{"id":31052,"date":"2017-06-23T12:06:40","date_gmt":"2017-06-23T10:06:40","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=31052"},"modified":"2017-06-23T12:06:40","modified_gmt":"2017-06-23T10:06:40","slug":"campanya-de-prevencio-del-cancer-pell-infarma-solidari-plenufar-6-temes-mes-destacats-al-maig","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2017\/06\/23\/campanya-de-prevencio-del-cancer-pell-infarma-solidari-plenufar-6-temes-mes-destacats-al-maig\/","title":{"rendered":"Campanya de prevenci\u00f3 del c\u00e0ncer pell, Infarma Solidari i Plenufar 6, temes m\u00e9s destacats al maig"},"content":{"rendered":"

Segona edici\u00f3 de la campanya \u201cAbans de deixar-t\u2019hi la pell, consulta\u201d <\/a><\/b><\/p>\n[caption id=\"attachment_31062\" align=\"alignright\" width=\"240\"]\"El<\/a> El Global i la formaci\u00f3 per poder dur a terme la campanya[\/caption]\n

Durant tot el mes de maig, tant mitjans generalistes com especialitzats van fer ress\u00f2 de la campanya \u201cAbans de deixar-t\u2019hi la pell, consulta\u201d<\/b> que, enguany, celebrava la segona edici\u00f3. M\u00e9s de 600 farmac\u00e8utics de Barcelona es van formar per tal de poder-hi participar<\/b><\/a>. Superar aquesta avaluaci\u00f3 dels coneixements pr\u00e0ctics adquirits suposava una condici\u00f3 imprescindible per poder-s’hi adherir.<\/b><\/p>\n

El 23 de maig, tot coincidint amb el Dia Mundial del Melanoma, es va engegar la campanya. Aquesta edici\u00f3 presentava diferents novetats, com la pres\u00e8ncia d\u2019una carpa itinerant que es va instal\u00b7lar a 11 ciutats de la prov\u00edncia de Barcelona per refor\u00e7ar la difusi\u00f3 entre la poblaci\u00f3<\/b>. Justament aquest espai, que s\u2019establia cada dia en un indret diferent, es va fer servir d\u2019escenari per dur a terme la roda de premsa, realitzada a Barcelona, primer municipi on es va instal\u00b7lar.<\/p>\n[caption id=\"attachment_31063\" align=\"alignleft\" width=\"300\"]\"N\u00faria<\/a> N\u00faria Bosch a Els Matins de TV3[\/caption]\n

Els mitjans que van fer difusi\u00f3 de tot plegat van ser Els Matins <\/i><\/a>de TV3, on es va fer una tert\u00falia amb la vicepresidenta del Col\u00b7legi, N\u00faria Bosch, i el coordinador del Grup Melanoma de l\u2019Hospital Cl\u00ednic, Josep Malveh\u00ed. Per la seva banda, en r\u00e0dio, va ser not\u00edcia a l\u2019Herrera en Cope Catalunya i Andorra<\/i><\/a> de Cope Barcelona, on es va entrevistar tamb\u00e9 a Bosch, el 14\/15<\/i><\/a> de RAC1 (del minut 10\u201949\u2019\u2019 al 12\u201909\u2019\u2019), a l\u2019Informatiu migdia<\/i><\/a> de Cope Barcelona i al Hoy por hoy <\/i><\/a>de Cadena Ser (tall de les 7:20, del minut 8 al 8\u2019 45\u2019\u2019). En premsa general, van recollir-ho La Vanguardia (1<\/a> i 2<\/a>), El Peri\u00f3dico<\/a>, Ara<\/a>, Europa Press<\/a>, 3\/24 (1<\/a> i 2<\/a>) i RAC1<\/a> en les respectives p\u00e0gines web, El Economista<\/a>, Vilaweb<\/a>, Directe<\/a> i Al Dia<\/a> i, a l\u2019especialitzada, Correo Farmac\u00e9utico<\/a>, Diariofarma<\/a>, Redacci\u00f3n M\u00e9dica<\/a>, Farmaventas<\/a>, Farmanatur<\/a>, Gaceta M\u00e9dica,\u00a0<\/a> El Farmac\u00e9utico (1<\/a> i 2<\/a>)\u00a0i IMFarmacias (1<\/a> i 2<\/a>) i Sanifax. Aquests tres \u00faltims, juntament amb\u00a0El Global<\/a>, tamb\u00e9 van fer ress\u00f2 de la formaci\u00f3 pr\u00e8via.<\/p>\n[caption id=\"attachment_31071\" align=\"alignright\" width=\"300\"]\"L'article<\/a> L’article publicat als tres diaris[\/caption]\n

