{"id":14502,"date":"2015-06-29T12:28:14","date_gmt":"2015-06-29T11:28:14","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=14502"},"modified":"2015-06-29T12:28:14","modified_gmt":"2015-06-29T11:28:14","slug":"la-importancia-de-la-gestio-de-categories-en-dermofarmacia","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2015\/06\/29\/la-importancia-de-la-gestio-de-categories-en-dermofarmacia\/","title":{"rendered":"La import\u00e0ncia de la gesti\u00f3 de categories en dermofarm\u00e0cia"},"content":{"rendered":"<p><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/06\/gestio-categories-dermofarmacia-1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14503 alignleft\" alt=\"gestio categories dermofarmacia (1)\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/06\/gestio-categories-dermofarmacia-1.jpg\" width=\"394\" height=\"206\" \/><\/a>La millor manera d&#8217;oferir productes de <a href=\"http:\/\/www.portalfarma.com\/profesionales\/parafarmacia\/dermofarmacia\/Paginas\/Dermofarmacia.aspx\">dermofarm\u00e0cia<\/a>\u00a0passa per una gesti\u00f3 \u00f2ptima de categories. Per con\u00e8ixer quines s\u00f3n les estat\u00e8gies m\u00e9s adients, el Col\u00b7legi va organitzar un curs els dies 11 i 12 de maig.<\/p>\n<p>D&#8217;aquesta formaci\u00f3 se\u2019n despr\u00e9n que aquesta gesti\u00f3, conjuntament amb la selecci\u00f3 de les marques que es volen treballar, l&#8217;espai que es vol dedicar i la gesti\u00f3 del lineal (empla\u00e7ament on s\u2019exposen els productes a la farm\u00e0cia) s\u00f3n determinants de la import\u00e0ncia que es vol donar a la dermofarm\u00e0cia dins de la farm\u00e0cia.<\/p>\n<div class=\"box shadow\">\u201cPer poder diferenciar-se en dermofarm\u00e0cia, la farm\u00e0cia necessita tenir personal ben format en cosm\u00e8tica. La formaci\u00f3 \u00e9s important per\u00f2 tamb\u00e9 la pr\u00e0ctica que s\u2019apr\u00e8n dia a dia rere el mostrador\u201d explica <b>N\u00faria Bosch<\/b>, vocal de Dermofarm\u00e0cia i Productes Sanitaris del COFB i coordinadora d\u2019aquesta formaci\u00f3. \u201c<strong>Hem de saber con\u00e8ixer els diferents tipus de pell, la composici\u00f3 dels productes, quina funci\u00f3 tenen i les textures per poder oferir un bon consell professional al pacien<\/strong>t\u201d. Per Bosch, la gesti\u00f3 interna de l&#8217;equip i de la farm\u00e0cia \u00e9s tant important com la gesti\u00f3 del pacient: \u201c<strong>apostar per fer campanyes o fer seguiment del consell dermofarmac\u00e8utic<\/strong> pot ajudar a millorar la qualitat del consell i aconseguir fidelitzaci\u00f3 a la farm\u00e0cia\u201d.<\/div>\n<p>Al llarg de la formaci\u00f3, els alumnes van poder aprendre a optimitzar l\u2019espai d\u2019exposici\u00f3 de la farm\u00e0cia i les categories de venda lliure m\u00e9s importants i definir l\u2019assortiment \u00f2ptim -qu\u00e8, per a qu\u00e8 i per qu\u00e8 treballar determinades marques-. Tamb\u00e9 com es fa una an\u00e0lisi DAFO de la farm\u00e0cia: punts d\u00e8bils, amenaces, punts forts i oportunitats, i a planificar, controlar i fer seguiment. Finalment, van con\u00e8ixer com definir les estrat\u00e8gies eficients per oferir cosm\u00e8tica a la farm\u00e0cia.<\/p>\n<figure id=\"attachment_14504\" aria-describedby=\"caption-attachment-14504\" style=\"width: 286px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/06\/gestio-categories-dermofarmacia-2.jpg\"><img decoding=\"async\" class=\" wp-image-14504    \" alt=\"gestio categories dermofarmacia (2)\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/06\/gestio-categories-dermofarmacia-2.jpg\" width=\"286\" height=\"190\" \/><\/a><figcaption id=\"caption-attachment-14504\" class=\"wp-caption-text\">Asun Arias en un moment de la formaci\u00f3<\/figcaption><\/figure>\n<p>El curs va anar a c\u00e0rrec d\u2019<b>Asun Arias<\/b>, s\u00f2cia i directora general d\u2019Asun Arias Consultores, especialitzada en gesti\u00f3 per categories i RH a l\u2019oficina de farm\u00e0cia, m\u00e0ster en gesti\u00f3 d\u2019empresa i m\u00e0rqueting per l\u2019Instituto Directivos de Empresa, m\u00e0ster en intel\u00b7lig\u00e8ncia emocional i coaching i professora de tres m\u00e0sters internacionals al CESIF.<\/p>\n<p align=\"right\"><b>Amb la col\u00b7laboraci\u00f3 de:<\/b><\/p>\n<p align=\"right\">\u00a0<a href=\"http:\/\/www.stada.es\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignright  wp-image-14506\" alt=\"stada\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/06\/stada.jpg\" width=\"142\" height=\"77\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La millor manera d&#8217;oferir productes de dermofarm\u00e0cia\u00a0passa per una gesti\u00f3 \u00f2ptima de categories. Per con\u00e8ixer quines s\u00f3n les estat\u00e8gies m\u00e9s adients, el Col\u00b7legi va organitzar un curs els dies 11 i 12 de maig. D&#8217;aquesta formaci\u00f3 se\u2019n despr\u00e9n que aquesta gesti\u00f3, conjuntament amb la selecci\u00f3 de les marques que es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[153,81,76,237],"class_list":["post-14502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-cosmetica","tag-dermofarmacia","tag-oficina-de-farmacia","tag-productes-sanitaris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La import\u00e0ncia de la gesti\u00f3 de categories en dermofarm\u00e0cia - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2015\/06\/29\/la-importancia-de-la-gestio-de-categories-en-dermofarmacia\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La import\u00e0ncia de la gesti\u00f3 de categories en dermofarm\u00e0cia - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"La millor manera d&#8217;oferir productes de dermofarm\u00e0cia\u00a0passa per una gesti\u00f3 \u00f2ptima de categories. 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