{"id":66351,"date":"2023-02-27T19:30:54","date_gmt":"2023-02-27T17:30:54","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=66351"},"modified":"2023-07-27T09:01:54","modified_gmt":"2023-07-27T09:01:54","slug":"cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2023\/02\/27\/cosmetica-solida-i-com-desenvolupar-aquesta-categoria-a-loficina-de-farmacia\/","title":{"rendered":"Cosm\u00e8tica s\u00f2lida i com desenvolupar aquesta categoria a l\u2019oficina de farm\u00e0cia"},"content":{"rendered":"\n

El passat 15 de febrer, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB)<\/strong> va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. Com desenvolupar aquesta nova categoria a la farmacia?\u201d<\/strong>, amb el patrocini de Klorane<\/a>. <\/strong>Les ponents participants van ser la farmac\u00e8utica i product manager<\/em> capil\u00b7lar de Laboratorios Klorane, Cristina Castillo<\/strong>; la farmac\u00e8utica i formadora de Pierre Fabre Academy, Aida Calero<\/strong>; i la farmac\u00e8utica, Laia Artigas<\/strong>. La vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde<\/strong>, va moderar la sessi\u00f3.<\/p>\n\n\n\n

\"Les<\/a>
Les tres ponents i la moderadora del F\u00f2rum Dermoexpert sobre la cosm\u00e8tica s\u00f2lida a l’oficina de farm\u00e0cia.<\/figcaption><\/figure>\n\n\n\n

Els objectius <\/strong>de la sessi\u00f3 van ser con\u00e8ixer qu\u00e8 \u00e9s la cosm\u00e8tica s\u00f2lida<\/strong>, les caracter\u00edstiques<\/strong> i formulacions<\/strong>, els beneficis<\/strong> que aporta, saber si \u00e9s igual d\u2019efectiva<\/strong> que la cosm\u00e8tica tradicional i com es pot desenvolupar a la farm\u00e0cia<\/strong>.<\/p>\n\n\n\n

La vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde<\/strong>, va presentar la jornada explicant que la cosm\u00e8tica s\u00f2lida<\/strong> \u00e9s una \u201cnova tend\u00e8ncia<\/strong> en el m\u00f3n del beauty<\/em><\/strong> i de quina manera molts laboratoris i empreses estan utilitzant aquests productes per introduir-los al mercat\u201d.<\/p>\n\n\n\n

Caracter\u00edstiques de la cosm\u00e8tica s\u00f2lida<\/strong><\/h2>\n\n\n\n

La farmac\u00e8utica, Cristina Castillo<\/strong>, va descriure la cosm\u00e8tica s\u00f2lida<\/strong> com tots aquells \u201ccosm\u00e8tics que s\u2019elaboren sense aigua<\/strong> o amb un percentatge molt baix<\/strong>\u201d. Castillo va especificar quins s\u00f3n els beneficis<\/strong> que ofereix la cosm\u00e8tica s\u00f2lida o waterless<\/em> (sense aigua) que s\u00f3n: \u201cpreservar l\u2019aigua, assolir l\u2019objectiu zero residus, una millor experi\u00e8ncia del consumidor i una compra intel\u00b7ligent\u201d.<\/p>\n\n\n\n

Seguidament, la farmac\u00e8utica i formadora de Pierre Fabre Academy, Aida Calero<\/strong>, va destacar el \u201ccomprom\u00eds waterless<\/em><\/strong>\u201d <\/em>que proporciona la cosm\u00e8tica s\u00f2lida, ja que \u201cdes de la fabricaci\u00f3 fins a la utilitzaci\u00f3 es pot estalviar des d\u2019un 80% d\u2019aigua fins a un 98%. <\/p>\n\n\n\n

\"<\/a>
La farmac\u00e8utica i formadora de Pierre Fabre Academy, Aida Calero, durant la seva intervenci\u00f3. <\/figcaption><\/figure>\n\n\n\n

