{"id":77019,"date":"2022-02-28T13:36:00","date_gmt":"2022-02-28T13:36:00","guid":{"rendered":"https:\/\/novaorg.cofb.net\/2022\/02\/28\/infarma-madrid-2022-utilitzara-el-metode-lego-per-avancar-solucions-innovadores-a-traves-de-la-creativitat-i-el-jocinfarma-madrid-2022-utilizara-el-metodo-lego-para\/"},"modified":"2022-02-28T13:36:00","modified_gmt":"2022-02-28T13:36:00","slug":"infarma-madrid-2022-utilitzara-el-metode-lego-per-avancar-solucions-innovadores-a-traves-de-la-creativitat-i-el-jocinfarma-madrid-2022-utilizara-el-metodo-lego-para","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2022\/02\/28\/infarma-madrid-2022-utilitzara-el-metode-lego-per-avancar-solucions-innovadores-a-traves-de-la-creativitat-i-el-jocinfarma-madrid-2022-utilizara-el-metodo-lego-para\/","title":{"rendered":"\u2018Infarma Madrid 2022\u2019 utilitzar\u00e0 el m\u00e8tode Lego per avan\u00e7ar solucions innovadores a trav\u00e9s de la creativitat i el joc\u2018Infarma Madrid 2022\u2019 utilizar\u00e1 el m\u00e9todo Lego para avanzar soluciones innovadoras a trav\u00e9s de la creatividad y el juego"},"content":{"rendered":"

\u00a0<\/p>\n

\u00a0<\/p>\n

\u2022 #Infarmainnova fomentar\u00e0 l’aprenentatge en equip i la capacitat d’innovaci\u00f3 per centrar-se en el nou consumidor de la farm\u00e0cia en l’era digital<\/strong><\/p>\n

\"\"<\/p>\n

Madrid, 28 de febrer<\/em>. Infarma Madrid 2022, el Congr\u00e9s i Sal\u00f3 de la farm\u00e0cia que organitzen els col\u00b7legis oficials de farmac\u00e8utics de Madrid i Barcelona, en col\u00b7laboraci\u00f3 amb Interalia, tornar\u00e0 a posar en marxa el seu propi laboratori d’idees per a transformar la farm\u00e0cia en un espai batejat com a Innovaci\u00f3 amb Iniciativa, que estar\u00e0 situat al pavell\u00f3 1 del recinte firal d’Ifema.<\/p>\n

Durant tres dies, entre el 22 i el 24 de mar\u00e7, aquest escenari acollir\u00e0 les activitats programades en el marc d\u2019#Infarmainnova i\u00a0 Iniciatives d’\u00c8xit amb l’objectiu d’estimular l’aprenentatge i fomentar la capacitat d’innovaci\u00f3 dins de l’oficina de farm\u00e0cia.<\/p>\n

Imagina i construeix la teva pr\u00f2pia farm\u00e0cia \u00e9s el repte que #Infarmainnova proposa als farmac\u00e8utics participants a Infarma que s’inscriguin en aquest espai innovador. El per\u00edode d’inscripci\u00f3 ja\u00a0est\u00e0 obert fins a completar-se les places disponibles a trav\u00e9s d’aquest enlla\u00e7<\/a>.<\/p>\n

Entre altres q\u00fcestions, els participants hauran de reflexionar i treballar de manera col\u00b7laborativa per respondre una s\u00e8rie de preguntes relacionades amb el nou consumidor de farm\u00e0cia: com s\u00f3c jo i com s\u00f3n els meus clients?, com puc vendre m\u00e9s i millor?, com puc treure el millor del meu equip? o com comunicar-se millor amb el client en l’era digital? S\u00f3n alguns dels interrogants que es plantejaran en una \u00fanica sessi\u00f3 formativa que se celebrar\u00e0 el 23 de mar\u00e7, a l’equador d’Infarma Madrid 2022.<\/p>\n

Una de les novetats previstes \u00e9s que els professionals inscrits utilitzaran la metodologia Lego Serious Play, de la m\u00e0 de ActitudPro, consultoria en excel\u00b7l\u00e8ncia comercial. Enfocada a treure tot el potencial de les persones i equips participants, aquesta t\u00e8cnica d’aprenentatge grupal promou una formaci\u00f3 din\u00e0mica mitjan\u00e7ant el joc, que facilita la reflexi\u00f3 i la comunicaci\u00f3 per\u00a0 resoldre problemes, mentre els participants \u201cconstrueixen\u201d els seus propis models amb peces Lego. Tots els inscrits participaran en el sorteig d’un viatge a Legoland Billund a Dinamarca.<\/p>\n

Rosal\u00eda Gozalo Corral<\/strong>, vocal en funcions de Dermofarmacia i Productes Sanitaris del Col\u00b7legi Oficial de Farmac\u00e8utics de Madrid (COFM) i art\u00edfex d’aquest espai centrat en el farmac\u00e8utic d’oficina de farm\u00e0cia, assenyala que #InfarmaInnova \u201cimpulsar\u00e0 l’experi\u00e8ncia de venda en farm\u00e0cia i la necessitat d’especialitzar-se a trav\u00e9s d’una formaci\u00f3 que es recolzar\u00e0 en el joc i la creativitat per generar solucions innovadores que puguem utilitzar com a dec\u00e0leg per a les farm\u00e0cies\u201d.<\/p>\n

