{"id":41050,"date":"2018-09-20T16:52:41","date_gmt":"2018-09-20T14:52:41","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=41050"},"modified":"2018-09-20T16:52:41","modified_gmt":"2018-09-20T14:52:41","slug":"tendencies-en-lambit-de-la-dermofarmacia-cura-facial-i-capillar","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2018\/09\/20\/tendencies-en-lambit-de-la-dermofarmacia-cura-facial-i-capillar\/","title":{"rendered":"Tend\u00e8ncies en l&#8217;\u00e0mbit de la dermofarm\u00e0cia: cura facial i capil\u00b7lar"},"content":{"rendered":"<p>La categoria de <strong>cura facial<\/strong> \u00e9s, actualment, la m\u00e9s venuda en <strong>dermofarm\u00e0cia<\/strong> i, dins d&#8217;aquesta, els <strong>productes antiedat <\/strong>s\u00f3n els que m\u00e9s triomfen.<strong> Quines s\u00f3n les claus d&#8217;aquest \u00e8xit?<\/strong> I, en el camp de la <strong>dermofarm\u00e0cia<\/strong>, quins altres productes ocupen la part superior del r\u00e0nquing de vendes? Per donar resposta a aquestes i altres q\u00fcestions, <strong>Eul\u00e0lia Mateu<\/strong>, farmac\u00e8utica, consultora de m\u00e0rqueting cosm\u00e8tic i directora del programa Dermoexpert conversa amb <strong>Teresa Alcalde<\/strong>, farmac\u00e8utica i professora de dermofarm\u00e0cia i cosmetologia de la Universitat de Barcelona (UB).<\/p>\n<p>Totes dues expliquen l&#8217;auge de la venda de <strong>productes antiedat<\/strong> (tant per a <strong>cura facial<\/strong> com <strong>capil\u00b7lar<\/strong>) i dels <strong>productes anticaiguda<\/strong> dels cabells al v\u00eddeo que recollim tot seguit.<\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/284331719\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1><span style=\"color: #008080;\"><strong>Cura facial: productes antiedat<\/strong><\/span><\/h1>\n<p>Quins s\u00f3n els principals <strong>factors causants<\/strong> que els <strong>productes antiedat de cura facial<\/strong> siguin, actualment, <strong>els m\u00e9s venuts en dermofarm\u00e0cia<\/strong>? Segons Teresa Alcalde, l&#8217;\u00e8xit d&#8217;aquest tipus de productes es deu al fet que <strong>&#8220;cada vegada, ens comencem a cuidar m\u00e9s joves&#8221;<\/strong> i tamb\u00e9 perqu\u00e8 <strong>&#8220;hi ha moltes persones grans que en fan servir&#8221;<\/strong>. A m\u00e9s,<strong> &#8220;s&#8217;utilitzen per allargar altres tipus de tractaments est\u00e8tics<\/strong> que, l\u00f2gicament, <strong>tenen m\u00e9s bons resultats quan la pell est\u00e0 ben cuidada&#8221;<\/strong>, detalla.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Cura capil\u00b7lar: anticaiguda dels cabells<\/strong><\/span><\/h1>\n<p>D&#8217;altra banda, Eul\u00e0lia Mateu explica que, actualment, la <strong>gamma capil\u00b7lar<\/strong> \u00e9s la <strong>tercera categoria m\u00e9s venuda en dermofarm\u00e0cia<\/strong> i, en aquest \u00e0mbit, <strong>els productes estrella<\/strong> s\u00f3n els d&#8217;<strong>anticaiguda<\/strong>. Segons Alcalde, <strong>la gent prefereix comprar-los a la farm\u00e0cia<\/strong> perqu\u00e8 &#8220;les <strong>alop\u00e8cies<\/strong> estan basades en <strong>alteracions capil\u00b7lars,<\/strong> que es troben a mig cam\u00ed entre la <strong>cosm\u00e8tica<\/strong> i el <strong>tractament m\u00e8dic<\/strong>&#8221; i &#8220;<strong>quan una persona comen\u00e7a a notar que perd el cabell<\/strong>, r\u00e0pidament, ho associa a un <strong>problema de salut&#8221;<\/strong>. A m\u00e9s, segons l&#8217;experta &#8220;<strong>aquest tipus de consultes s&#8217;acostumen a fer<\/strong> a un <strong>farmac\u00e8utic<\/strong> o <strong>dermat\u00f2leg<\/strong>, <strong>i no<\/strong> pas a un <strong>comercial<\/strong> o <strong>venedor de cosm\u00e8tica<\/strong>, ja que es tracta de <strong>productes molt m\u00e9s a prop de la medicina<\/strong>, que no pas d&#8217;un <strong>tractament cosm\u00e8tic<\/strong>&#8220;.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/09\/antiedad-capil\u00b7lar-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-41110\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/09\/antiedad-capil\u00b7lar-1-1024x718.jpg\" alt=\"\" width=\"620\" height=\"435\" \/><\/a><\/p>\n<h1><strong><span style=\"color: #008080;\">Cura capil\u00b7lar: productes antiedat per al cabell<\/span> <\/strong><\/h1>\n<p>Una altra tend\u00e8ncia molt nombrosa en l&#8217;\u00e0mbit de la dermofarm\u00e0cia \u00e9s l&#8217;<strong>antiedat capil\u00b7lar<\/strong>. Aquesta tend\u00e8ncia ha sorgit &#8220;com a <strong>conseq\u00fc\u00e8ncia dels productes antiedat per a la pell<\/strong>. Igual que ens cuidem la pell per semblar m\u00e9s joves, ens estem cuidant el cabell perqu\u00e8 hem comen\u00e7at a veure que amb el pas dels anys les caracter\u00edstiques d&#8217;aquest canvien. No nom\u00e9s perdem el color i apareixen les canes, sin\u00f3 que hi ha tot un seguit de signes que denoten el pas de l&#8217;edat: <strong>p\u00e8rdua de densitat<\/strong>, de <strong>gruix<\/strong>, de <strong>brillantor<\/strong>, sequedat, cabell indomable, etc.