{"id":49434,"date":"2020-02-03T18:47:38","date_gmt":"2020-02-03T16:47:38","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=49434"},"modified":"2020-02-03T18:47:38","modified_gmt":"2020-02-03T16:47:38","slug":"digital-journey-formacio-aprofundir-oportunitats-que-ofereix-lera-digital","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2020\/02\/03\/digital-journey-formacio-aprofundir-oportunitats-que-ofereix-lera-digital\/","title":{"rendered":"&#8220;Digital Journey&#8221;: Una formaci\u00f3 per aprofundir en les oportunitats que ofereix l&#8217;era digital"},"content":{"rendered":"<p>El passat <strong>23 de gener<\/strong> va tenir lloc al COFB la <strong>confer\u00e8ncia &#8220;<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\">Com integrar el canvi digital [<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-vw2c0b r-ad9z0x r-bcqeeo r-qvutc0\">Open<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\"> Day]<\/span>&#8221;\u00a0<\/strong>a c\u00e0rrec de Pau Virgili, expert en <strong>noves tecnologies i m\u00e0rqueting<\/strong> i professor associat del Departament de Marketing d&#8217;ESADE, i Pere Barnola, professor de <strong>metodologies \u00e0gils i IOT<\/strong> a la Universitat LaSalle i TheValley Digital Business School.\u00a0Durant la confer\u00e8ncia, es va presentar el <strong>contingut de la formaci\u00f3<\/strong> <strong>&#8220;Digital Journey&#8221;<\/strong>, que s&#8217;impartir\u00e0 els pr\u00f2xims <strong>20 <\/strong>i<strong> 27 de mar\u00e7 <\/strong>al Col\u00b7legi de Farmac\u00e8utics de Barcelona.<\/p>\n<p>Les <strong>classes de la formaci\u00f3<\/strong> s&#8217;estructuraran en diversos <strong>models d&#8217;aprenentatge<\/strong> que combinaran\u00a0<strong>classes magistrals<\/strong> amb <strong>casos pr\u00e0ctics reals i actuals<\/strong>. D&#8217;altra banda, el\u00a0curs est\u00e0 basat en la <strong>metodologia <em>flipped learning<\/em><\/strong>, que fa que hi hagi una <strong>preparaci\u00f3 pr\u00e8via dels alumnes<\/strong> i un <strong>gran nivell de debat<\/strong> a la classe.<\/p>\n<figure id=\"attachment_49437\" aria-describedby=\"caption-attachment-49437\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/01\/20200123_185917_edited.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-49437 size-large\" title=\"Durant la formaci\u00f3 &quot;Digital Journey&quot; s'abordar\u00e0 com implementar i integrar el canvi digital en l'entorn.\u00a0\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/01\/20200123_185917_edited-1024x576.jpg\" alt=\"Durant la formaci\u00f3 &quot;Digital Journey&quot; s'abordar\u00e0 com implementar i integrar el canvi digital en l'entorn.\u00a0\" width=\"620\" height=\"349\" \/><\/a><figcaption id=\"caption-attachment-49437\" class=\"wp-caption-text\">Durant la formaci\u00f3 &#8220;Digital Journey&#8221; s&#8217;abordar\u00e0 com implementar i integrar el canvi digital en l&#8217;entorn.<\/figcaption><\/figure>\n<p>Tot plegat, perqu\u00e8 en el <strong>sector de la farm\u00e0cia comunit\u00e0ria<\/strong>, la <strong>transformaci\u00f3 digital<\/strong> \u00e9s especialment clau en coincidir-hi dues de les <strong>tend\u00e8ncies de m\u00e9s transformaci\u00f3 dels processos de compra<\/strong>:<\/p>\n<ul>\n<li>La <strong>capacitat d&#8217;acc\u00e9s a la informaci\u00f3 del consumidor<\/strong> que canvia la relaci\u00f3 de prescripci\u00f3 dels productes farmac\u00e8utics. El sector passa d&#8217;una venda B2B t\u00e8cnica a haver de gestionar una venda B2B2C en qu\u00e8 el focus est\u00e0 en el consumidor i, per tant, tamb\u00e9 en les solucions.<\/li>\n<\/ul>\n<ul>\n<li>L&#8217;<strong>impacte de la transformaci\u00f3 digital sobre el sector del <em>retail<\/em><\/strong> i els <strong>canvis en els h\u00e0bits de compra<\/strong>.