Din\u00e0mica d\u2019#Infarmainnova al detall<\/a><\/p>\n

Sobre Infarma Madrid 2022<\/strong><\/p>\n

El Congr\u00e9s Europeu d’Oficina de Farm\u00e0cia \u00e9s una cita professional reconeguda d’inter\u00e8s sanitari per part del Ministerio de Sanidad. En la seva \u00faltima edici\u00f3 de 2018 a Madrid, ja que Infarma 2020 va quedar en suspens davant la irrupci\u00f3 de la pand\u00e8mia, va reunir 33.850 visitants i a 3.450 congressistes. Des que els Col\u00b7legis Farmac\u00e8utics de Madrid i Barcelona van decidir col\u00b7laborar per organitzar Infarma de manera conjunta juntament amb Interalia, el creixement del Congr\u00e9s i Sal\u00f3 ha estat sostingut en cada edici\u00f3. Si el 2012, data de la primera trobada conjunta, es va aconseguir reunir 2.356 congressistes i 21.000 visitants, l’\u00faltima edici\u00f3 de Barcelona de 2019 es va tancar amb un balan\u00e7 de 3.480 congressistes i 33.770 visitants, un 47 per cent m\u00e9s de congressistes i un 60 per cent m\u00e9s de professionals. S\u00f3n algunes de les grans xifres d’un Congr\u00e9s que el 2018 va aconseguir, a m\u00e9s, un nou r\u00e8cord d’espai firal en contractar 35.000 metres quadrats, aix\u00ed com d’expositors, amb 387 empreses i laboratoris presents.<\/p>\n

\u00a0\u00a0<\/p>\n

\u2022 #Infarmainnova fomentar\u00e0 l’aprenentatge en equip i la capacitat d’innovaci\u00f3 per centrar-se en el nou consumidor de la farm\u00e0cia en l’era digital<\/p>\n

Madrid, 28 de febrer. Infarma Madrid 2022, el Congr\u00e9s i Sal\u00f3 de la farm\u00e0cia que organitzen els col\u00b7legis oficials de farmac\u00e8utics de Madrid i Barcelona, en col\u00b7laboraci\u00f3 amb Interalia, tornar\u00e0 a posar en marxa el seu propi laboratori d’idees per a transformar la farm\u00e0cia en un espai batejat com a Innovaci\u00f3 amb Iniciativa, que estar\u00e0 situat al pavell\u00f3 1 del recinte firal d’Ifema.<\/p>\n

Durant tres dies, entre el 22 i el 24 de mar\u00e7, aquest escenari acollir\u00e0 les activitats programades en el marc d\u2019#Infarmainnova i\u00a0 Iniciatives d’\u00c8xit amb l’objectiu d’estimular l’aprenentatge i fomentar la capacitat d’innovaci\u00f3 dins de l’oficina de farm\u00e0cia.<\/p>\n

Imagina i construeix la teva pr\u00f2pia farm\u00e0cia \u00e9s el repte que #Infarmainnova proposa als farmac\u00e8utics participants a Infarma que s’inscriguin en aquest espai innovador. El per\u00edode d’inscripci\u00f3 ja\u00a0est\u00e0 obert fins a completar-se les places disponibles a trav\u00e9s d’aquest enlla\u00e7.<\/p>\n

Entre altres q\u00fcestions, els participants hauran de reflexionar i treballar de manera col\u00b7laborativa per respondre una s\u00e8rie de preguntes relacionades amb el nou consumidor de farm\u00e0cia: com s\u00f3c jo i com s\u00f3n els meus clients?, com puc vendre m\u00e9s i millor?, com puc treure el millor del meu equip? o com comunicar-se millor amb el client en l’era digital? S\u00f3n alguns dels interrogants que es plantejaran en una \u00fanica sessi\u00f3 formativa que se celebrar\u00e0 el 23 de mar\u00e7, a l’equador d’Infarma Madrid 2022.<\/p>\n

Una de les novetats previstes \u00e9s que els professionals inscrits utilitzaran la metodologia Lego Serious Play, de la m\u00e0 de ActitudPro, consultoria en excel\u00b7l\u00e8ncia comercial. Enfocada a treure tot el potencial de les persones i equips participants, aquesta t\u00e8cnica d’aprenentatge grupal promou una formaci\u00f3 din\u00e0mica mitjan\u00e7ant el joc, que facilita la reflexi\u00f3 i la comunicaci\u00f3 per\u00a0 resoldre problemes, mentre els participants \u201cconstrueixen\u201d els seus propis models amb peces Lego. Tots els inscrits participaran en el sorteig d’un viatge a Legoland Billund a Dinamarca.<\/p>\n