&#8221;, exposa Alcalde. I afegeix: &#8220;aquest <strong>conjunt de caracter\u00edstiques<\/strong> es poden tractar mitjan\u00e7ant un <strong>producte cosm\u00e8tic<\/strong>, la qual cosa ens permetr\u00e0 aconseguir que el cabell estigui <strong>molt m\u00e9s jove<\/strong>&#8220;.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Com fer una bona recomanaci\u00f3 dels productes de cura facial i capil\u00b7lar?<\/strong><\/span><\/h1>\n<p>Segons la professora de dermofarm\u00e0cia i cosmetologia de la UB, &#8220;el m\u00e9s important \u00e9s <strong>tenir una molt bona formaci\u00f3 en aspectes com<\/strong> la <strong>fisiologia<\/strong> de la <strong>pell<\/strong>, el <strong>cabell<\/strong>, i el <strong>cuir cabellut<\/strong>,\u00a0 i en els <strong>principis actius<\/strong> que es fan servir, les <strong>concentracions<\/strong>, els <strong>productes acabats<\/strong>, etc.&#8221;.<\/p>\n<p>Des del seu punt de vista, &#8220;\u00e9s de vital import\u00e0ncia una <strong>informaci\u00f3 actualitzada<\/strong> per tal de poder <strong>proporcionar al client un consell personalitzat<\/strong> i adequat a les seves necessitats i interessos&#8221;. I \u00e9s que segons explica Alcalde, &#8220;cada vegada ens trobem a <strong>clients m\u00e9s ben informats<\/strong>, que fan <strong>consultes m\u00e9s complexes<\/strong> i <strong>el farmac\u00e8utic ha de tenir els coneixements suficients per poder respondre-les<\/strong>&#8220;. D&#8217;aqu\u00ed la import\u00e0ncia del Programa Dermoexpert, que &#8220;compleix amb els <strong>objectius principals<\/strong> d&#8217;aportar <strong>informaci\u00f3 actualitzada<\/strong> i <strong>\u00fatil<\/strong> per al farmac\u00e8utic d&#8217;<strong>oficina de farm\u00e0cia<\/strong>&#8220;.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/farmaceutics.cofb.net\/documents\/10186\/433794\/DERMOEXPERT2018-2019web.pdf\/3fa1a494-5bc7-435b-b0c8-6a77df70a979\" target=\"_blank\" rel=\"noopener\">Aqu\u00ed<\/a> trobar\u00e0s m\u00e9s informaci\u00f3 de la segona edici\u00f3 del Programa Dermoexpert.\u00a0<\/strong><\/p>\n<p><strong>Altres publicacions d&#8217;inter\u00e8s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/abordatge-cosmetica-masculina-farmacia\/\" target=\"_blank\" rel=\"noopener\">Abordatge de la cosm\u00e8tica masculina des de la farm\u00e0cia<\/a> (Setembre 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/en-que-consisteix-el-maquillatge-oncologic\/\" target=\"_blank\" rel=\"noopener\">En qu\u00e8 consisteix en maquillatge oncol\u00f2gic?<\/a> (Setembre 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/sessio-informativa-de-la-2a-edicio-del-programa-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Sessi\u00f3 informativa de la segona edici\u00f3 del programa Dermoexpert<\/a> (Juliol 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/descobrint-potencial-dermofarmacia-programa-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Descobrint el potencial de la Dermofarm\u00e0cia amb el programa Dermoexpert<\/a> (Juny 2018)<\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/finalitza-la-primera-edicio-del-programa-formatiu-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Finalitza la primera edici\u00f3 del programa formatiu Dermoexpert<\/a> (Octubre 2017)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La categoria de cura facial \u00e9s, actualment, la m\u00e9s venuda en dermofarm\u00e0cia i, dins d&#8217;aquesta, els productes antiedat s\u00f3n els que m\u00e9s triomfen. Quines s\u00f3n les claus d&#8217;aquest \u00e8xit? I, en el camp de la dermofarm\u00e0cia, quins altres productes ocupen la part superior del r\u00e0nquing de vendes? Per donar resposta [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":41130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[18,19,3250,3251,3108,79,81,53,68,770,2715,727],"class_list":["post-41050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cura-capillar","tag-cura-facial","tag-dermatolegs","tag-dermatologia","tag-dermofarmacia","tag-farmaceutics","tag-farmacia","tag-marqueting","tag-programa-dermoexpert","tag-vocalia-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tend\u00e8ncies en l&#039;\u00e0mbit de la dermofarm\u00e0cia: cura facial i capil\u00b7lar - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"La categoria de cura facial \u00e9s, actualment, la m\u00e9s venuda en dermofarm\u00e0cia i, dins d&#039;aquesta, els productes antiedat s\u00f3n els que m\u00e9s triomfen. 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