{"id":39540,"date":"2018-06-06T18:07:03","date_gmt":"2018-06-06T16:07:03","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=39540"},"modified":"2018-06-06T18:07:03","modified_gmt":"2018-06-06T16:07:03","slug":"cosmetica-eco-bio-i-natural","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2018\/06\/06\/cosmetica-eco-bio-i-natural\/","title":{"rendered":"El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural"},"content":{"rendered":"<p>Sovint, hi ha la tend\u00e8ncia que els productes naturals poden ser m\u00e9s efica\u00e7os, menys t\u00f2xics i, fins i tot, m\u00e9s segurs i sans. Davant d&#8217;aquestes creences, el farmac\u00e8utic comunitari ha de poder tenir criteri per informar i orientar el consumidor\u00a0 aix\u00ed com donar resposta a les demandes que fa i a les necessitats espec\u00edfiques a l&#8217;hora d&#8217;escollir els productes i actius adients en cada cas.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Caracter\u00edstiques dels productes eco, bio i naturals<\/strong><\/span><\/h1>\n<p>En aquest context, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs <strong>&#8220;Cosm\u00e8tica eco, bio i natural&#8221;<\/strong>. Una formaci\u00f3 que es va impartir els dies <strong>29 de maig<\/strong>, <strong>31 de maig<\/strong> i <strong>5 de juny<\/strong>, per part d&#8217;<strong>Asun Arias<\/strong>, farmac\u00e8utica, s\u00f2cia i directora general d&#8217;Asun Arias Consultores; <strong>Carmen Esteban<\/strong>, llicenciada en Ci\u00e8ncies Qu\u00edmiques i professora de la Universitat de Barcelona, la Universitat Abat Oliva CEU i el Centre d&#8217;Estudis Superiors de la Ind\u00fastria Farmac\u00e8tuica (CESIF); i <strong>Barbara O&#8217;Neill<\/strong>, farmac\u00e8tuica i <em>Trade Marketing Manager<\/em> de Weleda.<\/p>\n<figure id=\"attachment_39590\" aria-describedby=\"caption-attachment-39590\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-10.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-39590 size-large\" title=\"Els alumnes del curs van poder con\u00e8ixer de prop les caracter\u00edstiques dels productes de cosm\u00e8tica eco, bio i natural. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-10-1024x683.jpg\" alt=\"Els alumnes del curs van poder con\u00e8ixer de prop les caracter\u00edstiques dels productes de cosm\u00e8tica eco, bio i natural. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-39590\" class=\"wp-caption-text\">Els alumnes del curs van poder con\u00e8ixer de prop les caracter\u00edstiques dels productes de cosm\u00e8tica eco, bio i natural.<\/figcaption><\/figure>\n<p>Durant el curs, els alumnes van poder con\u00e8ixer les caracter\u00edstiques dels <strong>productes eco<\/strong>, <strong>bio<\/strong> i <strong>naturals,<\/strong> aix\u00ed com aprendre a diferenciar els conceptes <strong>100% natural<\/strong>, <strong>sense parabens ni sulfats<\/strong> i <strong>0% de tensioactius<\/strong>.<\/p>\n<h1><strong><span style=\"color: #008080;\">El programa<\/span><\/strong><\/h1>\n<p>El programa va englobar tres grans blocs:<\/p>\n<h3><strong><span style=\"color: #008080;\">La gesti\u00f3 per categoria<\/span><\/strong><\/h3>\n<p><strong>Asun Arias<\/strong> va exposar com professionalitzar la gesti\u00f3 per categoria a trav\u00e9s de:<\/p>\n<ul>\n<li>la <strong>distribuci\u00f3<\/strong> de l&#8217;espai de venda<\/li>\n<li>la gesti\u00f3 de l&#8217;<strong>assortiment<\/strong><\/li>\n<li>la gesti\u00f3 de l&#8217;<strong>espai<\/strong><\/li>\n<li>l&#8217;<strong>animaci\u00f3 de les vendes<\/strong><\/li>\n<\/ul>\n<p>A m\u00e9s, tamb\u00e9 va fer refer\u00e8ncia a un element que permet fer cr\u00e9ixer les vendes: tenir un <strong>protocol<\/strong>. Els passos