Per fer-ne encara m\u00e9s difusi\u00f3, es van publicar durant el transcurs de la campanya, tres articles als principals diaris de la premsa catalana: La Vanguardia, El Peri\u00f3dico i l\u2019Ara. Els especials, que sortien els dissabtes, van servir per informar sobre alguns dels factors de risc que pot tenir una mala exposici\u00f3 al sol<\/b>. L\u2019article que va sortir al maig va centrar-se en la protecci\u00f3 solar en els primers anys de vida<\/a><\/b>.<\/a><\/p>\n

Al disposar d\u2019una carpa itinerant que s\u2019anava depla\u00e7ant a diferents ciutats, es va generar, tamb\u00e9, un impacte als mitjans locals d\u2019aquestes localitats. En van parlar al programa Infovall\u00e8s<\/i><\/a>, de Votv (entradeta del segon 25\u2019\u2019 al 44\u2019\u2019 i not\u00edcia del minut 6\u201954\u2019\u2019 al 8\u201933\u2019\u2019, 24\/05), R\u00e0dio Rub\u00ed<\/a>, Ajuntament de Sant Feliu de Llobregat<\/a>, el Not\u00edcies Migdia<\/i><\/a> de R\u00e0dio Sant Feliu, amb declaracions de Mireia Garrido, delegada de Sant Feliu de Llobregat, i Joan F. Mir, del Departament de Formaci\u00f3 del COFB (del minut 02\u201946\u2019\u2019 al 06\u201946\u2019\u2019, 25\/05), R\u00e0dio Ona Not\u00edcies<\/i><\/a> de R\u00e0dio Ona (entradeta del minut 3\u201917\u2019\u2019 al 3\u201934\u2019\u2019 i not\u00edcia del 7\u201905\u2019\u2019 al 9\u201915\u2019\u2019, 25\/05. Not\u00edcia tamb\u00e9 publicada al web<\/a> del mitj\u00e0), R\u00e0dio Calella<\/a>, amb declaracions de Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, (29\/05), Tot a l\u2019hora <\/i><\/a>de R\u00e0dio Arenys (del 40\u201942\u2019\u2019 al 1h00\u201911\u2019\u2019), amb declaracions d\u2019Alcalde, i L\u2019informatiu <\/i><\/a>de TV L\u2019Hospitalet.<\/div><\/b><\/p>\n

Resultats Infarma Solidari<\/a><\/b><\/p>\n[caption id=\"attachment_31064\" align=\"alignleft\" width=\"300\"]\"La<\/a> La Vanguardia informant sobre els resultats d’Infarma Solidari[\/caption]\n

La iniciativa Infarma Solidari va recaptar m\u00e9s de 15.400\u20ac per impulsar quatre projectes ben\u00e8fics: finan\u00e7ar el Fons Social de Medicaments, la millora en l\u2019acc\u00e9s d\u2019aigua potable a Equador, l\u2019ajuda en la recerca en medicaments orfes i malalties rares i l\u2019impuls d\u2019una farm\u00e0cia comunit\u00e0ria a un hospital pedi\u00e0tric d\u2019Hait\u00ed<\/b>. Es va enviar una nota de premsa que van recollir La Vanguardia<\/a>, Europa Press<\/a>, Al Dia<\/a>, El Global<\/a>, Diariofarma<\/a>, IMFarmacias<\/a>, El Farmac\u00e9utico<\/a>, Acta Sanitaria<\/a>, Farmaventas<\/a> i Sanifax. Els mitjans van concretar que es tracta d\u2019una recaptaci\u00f3 de fons que es va fer sota el marc d\u2019Infarma Barcelona 2017 com a projecte de Resposabilitat Social Corporativa RSC<\/b>, i, alhora, ressaltaven altres accions que s\u2019han dut a terme, com una zona dedicada a p\u00f2sters d\u2019RSC<\/b> o un punt de venda de polseres Candela<\/b>.<\/div><\/b>
\n<\/b><\/p>\n

Plenufar 6 <\/a><\/b><\/p>\n[caption id=\"attachment_31065\" align=\"alignright\" width=\"300\"]\"Plenufar<\/a> Plenufar a El Peri\u00f3dico[\/caption]\n