<\/li>\n<\/ul>\n<h1><span style=\"color: #008080;\"><strong>Inspirar oportunitats en la nova era digital, objectiu del &#8220;Digital Journey&#8221;<\/strong><\/span><\/h1>\n<p>La formaci\u00f3 <strong>&#8220;Digital Journey&#8221;<\/strong> t\u00e9 per <strong>objectius<\/strong> <strong>inspirar oportunitats<\/strong> (nous productes i models de negoci) en la <strong>nova era digital<\/strong>; saber <strong>comprendre el nou comportament del consumidor, les tend\u00e8ncies de mercat i adquirir nous models de relaci\u00f3 amb el client<\/strong>; capacitar per <strong>donar resposta a les necessitats del client<\/strong>; <strong>con\u00e8ixer les noves formes de treballar adaptades al complex entorn actual<\/strong> i entendre com aplicar-les; ser capa\u00e7 d\u2019<strong>analitzar l\u2019entorn cultural necessari per a l&#8217;\u00e8xit<\/strong>; <strong>introduir les principals <span style=\"color: #000000;\">metodologies\u00a0 \u00e0gils<\/span><\/strong>\u00a0i saber com poden ajudar-nos.<\/p>\n<figure id=\"attachment_49544\" aria-describedby=\"caption-attachment-49544\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/20200123_191221.jpg\"><img decoding=\"async\" class=\"wp-image-49544 size-large\" title=\"Aina Surroca, vocal del COFB i responsable de la Comissi\u00f3 delegada de formaci\u00f3 continuada, va introduir la sessi\u00f3, a c\u00e0rrec de Pau Virgili (a la seva dreta) i Pere Barnola.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/20200123_191221-1024x576.jpg\" alt=\"Aina Surroca, vocal del COFB i responsable de la Comissi\u00f3 delegada de formaci\u00f3 continuada, va introduir la sessi\u00f3, a c\u00e0rrec de Pau Virgili (a la seva dreta) i Pere Barnola.\" width=\"620\" height=\"349\" \/><\/a><figcaption id=\"caption-attachment-49544\" class=\"wp-caption-text\">Aina Surroca, vocal del COFB i responsable de la Comissi\u00f3 delegada de formaci\u00f3 continuada, va introduir la sessi\u00f3, a c\u00e0rrec de Pau Virgili (a la seva dreta) i Pere Barnola.<\/figcaption><\/figure>\n<div class=\"mceTemp\"><\/div>\n<p>A m\u00e9s, tamb\u00e9 aposta perqu\u00e8 els alumnes aprenguin diferents <strong>t\u00e8cniques de millora cont\u00ednua en producte i projecte<\/strong>; experimentin <strong>noves possibilitats i tend\u00e8ncies<\/strong> i <strong>implementin i integrin el canvi digital en l\u2019entorn<\/strong>.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Estructura de la formaci\u00f3<\/strong><\/span><\/h1>\n<p>El <strong>programa de la formaci\u00f3<\/strong> s&#8217;estructura en <strong>dos grans blocs<\/strong>:<\/p>\n<h2><span style=\"color: #008080;\"><strong>Jornada 1. El nou client-consumidor<\/strong><\/span><\/h2>\n<p>Dins d&#8217;aquest primer bloc, s&#8217;aborden temes com: el <strong>nou consumidor en l&#8217;era digital<\/strong>, els <strong>nous h\u00e0bits de compra i relaci\u00f3 amb les empreses<\/strong> i el<strong> di\u00e0leg i l&#8217;autenticitat amb un consumidor informat i c\u00f2mplice<\/strong>.<\/p>\n<h2><span style=\"color: #008080;\"><strong>Jornada 2. Tecnologia i canvi<\/strong><\/span><\/h2>\n<p>La segona jornada del curs girar\u00e0 al voltant dels <strong>canvis disruptius en les ind\u00fastries<\/strong>, els <strong>principals <em>drivers<\/em> de la revoluci\u00f3<\/strong> (Proptech&amp;fintech: <em>Big Data, IA, Blockchain, IOT, Mobile, Smartphones<\/em>&#8230;), <strong>transformaci\u00f3 de la cultura a l&#8217;empresa i les noves formes de treballar<\/strong>, <strong>filosofia Agile i principals <em>frameworks<\/em><\/strong>, <strong>impacte de les noves metodologies de treball en els espais de treball per a connectar persones, idees i projectes<\/strong> i <em><strong>consumer engagement<\/strong>:<\/em>\u00a0com incorporar el consumidor com a motor de la marca.