{"id":77530,"date":"2014-02-17T15:14:00","date_gmt":"2014-02-17T15:14:00","guid":{"rendered":"https:\/\/novaorg.cofb.net\/2014\/02\/17\/les-farmacies-busquen-noves-vies-per-promocionar-se-2\/"},"modified":"2014-02-17T15:14:00","modified_gmt":"2014-02-17T15:14:00","slug":"les-farmacies-busquen-noves-vies-per-promocionar-se-2","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2014\/02\/17\/les-farmacies-busquen-noves-vies-per-promocionar-se-2\/","title":{"rendered":"Les farm\u00e0cies busquen noves vies per promocionar-se"},"content":{"rendered":"<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><strong>Ha estat en el marc d\u2019una confer\u00e8ncia organitzada pel portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i patrocinada per Angelini<\/strong><\/li>\n<li><strong>L\u2019an\u00e0lisi del marc legal i les opcions de promoci\u00f3 a la farm\u00e0cia van ser els principals punts tractats<\/strong><\/li>\n<\/ul>\n<p>Barcelona, 17 de febrer de 2014. El Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va acollir la passada setmana la confer\u00e8ncia \u201cQu\u00e8 podem fer en la promoci\u00f3 de l\u2019oficina de farm\u00e0cia?\u201d  amb la voluntat d\u2019impulsar la reflexi\u00f3 i proporcionar coneixements de cara a qu\u00e8 el farmac\u00e8utic optimitzi les possibilitats de gesti\u00f3 dins la farm\u00e0cia. Amb aquest mateix objectiu s\u2019ha creat el curs sobre M\u00e0rqueting a l\u2019oficina de farm\u00e0cia que oferir\u00e0 pr\u00f2ximament el portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i per al qual ja estan obertes les inscripcions. <\/p>\n<p>Durant l\u2019acte es van abordar les diferents opcions legals de les quals disposa el farmac\u00e8utic per dur a terme promocions en l\u2019oficina de farm\u00e0cia en un di\u00e0leg entre Guillermo Bagaria, farmac\u00e8utic comunitari amb experi\u00e8ncies m\u00faltiples en la promoci\u00f3 de la seva farm\u00e0cia, i Mercedes Gras, cap del Departament d&#8217;Assessoria Jur\u00eddica de la Junta de Govern del COFB. Les intervencions van estar coordinades per Joan Carles Serra, director del M\u00e0ster en Gesti\u00f3 de l&#8217;Oficina de Farm\u00e0cia (MGOF) del Col\u00b7legi de Farmac\u00e8utics de Barcelona, una part del qual estar\u00e0 disponible en versi\u00f3 online al portal de formaci\u00f3 \u00c0gora Sanit\u00e0ria a partir del mes d\u2019abril. <\/p>\n<p>Un dels reptes que es va posar sobre la taula davant els 120 assistents, entre els quals es trobaven titulars d\u2019oficina de farm\u00e0cia, farmac\u00e8utics adjunts i professionals de la ind\u00fastria farmac\u00e8utica, va ser la necessitat d\u2019actualitzar la legislaci\u00f3 que regula el sector \u2013el decret 168\/1990 de la Generalitat de Catalunya-  de cara a poder adaptar-la a les necessitats, tecnologia i coneixements actuals. No obstant aix\u00f2, excepte l\u2019\u00e0mbit del medicament, que \u00e9s on la regulaci\u00f3 \u00e9s m\u00e9s estricta perqu\u00e8 no admet publicitat, el farmac\u00e8utic pot ser creatiu tant en el camp dels productes i serveis que ofereix, com en la promoci\u00f3 de la farm\u00e0cia i les estrat\u00e8gies de fidelitzaci\u00f3 als clients.<\/p>\n<p><strong>Principals consells per a una bona promoci\u00f3 <\/strong><br \/>\u201cLes dades que s\u2019utilitzin han de ser reals i acreditables\u201d, va afirmar Mercedes Gras. A m\u00e9s d\u2019aquest factor, altres elements rellevants que cal tenir en compte per promocionar la farm\u00e0cia s\u00f3n que el responsable de l\u2019oficina de farm\u00e0cia tingui titulaci\u00f3 si vol oferir determinats serveis, no dur a terme activitats no pr\u00f2pies del sector dins la farm\u00e0cia, realitzar una publicitat honesta i clara, i per \u00faltim, fer enviaments i mailings promocionant la farm\u00e0cia nom\u00e9s si es t\u00e9 el perm\u00eds de l&#8217;usuari, que tindr\u00e0 sempre l&#8217;opci\u00f3 de donar-se de baixa i no rebre m\u00e9s el correu.