A principis de mes, alguns mitjans de la premsa generalista (La Vanguardia<\/a>, El Peri\u00f3dico<\/a>, ABC<\/a>, Al Dia<\/a> i Diari de Girona) i d\u2019altres de l\u2019especialitzada (El Farmac\u00e9utico<\/a>, IMFarmacias<\/a>, Farmanatur<\/a>, Mirada Professional<\/a> i Sanifax) van informar sobre la 6a edici\u00f3 del projecte Pla d\u2019Educaci\u00f3 Nutricional pel Farmac\u00e8utic<\/b> (Plenufar)<\/b><\/a>, una iniciativa del Consejo General de Colegios Oficiales de Farmac\u00e9uticos, en col\u00b7laboraci\u00f3 amb la Vocalia d\u2019Alimentaci\u00f3 i Nutrici\u00f3 del Col\u00b7legi. L\u2019objectiu de la campanya va ser donar resposta a esportistes amateurs<\/i> i persones actives que cada dia realitzen algun tipus d\u2019activitat f\u00edsica i necessiten assessorament sobre com dur a terme una bona alimentaci\u00f3 d\u2019acord a les seves necessitats<\/b>.<\/p>\n

La iniciativa tamb\u00e9 va ser not\u00edcia a l’Informatiu migdia<\/em><\/a> de Cope Catalunya i a la Cadena Ser, al programa Hora 14<\/i><\/a>. La segona repercussi\u00f3 va recollir declaracions de la vocal d\u2019Alimentaci\u00f3 i Nutrici\u00f3 del COFB, Anna Bach, que va explicar el projecte.<\/div><\/b><\/p>\n

Seu EMA<\/a><\/b><\/p>\n[caption id=\"attachment_31067\" align=\"alignleft\" width=\"300\"]\"Naci\u00f3<\/a> Naci\u00f3 Digital va explicar la possibilitat que Barcelona fos la nova seu de l’EMA[\/caption]\n

Com en mesos anteriors<\/a>, la possibilitat que Barcelona sigui la nova seu de l\u2019Ag\u00e8ncia Europea del Medicament (EMA) segueix sent not\u00edcia als mitjans. El passat mes de maig, dues repercussions, a part d\u2019explicar-ho, van fer esment al Col\u00b7legi. Bolsamania<\/a> va recollir declaracions de Jordi de Dalmases, president del Col\u00b7legi, on destacava una \u201ctotal coordinaci\u00f3 entre el Ministeri de Sanitat, la Conselleria de Sanitat i l\u2019Ajuntament de Barcelona\u201d<\/b>. Naci\u00f3 Digital<\/a>, d’altra banda, desglossava tot el que \u00e9s aquesta instituci\u00f3 i el que comportaria que s\u2019establ\u00eds a Barcelona. El mitj\u00e0 digital afegia declaracions de diferents institucions, entre elles, el Col\u00b7legi, on s\u2019afirmava que es donava suport al projecte<\/b>. Es puntualitzava diferents elements, com que es creu que \u00e9s \u201cl\u2019empla\u00e7ament idoni\u201d per acollir l\u2019organisme o \u201cla fortalesa de la ind\u00fastria del medicament catal\u00e0\u201d.<\/div><\/b>
\n<\/b><\/p>\n

Avaria Telef\u00f2nica
\n<\/b><\/p>\n[caption id=\"attachment_31068\" align=\"alignright\" width=\"300\"]\"5BTV\"<\/a> Jordi de Dalmases, president del COFB, a Betev\u00e9[\/caption]\n

Davant de l’avaria d’un Centre de processament de dades de Telef\u00f3nica que va provocar que m\u00e9s de 200 farm\u00e0cies no puguessin dispensar medicaments amb recepta electr\u00f2nica, el Col\u00b7legi va reivindicar als mitjans de comunicaci\u00f3 la necessitat de solucions r\u00e0pides davant de situacions com aquesta<\/strong>. El president, Jordi de Dalmases<\/strong>, i el secretari del Col\u00b7legi, Jordi Casas<\/strong>, van excercir de portaveus a Betev\u00e9 en dues ocasions (1<\/a> i 2<\/a>) per explicar l’avaria i quines mesures s\u2019havien dut a terme per solucionar-la. Tanmateix, RAC1 tamb\u00e9 va informar-ne per partida doble (1<\/a> i 2<\/a>), per explicar la situaci\u00f3 i concretar que ja s\u2019havia resolt, i en premsa, en van fer difusi\u00f3\u00a0La Vanguardia<\/a>, Ara<\/a>,\u00a0El Punt Avui<\/a>, Naci\u00f3 Digital (1<\/a> i 2<\/a>), Vilaweb<\/a>,\u00a0Abc<\/a> i Intereconomia<\/a>, especificant en qu\u00e8 consistia el problema i, Naci\u00f3 Digital<\/a> i Directe<\/a> notificant que ja estava solucionat.<\/div><\/b><\/p>\n

