{"id":47310,"date":"2019-09-27T12:23:58","date_gmt":"2019-09-27T10:23:58","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=47310"},"modified":"2019-09-27T12:23:58","modified_gmt":"2019-09-27T10:23:58","slug":"sessio-de-presentacio-del-programa-dermoexpert-i-conferencia-sobre-noves-tendencies-al-sector-de-la-cosmetica","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2019\/09\/27\/sessio-de-presentacio-del-programa-dermoexpert-i-conferencia-sobre-noves-tendencies-al-sector-de-la-cosmetica\/","title":{"rendered":"Sessi\u00f3 de presentaci\u00f3 del programa Dermoexpert i confer\u00e8ncia sobre noves tend\u00e8ncies al sector de la cosm\u00e8tica"},"content":{"rendered":"<p>El passat <strong>19 de setembre<\/strong> va tenir lloc al <strong>Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/strong> una <strong>sessi\u00f3 informativa<\/strong> del <strong>Programa Dermoexpert &#8211;<\/strong>que enguany iniciar\u00e0 la seva <strong>III edici\u00f3<\/strong>&#8211; pensada i dirigida a farmac\u00e8utics d&#8217;oficina de farm\u00e0cia, que pret\u00e9n donar una <strong>formaci\u00f3 integral<\/strong> de tot el que cal saber en relaci\u00f3 a la dermofarm\u00e0cia, per tal de poder oferir un bon consell durant la pr\u00e0ctica cl\u00ednica di\u00e0ria dels farmac\u00e8utics. En finalitzar el curs, els alumnes tindran els <strong>coneixements adients<\/strong> sobre <strong>productes<\/strong>, <strong>principis actius<\/strong>, <strong>assajos d&#8217;efic\u00e0cia<\/strong> aix\u00ed com de les principals patologies dermatol\u00f2giques i dels consells que poden acompanyar una <strong>recomanaci\u00f3 d&#8217;un producte dermofarmac\u00e8utic<\/strong> o b\u00e9 la <strong>dispensaci\u00f3 d&#8217;una prescripci\u00f3 m\u00e8dica<\/strong>.<\/p>\n<figure id=\"attachment_47348\" aria-describedby=\"caption-attachment-47348\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-05.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-47348 size-large\" title=\"D'esquerra a dreta: Ambra Orini, Marta Alcalde i Eul\u00e0lia Mateu. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-05-1024x683.jpg\" alt=\"D'esquerra a dreta: Ambra Orini, Marta Alcalde i Eul\u00e0lia Mateu. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-47348\" class=\"wp-caption-text\">D&#8217;esquerra a dreta: Ambra Orini, Marta Alcalde i Eul\u00e0lia Mateu.<\/figcaption><\/figure>\n<p>Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del Col\u00b7legi de Farmac\u00e8utics de Barcelona, va exposar que &#8220;a les farm\u00e0cies, els pacients no nom\u00e9s hi van a buscar consell quan tenen alguna malaltia sin\u00f3 tamb\u00e9 quan volen tenir cura de la seva pell&#8221; per la qual cosa durant el Programa Dermoexpert es tractar\u00e0 el <strong>consell dermofarmac\u00e8utic<\/strong> no nom\u00e9s per <strong>patologia<\/strong> sin\u00f3 tamb\u00e9 per <strong>pell sana<\/strong> i <strong>mucoses<\/strong>.<\/p>\n<p>La vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB tamb\u00e9 va exposar que &#8220;a banda dels coneixements pel que fa a <strong>productes<\/strong> i <strong>recomanacions<\/strong> tamb\u00e9 s&#8217;impartiran diverses sessions sobre com fer atractiva la farm\u00e0cia, com valorar l&#8217;assortiment de productes, la col\u00b7locaci\u00f3, les diferents estrat\u00e8gies de m\u00e0rqueting <em>off line<\/em> i <em>on line<\/em>, etc.&#8221; En definitiva,&#8221;com <strong>convertir la nostra farm\u00e0cia en un referent en dermofarm\u00e0cia<\/strong> i com <strong>comunicar-nos<\/strong> amb els nostres clients&#8221;.