{"id":38632,"date":"2018-04-26T13:29:37","date_gmt":"2018-04-26T11:29:37","guid":{"rendered":"https:\/\/blog.cofb.cat\/?p=38632"},"modified":"2018-04-26T13:29:37","modified_gmt":"2018-04-26T11:29:37","slug":"noticia-mitjans-marc","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2018\/04\/26\/noticia-mitjans-marc\/","title":{"rendered":"Mar\u00e7: Infarma Madrid 2018, guia de salut bucodental i Plenufar 6, temes destacats als mitjans de comunicaci\u00f3"},"content":{"rendered":"

Infarma Madrid 2018<\/strong><\/a><\/span><\/h1>\n

Els dies previs a l\u2019inici del Congr\u00e9s i Sal\u00f3 de Medicaments Infarma, la premsa va destacar algunes de les novetats de l\u2019edici\u00f3 d\u2019aquest any, com l\u2019espai speaker corner<\/em>, els vuit reptes formatius del portal formatiu \u00c0gora Sanit\u00e0ria o les 387 empreses i 30.000 professionals que va reunir l\u2019esdeveniment.<\/strong> N\u00faria Bosch<\/strong>, vicepresidenta del Col\u00b7legi, va ser entrevistada per la revista Acofar i, alhora, se li van recollir declaracions a diverses not\u00edcies de Correo Farmac\u00e9utico, El Global i Sanifax. Guillermo Bagaria<\/strong>, vicetresorer de Col\u00b7legi, i Rafel Guayta-Escolies<\/strong>, director de Projectes i Investigaci\u00f3 del Consell, tamb\u00e9 van tenir pres\u00e8ncia als mitjans<\/strong>. Concretament, per part de Correo Farmac\u00e9utico, que va publicar una pr\u00e8via de la taula sobre resist\u00e8ncia als antibi\u00f2tics en qu\u00e8 tots dos van participar. <\/strong><\/p>\n

\"\"<\/a>
Repercussions pr\u00e8vies a l’inici d’Infarma Madrid 2018<\/figcaption><\/figure>\n

La premsa, sobretot l\u2019especialitzada, va fer un especial seguiment a tot el que va succeir durant els tres dies del Congr\u00e9s. El Col\u00b7legi va estar present als mitjans en el marc dels actes d\u2019inauguraci\u00f3 i clausura<\/strong>, que van fer menci\u00f3 al discurs de Bosch<\/strong>, i\u00a0de les diferents confer\u00e8ncies i taules rodones que van comptar amb membres del COFB.<\/strong> En aquest sentit, es van compartir les declaracions tamb\u00e9 de la vicepresidenta<\/strong> per la taula de debat \u201cRecertificaci\u00f3n competencial de los profesionales<\/strong>, de Bagaria i Guayta-Escolies<\/strong> per la taula rodona sobre antibi\u00f2tics esmentada al par\u00e0graf anterior<\/strong>, i de\u00a0Merc\u00e8 Gras<\/strong>, directora de l\u2019\u00c0rea Jur\u00eddica, Administrativa, Deontol\u00f2gica i d\u2019Inspecci\u00f3 del COFB, en relaci\u00f3 la taula rodona \u201cAcceso a la historia cl\u00ednica: c\u00f3mo, cu\u00e1ndo y por qu\u00e9\u201d.<\/strong><\/p>\n

\"\"<\/a>
Els actes d’inauguraci\u00f3 i el de cloenda i les taules rodones del Congr\u00e9s, a la premsa especialitzada<\/figcaption><\/figure>\n

Finalment, Correo Farmac\u00e9utico<\/a> i Diariofarma<\/a> van informar de la pr\u00f2xima edici\u00f3 d\u2019Infarma<\/strong>, que se celebrar\u00e0 a Barcelona<\/strong>\u00a0del 19 al 21 de mar\u00e7 del 2019.<\/strong><\/p>\n

