{"id":63587,"date":"2022-05-24T16:17:00","date_gmt":"2022-05-24T14:17:00","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=63587"},"modified":"2023-10-10T07:06:24","modified_gmt":"2023-10-10T07:06:24","slug":"en-marxa-la-campanya-atencio-pell-2022-que-fomentara-des-de-les-farmacies-una-adequada-proteccio-solar-en-pacients-amb-patologies-dermatologiques-que-els-fan-mes-vulnerables-al-sol","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2022\/05\/24\/en-marxa-la-campanya-atencio-pell-2022-que-fomentara-des-de-les-farmacies-una-adequada-proteccio-solar-en-pacients-amb-patologies-dermatologiques-que-els-fan-mes-vulnerables-al-sol\/","title":{"rendered":"En marxa la campanya “Atenci\u00f3 Pell 2022” que fomentar\u00e0, des de les farm\u00e0cies, una adequada protecci\u00f3 solar en pacients amb patologies dermatol\u00f2giques que els fan m\u00e9s vulnerables al sol"},"content":{"rendered":"\n

\u201cLa teva pell \u00e9s \u00fanica. La teva protecci\u00f3 solar tamb\u00e9\u201d<\/strong>. Aquest \u00e9s el lema sota el qual m\u00e9s de 400 farm\u00e0cies (m\u00e9s de 500 farmac\u00e8utics) de la prov\u00edncia de Barcelona fomentaran una correcta protecci\u00f3 solar entre la poblaci\u00f3 durant els <\/strong>mesos de primavera i estiu.  Ho faran en el marc de la campanya \u201cAtenci\u00f3 Pell 2022\u201d, impulsada pel Col\u00b7legi de Farmac\u00e8utics de Barcelona (COFB) i l\u2019Hospital Cl\u00ednic de Barcelona<\/a><\/strong>, amb el patrocini de La Roche Posay<\/a> i Stada<\/a>, que es va posar en marxa el 23 de maig amb motiu del Dia Mundial de Melanoma i que s\u2019ha presentat aquesta setmana en roda de premsa.<\/p>\n\n\n\n

\"\"
Roda de premsa de la campanya “Atenci\u00f3 Pell 2022” celebrada al COFB<\/figcaption><\/figure>\n\n\n\n

Oferir consell personalitzat des de la farm\u00e0cia sobre protecci\u00f3 solar i incidir en les persones m\u00e9s vulnerables al sol, els principals objectius de la campanya<\/strong> <\/h2>\n\n\n\n

\u201cL\u2019objectiu d\u2019aquesta iniciativa \u00e9s oferir consell professional i personalitzat des de les farm\u00e0cies comunit\u00e0ries<\/strong> perqu\u00e8 la poblaci\u00f3 tingui eines a l\u2019hora d\u2019adquirir uns bons h\u00e0bits de protecci\u00f3 solar<\/strong>\u201d, ha explicat Marta Alcalde<\/strong>, vocal de Dermofarm\u00e0cia i Productes Sanitaris del Col\u00b7legi de Farmac\u00e8utics de Barcelona. \u201cAquest any, a m\u00e9s, volem fer especial \u00e8mfasi en persones que s\u00f3n m\u00e9s vulnerables a les radiacions del sol<\/strong>, ja sigui a conseq\u00fc\u00e8ncia d\u2019una patologia dermatol\u00f2gica o perqu\u00e8 es troba en una situaci\u00f3 en qu\u00e8 ha de vigilar encara m\u00e9s amb el sol, com \u00e9s el cas de les persones que prenen medicaments fotosensibilitzants\u201d, ha destacat Alcalde.<\/p>\n\n\n\n

\"El
El Dr. Josep Malvehy i la vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, Marta Alcalde, en un moment de la presentaci\u00f3. <\/figcaption><\/figure>\n\n\n\n

Per la seva banda, Josep Malvehy<\/strong>, coordinador del grup de melanoma a l’Hospital Cl\u00ednic de Barcelona, ha posat en valor la necessitat \u201cd\u2019actuar des de tots els \u00e0mbits implicats en la promoci\u00f3 de la salut, entre els quals es troben les farm\u00e0cies, per educar a la poblaci\u00f3 sobre com ha de cuidar la seva pell<\/strong>\u201d. Aix\u00ed mateix,  ha remarcat el perqu\u00e8 de la import\u00e0ncia d\u2019aquesta campanya: \u201cA m\u00e9s d\u2019incidir en el c\u00e0ncer de pell<\/strong>, que continua incrementant-se cada any i, de fet, es calcula que m\u00e9s del 50% de la poblaci\u00f3 pot tenir un c\u00e0ncer de pell al llarg de la seva vida, tamb\u00e9 es posa el focus en altres malalties dermatol\u00f2giques que no estan produ\u00efdes pel sol, per\u00f2 s\u00ed es poden agreujar amb el sol<\/strong>, com el lupus o les urtic\u00e0ries indu\u00efdes per la llum. Tamb\u00e9 s\u00f3n freq\u00fcents en aquesta \u00e8poca de l\u2019any les erupcions polimorfes lum\u00edniques, que la pateixen entre un 10 i 20% de la poblaci\u00f3\u201d. <\/p>\n\n\n\n

Col\u00b7laboraci\u00f3 amb diferents associacions de pacients<\/strong><\/h2>\n\n\n\n

En aquest sentit, com a novetat, es col\u00b7laborar\u00e0 directament <\/strong>amb diferents associacions de pacients, que faran arribar la informaci\u00f3 de la campanya als seus membres i, al seu torn, des de les farm\u00e0cies s\u2019oferir\u00e0 formaci\u00f3 als seus associats.<\/p>\n\n\n\n