Rosal\u00eda Gozalo Corral, vocal en funcions de Dermofarmacia i Productes Sanitaris del Col\u00b7legi Oficial de Farmac\u00e8utics de Madrid (COFM) i art\u00edfex d’aquest espai centrat en el farmac\u00e8utic d’oficina de farm\u00e0cia, assenyala que #InfarmaInnova \u201cimpulsar\u00e0 l’experi\u00e8ncia de venda en farm\u00e0cia i la necessitat d’especialitzar-se a trav\u00e9s d’una formaci\u00f3 que es recolzar\u00e0 en el joc i la creativitat per generar solucions innovadores que puguem utilitzar com a dec\u00e0leg per a les farm\u00e0cies\u201d.<\/p>\n

Din\u00e0mica d\u2019#Infarmainnova al detall<\/p>\n

Sobre Infarma Madrid 2022<\/p>\n

El Congr\u00e9s Europeu d’Oficina de Farm\u00e0cia \u00e9s una cita professional reconeguda d’inter\u00e8s sanitari per part del Ministerio de Sanidad. En la seva \u00faltima edici\u00f3 de 2018 a Madrid, ja que Infarma 2020 va quedar en suspens davant la irrupci\u00f3 de la pand\u00e8mia, va reunir 33.850 visitants i a 3.450 congressistes. Des que els Col\u00b7legis Farmac\u00e8utics de Madrid i Barcelona van decidir col\u00b7laborar per organitzar Infarma de manera conjunta juntament amb Interalia, el creixement del Congr\u00e9s i Sal\u00f3 ha estat sostingut en cada edici\u00f3. Si el 2012, data de la primera trobada conjunta, es va aconseguir reunir 2.356 congressistes i 21.000 visitants, l’\u00faltima edici\u00f3 de Barcelona de 2019 es va tancar amb un balan\u00e7 de 3.480 congressistes i 33.770 visitants, un 47 per cent m\u00e9s de congressistes i un 60 per cent m\u00e9s de professionals. S\u00f3n algunes de les grans xifres d’un Congr\u00e9s que el 2018 va aconseguir, a m\u00e9s, un nou r\u00e8cord d’espai firal en contractar 35.000 metres quadrats, aix\u00ed com d’expositors, amb 387 empreses i laboratoris presents.\u00a0\u00a0COFB.ORG<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0 \u2022 #Infarmainnova fomentar\u00e0 l’aprenentatge en equip i la capacitat d’innovaci\u00f3 per centrar-se en el nou consumidor de la farm\u00e0cia en l’era digital Madrid, 28 de febrer. Infarma Madrid 2022, el Congr\u00e9s i Sal\u00f3 de la farm\u00e0cia que organitzen els col\u00b7legis oficials de farmac\u00e8utics de Madrid i Barcelona, en […]<\/p>\n","protected":false},"author":1,"featured_media":77020,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1060,1066],"tags":[],"class_list":["post-77019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-notes-premsa","category-sense-categoria-ca"],"yoast_head":"\n\u2018Infarma Madrid 2022\u2019 utilitzar\u00e0 el m\u00e8tode Lego per avan\u00e7ar solucions innovadores a trav\u00e9s de la creativitat i el joc\u2018Infarma Madrid 2022\u2019 utilizar\u00e1 el m\u00e9todo Lego para avanzar soluciones innovadoras a trav\u00e9s de la creatividad y el juego - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2022\/02\/28\/infarma-madrid-2022-utilitzara-el-metode-lego-per-avancar-solucions-innovadores-a-traves-de-la-creativitat-i-el-jocinfarma-madrid-2022-utilizara-el-metodo-lego-para\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018Infarma Madrid 2022\u2019 utilitzar\u00e0 el m\u00e8tode Lego per avan\u00e7ar solucions innovadores a trav\u00e9s de la creativitat i el joc\u2018Infarma Madrid 2022\u2019 utilizar\u00e1 el m\u00e9todo Lego para avanzar soluciones innovadoras a trav\u00e9s de la creatividad y el juego - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u00a0 \u2022 #Infarmainnova fomentar\u00e0 l’aprenentatge en equip i la capacitat d’innovaci\u00f3 per centrar-se en el nou consumidor de la farm\u00e0cia en l’era digital Madrid, 28 de febrer. Infarma Madrid 2022, el Congr\u00e9s i Sal\u00f3 de la farm\u00e0cia que organitzen els col\u00b7legis oficials de farmac\u00e8utics de Madrid i Barcelona, en […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/novaorg.cofb.net\/2022\/02\/28\/infarma-madrid-2022-utilitzara-el-metode-lego-per-avancar-solucions-innovadores-a-traves-de-la-creativitat-i-el-jocinfarma-madrid-2022-utilizara-el-metodo-lego-para\/\" \/>\n<meta property=\"og:site_name\" content=\"Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/farmaceuticsbcn\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-28T13:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/novaorg.cofb.net\/wp-content\/uploads\/2022\/02\/89c633fc-c594-4e52-a28d-4b3f7f35fe49-ZQkDX0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta 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