{"id":11929,"date":"2015-02-20T10:41:19","date_gmt":"2015-02-20T09:41:19","guid":{"rendered":"http:\/\/blog.cofb.cat\/?p=11929"},"modified":"2015-02-20T10:41:19","modified_gmt":"2015-02-20T09:41:19","slug":"les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb","status":"publish","type":"post","link":"https:\/\/www.cofb.org\/ca\/2015\/02\/20\/les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb\/","title":{"rendered":"Les millors pr\u00e0ctiques en projectes digitals del sector farmac\u00e8utic, a debat al COFB"},"content":{"rendered":"<p>Tamb\u00e9 en el sector farmac\u00e8utic la pres\u00e8ncia en el m\u00f3n digital suposa un ventall de possibilitats i oportunitats que s\u2019han de saber aprofitar. Pr\u00e8viament, per\u00f2, hi ha dues preguntes a les quals s\u2019ha de trobar resposta per poder planificar b\u00e9 els projectes: qu\u00e8 s\u2019est\u00e0 fent en el sector i qu\u00e8 funciona? A aquestes q\u00fcestions va respondre la confer\u00e8ncia \u201cBest practices en projectes digitals del sector farmac\u00e8utic\u201d, que va tenir lloc al Col\u00b7legi el 4 de desembre.<\/p>\n<p>Per tal de guiar als professionals del m\u00e0rqueting, la comunicaci\u00f3 i l\u2019estrat\u00e8gia digital del sector sobre quines tend\u00e8ncies poden portar a l\u2019\u00e8xit, el COFB va reunir en aquest acte a <b>referents de la ind\u00fastria farmac\u00e8utica que van explicar amb exemples pr\u00e0ctics projectes digitals<\/b> duts a terme amb bons resultats.<\/p>\n<figure id=\"attachment_11934\" aria-describedby=\"caption-attachment-11934\" style=\"width: 179px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/MonicaMorobestIF.jpg\"><img decoding=\"async\" class=\" wp-image-11934    \" alt=\"MonicaMorobestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/MonicaMorobestIF.jpg\" width=\"179\" height=\"119\" \/><\/a><figcaption id=\"caption-attachment-11934\" class=\"wp-caption-text\">M\u00f2nica Moro, Menarini<\/figcaption><\/figure>\n<figure id=\"attachment_11937\" aria-describedby=\"caption-attachment-11937\" style=\"width: 199px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/SaraGutierrezbestIF.jpg\"><img decoding=\"async\" class=\" wp-image-11937     \" alt=\"SaraGutierrezbestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/SaraGutierrezbestIF.jpg\" width=\"199\" height=\"132\" \/><\/a><figcaption id=\"caption-attachment-11937\" class=\"wp-caption-text\">Sara N. Guti\u00e9rrez, Bayer HC<\/figcaption><\/figure>\n<p>La responsable de comunicaci\u00f3 institucional i e-business del <strong>Grupo Menarini Espanya, M\u00f2nica Moro<\/strong>, va abordar com la gamificaci\u00f3 pot millorar l\u2019aprenentatge en salut: va parlar del joc com a recurs d&#8217;aprenentatge destacant que la motivaci\u00f3 \u00e9s clau, i va posar com a exemple de joc per a professionals de la salut l&#8217;App de salut Trivifarma. A continuaci\u00f3, <strong>Sara N. Guti\u00e9rrez, Brand Manager de Bayer HC<\/strong>, va parlar sobre el B-learning donant a con\u00e8ixer quins tipus de formaci\u00f3 pot fer un laboratori i com pot combinar els diferents formats i continguts amb uns objectius globals. Guti\u00e9rrez va explicar el concepte B-Learning, que integra la formaci\u00f3 presencial i l\u2019e-learning, millorant la relaci\u00f3 cost-efectivitat i va destacar la utilitat de la plataforma de formaci\u00f3 online <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.agorasanitaria.com\/web\/guest\" target=\"_blank\" rel=\"noopener\">\u00c0gora Sanit\u00e0ria<\/a><\/span>.