<\/p>\n<p>La confer\u00e8ncia va comptar amb la col\u2022laboraci\u00f3 del laboratori Angelini, que ja ha participat amb el COFB en diferents activitats formatives amb l&#8217;objectiu d&#8217;impulsar el desenvolupament de l\u2019oficina de farm\u00e0cia. Segons el laboratori, \u201cla Ind\u00fastria Farmac\u00e8utica ha de fomentar i donar suport a aquelles iniciatives que contribueixin a donar resposta a les necessitats reals que es plantegen al farmac\u00e8utic en el seu dia a dia, proporcionant-li eines \u00fatils per al seu desenvolupament. L\u2019\u00e0rea de promoci\u00f3 de l\u2019oficina de farm\u00e0cia \u00e9s cada cop m\u00e9s important en l\u2019entorn actual i apostem per ajudar a trav\u00e9s de diverses accions i col\u2022laboracions com les dutes a terme per la plataforma de formaci\u00f3 online \u00c0gora Sanit\u00e0ria\u201d.<\/p>\n<p>El curs de M\u00e0rqueting del Programa de gesti\u00f3 de farm\u00e0cia d\u2019\u00c0gora Sanit\u00e0ria comen\u00e7ar\u00e0 el mes d\u2019abril. El programa es pot consultar a www.agorasanitaria.com, o a trav\u00e9s del correu electr\u00f2nic: info@agorasanitaria.com. Les inscripcions ja s\u00f3n obertes a:<br \/>http:\/\/www.agorasanitaria.com\/ca\/web\/guest?id_activitat=99.<\/p>\n<p><strong>Per a m\u00e9s informaci\u00f3: <\/strong><br \/>Departament de Comunicaci\u00f3 del Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<br \/>premsa@cofb.net \/ Tels. 93 244 07 28 \/ 18 <br \/>\u00a0<\/p>\n<p>\u00a0\u00a0Ha estat en el marc d\u2019una confer\u00e8ncia organitzada pel portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i patrocinada per AngeliniL\u2019an\u00e0lisi del marc legal i les opcions de promoci\u00f3 a la farm\u00e0cia van ser els principals punts tractatsBarcelona, 17 de febrer de 2014. El Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va acollir la passada setmana la confer\u00e8ncia \u201cQu\u00e8 podem fer en la promoci\u00f3 de l\u2019oficina de farm\u00e0cia?\u201d  amb la voluntat d\u2019impulsar la reflexi\u00f3 i proporcionar coneixements de cara a qu\u00e8 el farmac\u00e8utic optimitzi les possibilitats de gesti\u00f3 dins la farm\u00e0cia. Amb aquest mateix objectiu s\u2019ha creat el curs sobre M\u00e0rqueting a l\u2019oficina de farm\u00e0cia que oferir\u00e0 pr\u00f2ximament el portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i per al qual ja estan obertes les inscripcions. Durant l\u2019acte es van abordar les diferents opcions legals de les quals disposa el farmac\u00e8utic per dur a terme promocions en l\u2019oficina de farm\u00e0cia en un di\u00e0leg entre Guillermo Bagaria, farmac\u00e8utic comunitari amb experi\u00e8ncies m\u00faltiples en la promoci\u00f3 de la seva farm\u00e0cia, i Mercedes Gras, cap del Departament d&#8217;Assessoria Jur\u00eddica de la Junta de Govern del COFB. Les intervencions van estar coordinades per Joan Carles Serra, director del M\u00e0ster en Gesti\u00f3 de l&#8217;Oficina de Farm\u00e0cia (MGOF) del Col\u00b7legi de Farmac\u00e8utics de Barcelona, una part del qual estar\u00e0 disponible en versi\u00f3 online al portal de formaci\u00f3 \u00c0gora Sanit\u00e0ria a partir del mes d\u2019abril. Un dels reptes que es va posar sobre la taula davant els 120 assistents, entre els quals es trobaven titulars d\u2019oficina de farm\u00e0cia, farmac\u00e8utics adjunts i professionals de la ind\u00fastria farmac\u00e8utica, va ser la necessitat d\u2019actualitzar la legislaci\u00f3 que regula el sector \u2013el decret 168\/1990 de la Generalitat de Catalunya-  de cara a poder adaptar-la a les necessitats, tecnologia i coneixements actuals. No obstant aix\u00f2, excepte l\u2019\u00e0mbit