que aquest ha d&#8217;incloure s\u00f3n: clarificar els <strong>objectius<\/strong>, saber <strong>a qui ens dirigim<\/strong>, con\u00e8ixer la rutina i saber-la justificar, <strong>saber preguntar<\/strong> i con\u00e8ixer els <strong>arguments de venda<\/strong> del tractament adaptats al consumidor. Actualment, <strong>els clients s\u00f3n <\/strong><strong>m\u00e9s emocionals<\/strong> i <strong>exigents<\/strong>: dominen la tecnologia, estan hiperconnectats, tenen molta informaci\u00f3, volen que els sorprenguin i que la seva experi\u00e8ncia d&#8217;usuari sigui personalitzada.<\/p>\n<h3><strong><span style=\"color: #008080;\">Cosm\u00e8tica eco, bio i natural<\/span><br \/>\n<\/strong><\/h3>\n<p><strong>Barbara O&#8217;Neill<\/strong> va diferenciar tres conceptes claus:<\/p>\n<ul>\n<li><span style=\"color: #008080;\"><strong>Cosm\u00e8tica convencional:<\/strong><\/span> Mat\u00e8ries primeres d&#8217;origen sint\u00e8tic. Poden contenir algun ingredient natural, la qual cosa d\u00f3na lloc al <em>greenwashing<\/em>. Es tracta d&#8217;un tipus de m\u00e0rqueting que promou la percepci\u00f3 que un producte \u00e9s respectu\u00f3s amb el medi ambient.<\/li>\n<li><strong><span style=\"color: #008080;\">Cosm\u00e8tica natural: <\/span><\/strong><span style=\"color: #000000;\"><span style=\"color: #008080;\"><span style=\"color: #000000;\"><span style=\"color: #333333;\">Almenys el 95% de la f\u00f3rmula s\u00f3n subst\u00e0ncies o derivats naturals.<\/span><\/span> <\/span><\/span><\/li>\n<li><strong><span style=\"color: #008080;\">Cosm\u00e8tica bio, eco i org\u00e0nica:<\/span><\/strong> Almenys el 95% de les subst\u00e0ncies naturals o derivats naturals procedeixen d&#8217;agricultura o ramaderia ecol\u00f2gica. Nom\u00e9s es permeten subst\u00e0ncies animals si procedeixen d&#8217;animals vius, com passa en el cas de la llet, mel&#8230;<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_39609\" aria-describedby=\"caption-attachment-39609\" style=\"width: 620px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-21.jpg\"><img decoding=\"async\" class=\"wp-image-39609 size-large\" title=\"Barbara O'Neill, Trade Marketing de Weleda, durant un moment de l'exposici\u00f3. \" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/cofb.180529-21-1024x683.jpg\" alt=\"Barbara O'Neill, Trade Marketing de Weleda, durant un moment de l'exposici\u00f3. \" width=\"620\" height=\"414\" \/><\/a><figcaption id=\"caption-attachment-39609\" class=\"wp-caption-text\">Barbara O&#8217;Neill, <em>Trade Marketing Marketing <\/em>de Weleda, durant un moment de l&#8217;exposici\u00f3.<\/figcaption><\/figure>\n<p>A m\u00e9s, <strong>O&#8217;Neill<\/strong> tamb\u00e9 <strong>va explicar la situaci\u00f3 actual de manca de legislaci\u00f3 en aquest tipus de cosm\u00e8tics<\/strong> i que, en nombroses ocasions, el consumidor es troba amb productes que no sap si s\u00f3n naturals, org\u00e0nics o en quin percentatge. Aix\u00f2 es deu a l&#8217;auge dels productes naturals, la falta de claredat del mercat i la manca de criteris unificats. Per \u00faltim, la <em>Trade Marketing Manager<\/em> de Weleda va exposar <strong>com es formula un cosm\u00e8tic econatural i quins ingredients cont\u00e9<\/strong>, qu\u00e8 s\u00f3n les sals marines, els olis essencials i els vegetals, quins actius i excipients estan relacionats amb la hidrataci\u00f3, l&#8217;anti-aging i la higiene i quins tensioactius naturals hi ha.<\/p>\n<h3><strong><span style=\"color: #008080;\">Criteris de certificaci\u00f3<\/span><br \/>\n<\/strong><\/h3>\n<p>Per la seva banda,<strong> Carmen Esteban <\/strong>va referir-se als <strong>criteris de compra del consumidor<\/strong>, a la <strong>seguretat dels productes cosm\u00e8tics<\/strong> i als diversos <strong>reglaments de producci\u00f3 ecol\u00f2gica<\/strong> de la UE. Tamb\u00e9 va explicar el significat dels segells de l&#8217;alimentaci\u00f3, les normes ISO, etc.