<em>\u00a0<\/em><\/p>\n<div class=\"box info\"><\/p>\n<h1><span style=\"color: #008080;\"><strong>Confer\u00e8ncia &#8220;<span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\">Com integrar el canvi digital [<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-vw2c0b r-ad9z0x r-bcqeeo r-qvutc0\">Open<\/span><span class=\"css-901oao css-16my406 r-1qd0xha r-ad9z0x r-bcqeeo r-qvutc0\"> Day]<\/span>&#8220;<\/strong><\/span><\/h1>\n<p>Durant la confer\u00e8ncia, Pau Virgili i Pere Barnola van abordar diversos <strong>aspectes relacionats amb la revoluci\u00f3 digital<\/strong> i van destacar que actualment el consumidor est\u00e0 hiperinformat i es planteja cada vegada m\u00e9s si comprar o posseir en un m\u00f3n constantment canviant que <strong>\u00e9s i ser\u00e0 tecnol\u00f2gic<\/strong> i on\u00a0\u00a0<strong>mesurar tota mena de dades ser\u00e0 essencial <\/strong>en qualsevol activitat.<\/p>\n<p><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/Pau-Virgili-box-post.png\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-49514\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2020\/02\/Pau-Virgili-box-post-1024x571.png\" alt=\"\" width=\"620\" height=\"346\" \/><\/a><\/p>\n<p><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Inscriu-te <a style=\"color: #000000;\" href=\"https:\/\/www.cofb.org\/que-ofrecemos\/farmaceuticos\/servicios\/formacion-y-proyectos\/actividades?p_p_id=webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb&amp;p_p_lifecycle=0&amp;p_p_state=normal&amp;p_p_mode=view&amp;p_p_col_id=column-3&amp;p_p_col_count=1&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_strutsAction=%2Fview%2Fdetall&amp;_webportletLlistatActivitats_WAR_webportletLlistatActivitats_INSTANCE_RuQd0cQLInOb_id=2763\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a> a la formaci\u00f3 &#8220;Digital Journey&#8221;. <\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">Els col\u00b7legiats dels COF tindran <strong>un 15% de descompte<\/strong> si formalitzen la inscripci\u00f3 abans del 17 de febrer. El pagament es pot fraccionar en dues quotes.\u00a0<\/span><\/p>\n<p><strong>Altres publicacions d&#8217;inter\u00e8s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/presentacio-nova-formacio-cofb-anefp-sobre-processos-venda-consell-actiu-conferencia-nou-consumidor-lera-digital\/\" target=\"_blank\" rel=\"noopener\">Presentaci\u00f3 de la nova formaci\u00f3 del COFB i anefp sobre processos de venda i consell actiu, amb la confer\u00e8ncia \u201cEl nou consumidor en l\u2019era digital\u201d (Juliol 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/pas-endavant-carrera-professional-dels-farmaceutics-corporate-mba-desade\/\" target=\"_blank\" rel=\"noopener\">Un pas endavant en la carrera professional dels farmac\u00e8utics amb el Corporate MBA d\u2019ESADE (Novembre 2018)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat 23 de gener va tenir lloc al COFB la confer\u00e8ncia &#8220;Com integrar el canvi digital [Open Day]&#8221;\u00a0a c\u00e0rrec de Pau Virgili, expert en noves tecnologies i m\u00e0rqueting i professor associat del Departament de Marketing d&#8217;ESADE, i Pere Barnola, professor de metodologies \u00e0gils i IOT a la Universitat LaSalle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[3864,356,19,3865,144,527,3866,112,3631,53,68,70,3867,2412,2328,3868,3869,3633,3870,3025,913,3861],"class_list":["post-49434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-canvi-digital","tag-collegi","tag-collegi-de-farmaceutics-de-barcelona","tag-consumer-engagement","tag-consumidor","tag-curs","tag-digital-journey","tag-digitalitzacio","tag-era-digital","tag-farmaceutics","tag-farmacia","tag-formacio","tag-habits-de-compra","tag-industria-farmaceutica","tag-noves-tecnologies","tag-open-day","tag-processos-de-compra","tag-processos-de-venda","tag-retail","tag-tecnologia","tag-transformacio-digital","tag-venda-online"],"yoast_head":"<!-- This site is optimized with 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