Madrid, 23 de mar\u00e7<\/em>. El consell farmac\u00e8utic ha sortit del taulell. Ara les xarxes socials s’han convertit en un possible aliat per poder informar i desmentir not\u00edcies falses en temps en qu\u00e8 la quantitat ingent de not\u00edcies sense filtres inunden internet.<\/p>\nCom a referents professionals a xarxes socials, el farmac\u00e8utic Guillermo Mart\u00edn Melgar, m\u00e9s conegut com \u201cFarmaenfurecida\u201d, i Jorge Ligero L\u00f3pez, farmac\u00e8utic especialitzat en microbiologia cl\u00ednica i parasitologia, van compartir amb els assistents a Infarma Madrid 2022 la seva experi\u00e8ncia davant de les c\u00e0meres dels seus tel\u00e8fons m\u00f2bils amb els quals arriben a milers de seguidors que aprenen amb ells di\u00e0riament mitjan\u00e7ant reels, hist\u00f2ries d’Instagram i tuits.<\/p>\n
A la confer\u00e8ncia, condu\u00efda pel vocal en funcions de Distribuci\u00f3 del COFM, Juan Jorge Poveda, els ponents van destacar que l’humor \u00e9s la clau per tenir repercussi\u00f3, aix\u00f2 s\u00ed, sense caure en el rid\u00edcul. \u201cLes xarxes socials premien aquest llenguatge. Tens m\u00e9s repercussi\u00f3. L’humor \u00e9s una forma de vehicular la gent. Per aconseguir desmentir not\u00edcies falses no es pot comunicar com si estiguessis darrere el taulell, cal adaptar-se perqu\u00e8 aquesta not\u00edcia es desmenteixi com m\u00e9s aviat millor\u201d, va explicar Guillermo Mart\u00edn, que va lamentar que \u201cles xarxes no premien el coneixement, per la qual cosa \u00e9s comprensible que sorgeixi sempre aquest dilema moral: Fem un treball correcte o un v\u00eddeo d’humor? Aquesta \u00faltima \u00e9s la manera de desmuntar les not\u00edcies falses. Les regles de les xarxes socials no s\u00f3n les de la vida normal\u201d.<\/p>\n
Per part seva, Jorge Ligero, va afegir que, no obstant aix\u00f2, d’una forma m\u00e9s \u201cformal, per\u00f2 amena, tamb\u00e9 es pot tenir una gran repercussi\u00f3\u201d. I, sobretot, en el seu cas, el que \u00e9s fonamental \u00e9s que \u201cparlo del que s\u00e9, que \u00e9s de microbiologia, i m’informo. D’aqu\u00ed ve que els \u00abhaters\u00bb no puguin agredir-me per xarxes. Tots dos van ressaltar que \u00e9s important aquest punt perqu\u00e8 \u201cno parlem de temes que no siguin del \u00abm\u00f3n\u00bb farmac\u00e8utic\u201d.<\/p>\n
Trobar l’equilibri<\/u><\/strong><\/p>\nEntre els dubtes dels farmac\u00e8utics es troba la por d’enfrontar-se a la c\u00e0mera. Guillermo Mart\u00edn va explicar que \u00e9s necessari tenir en compte dos punts clau: \u201cNo intentar vendre productes i mostrar-se dist\u00e8s i informal. Tens 5 segons per a captar l’atenci\u00f3 i 3 si s\u00f3n adolescents. Cal valer-se de les noves eines que van sorgint, com Tiktok, que permeten mantenir l’atenci\u00f3 de manera din\u00e0mica. Jorge Ligero va afegir que \u201ccombinar serietat i credibilitat amb formes alegres i properes \u00e9s clau per a humanitzar i tenir m\u00e9s repercussi\u00f3\u201d.<\/p>\n
\u00a0\u2022 El consell farmac\u00e8utic ha sortit del taulell. Les xarxes socials s’han convertit en un possible aliat per poder informar, i acabar amb les informacions falses. Els farmac\u00e8utics i \u201cinfluencers\u201d Guillermo Mart\u00edn (Farmaenfurecida) i Jorge Ligero van parlar-ne a la Sala Exponews<\/p>\n
\u2022 \u201cPer aconseguir desmentir not\u00edcies falses no es pot comunicar com si estiguessis darrere del taulell, cal combinar serietat i credibilitat amb formes alegres i pr\u00f2ximes, amb humor, per m\u00e9s repercussi\u00f3\u201d, van explicar<\/p>\n
Madrid, 23 de mar\u00e7. El consell farmac\u00e8utic ha sortit del taulell. Ara les xarxes socials s’han convertit en un possible aliat per poder informar i desmentir not\u00edcies falses en temps en qu\u00e8 la quantitat ingent de not\u00edcies sense filtres inunden internet.<\/p>\n
Com a referents professionals a xarxes socials, el farmac\u00e8utic Guillermo Mart\u00edn Melgar, m\u00e9s conegut com \u201cFarmaenfurecida\u201d, i Jorge Ligero L\u00f3pez, farmac\u00e8utic especialitzat en microbiologia cl\u00ednica i parasitologia, van compartir amb els assistents a Infarma Madrid 2022 la seva experi\u00e8ncia davant de les c\u00e0meres dels seus tel\u00e8fons m\u00f2bils amb els quals arriben a milers de seguidors que aprenen amb ells di\u00e0riament mitjan\u00e7ant reels, hist\u00f2ries d’Instagram i tuits.<\/p>\n
