{"id":36156,"date":"2018-06-28T12:22:30","date_gmt":"2018-06-28T10:22:30","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=36156"},"modified":"2018-06-28T12:22:30","modified_gmt":"2018-06-28T10:22:30","slug":"descobrint-potencial-dermofarmacia-programa-dermoexpert","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2018\/06\/28\/descobrint-potencial-dermofarmacia-programa-dermoexpert\/","title":{"rendered":"Descobrint el potencial de la dermofarm\u00e0cia amb el programa #Dermoexpert"},"content":{"rendered":"<p>El pr\u00f2xim 4 de juliol tindr\u00e0 lloc al COFB la confer\u00e8ncia &#8220;<a href=\"http:\/\/ow.ly\/Bppg30kGE3s\" target=\"_blank\" rel=\"noopener\"><strong>El potencial de la dermofarm\u00e0cia<\/strong><\/a>&#8221; on es mostraran<strong id=\"yui_patched_v3_11_0_2_1530100437113_27\">\u00a0<\/strong><strong>dades de mercat<\/strong>, <strong>indicadors de negoci<\/strong> de les diferents tipologies d\u2019oficina de farm\u00e0cia i s&#8217;explicar\u00e0 com la <strong>formaci\u00f3 tant t\u00e8cnica com de gesti\u00f3 \u00e9s imprescindible per fer cr\u00e9ixer la dermofarm\u00e0cia<\/strong> i treballar-la des de la professionalitat i el rigor.\u00a0Conjuntament amb la celebraci\u00f3 de la confer\u00e8ncia, es dur\u00e0 a terme una\u00a0<strong>sessi\u00f3 informativa de la segona edici\u00f3 del <\/strong>Programa Dermoexpert. L&#8217;objectiu d&#8217;aquesta part de la sessi\u00f3 ser\u00e0 ajudar els futurs estudiants a <strong>resoldre dubtes<\/strong> i explicar-los amb m\u00e9s detall les <strong>novetats<\/strong> que s&#8217;han incorporat aquest any als continguts de la segona edici\u00f3 del programa.<br \/>\nEls ponents de la jornada seran\u00a0<strong>Mar\u00eda Fern\u00e1ndez de Gorostiza<\/strong>,\u00a0farmac\u00e8utica i directora de desenvolupament de negoci de Cosm\u00e8tica Activa Espa\u00f1a, i d&#8217;<strong>Eul\u00e0lia Mateu<\/strong>, farmac\u00e8utica i directora del programa Dermoexpert.<\/p>\n<p>Per tal de con\u00e8ixer <strong>com va ser la primera edici\u00f3 del curs i qu\u00e8 inclour\u00e0 la segona<\/strong>, hem fet la seg\u00fcent entrevista a Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, que reprodu\u00efm a continuaci\u00f3.<\/p>\n<div class=\"box shadow\"><\/p>\n<h1><span style=\"color: #008080;\"><strong>Quina valoraci\u00f3 es fa des de la Vocalia de Dermofarm\u00e0cia i Productes Sanitaris del COFB de la primera edici\u00f3 del Programa Dermoexpert?<\/strong><\/span><\/h1>\n<p><strong>La primera edici\u00f3<\/strong> <strong>del Programa Dermoexpert ha estat un \u00e8xit<\/strong>. Ha perm\u00e8s augmentar el programa formatiu del COFB, amb un<strong> curs molt complet i de molta qualitat. <\/strong>El programa d\u00f3na una <strong>visi\u00f3 molt \u00e0mplia de la dermofarm\u00e0cia i s&#8217;adapta a les necessitats del farmac\u00e8utic d\u2019oficina de farm\u00e0cia<\/strong>. A aquesta edici\u00f3 inicial hi han participat un total d&#8217;11 alumnes. Tots <strong>han valorat la seva experi\u00e8ncia de manera molt positiva<\/strong>, perqu\u00e8 els continguts han satisfet les seves expectatives i els han estat molt \u00fatils a l\u2019hora de desenvolupar la seva tasca di\u00e0ria.<\/p>\n<p>[caption id=\"attachment_40064\" align=\"aligncenter\" width=\"620\"]<a href=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/01\/Marta-Alcalde.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-40064 size-large\" title=\"Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB.\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/01\/Marta-Alcalde-1024x634.jpg\" alt=\"Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB.\" width=\"620\" height=\"384\" \/><\/a> Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB.[\/caption]<\/p>\n<p>En aquest sentit, el curs els ha ofert una <strong>bona preparaci\u00f3 en diversos aspectes<\/strong>:<\/p>\n<ul>\n<li>en el <strong>vessant m\u00e9s t\u00e8cnic<\/strong>: s&#8217;aborden les estructures de la pell, els principis actius, vehicles, legislaci\u00f3 i testos d\u2019avaluaci\u00f3<\/li>\n<li>en el m\u00e9s <strong>farmac\u00e8utic<\/strong>: es tracten diferents productes i consells per tal de tenir una bona cura de la pell<\/li>\n<li>en el m\u00e9s <strong>patol\u00f2gic<\/strong>: s&#8217;expliquen les caracter\u00edstiques de les patologies m\u00e9s freq\u00fcents de consulta a la farm\u00e0cia i els consells que es poden donar per recomanar els productes m\u00e9s adients<\/li>\n<li>en l&#8217;\u00e0mbit de <strong>m\u00e0rqueting <em>online<\/em> i <em>offline<\/em><\/strong>, les t\u00e8cniques de venda i, en definitiva, del posicionament de la categoria cosm\u00e8tica a la farm\u00e0cia.<\/li>\n<\/ul>\n<p>Molts dels alumnes, despr\u00e9s de fer el projecte final i haver analitzat la situaci\u00f3 de la seva farm\u00e0cia, <strong>han comen\u00e7at a implementar-hi millores per tal de potenciar i rendibilitzar millor la categoria cosm\u00e8tica.<\/strong><\/p>\n<h1><strong><span style=\"color: #008080;\">Com ser\u00e0 aquesta segona edici\u00f3 del programa?<\/span> <\/strong><\/h1>\n<p>Aquesta segona edici\u00f3 segueix la mateixa estructura que la primera. Consta de tres m\u00f2duls te\u00f2rics i un Projecte Final Dermoexpert. <strong>Al projecte, l&#8217;alumne ha de realitzar un estudi de la situaci\u00f3 de la categoria cosm\u00e8tica de la seva farm\u00e0cia. <\/strong>Amb els aspectes tractats al curs, ha d&#8217;<strong>establir estrat\u00e8gies de millora i canvis per tal de potenciar tot el lineal<\/strong>. Aix\u00ed, pot aconseguir que la seva farm\u00e0cia sigui un referent en el camp de la dermofarm\u00e0cia. Pel que fa al professorat, es mantindr\u00e0 pr\u00e0cticament el mateix que en la primera edici\u00f3. El curs s&#8217;impartir\u00e0 en horari de tardes, per tal de facilitar la combinaci\u00f3 amb l&#8217;horari laboral.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Quines oportunitats professionals ofereix als farmac\u00e8utics el camp de la dermofarm\u00e0cia?<\/strong><\/span><\/h1>\n<p>[caption id=\"attachment_40058\" align=\"alignleft\" width=\"278\"]<a href=\"https:\/\/farmaceutics.cofb.net\/documents\/10186\/433794\/DERMOEXPERT2018-2019web.pdf\/3fa1a494-5bc7-435b-b0c8-6a77df70a979\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-40058\" title=\"Programa Dermoexpert a la farm\u00e0cia 2018-2019\" src=\"https:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/01\/Programa-dermoexpert-213x300.jpg\" alt=\"Programa Dermoexpert a la farm\u00e0cia 2018-2019\" width=\"278\" height=\"392\" \/><\/a> Descarrega el programa Dermoexpert a la farm\u00e0cia 2018-2019 clicant la imatge[\/caption]<\/p>\n<p>El camp de la dermofarm\u00e0cia i, en general, tot el sector de l\u2019autocura est\u00e0 en creixement. La farm\u00e0cia \u00e9s un canal molt potent en aquest sentit. Gr\u00e0cies a la ind\u00fastria, <strong>la farm\u00e0cia compta amb productes innovadors, de qualitat i atractius, que demanda el client actual<\/strong>. A m\u00e9s, el <strong>consell professional del farmac\u00e8utic sempre aporta un valor afegit i diferencial a la resta de canals competidors<\/strong>. Un altre tret diferencial de la farm\u00e0cia \u00e9s el seguiment que se li fa a tot producte cosm\u00e8tic. De manera que, davant de qualsevol problema, es pot fer una notificaci\u00f3 que ajudi a aclarir dubtes sobre el mateix. Aix\u00f2 genera <strong>seguretat i confian\u00e7a cap als productes cosm\u00e8tics de farm\u00e0cia<\/strong>.