del medicament, que \u00e9s on la regulaci\u00f3 \u00e9s m\u00e9s estricta perqu\u00e8 no admet publicitat, el farmac\u00e8utic pot ser creatiu tant en el camp dels productes i serveis que ofereix, com en la promoci\u00f3 de la farm\u00e0cia i les estrat\u00e8gies de fidelitzaci\u00f3 als clients.Principals consells per a una bona promoci\u00f3 \u201cLes dades que s\u2019utilitzin han de ser reals i acreditables\u201d, va afirmar Mercedes Gras. A m\u00e9s d\u2019aquest factor, altres elements rellevants que cal tenir en compte per promocionar la farm\u00e0cia s\u00f3n que el responsable de l\u2019oficina de farm\u00e0cia tingui titulaci\u00f3 si vol oferir determinats serveis, no dur a terme activitats no pr\u00f2pies del sector dins la farm\u00e0cia, realitzar una publicitat honesta i clara, i per \u00faltim, fer enviaments i mailings promocionant la farm\u00e0cia nom\u00e9s si es t\u00e9 el perm\u00eds de l&#8217;usuari, que tindr\u00e0 sempre l&#8217;opci\u00f3 de donar-se de baixa i no rebre m\u00e9s el correu.La confer\u00e8ncia va comptar amb la col\u2022laboraci\u00f3 del laboratori Angelini, que ja ha participat amb el COFB en diferents activitats formatives amb l&#8217;objectiu d&#8217;impulsar el desenvolupament de l\u2019oficina de farm\u00e0cia. Segons el laboratori, \u201cla Ind\u00fastria Farmac\u00e8utica ha de fomentar i donar suport a aquelles iniciatives que contribueixin a donar resposta a les necessitats reals que es plantegen al farmac\u00e8utic en el seu dia a dia, proporcionant-li eines \u00fatils per al seu desenvolupament. L\u2019\u00e0rea de promoci\u00f3 de l\u2019oficina de farm\u00e0cia \u00e9s cada cop m\u00e9s important en l\u2019entorn actual i apostem per ajudar a trav\u00e9s de diverses accions i col\u2022laboracions com les dutes a terme per la plataforma de formaci\u00f3 online \u00c0gora Sanit\u00e0ria\u201d.El curs de M\u00e0rqueting del Programa de gesti\u00f3 de farm\u00e0cia d\u2019\u00c0gora Sanit\u00e0ria comen\u00e7ar\u00e0 el mes d\u2019abril. El programa es pot consultar a www.agorasanitaria.com, o a trav\u00e9s del correu electr\u00f2nic: info@agorasanitaria.com. Les inscripcions ja s\u00f3n obertes a:http:\/\/www.agorasanitaria.com\/ca\/web\/guest?id_activitat=99.Per a m\u00e9s informaci\u00f3: Departament de Comunicaci\u00f3 del Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)premsa@cofb.net \/ Tels. 93 244 07 28 \/ 18 \u00a0\u00a0\u00a0COFB.ORG<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Ha estat en el marc d\u2019una confer\u00e8ncia organitzada pel portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i patrocinada per Angelini L\u2019an\u00e0lisi del marc legal i les opcions de promoci\u00f3 a la farm\u00e0cia van ser els principals punts tractats Barcelona, 17 de febrer de 2014. El Col\u00b7legi de Farmac\u00e8utics de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1060,1066],"tags":[],"class_list":["post-77530","post","type-post","status-publish","format-standard","hentry","category-notes-premsa","category-sense-categoria-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les farm\u00e0cies busquen noves vies per promocionar-se - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2014\/02\/17\/les-farmacies-busquen-noves-vies-per-promocionar-se-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les farm\u00e0cies busquen noves vies per promocionar-se - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 Ha estat en el marc d\u2019una confer\u00e8ncia organitzada pel portal de formaci\u00f3 online \u00c0gora Sanit\u00e0ria i patrocinada per Angelini L\u2019an\u00e0lisi del marc legal i les opcions de promoci\u00f3 a la farm\u00e0cia van ser els principals punts tractats Barcelona, 17 de febrer de 2014. 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