Pel que fa a la formulaci\u00f3<\/strong>, Calero va especificar que els productes s\u00f3n \u201cbiodegradables<\/strong> i que tots els ingredients es degradaran amb el temps per una acci\u00f3 biol\u00f2gica i, d\u2019aquesta manera, aconseguim preservar l\u2019aigua<\/strong>\u201d. Va afegir que \u201camb la cosm\u00e8tica s\u00f2lida podem obtenir una major concentraci\u00f3 d\u2019actius<\/strong>, que es tradueix en una major efic\u00e0cia<\/strong>, i f\u00f3rmules m\u00e9s minimalistes<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e8tica s\u00f2lida tamb\u00e9 destaca per l\u2019embalatge<\/strong>, ja que \u201c\u00e9s 100% reciclable<\/strong>\u201d, va assegurar la farmac\u00e8utica. A m\u00e9s a m\u00e9s, tamb\u00e9 va posar en valor el format de presentaci\u00f3 <\/strong>que ocupa menys que el de cosm\u00e8tica l\u00edquida i, per tant, es \u201credueix l\u2019empremta en el seu transport<\/strong>\u201d.<\/p>\n\n\n\n

La cosm\u00e8tica s\u00f2lida a la farm\u00e0cia comunit\u00e0ria<\/strong><\/h2>\n\n\n\n

La farmac\u00e8utica, Laia Artigas va compartir l’enfoc de la seva oficina de farm\u00e0cia a l’hora d’abordar aquesta categoria. “Valorem molt l\u2019exposici\u00f3 dels productes<\/strong>” i va destacar que \u00e9s molt important \u201cla visibilitat<\/strong> del producte i l\u2019embalatge, la sensorialitat<\/strong> i la cosmeticitat<\/strong>, en el sentit de gaudir l\u2019experi\u00e8ncia, les caracter\u00edstiques de naturalitat, sostenibilitat i biodegradabilitat<\/strong>, el format viatge<\/strong>“. <\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e8utica, Laia Artigas, detallant la seva experi\u00e8ncia des de la farm\u00e0cia comunit\u00e0ria.<\/figcaption><\/figure>\n\n\n\n

Artigas va recalcar que \u00e9s rellevant detectar les necessitats i coneixement dels clients<\/strong>. En el seu cas, un 90% dels seus clients s\u00f3n turistes estrangers i que aquest perfil de client s\u00f3n \u201cvanguardistes<\/strong> i responsables amb el medi ambient<\/strong>\u201d.<\/p>\n\n\n\n

\"La<\/a>
La farmac\u00e8utica, Cristina Castillo, durant la seva exposici\u00f3. <\/figcaption><\/figure>\n\n\n\n

Finalment, la product manager<\/em> capil\u00b7lar, Cristina Castillo,<\/strong> va intervenir de nou per abordar el desenvolupament de la cosm\u00e8tica s\u00f2lida en l\u2019oficina de farm\u00e0cia<\/strong>. Castillo va posar \u00e8mfasi en la import\u00e0ncia de la selecci\u00f3 de productes<\/strong>, la visibilitat<\/strong>, d\u2019atraure el consumidor<\/strong> i de formar a l\u2019equip<\/strong>.<\/p>\n\n\n\n

Amb el patrocini de:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 15 de febrer, el Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. Com desenvolupar aquesta nova categoria a la farmacia?\u201d, amb el patrocini de Klorane. Les ponents participants van ser la farmac\u00e8utica i product manager capil\u00b7lar de Laboratorios Klorane, Cristina Castillo; la farmac\u00e8utica […]<\/p>\n","protected":false},"author":1,"featured_media":67735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[64,18,19,153,53,68,69,70,154,155,76,156],"class_list":["post-66351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atencio-farmaceutica","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cosmetica","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-formacio","tag-formulacio","tag-forum-dermoexpert","tag-oficina-de-farmacia","tag-xampu"],"yoast_head":"\nCosm\u00e8tica s\u00f2lida i com desenvolupar aquesta categoria a l\u2019oficina de farm\u00e0cia - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"El COFB va organitzar el F\u00f2rum Dermoexpert \u201cCosm\u00e8tica s\u00f2lida. 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