<\/p>\n<div class=\"destacat-blog\">\n<p>Lali Mateu, farmac\u00e8utica, m\u00e0ster en m\u00e0rqueting per ESADE i directora del Programa Dermoexpert, va ser l&#8217;encarregada d&#8217;explicar <strong>com est\u00e0 estructurat<\/strong> el M\u00e0ster.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Estructura del curs<\/strong><\/span><\/h1>\n<p>El programa, fonamentalment pr\u00e0ctic, es divideix en 4 m\u00f2duls:<\/p>\n<ul>\n<li><strong>Pell i cosm\u00e8tica<\/strong> en qu\u00e8 es presentaran els <strong>conceptes clau<\/strong> d&#8217;aquests termes.<\/li>\n<li><strong>Productes dermofarmac\u00e8utics<\/strong>, fent una especial atenci\u00f3 al <strong>coneixement i al correcte consell<\/strong> dels professionals als clients.<\/li>\n<li><strong>M\u00e0rqueting i gesti\u00f3 de categories en dermofarm\u00e0cia.<\/strong><\/li>\n<li><strong>Projecte final<\/strong>, durant el qual, els participants hauran de <strong>resoldre casos pr\u00e0ctics<\/strong> de consultes sobre q\u00fcestions dermatol\u00f2giques o vinculades a la cosm\u00e8tica.<a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/07\/Dermoexpert-3\u00aa-edici\u00f3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-46776 size-full\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/07\/Dermoexpert-3\u00aa-edici\u00f3.jpg\" alt=\"\" width=\"787\" height=\"794\" \/><\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>Inici del curs, informaci\u00f3 i inscripcions<\/strong>: A confirmar properament.<\/p>\n<p style=\"text-align: center;\"><\/div>\n<\/p>\n<h1><span style=\"color: #008080;\"><strong>Les tend\u00e8ncies de la cosm\u00e8tica del futur.\u00a0<\/strong><\/span><\/h1>\n<p>Finalment, Ambra Orini, s\u00f2cia i co-directora de <a href=\"http:\/\/www.thebeautymakers.com\/\" target=\"_blank\" rel=\"noopener\">The Beauty Makers<\/a> (ag\u00e8ncia de m\u00e0rqueting i comunicaci\u00f3 especialitzada en el sector de la bellesa) va exposar quines s\u00f3n les <strong>tend\u00e8ncies en el sector de la cosm\u00e8tica<\/strong>.\u00a0Va destacar que vivim en un <strong>m\u00f3n en canvi continu<\/strong> i en qu\u00e8 <strong>la manera de pensar i de relacionar-se no \u00e9s la mateixa que fa uns anys<\/strong>. Aix\u00f2, traslladat al <strong>m\u00f3n de la cosm\u00e8tica<\/strong>, implica que all\u00f2 que<strong> es busca d&#8217;un producte<\/strong> no sigui el mateix en un <strong>tipus de consumidor<\/strong> que en un altre. De fet, la co-directora de The Beauty Makers va anar desgranant<strong> com han canviat els h\u00e0bits del consumidor en funci\u00f3 de la generaci\u00f3<\/strong> (<em>Baby boomers<\/em>, <em>Generaci\u00f3 X<\/em>, <em>Generaci\u00f3 Y i millennials<\/em>, i <em>Generaci\u00f3 Z<\/em>). I va apuntar que alguns dels <strong>h\u00e0bits de compra<\/strong> de la <strong>consumidora <em>millennial<\/em> <\/strong>s\u00f3n: comprar <strong>productes de bellesa<\/strong> i de <strong>cura personal<\/strong> des de diferents tipologies de botigues -sobretot abans d&#8217;un esdeveniment- o <strong>tenir en compte l&#8217;opini\u00f3 de les <em>influencers<\/em> <\/strong>a l&#8217;hora de comprar un determinat producte.<\/p>\n<div class=\"box success\"><\/div>\n<h3><span style=\"color: #008080;\"><strong>L&#8217;impacte dels <em>Millennials<\/em> al mercat de la cosm\u00e8tica<\/strong><\/span><\/h3>\n<p>Un estudi elaborat a It\u00e0lia per Euromonitor i &#8220;Centro Studi di Cosmetica&#8221; destaca la <strong>import\u00e0ncia de la personalitzaci\u00f3<\/strong> i el fet que els <em>millennials\u00a0<\/em>estan cansats de la uniformitat de la globalitzaci\u00f3 i no nom\u00e9s esperen sin\u00f3 que exigeixen trobar-se amb una <strong>experi\u00e8ncia de consum &#8220;\u00fanica i personalitzada&#8221;<\/strong>.