\"Les
Les associacions de pacients col\u00b7laboradores a la campanya #Atenci\u00f3Pell 2022 van voler ser-hi presents a la roda de premsa de presentaci\u00f3.<\/figcaption><\/figure>\n\n\n\n

Les associacions que s\u2019hi han incorporat s\u00f3n Acci\u00f3 Psoriasi<\/a><\/strong>, Asociaci\u00f3n de Afectados por la Dermatitis At\u00f3pica<\/a><\/strong>, Associaci\u00f3 contra el C\u00e0ncer a Barcelona<\/strong><\/a>, Asociaci\u00f3n de Afectados de Urticaria Cr\u00f3nica<\/a><\/strong>, Fundaci\u00f3 Oncolliga<\/a><\/strong> i Federaci\u00f3n Espa\u00f1ola de Enfermedades Raras (FEDER)<\/a><\/strong>. En el cas de FEDER, a m\u00e9s, representen a m\u00e9s de 5.000 patologies que, no per tenir una baixa prevalen\u00e7a, s\u00f3n menys importants a l\u2019hora d\u2019extremar les precaucions davant l\u2019exposici\u00f3 solar. En s\u00f3n exemples malalties gen\u00e8tiques com la xerod\u00e8rmia pigmentosa i malalties metab\u00f2liques com la porf\u00edria eritropi\u00e8tica. <\/p>\n\n\n\n

6 anys sensibilitzant a la poblaci\u00f3 a trav\u00e9s de campanyes de protecci\u00f3 solar<\/strong><\/h2>\n\n\n\n

Des de l\u2019any 2016,<\/strong> el Col\u00b7legi de farmac\u00e8utics de Barcelona, en col\u00b7laboraci\u00f3 amb la Unitat de Melanoma de l\u2019Hospital Cl\u00ednic<\/a>, ha realitzat diferents campanyes de sensibilitzaci\u00f3 a la poblaci\u00f3<\/strong>,  en el marc de l\u2019actuaci\u00f3 dels farmac\u00e8utics comunitaris en la prevenci\u00f3 i detecci\u00f3 preco\u00e7 del c\u00e0ncer de pell<\/strong>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aix\u00ed doncs, amb aquesta nova edici\u00f3 d\u2019Atenci\u00f3 Pell, es consolida el rol assistencial del farmac\u00e8utic que, com a agent de salut de proximitat i de confian\u00e7a<\/strong>, i sempre en col\u00b7laboraci\u00f3 amb altres professionals sanitaris, t\u00e9 una important tasca a l\u2019hora de conscienciar la poblaci\u00f3 sobre la import\u00e0ncia de protegir-se del sol adequadament.<\/p>\n\n\n\n

Els materials de la campanya<\/strong><\/h3>\n\n\n\n

Els farmac\u00e8utics\/ques, formats pr\u00e8viament en aquest camp, duran a terme aquesta tasca d\u2019educaci\u00f3 sanit\u00e0ria<\/strong> amb l\u2019ajuda de diferents materials divulgatius que, entre altres continguts, ofereixen recomanacions espec\u00edfiques en funci\u00f3 de la patologia<\/strong>. A banda, els farmac\u00e8utics disposaran d\u2019un vinil per identificar que la farm\u00e0cia est\u00e0 adherida a la campanya i d’unes etiquetes que podran enganxar a l\u2019env\u00e0s del medicament a l\u2019hora de dispensar-lo per indicar que \u00e9s fotosensibilitzant, \u00e9s a dir, que augmenta la nostra vulnerabilitat al sol. Aix\u00ed mateix, els usuaris trobaran tota la informaci\u00f3 de la campanya a la web de salut del COFB<\/strong>:\u00a0www.farmaceuticonline.com\/atenciopell<\/a>.<\/p>\n\n\n\n

\n
<\/div>\n\n\n\n
<\/div>\n\n\n\n
\n

Activitat organitzada conjuntament amb:<\/strong><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Amb el patrocini de:<\/strong><\/p>\n\n\n\n

\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Associacions de Pacients col\u00b7laboradores:<\/strong><\/p>\n\n\n\n

\"\"<\/figure> <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u201cLa teva pell \u00e9s \u00fanica. La teva protecci\u00f3 solar tamb\u00e9\u201d. Aquest \u00e9s el lema sota el qual m\u00e9s de 400 farm\u00e0cies (m\u00e9s de 500 farmac\u00e8utics) de la prov\u00edncia de Barcelona fomentaran una correcta protecci\u00f3 solar entre la poblaci\u00f3 durant els mesos de primavera i estiu.  Ho faran en el marc […]<\/p>\n","protected":false},"author":1,"featured_media":67906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[719,720,721,64,392,722,723,739,18,19,213,81,69,444,740,741,516,76,724,725,231,726,727],"class_list":["post-63587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-atenciopell-2","tag-atenciopell2022","tag-associacions-de-pacients","tag-atencio-farmaceutica","tag-atencio-pell","tag-atencio-pell-2022","tag-cancer","tag-cancer-de-pell","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-dermatitis-atopica","tag-dermofarmacia","tag-farmacia-comunitaria","tag-fotoproteccio","tag-habits-de-fotoproteccio","tag-hospital-clinic","tag-melanoma","tag-oficina-de-farmacia","tag-oncologia","tag-proteccio-solar","tag-psoriasi","tag-urticaria","tag-vocalia-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"\nEn marxa la campanya "Atenci\u00f3 Pell 2022" que fomentar\u00e0, des de les farm\u00e0cies, una adequada protecci\u00f3 solar en pacients amb patologies dermatol\u00f2giques que els fan m\u00e9s vulnerables al sol - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"\u201cLa teva pell \u00e9s \u00fanica. 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