<\/p>\n<p>Els clients de la farm\u00e0cia busquen en el seu farmac\u00e8utic de confian\u00e7a el consell professional. No nom\u00e9s en temes de medicaments, sin\u00f3 tamb\u00e9 en el camp de la prevenci\u00f3 i en l\u2019autocura. Per tant, s\u2019obre una <strong>gran oportunitat pel farmac\u00e8utic en aquest camp, per\u00f2 el p\u00fablic cada cop \u00e9s m\u00e9s exigent i\u00a0 est\u00e0 m\u00e9s informat. <\/strong>Per aix\u00f2 que l<strong>a formaci\u00f3 del personal de la farm\u00e0cia \u00e9s clau<\/strong> per saber aconsellar al pacient i, en definitiva, donar valor a l\u2019experi\u00e8ncia de compra del consumidor. <strong>Les noves tend\u00e8ncies van encaminades cap a la personalitzaci\u00f3, l\u2019assessorament individualitzat i el diagn\u00f2stic personal<\/strong>. En aquest sentit, els farmac\u00e8utics cada cop m\u00e9s necessiten coneixements i crear nous espais a les seves farm\u00e0cies per tal de poder respondre a aquestes demandes.<\/p>\n<h1><span style=\"color: #008080;\"><strong>Com ha estat el creixement de la venda de productes cosm\u00e8tics a les farm\u00e0cies els darrers anys?<\/strong><\/span><\/h1>\n<p>El sector de la cosm\u00e8tica i de l\u2019autocura est\u00e0 en creixement, perqu\u00e8 el <strong>concepte de farm\u00e0cia est\u00e0 canviant<\/strong>. La farm\u00e0cia ara ja no est\u00e0 enfocada en el malalt, sin\u00f3 en el client sa i, en definitiva, en la prevenci\u00f3. Per aix\u00f2, tots els productes amb aquesta finalitat s\u00f3n una oportunitat de creixement i millora per la farm\u00e0cia. <strong>Els productes dermocosm\u00e8tics estan dins d\u2019aquests grups perqu\u00e8 en molts casos ajuden a mantenir la pell i mucoses sanes<\/strong> i en altres casos quan ja hi ha patologia s\u00f3n complementaris als medicaments prescrits.<\/p>\n<p><\/div>\n<p>La farm\u00e0cia t\u00e9 una <strong>gran varietat de productes de dermofarm\u00e0cia<\/strong> sobre els quals pot orientar mitjan\u00e7ant el consell de tractament. La\u00a0<strong>recomanaci\u00f3 dermofarmac\u00e8utica s\u2019ha de basar en una informaci\u00f3 argumentada<\/strong> dels productes m\u00e9s adients a les necessitats de la poblaci\u00f3. Una indicaci\u00f3 acurada d\u2019aquests productes fa augmentar el benestar personal dels usuaris i els ajuda a refor\u00e7ar positivament la imatge.<\/p>\n<p style=\"text-align: justify;\"><div class=\"box success\"><\/p>\n<h1 style=\"text-align: justify;\">Qu\u00e8 aporta el <strong>Programa Dermoexpert?<\/strong><\/h1>\n<p style=\"text-align: justify;\">\u00c9s una formaci\u00f3:<\/p>\n<ul>\n<li><strong>\u00daNICA<\/strong>: Perqu\u00e8\u00a0 est\u00e0 <strong>dissenyat\u00a0 especialment per a farmac\u00e8utics\u00a0 comun<\/strong><strong>itaris<\/strong>.<\/li>\n<li style=\"text-align: left;\"><strong>PR\u00c0CTICA<\/strong>: Perqu\u00e8 permet <strong>aplicar els coneixements des del primer moment<\/strong>.<\/li>\n<li style=\"text-align: left;\"><strong>DIFERENT<\/strong>: Perqu\u00e8 <strong>possibilita cr\u00e9ixer professionalment<\/strong> en una \u00e0rea de grans oportunitats com\u00a0<img decoding=\"async\" class=\"wp-image-36159 alignright\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2018\/01\/dermoexpert-sessi\u00f3-informativa.jpg\" alt=\"\" width=\"275\" height=\"203\" \/>\u00e9s l\u2019actuaci\u00f3 farmac\u00e8utica en dermofarm\u00e0cia.