<\/div>\n

Guia de salut bucodental<\/strong><\/a><\/span><\/h1>\n

Un dels temes amb m\u00e9s ress\u00f2 al mar\u00e7 va ser la presentaci\u00f3 de la guia d\u2019actuaci\u00f3 farmac\u00e8utica sobre salut bucodental<\/strong>, confeccionada i ideada pel Consell de Col\u00b7legis Farmac\u00e8utics de Catalunya (CCFC) i el Col\u00b7legi Oficial d\u2019Odont\u00f2legs i Estomat\u00f2legs de Catalunya (COEC), amb la col\u00b7laboraci\u00f3 i suport del Departament de Salut. Es tracta de la primera vegada que es crea una eina perqu\u00e8 es puguin\u00a0abordar aquests tipus de consultes des de les farm\u00e0cies,\u00a0<\/strong>i aix\u00ed ho va ressaltar la premsa que en va fer difusi\u00f3. Concretament, en van parlar Al Dia<\/a>, Correo Farmac\u00e9utico \u2013 per partida doble (1<\/a> i 2<\/a>) -, El Global<\/a>, El Farmac\u00e9utico<\/a>, imFarmacias<\/a>, Farmanatur<\/a>, Diariofarma<\/a>, ConSalud<\/a>, Acofar<\/a> i Farmacosalud<\/a>.<\/p>\n

Dos d’aquests mitjans -Farmanatur i Correo Farmac\u00e9utico- van aprofundir en el tema incloent declaracions de\u00a0la secret\u00e0ria del Consell, Pilar Gasc\u00f3n<\/strong>, qui va destacar\u00a0la col\u00b7laboraci\u00f3 aconseguida amb el Col\u00b7legi d’Odont\u00f2legs i Estomat\u00f2legs, encarant-ho tamb\u00e9 a futures activitats conjuntes,\u00a0<\/strong>i el\u00a0president del COEC, Antoni G\u00f3mez.<\/strong><\/p>\n

\"\"<\/a>
Diverses not\u00edcies sobre la nova guia de salut bucodental per a farm\u00e0cies<\/figcaption><\/figure>\n
<\/div>\n

Resultats del Plenufar 6<\/strong><\/a><\/span><\/h1>\n

A principis de mar\u00e7 vam enviar una nota de premsa<\/a> per tal de donar a con\u00e8ixer els resultats obtinguts de la iniciativa Plenufar<\/strong>, que celebrava la seva 6a edici\u00f3. La Vanguardia<\/a>, Al Dia<\/a>, Correo Farmac\u00e9utico<\/a>, imFarmacias<\/a> i Sanifax van ser alguns dels mitjans que van ressaltar, en els seus respectius titulars,\u00a0que tan sols el 14,2% dels esportistes segueix una dieta adequada<\/strong>. Aquesta xifra, entre moltes altres, s\u2019ha obtingut gr\u00e0cies a aquesta iniciativa del Consejo General de Colegios Oficiales de Farmac\u00e9uticos, en col\u00b7laboraci\u00f3 amb les Vocalies d\u2019Alimentaci\u00f3 i Nutrici\u00f3 dels COFs de Barcelona, Girona, Lleida i Tarragona.<\/p>\n

Farmacosalud<\/a> tamb\u00e9 va voler analitzar la tem\u00e0tica a partir d\u2019entrevistes als diferents implicats. Per aix\u00f2, van recollir declaracions dels responsables de les Vocalies d\u2019Alimentaci\u00f3 dels COFs de Catalunya<\/strong>: Anna Bach<\/strong>, per part del de Barcelona<\/strong>; Neus Valveny<\/strong>, responsable de la de Tarragona<\/strong>; i Joan Llu\u00eds Purgimon Feliu<\/strong>, de Lleida<\/strong>.<\/p>\n

\"\"<\/a>
Els resultats del Plenufar6, a la premsa<\/figcaption><\/figure>\n
<\/div>\n

Articles a El Farmac\u00e9utico<\/em> de Jordi Casas i Rafel Guayta-Escolies<\/strong><\/h1>\n

\u201cLa transformaci\u00f3n digital de los colegios profesionales\u201d<\/strong><\/a> i \u201cGesti\u00f3n compartida de procesos asistenciales: \u00bfcooperaci\u00f3n o competici\u00f3n?\u201d<\/strong><\/a>. D\u2019aquesta manera van titular, respectivament, Jordi Casas<\/strong>, secretari del Col\u00b7legi, i Rafel Guayta-Escolies<\/strong>, director de Projectes i Recerca del Consell, les tribunes que van escriure pel mitj\u00e0 especialitzat El Farmac\u00e9utico.<\/p>\n