<\/p>\n<figure id=\"attachment_11938\" aria-describedby=\"caption-attachment-11938\" style=\"width: 176px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/XaviOlbabestIF.jpg\"><img decoding=\"async\" class=\" wp-image-11938    \" alt=\"XaviOlbabestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/XaviOlbabestIF.jpg\" width=\"176\" height=\"117\" \/><\/a><figcaption id=\"caption-attachment-11938\" class=\"wp-caption-text\">Xavi Olba, Sanofi Iberia<\/figcaption><\/figure>\n<figure id=\"attachment_11939\" aria-describedby=\"caption-attachment-11939\" style=\"width: 117px\" class=\"wp-caption alignright\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AureaGomezbestIF1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11939        \" alt=\"AureaGomezbestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AureaGomezbestIF1.jpg\" width=\"117\" height=\"176\" \/><\/a><figcaption id=\"caption-attachment-11939\" class=\"wp-caption-text\">\u00c1urea G\u00f3mez, Optimedia<\/figcaption><\/figure>\n<p>Al seu torn, el <strong>Digital Business Strategy Manager de Sanofi Iberia, Xavi Olba<\/strong>, va respondre a la seg\u00fcent q\u00fcesti\u00f3: quins sistemes existeixen per generar confian\u00e7a a l\u2019usuari sobre els continguts en salut? Per Olba, la tecnologia \u00e9s el mitj\u00e0, les eines digitals han d&#8217;aportar valor, i el contingut, que ha d\u2019estar avalat, \u00e9s el fi i s\u2019ha de fer arribar a trav\u00e9s dels canals m\u00e9s efectius. D&#8217;altra banda, la <strong>directora d\u2019Optimedia Barcelona, \u00c1urea G\u00f3mez<\/strong>, va exposar quins criteris de qualitat i segmentaci\u00f3 s\u2019han de tenir en compte a l\u2019hora de planificar campanyes de publicitat online. G\u00f3mez va deixar pal\u00e8s que s\u2019ha d\u2019aprofitar la tecnologia actual per impactar a l&#8217;usuari a l&#8217;entorn m\u00e9s adequat.<\/p>\n<figure id=\"attachment_11932\" aria-describedby=\"caption-attachment-11932\" style=\"width: 130px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AnaHerediabestIF.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11932      \" alt=\"AnaHerediabestIF\" src=\"http:\/\/blog.cofb.cat\/wp-content\/uploads\/2015\/02\/AnaHerediabestIF.jpg\" width=\"130\" height=\"196\" \/><\/a><figcaption id=\"caption-attachment-11932\" class=\"wp-caption-text\">Anna Heredia, COFB<\/figcaption><\/figure>\n<p>Finalment, la <strong>responsable de Relacions Professionals del COFB, Anna Heredia<\/strong>, va presentar els projectes digitals del COFB que permeten acostar-se als farmac\u00e8utics des d\u2019una vessant m\u00e9s professional i cient\u00edfica, com pot ser la formaci\u00f3, o una vessant m\u00e9s comercial, com pot ser la publicitat online. <strong>Ramon Bonet, vocal d\u2019Ind\u00fastria del COFB i moderador de l\u2019acte<\/strong>, va cloure aquesta sessi\u00f3 obrint les portes de la Vocalia d&#8217;Ind\u00fastria del COFB per acollir noves iniciatives.<\/p>\n<p><span style=\"color: #888888;\"><b>La confer\u00e8ncia es va poder seguir a Twitter amb el hashtag <span style=\"text-decoration: underline;\"><a href=\"https:\/\/twitter.com\/search?q=%23bestIF&amp;src=typd\" target=\"_blank\" rel=\"noopener\">#bestIF<\/a><\/span>.<\/b><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tamb\u00e9 en el sector farmac\u00e8utic la pres\u00e8ncia en el m\u00f3n digital suposa un ventall de possibilitats i oportunitats que s\u2019han de saber aprofitar. Pr\u00e8viament, per\u00f2, hi ha dues preguntes a les quals s\u2019ha de trobar resposta per poder planificar b\u00e9 els projectes: qu\u00e8 s\u2019est\u00e0 fent en el sector i qu\u00e8 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[57],"tags":[2156,702],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mon-collegial","tag-industria","tag-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les millors pr\u00e0ctiques en projectes digitals del sector farmac\u00e8utic, a debat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/novaorg.cofb.net\/2015\/02\/20\/les-millors-practiques-en-projectes-digitals-del-sector-farmaceutic-a-debat-al-cofb\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les millors pr\u00e0ctiques en projectes digitals del sector farmac\u00e8utic, a debat al COFB - Col\u00b7legi de Farmac\u00e8utics de Barcelona\" \/>\n<meta property=\"og:description\" content=\"Tamb\u00e9 en el sector farmac\u00e8utic la pres\u00e8ncia en el m\u00f3n digital suposa un ventall de possibilitats i oportunitats que s\u2019han de saber aprofitar. 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