<\/p>\n<p>Esteban va comentar que <strong>\u00e9s dif\u00edcil escollir un sistema per declarar que un producte cosm\u00e8tic \u00e9s natural o org\u00e0nic<\/strong>, ja que hi ha un gran nombre de certificacions\/segells en l&#8217;\u00e0mbit mundial i cadascun certifica els productes d&#8217;acord amb un est\u00e0ndard diferent. Tan sols la norma ISO \u00e9s d&#8217;aplicaci\u00f3 internacional. Per tant, va recomanar: revisar amb detall cada est\u00e0ndard, discutir-lo internament, valorar les diverses opcions i prendre una decisi\u00f3 en funci\u00f3 dels productes, els mercats i els consumidors a qui ens dirigim. <strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: right;\"><strong>Amb la col\u00b7laboraci\u00f3 de:<\/strong><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.weleda.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-39545 alignright\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/06\/Weleda.jpg\" alt=\"\" width=\"104\" height=\"92\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Altres publicacions d&#8217;inter\u00e8s:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/blog.cofb.cat\/vendre-cosmetica-de-forma-rendible\/\" target=\"_blank\" rel=\"noopener\">Cosm\u00e8tica per categories (Maig 2014)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/el-3-de-novembre-analitzarem-el-sector-de-la-cosmetica-a-la-farmacia\/\" target=\"_blank\" rel=\"noopener\">El 3 de novembre analitzarem el sector de la cosm\u00e8tica a la farm\u00e0cia (Octubre 2015)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/quines-son-les-darreres-tendencies-del-sector-de-la-cosmetica-a-la-farmacia\/\" target=\"_blank\" rel=\"noopener\">Quines s\u00f3n les darreres tend\u00e8ncies del sector de la cosm\u00e8tica a la farm\u00e0cia? (Desembre 2015)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/la-farmacia-experta-en-cosmetica\/\" target=\"_blank\" rel=\"noopener\">La farm\u00e0cia, experta en cosm\u00e8tica (Febrer 2016)<\/a><\/li>\n<li><a href=\"https:\/\/blog.cofb.cat\/cosmetica-antipollution-4a-sessio-forum-dermoexpert-2017-2018\/\" target=\"_blank\" rel=\"noopener\">Cosm\u00e8tica Antipollution: 4a sessi\u00f3 del F\u00f2rum Dermoexpert 2017\/2018 (Maig 2018)<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sovint, hi ha la tend\u00e8ncia que els productes naturals poden ser m\u00e9s efica\u00e7os, menys t\u00f2xics i, fins i tot, m\u00e9s segurs i sans. Davant d&#8217;aquestes creences, el farmac\u00e8utic comunitari ha de poder tenir criteri per informar i orientar el consumidor\u00a0 aix\u00ed com donar resposta a les demandes que fa i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":39550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[18,19,153,3155,3156,3157,81,70,237,370],"class_list":["post-39540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-cofb","tag-collegi-de-farmaceutics-de-barcelona","tag-cosmetica","tag-cosmetica-bio","tag-cosmetica-eco","tag-cosmetica-natural","tag-dermofarmacia","tag-formacio","tag-productes-sanitaris","tag-vocal-de-dermofarmacia-i-productes-sanitaris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El farmac\u00e8utic davant els productes de cosm\u00e8tica eco, bio i natural - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"description\" content=\"Recentment, el Col\u00b7legi de Farmac\u00e8utics de Barcelona va organitzar el curs &quot;Cosm\u00e8tica eco, bio i natural&quot;. 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