A la confer\u00e8ncia, condu\u00efda pel vocal en funcions de Distribuci\u00f3 del COFM, Juan Jorge Poveda, els ponents van destacar que l’humor \u00e9s la clau per tenir repercussi\u00f3, aix\u00f2 s\u00ed, sense caure en el rid\u00edcul. \u201cLes xarxes socials premien aquest llenguatge. Tens m\u00e9s repercussi\u00f3. L’humor \u00e9s una forma de vehicular la gent. Per aconseguir desmentir not\u00edcies falses no es pot comunicar com si estiguessis darrere el taulell, cal adaptar-se perqu\u00e8 aquesta not\u00edcia es desmenteixi com m\u00e9s aviat millor\u201d, va explicar Guillermo Mart\u00edn, que va lamentar que \u201cles xarxes no premien el coneixement, per la qual cosa \u00e9s comprensible que sorgeixi sempre aquest dilema moral: Fem un treball correcte o un v\u00eddeo d’humor? Aquesta \u00faltima \u00e9s la manera de desmuntar les not\u00edcies falses. Les regles de les xarxes socials no s\u00f3n les de la vida normal\u201d.<\/p>\n
Per part seva, Jorge Ligero, va afegir que, no obstant aix\u00f2, d’una forma m\u00e9s \u201cformal, per\u00f2 amena, tamb\u00e9 es pot tenir una gran repercussi\u00f3\u201d. I, sobretot, en el seu cas, el que \u00e9s fonamental \u00e9s que \u201cparlo del que s\u00e9, que \u00e9s de microbiologia, i m’informo. D’aqu\u00ed ve que els \u00abhaters\u00bb no puguin agredir-me per xarxes. Tots dos van ressaltar que \u00e9s important aquest punt perqu\u00e8 \u201cno parlem de temes que no siguin del \u00abm\u00f3n\u00bb farmac\u00e8utic\u201d.<\/p>\n
Trobar l’equilibri<\/p>\n
Entre els dubtes dels farmac\u00e8utics es troba la por d’enfrontar-se a la c\u00e0mera. Guillermo Mart\u00edn va explicar que \u00e9s necessari tenir en compte dos punts clau: \u201cNo intentar vendre productes i mostrar-se dist\u00e8s i informal. Tens 5 segons per a captar l’atenci\u00f3 i 3 si s\u00f3n adolescents. Cal valer-se de les noves eines que van sorgint, com Tiktok, que permeten mantenir l’atenci\u00f3 de manera din\u00e0mica. Jorge Ligero va afegir que \u201ccombinar serietat i credibilitat amb formes alegres i properes \u00e9s clau per a humanitzar i tenir m\u00e9s repercussi\u00f3\u201d.\u00a0\u00a0COFB.ORG<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00a0 \u2022 El consell farmac\u00e8utic ha sortit del taulell. Les xarxes socials s’han convertit en un possible aliat per poder informar, i acabar amb les informacions falses. Els farmac\u00e8utics i \u201cinfluencers\u201d Guillermo Mart\u00edn (Farmaenfurecida) i Jorge Ligero van parlar-ne a la Sala Exponews \u2022 \u201cPer aconseguir desmentir not\u00edcies falses no […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1060,1066],"tags":[],"class_list":["post-77005","post","type-post","status-publish","format-standard","hentry","category-notes-premsa","category-sense-categoria-ca"],"yoast_head":"\n
El teu farmac\u00e8utic, el teu millor influencer: Com ajudar-se de les xarxes socials per desmentir not\u00edcies falses a tots els p\u00fablicsTu farmac\u00e9utico, tu mejor influencer: C\u00f3mo ayudarse de las RRSS para desmentir bulos a todos los p\u00fablicos - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2022\/03\/23\/el-teu-farmaceutic-el-teu-millor-influencer-com-ajudar-se-de-les-xarxes-socials-per-desmentir-noticies-falses-a-tots-els-publicstu-farmaceutico-tu-mejor-influencer-como-ayudarse-de-las-rrss-para-d\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El teu farmac\u00e8utic, el teu millor influencer: Com ajudar-se de les xarxes socials per desmentir not\u00edcies falses a tots els p\u00fablicsTu farmac\u00e9utico, tu mejor influencer: C\u00f3mo ayudarse de las RRSS para desmentir bulos a todos los p\u00fablicos - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"\u00a0 \u2022 El consell farmac\u00e8utic ha sortit del taulell. 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Les xarxes socials s’han convertit en un possible aliat per poder informar, i acabar amb les informacions falses. 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