<\/li>\n<li style=\"text-align: left;\"><strong>DE QUALITAT<\/strong>: Perqu\u00e8 est\u00e0 <strong>impartit per un equip d&#8217;experts rigorosament seleccionats. <\/strong>El format de classes que associa un dermat\u00f2leg i un farmac\u00e8utic en els temes de patologies de la pell.<\/li>\n<li style=\"text-align: left;\"><strong>I UNA OPORTUNITAT<\/strong>: Perqu\u00e8 <strong>permet esdevenir <\/strong><strong>un referent en dermocosm\u00e8tica<\/strong> i augmentar la rendibilitat de la farm\u00e0cia.<\/li>\n<\/ul>\n<p>Podeu consultar <strong><a href=\"https:\/\/farmaceutics.cofb.net\/documents\/10186\/433794\/DERMOEXPERT2018-2019web.pdf\/3fa1a494-5bc7-435b-b0c8-6a77df70a979\" target=\"_blank\" rel=\"noopener\">aqu\u00ed <\/a>el programa complet<\/strong> de la segona edici\u00f3.<br \/>\nM\u00e9s informaci\u00f3\u00a0 i inscripcions <strong><a href=\"http:\/\/www.cofb.org\/web\/guest\/cursos?p_p_id=portletllistatactivitats_WAR_portletllistatactivitats_INSTANCE_Au9v&amp;p_p_lifecycle=0&amp;p_p_state=normal&amp;p_p_mode=view&amp;p_p_col_id=column-2&amp;p_p_col_pos=1&amp;p_p_col_count=2&amp;_portletllistatactivitats_WAR_portletllistatactivitats_INSTANCE_Au9v_strutsAction=%2Fview%2Fdetall&amp;_portletllistatactivitats_WAR_portletllistatactivitats_INSTANCE_Au9v_id=2355\" target=\"_blank\" rel=\"noopener\">aqu\u00ed.<\/a><\/strong><\/p>\n<p><\/div><\/p>\n<p style=\"text-align: justify;\"><strong>Altres publicacions relacionades recollides al Blog:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li><a href=\"http:\/\/blog.cofb.cat\/inauguracio-del-nou-curs-sobre-dermofarmacia-programa-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Inauguraci\u00f3 del nou curs sobre dermofarm\u00e0cia, Programa Dermoexpert (Mar\u00e7 2017)<\/a><\/li>\n<li><a href=\"http:\/\/blog.cofb.cat\/programa-dermoexpert-dermocosmetica-la-farmacia-comunitaria\/\" target=\"_blank\" rel=\"noopener\">Programa DermoExpert: dermocosm\u00e8tica a la farm\u00e0cia comunit\u00e0ria (Juliol 2017)<\/a><\/li>\n<li><a href=\"http:\/\/blog.cofb.cat\/finalitza-la-primera-edicio-del-programa-formatiu-dermoexpert\/\" target=\"_blank\" rel=\"noopener\">Finalitza la primera edici\u00f3 del programa formatiu Dermoexpert (Octubre 2017)<\/a><\/li>\n<li><a href=\"http:\/\/blog.cofb.cat\/jornada-dermoexpert-un-viatge-per-la-vida-de-la-pell\/\" target=\"_blank\" rel=\"noopener\">Jornada Dermoexpert: Un viatge per la vida de la pell (Octubre 2017)<\/a><\/li>\n<li><a href=\"http:\/\/blog.cofb.cat\/actualitzant-al-farmaceutic-per-atendre-consultes-frequents-en-dermofarmacia\/\" target=\"_blank\" rel=\"noopener\">Actualitzant al farmac\u00e8utic per atendre consultes freq\u00fcents en dermofarm\u00e0cia (Novembre 2017)<\/a><\/li>\n<li><a href=\"http:\/\/blog.cofb.cat\/antienvelliment-dels-cabells-primer-tema-del-forum-dermoexpert-20172018\/\" target=\"_blank\" rel=\"noopener\">Antienvelliment dels cabells. Primer tema del F\u00f2rum Dermoexpert 2017\/2018 (Desembre 2017)<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f2xim 4 de juliol tindr\u00e0 lloc al COFB la confer\u00e8ncia &#8220;El potencial de la dermofarm\u00e0cia&#8221; on es mostraran\u00a0dades de mercat, indicadors de negoci de les diferents tipologies d\u2019oficina de farm\u00e0cia i s&#8217;explicar\u00e0 com la formaci\u00f3 tant t\u00e8cnica com de gesti\u00f3 \u00e9s imprescindible per fer cr\u00e9ixer la dermofarm\u00e0cia i treballar-la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":40066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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