{"id":64127,"date":"2022-07-20T12:46:37","date_gmt":"2022-07-20T10:46:37","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=64127"},"modified":"2023-09-21T09:01:42","modified_gmt":"2023-09-21T09:01:42","slug":"les-claus-de-la-presencia-a-tiktok-des-de-lexperiencia-dun-farmaceutic-nova-conferencia-al-cofb","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2022\/07\/20\/les-claus-de-la-presencia-a-tiktok-des-de-lexperiencia-dun-farmaceutic-nova-conferencia-al-cofb\/","title":{"rendered":"Les claus de la pres\u00e8ncia a TikTok, des de l’experi\u00e8ncia d’un farmac\u00e8utic. Nova confer\u00e8ncia al COFB"},"content":{"rendered":"\n

Aquest juliol el Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/strong> ha acollit la confer\u00e8ncia “5 claus per ser a TikTok i 5 errors a evitar”<\/strong>. La confer\u00e8ncia va anar a c\u00e0rrec d’\u00c1lvaro Fern\u00e1ndez<\/strong>, farmac\u00e8utic titular a la farm\u00e0cia madrilenya Segovia 34 d’Alcal\u00e0 d’Henares i autor del llibre “Nadie nace sabiendo”, conegut a les xarxes socials com @farmaceuticofernandez<\/a>. Juan Carlos Serra<\/strong>, director del M\u00e0ster de Gesti\u00f3 de l’Oficina de Farm\u00e0cia (MGOF) del COFB, va moderar la sessi\u00f3.<\/p>\n\n\n\n

\"
\u00c1lvaro Fern\u00e1ndez, farmac\u00e8utic i expert en xarxes socials i Juan Carlos Serra, director del M\u00e0ster de Gesti\u00f3 de l’Oficina de Farm\u00e0cia (MGOF) del COFB, a l’inici de la sessi\u00f3.<\/figcaption><\/figure>\n\n\n\n

Els objectius <\/strong>d’aquesta confer\u00e8ncia van ser analitzar els pros i els contres d’estar present a les xarxes socials, i en especial a TikTok<\/strong>, la plataforma de difusi\u00f3 de v\u00eddeos que m\u00e9s creixement est\u00e0 experimentant en l’actualitat. Durant la sessi\u00f3 tamb\u00e9 es va presentar la nova edici\u00f3 del M\u00e0ster de Gesti\u00f3 de l’Oficina de Farm\u00e0cia (MGOF) <\/strong>que, un any m\u00e9s, s’oferir\u00e0 en format h\u00edbrid<\/strong> -presencial i virtual-. <\/strong><\/p>\n\n\n\n

\u00c9s estrictament necessari estar a les xarxes socials? L’experi\u00e8ncia amb TikTok<\/strong><\/h2>\n\n\n\n

Les xarxes socials s’han convertit en eines fonamentals per a la gent jove, per\u00f2 \u00e9s estrictament necessari ser-hi per poder arribar a aquest p\u00fablic? Fern\u00e1ndez <\/strong>va iniciar la confer\u00e8ncia explicant que “no \u00e9s estrictament necessari estar a les xarxes socials, per\u00f2 si ho \u00e9s la digitalitzaci\u00f3<\/strong>“. Les xarxes socials s\u00f3n una part de la digitalitzaci\u00f3, encara que molt potent. A tall d’exemple va assenyalar que “trigar\u00edem 180 milions de segons<\/strong>, 3 milions de minuts<\/strong>, 50.000 hores<\/strong>, 6.250 dies laborables <\/strong>o, el que seria el mateix, 25 anys<\/strong>, en explicar a la farm\u00e0cia a 6 milions de persones la difer\u00e8ncia entre el paracetamol i l’ibuprof\u00e8n<\/strong>. Gr\u00e0cies a xarxes socials com TikTok, aquesta informaci\u00f3 es pot viralitzar de manera quasi immediata”. <\/p>\n\n\n\n

A aquest poder de difusi\u00f3, Fern\u00e1ndez <\/strong>va afegir altres avantatges com “la immediatesa<\/strong> a l’hora d’accedir al teu p\u00fablic, la confian\u00e7a per avan\u00e7at<\/strong> deguda al fet que el client ja ens coneix, la capacitat per arribar a un target<\/em> m\u00e9s jove<\/strong> i que seran els clients “del dem\u00e0”, i lluitar contra la desinformaci\u00f3<\/strong>“. En aquest sentit, “estar a les xarxes socials demana estar constantment al dia i informat”<\/strong>, va afirmar el farmac\u00e8utic.<\/p>\n\n\n\n