Casas destaca la import\u00e0ncia de transformar-se cap al m\u00f3n digital. Assegura que no es tracta simplement d\u2019adherir eines, sin\u00f3 \u201cd\u2019un canvi molt m\u00e9s profund que afecta la manera de procedir de tota estructura\u201d<\/strong>. Casas ho explica per assegurar que els col\u00b7legis professionals \u201cno s\u00f3n una excepci\u00f3\u201d<\/strong> i que \u201csi volen continuar sent eines eficaces pel desenvolupament professional i \u00fatils per la poblaci\u00f3, han d\u2019adaptar-se a la realitat socials i tecnol\u00f2gica que els envolta\u201d.<\/strong> La implementaci\u00f3 d\u2019un canvi com el de la recepta electr\u00f2nica serveix al Secretari per exemplificar aquestes transformacions.<\/p>\n

L\u2019article de Guayta-Escolies se centra en el servei assistencial de les oficines de farm\u00e0cia<\/strong>. Concretament, es tracta d\u2019una reflexi\u00f3 que el director de Projectes i Investigaci\u00f3 del Consell comparteix sobre cap a on ha de derivar aquest rol professional<\/strong>. En l\u2019assaig es contextualitza al lector i s\u2019exposen des de les \u201cdificultats operatives\u201d vigents fins als aspectes estructurals i econ\u00f2mics. <\/strong><\/p>\n

\"\"<\/a>
Les dues tribunes d’El Farmac\u00e9utico escrites per Jordi Casas i Rafel Guayta-Escolies<\/figcaption><\/figure>\n
<\/div>\n

Fonts de refer\u00e8ncia<\/strong><\/h1>\n

Durant el mes de mar\u00e7, els mitjans van consultar al COFB en diferents temes i van compartir el que se\u2019ls hi va traslladar:<\/p>\n

Farm\u00e0cia comunit\u00e0ria i comunicaci\u00f3 digital. Amb declaracions d\u2019Aina Surroca, vocal de la Junta de Govern\u00a0<\/strong><\/span><\/h2>\n

Aina Surroca va ser una de les fonts consultades per El Global<\/a> a la pe\u00e7a del 2 de mar\u00e7 sobre comunicaci\u00f3 digital i farm\u00e0cia. La vocal, com a responsable de la Comissi\u00f3 delegada de Formaci\u00f3 Continuada del COFB, va puntualitzar la import\u00e0ncia que els col\u00b7legis proporcionin \u201ceines formatives que li permetin al farmac\u00e8utic desenvolupar la seva estrat\u00e8gia online\u201d<\/strong>. Surroca tamb\u00e9 feia refer\u00e8ncia al Blog i a les xarxes socials del Col\u00b7legi.<\/p>\n

\"\"<\/a>
Not\u00edcia d’El Global sobre blogs associats a les farm\u00e0cies on es recullen declaracions d’Aina Surroca<\/figcaption><\/figure>\n

Mantenir el cabell sa i brillant i tinya inguinal. Amb declaracions de Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB<\/strong><\/span><\/h2>\n

La secci\u00f3 Tododermo de Correo Farmac\u00e9utico va contactar per partida doble amb Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitais del COFB. Les dues peces van compartir, respectivament, els consells de salut d\u2019Alcalde<\/strong> sobre com mantenir un cabell sa i brillant i el tractament adequat contra la tinya inguinal<\/a>.<\/strong><\/p>\n

\"\"<\/a>
Marta Alcalde, a la not\u00edcia de TodoDermo sobre tinya inguinal<\/figcaption><\/figure>\n

Hist\u00f2ria cl\u00ednica. Amb declaracions de Merc\u00e8 Gras,<\/strong> directora de l\u2019\u00c0rea Jur\u00eddica, Administrativa, Deontol\u00f2gica i d\u2019Inspecci\u00f3 del COFB<\/strong><\/span><\/h2>\n

Correo Farmac\u00e9utico<\/a> va aprofitar la taula de debat \u201cAcceso a la historia cl\u00ednica: como, cu\u00e1ndo y por qu\u00e9\u201d en la qual Merc\u00e8 Gras, directora de l\u2019\u00c0rea Jur\u00eddica, Administrativa, Deontol\u00f2gica i d\u2019Inspecci\u00f3 del COFB, va participar com a ponent, per compartir declaracions seves. Una de les idees que Gras va voler traslladar \u00e9s que \u201cno \u00e9s el mateix que el pacient expliqui quina malaltia pateix que el farmac\u00e8utic ho pugui consultar directament, sempre amb l\u2019autoritzaci\u00f3 de l\u2019usuari\u201d.<\/strong><\/p>\n

