va exposar Carb\u00f3 durant la seva presentaci\u00f3. La biotecn\u00f2loga va detallar la fisiopatologia de la dermatitis at\u00f2pica<\/strong>, el protocol de recomanaci\u00f3<\/strong>, l\u2019assortiment de productes<\/strong>, les alternatives al rascat<\/strong> i com fer un seguiment del pacient at\u00f2pic<\/strong>.<\/p>\n\n\n\n

Pacient oncol\u00f2gic<\/strong><\/strong><\/h4>\n\n\n\n

A la segona sessi\u00f3 de la formaci\u00f3 en dermocosm\u00e8tica, la farmac\u00e8utica i m\u00e0nager en formaci\u00f3 de Pierre Fabre Academy, Soledad Reparaz<\/strong>, va explicar com podem acompanyar al pacient oncol\u00f2gic des de l\u2019oficina de farm\u00e0cia<\/strong> a tots els nivells; \u201cno nom\u00e9s recomanant productes cosm\u00e8tics adequats<\/strong> sin\u00f3 tamb\u00e9, molt important, oferint consells per a la millora de la seva qualitat de vida<\/strong>\u201d. Per fer-ho, va contextualitzar quina \u00e9s la situaci\u00f3 del c\u00e0ncer a nivell mundial<\/strong>, va especificar les principals ter\u00e0pies i dianes<\/strong>, aix\u00ed com els principals efectes cutanis derivats de les ter\u00e0pies oncol\u00f2giques<\/strong> (xerosis, radiodermatitis, erupci\u00f3 acne\u00efforme, fissures cut\u00e0nies,  s\u00edndrome de la m\u00e0 i el peu, fotosensibilitat, hiperpigmentacions, rubor facial, alop\u00e8cia, tricodinies,  cicatrius postcirurgia i parest\u00e8sies).<\/p>\n\n\n\n

\"\"<\/a>
Soledad Reparaz durant la sessi\u00f3 sobre dermocosm\u00e8tica en el pacient oncol\u00f2gic.<\/figcaption><\/figure>\n\n\n\n

La farmac\u00e8utica tamb\u00e9 va compartir el protocol de cures dermocosm\u00e8tiques<\/strong>, en qu\u00e8 s\u2019aconsella fer \u00fas de f\u00f3rmules minimalistes<\/strong>, d\u2019actius hidratants, nutritius, restauradors i calmants<\/strong>, aix\u00ed com de cosm\u00e8tica est\u00e8ril <\/strong>i productes contrastats i consensuats amb especialistes<\/strong>. Tanmateix, va fer \u00e8mfasi en la import\u00e0ncia d\u2019adoptar una higiene suau i respectuosa<\/strong>, tot remarcant les cures pel que fa a la hidrataci\u00f3<\/strong>, reduir les irritacions<\/strong>, mantenir les mans i els peus protegits<\/strong>, alleugerar les<\/strong> erupcions i acne\u00efformes<\/strong>, protegir-se del sol i embellir i reduir els signes de cansament.<\/p>\n\n\n\n

Estudi capil\u00b7lar<\/strong><\/h4>\n\n\n\n

Tot seguit, la farmac\u00e8utica i formadora de Pierre Fabre Academy, Sara Palacios<\/strong>, va abordar la cosm\u00e8tica capil\u00b7lar<\/strong> per \u201caprendre a realitzar una bona recomanaci\u00f3 per complementar les prescripcions m\u00e8diques i aix\u00ed potenciar el segment capil\u00b7lar a l\u2019oficina de farm\u00e0cia i fidelitzar al consumidor final”<\/strong>. Per fer-ho, Palacios va descriure tres perfils de consumidors<\/strong> diferents \u2013 el t\u00e8cnic i efica\u00e7, el natural i essencial i el sofisticat i natural \u2013 i va formular diferents preguntes clau<\/strong> per realitzar un estudi capil\u00b7lar.<\/p>\n\n\n\n

\"Sara<\/a>
Sara Palacios en un moment de la seva presentaci\u00f3.<\/figcaption><\/figure>\n\n\n\n

Tanmateix, la farmac\u00e8utica va compartir diferents casos pr\u00e0ctics<\/strong> corresponents a les principals situacions que es poden trobar a la farm\u00e0cia, en relaci\u00f3 amb l\u2019associaci\u00f3 amb medicaments, la caiguda capil\u00b7lar, la tipologia del cuir cabellut, la dermatitis seborreica o la psoriasi<\/strong>, entre altres. Per tancar la sessi\u00f3, va indicar com potenciar la visibilitat en els lineals, segons ubicacions i a l\u2019aparador f\u00edsic i virtual<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

<\/p>\n\n\n\n

Com potenciar la categoria de dermofarm\u00e0cia a les xarxes socials<\/strong><\/h3>\n\n\n\n

Per tancar la formaci\u00f3, la farmac\u00e8utica, fundadora i CEO de Farmaschool, Inma Riu<\/strong>, va dedicar una sessi\u00f3 a detallar com potenciar els principals segments de la categoria de dermofarm\u00e0cia a les xarxes socials<\/strong>. Aix\u00ed doncs, Riu va mostrar cinc casos de perfils de farm\u00e0cies que potencien la categoria de dermofarm\u00e0cia a les xarxes socials.<\/p>\n\n\n\n

\"Inma<\/a>
Inma Riu explicant com potenciar la categoria de dermofarm\u00e0cia a les xarxes socials.<\/figcaption><\/figure>\n\n\n\n

En darrer lloc, la farmac\u00e8utica va dedicar una part a l\u2019\u00fas del ChatGPT<\/strong> per a la generaci\u00f3 de contingut i a l\u2019eina CapCut<\/strong> per a l\u2019edici\u00f3 de v\u00eddeos.<\/p>\n\n\n\n<\/div>\n\n\n\n

Amb la col\u00b7laboraci\u00f3 de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Els passats dies 1 i 8 d\u2019octubre, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va organitzar la formaci\u00f3 \u201cDermocosm\u00e8tica: Com potenciar els principals segments de la categoria en l\u2019oficina de farm\u00e0cia\u201d, amb la col\u00b7laboraci\u00f3 de Pierre Fabre. La formaci\u00f3, adre\u00e7ada a t\u00e8cnics i auxiliars de farm\u00e0cia i parafarm\u00e0cia, va ser […]<\/p>\n","protected":false},"author":3,"featured_media":79706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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