\"\u00c1lvaro
\u00c1lvaro Fern\u00e1ndez, en un moment de la xerrada sobre la seva experi\u00e8ncia a TikTok. <\/figcaption><\/figure>\n\n\n\n

Per evitar errors dins d’aquesta o de qualsevol xarxa social, Fern\u00e1ndez <\/strong>va indicar que “cal saber com ser\u00e0 el teu perfil<\/strong> i amb quina finalitat l’utilitzar\u00e0s: s’ha de tenir una estrat\u00e8gia definida<\/strong> i s’ha de mantenir un perfil professional adaptat al teu objectiu i adaptant tamb\u00e9 el missatge”.<\/strong> Va exposar que “en tot cas s’ha de tenir un concepte clar de qu\u00e8 s\u00f3n i com funcionen les xarxes socials<\/strong> i s‘ha de tenir molt clar que hi ha determinats temes que s\u00f3n sensibles i que mai agradar\u00e0s a tothom<\/strong>. Els haters<\/em> s\u00f3n haters<\/em>, i has de saber manegar aquestes situacions amb ells”. <\/mark><\/p>\n\n\n\n

Pel que fa a la seva dedicaci\u00f3 a les xarxes, el farmac\u00e8utic va compartir que “\u00e9s molt important marcar-se uns temps”<\/strong><\/mark>, ja que “hi ha tot un esfor\u00e7 i moltes hores dedicades als processos de creaci\u00f3 de contingut i d’interacci\u00f3 amb els seguidors”. <\/strong> <\/mark><\/p>\n\n\n

\n\n\n

Nova edici\u00f3 del M\u00e0ster de Gesti\u00f3 de l’Oficina de Farm\u00e0cia – MGOF <\/strong> <\/h2>\n\n\n\n

A l’inici de la confer\u00e8ncia, Juan Carlos Serra<\/strong>, director del MGOF, va presentar la XVIII edici\u00f3 del M\u00e0ster de Gesti\u00f3 de l’Oficina de Farm\u00e0cia<\/strong>. Va recordar que el MGOF<\/strong> ofereix un ampli coneixement de les diferents \u00e0rees funcionals<\/strong> i processos de negoci <\/strong>de la farm\u00e0cia, i dona les eines per desenvolupar habilitats directives<\/strong> i poder liderar l\u2019equip de col\u00b7laboradors<\/strong>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Estructurat en tres m\u00f2duls <\/strong>(finances i fiscalitat, gesti\u00f3 de persones, i m\u00e0rqueting)<\/strong>, i impartit per reconeguts professionals dels diferents \u00e0mbits, la seva metodologia es planteja novament en format h\u00edbrid –<\/strong>presencial i virtual-, adaptant-se a les necessitats i prefer\u00e8ncies dels alumnes. D’aquesta manera, al MGOF es podran inscriure alumnes d\u2019altres comunitats que no es puguin despla\u00e7ar al COFB<\/strong>, ja que podran seguir virtualment la major part de les classes, si aix\u00ed ho desitgen. <\/p>\n\n\n\n

Inici octubre 2022. Informaci\u00f3 i inscripcions aqu\u00ed<\/a><\/strong>.<\/p>\n\n\n\n

<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Aquest juliol el Col\u00b7legi de Farmac\u00e8utics de Barcelona ha acollit la confer\u00e8ncia “5 claus per ser a TikTok i 5 errors a evitar”. La confer\u00e8ncia va anar a c\u00e0rrec d’\u00c1lvaro Fern\u00e1ndez, farmac\u00e8utic titular a la farm\u00e0cia madrilenya Segovia 34 d’Alcal\u00e0 d’Henares i autor del llibre “Nadie nace sabiendo”, conegut a […]<\/p>\n","protected":false},"author":1,"featured_media":67868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[867,18,19,868,869,870,871,112,701,872,53,68,873,70,874,768,875,770,876,877,878,879,880,881,882],"class_list":["post-64127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-botiga-online","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-contingut","tag-creacio","tag-desinformacio","tag-difusio","tag-digitalitzacio","tag-estrategia","tag-estrategia-digital","tag-farmaceutics","tag-farmacia","tag-fiscalitat-i-fincances","tag-formacio","tag-format-hibrid","tag-gestio-de-persones","tag-lideratge","tag-marqueting","tag-master-de-gestio-de-loficina-de-farmacia","tag-mgof","tag-online","tag-tiktok","tag-viralitat","tag-xarxes-socials","tag-xxss"],"yoast_head":"\nLes claus de la pres\u00e8ncia a TikTok, des de l'experi\u00e8ncia d'un farmac\u00e8utic. 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