Entrevista a Rafael Guayta-Escolies a l\u2019especial sobre polimedicaci\u00f3 del diari ARA<\/b><\/p>\n[caption id=\"attachment_31069\" align=\"alignleft\" width=\"216\"]\"Entrevista<\/a> Entrevista de l’ARA a Rafael Guayta-Escolies, director de Projectes i Recerca del Consell[\/caption]\n

El 14 de maig, el diari Ara va dedicar el dossier especial<\/a> que publica els diumenges \u201ca analitzar el fenomen de la polimedicaci\u00f3\u201d<\/b>. L\u2019edici\u00f3 va comptar amb l\u2019opini\u00f3 de diferents experts de la tem\u00e0tica, entre ells, el director de Projectes i Recerca del Consell, Rafael Guayta-Escolies. El diari va realitzar-li una entrevista<\/a> que va formar part de l\u2019especial, on Guayta defensava que “som dels pa\u00efsos amb menys efectes adversos” i posava \u00e8mfasi en la capacitat de les farm\u00e0cies per detectar l’ab\u00fas de medicaci\u00f3.<\/p>\n

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<\/div><\/b><\/p>\n

 <\/p>\n

Els farmac\u00e8utics: fonts de refer\u00e8ncia <\/b><\/p>\n[caption id=\"attachment_31091\" align=\"alignright\" width=\"300\"]\"La<\/a> Correo Farmac\u00e9utico informant de la Jornada[\/caption]\n

Correo Farmac\u00e9utico<\/a>, Diariofarma<\/a> i El Farmac\u00e9utico<\/a>, van compartir declaracions de Jordi Casas, secretari del COFB a les respectives repercussions, realitzades sobre la jornada cient\u00edfic-professional de la Societat Espanyola de Farm\u00e0cia Familiar i Comunit\u00e0ria (Sefac) sobre el paper de la farm\u00e0cia comunit\u00e0ria en l\u2019organitzaci\u00f3 sanit\u00e0ria.<\/p>\n

Per la seva banda, Betev\u00e9<\/a> va emetre una not\u00edcia sobre la p\u00edndola de l\u2019endem\u00e0 amb declaracions del vicetresorer del COFB, Guillermo Bagaria<\/strong>, on afirmava \u201cque es tracta d\u2019un medicament amb uns requisits especials\u201d<\/b> i concretava que, aix\u00f2, implica que \u201cel farmac\u00e8utic faci especial cura en el seu \u00fas racional\u201d.<\/b><\/p>\n[caption id=\"attachment_31070\" align=\"alignleft\" width=\"270\"]\"Guillermo<\/a> Guillermo Bagaria, vicetresorer del COFB, parlant a Betev\u00e9 sobre[\/caption]\n

La presentaci\u00f3 d’un estudi de la consultora CIMA sobre la facturaci\u00f3 de les farm\u00e0cies <\/b>va comptar amb la participaci\u00f3 de Pilar Gasc\u00f3n, vocal del Col\u00b7legi i secret\u00e0ria del Consell. Se’n van fer ress\u00f2 i van compartir les declaracions de Gasc\u00f3n La Vanguardia<\/a>, Europa Press<\/a>, Vilaweb<\/a>, Catalunya Press<\/a>, El Farmac\u00e9utico<\/a> i IMFarmacias<\/a>.<\/p>\n

Marta Alcalde, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB, va ser font d’informaci\u00f3 de la not\u00edcia de Cu\u00eddate Plus<\/a> sobre nutricosm\u00e8tica<\/b>. La vocal va valorar i compartir els beneficis i els contres d\u2019aquesta pr\u00e0ctica. De dermofarm\u00e0cia tamb\u00e9 va parlar IMFarmacias, que hi va dedicar un especial fent menci\u00f3 al Consell de Col\u00b7legi de Farmac\u00e8utics de Catalunya com a organisme de salut que regula les guies acreditades i els protocols de diferents projectes.<\/p>\n

El programa Codi de barris<\/i><\/a> de Betev\u00e9 va parlar sobre Sistemes Personalitzats de Dosificaci\u00f3, mencionant al Col\u00b7legi i el paper dels farmac\u00e8utics, i Al\u00f3<\/a> va fer una recomanaci\u00f3 de com deixar de fumar, mencionant tamb\u00e9 el COFB.<\/div><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

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