<\/p>\n<p>Els productes m\u00e9s <em>trendy<\/em> s\u00f3n aquells que ofereixen <strong>solucions espec\u00edfiques<\/strong> i responen de manera efectiva als <strong>nous h\u00e0bits<\/strong> i a <strong>l&#8217;estil de vida<\/strong> d&#8217;aquesta generaci\u00f3.<\/p>\n<\/div>\n<figure id=\"attachment_47349\" aria-describedby=\"caption-attachment-47349\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-23.jpg\"><img decoding=\"async\" class=\"wp-image-47349 size-large\" title=\"Ambra Orini, en un moment de la confer\u00e8ncia.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2019\/09\/cofb.190919-23-1024x683.jpg\" alt=\"Ambra Orini, en un moment de la confer\u00e8ncia.\" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-47349\" class=\"wp-caption-text\">Ambra Orini, en un moment de la confer\u00e8ncia.<\/figcaption><\/figure>\n<p>En definitiva,\u00a0<strong>con\u00e8ixer cap on van les tend\u00e8ncies en un futur pr\u00f2xim<\/strong> ens permetr\u00e0 establir uns <strong>criteris<\/strong> a l&#8217;hora d&#8217;escollir un <strong>assortiment de productes o un altre<\/strong>\u00a0i\u00a0<strong>dissenyar uns espais sense perdre l&#8217;ess\u00e8ncia del que \u00e9s una farm\u00e0cia<\/strong>, que ens permetin <strong>exposar de forma atractiva<\/strong> i, en definitiva, <strong>comunicar-nos de manera satisfact\u00f2ria i efectiva<\/strong> amb els nostres clients.\u00a0Finalment, Orini va apuntar algunes de les <strong>caracter\u00edstiques del consumidor del futur<\/strong>: consci\u00e8ncia mediambiental, consci\u00e8ncia social, tecnologia integrada a la vida di\u00e0ria, intel\u00b7lig\u00e8ncia digital i transpar\u00e8ncia.<\/p>\n<p><strong>Altres publicacions d&#8217;inter\u00e8s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/nova-edicio-del-programa-dermoexpert-una-aposta-unica-per-lespecialitzacio-en-dermofarmacia\/\" target=\"_blank\" rel=\"noopener\">Nova edici\u00f3 del Programa Dermoexpert: Una aposta \u00fanica per l\u2019especialitzaci\u00f3 en dermofarm\u00e0cia (Juliol 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/aprofundint-salut-pell-practica-esportiva-nou-forum-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Aprofundint en la salut de la pell i la pr\u00e0ctica esportiva a un nou F\u00f2rum Dermoexpert (Maig 2019)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/tecnics-auxiliars-aprofundeixen-consultes-mes-frequents-dermofarmacia\/\" target=\"_blank\" rel=\"noopener\">T\u00e8cnics i auxiliars aprofundeixen en les consultes m\u00e9s freq\u00fcents en dermofarm\u00e0cia (Maig 2019)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El passat 19 de setembre va tenir lloc al Col\u00b7legi de Farmac\u00e8utics de Barcelona una sessi\u00f3 informativa del Programa Dermoexpert &#8211;que enguany iniciar\u00e0 la seva III edici\u00f3&#8211; pensada i dirigida a farmac\u00e8utics d&#8217;oficina de farm\u00e0cia, que pret\u00e9n donar una formaci\u00f3 integral de tot el que cal saber en relaci\u00f3 a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,57],"tags":[37,3661,153,79,81,53,68,69,155,3677,237,2715],"class_list":["post-47310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-mon-collegial","tag-consell-farmaceutic","tag-consell-farmaceutic-personalitzat","tag-cosmetica","tag-dermatologia","tag-dermofarmacia","tag-farmaceutics","tag-farmacia","tag-farmacia-comunitaria","tag-forum-dermoexpert","tag-mercat-cosmetic","tag-productes-sanitaris","tag-programa-dermoexpert"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sessi\u00f3 de presentaci\u00f3 del programa Dermoexpert i confer\u00e8ncia sobre noves tend\u00e8ncies al sector de la cosm\u00e8tica - 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