\"\"<\/a>
Correo Farmac\u00e9utico i la hist\u00f2ria cl\u00ednica, amb declaracions de Merc\u00e8 Gras<\/figcaption><\/figure>\n

Vals d\u2019estupefaents i difer\u00e8ncies ling\u00fc\u00edstiques a l\u2019hora de tenir acc\u00e9s a una farm\u00e0cia: not\u00edcies amb declaracions institucionals del Consell i el Col\u00b7legi<\/strong><\/span><\/h2>\n

El 12 de mar\u00e7, tamb\u00e9 Correo Farmac\u00e9utico (1<\/a> i 2<\/a>), va publicar dues not\u00edcies que recollien declaracions del Consell i del Col\u00b7legi . Per una banda, el mitj\u00e0 va informar que, a nivell Catalunya, s\u2019est\u00e0 treballant per posar en marxa un projecte en qu\u00e8, entre altres aspectes, es contempla la gesti\u00f3 electr\u00f2nica dels vals estupefaents.<\/strong> L\u2019altra pe\u00e7a es va centrar en la import\u00e0ncia de la llengua regional a l\u2019hora d\u2019adquirir una farm\u00e0cia. Correo Farmac\u00e9utico va preguntar al COFB i se\u2019ls va respondre, tal com comparteixen a la not\u00edcia, que \u201ca Catalunya la baremaci\u00f3 no t\u00e9 tant pes com a la resta d\u2019Espanya. T\u00e9 vig\u00e8ncia en el cas que es facin dos o m\u00e9s peticions en el mateix dia\u201d.<\/p>\n

\"\"<\/a>
Declaracions del COFB a dues repercussions de Correo Farmac\u00e9utico<\/figcaption><\/figure>\n

\u00a0

<\/div><\/strong><\/p>\n

Mencions als mitjans<\/strong><\/h1>\n

A m\u00e9s de les declaracions del COFB, que ja s\u2019han mencionat en l\u2019anterior punt, els farmac\u00e8utics tamb\u00e9 hi hem estat presents en forma de menci\u00f3:<\/p>\n

\u00c9s el cas de la not\u00edcia d\u2019El Nacional<\/a> del 10 de mar\u00e7 sobre la vacuna de la meningitis B. S\u2019informa que ja no hi ha problemes per adquirir aquest f\u00e0rmac i es corrobora amb el que se\u2019ls va traslladar des del COFB, esmentant que l\u2019Ag\u00e8ncia Espanyola del Medicament l\u2019ha tret de la llista de medicaments amb problemes de subministrament.<\/strong><\/p>\n

\"\"<\/a>
La not\u00edcia d’El Nacional sobre Bexsero en qu\u00e8 es fa menci\u00f3 al Col\u00b7legi<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Infarma Madrid 2018 Els dies previs a l\u2019inici del Congr\u00e9s i Sal\u00f3 de Medicaments Infarma, la premsa va destacar algunes de les novetats de l\u2019edici\u00f3 d\u2019aquest any, com l\u2019espai speaker corner, els vuit reptes formatius del portal formatiu \u00c0gora Sanit\u00e0ria o les 387 empreses i 30.000 professionals que va reunir […]<\/p>\n","protected":false},"author":1,"featured_media":38828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[23,32],"tags":[3083,3011,3084,2890,459,2587,3085,913,866],"class_list":["post-38632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacats","category-noticies-farmacia","tag-comunicacio-digital","tag-guia-de-salut-bucodental","tag-historia-clinica","tag-infarma-madrid-2018","tag-mitjans","tag-plenufar-6","tag-serveis-assistencials","tag-transformacio-digital","tag-vals-destupefaents"],"yoast_head":"\nEl Col\u00b7legi als mitjans: mar\u00e7<\/title>\n<meta name=\"description\" content=\"El Col\u00b7legi ha estat not\u00edcia als mitjans de comunicaci\u00f3 durant el mar\u00e7 per diversos temes. 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